Instagram hashtags are highly effective. 

They might help your posts attain a audience, entice followers in your area of interest, improve engagement, and develop a extra optimistic and recognizable model picture.

This is the factor, although: with nice energy comes nice duty (#spiderman).

 

Hashtags can skyrocket your corporation to new heights, but when used too steadily or and not using a clear technique in thoughts, they change into pointless and inefficient.

Whereas it may be arduous to decide on the suitable hashtags on Instagram, you don’t must guess. Apart from this text, we’ve put collectively an final course on utilizing Instagram for advertising. On this course, we’ll train you to not simply entice followers, however to draw the suitable followers.

First, let’s go over Instagram hashtags particularly — and why they’re so vital to your Instagram advertising technique. We’ll cowl the next subjects: 

Why are hashtags vital?

Hashtags are basically Instagram’s sorting course of. With round 95 million images posted on Instagram day-after-day, it is troublesome for Instagram to effectively ship the suitable content material to the suitable folks. Hashtags assist your put up get found by viewers most considering seeing it.

Krystal Gillespie, HubSpot’s Social Media Neighborhood Supervisor, explains the significance of hashtags this fashion: “Hashtags are like a funnel. As an example, #advertising is extremely broad and attracts all varieties of posts. We have discovered #digitalmarketing or #marketingmotivation provides us a extra particular, focused attain. The viewers trying to find these hashtags are additionally making an attempt to slim their search to what we provide associated to advertising, so we’re truly reaching extra of the suitable folks.”

Primarily, hashtags are a greater option to categorize your posts. They allow you to attain a audience, and extra importantly, they assist your audience discover you. These customers usually tend to interact together with your put up as a result of it’s precisely what they had been on the lookout for.

How Manufacturers Are Utilizing Hashtags in 2022 [Data]

The HubSpot Weblog surveyed over 1,000 advertising professionals to know how they had been incorporating hashtags into their Instagram technique in 2022. This is what we discovered:

• 82% of entrepreneurs leverage hashtags as a part of their Instagram technique.
• 85% of entrepreneurs have a documented hashtag technique for Instagram.
• 81% of entrepreneurs say utilizing hashtags has been considerably or very efficient for his or her Instagram technique.
• 62% of entrepreneurs use between 4 to 9 hashtags in an Instagram feed put up.
• 53% of entrepreneurs say many of the manufacturers they market leverage branded hashtags.
• 37% of entrepreneurs say utilizing standard hashtags has been handiest when posting on Instagram.
• 66% of entrepreneurs use Instagram’s hashtag ideas to find out which hashtags to make use of. 58% of entrepreneurs look to rivals or accounts that put up comparable content material to seek out which hashtags to make use of.
• In line with entrepreneurs, the preferred locations to make use of hashtags on Instagram embody within the caption of feed posts (35%), on Instagram tales (39%), within the caption of Instagram stay movies (38%), and within the caption and remark part of Instagram Reels movies (33%).
• 46% of entrepreneurs say the best hashtag technique is to put some hashtags within the caption and a few within the feedback of a put up.

Sorts of Instagram Hashtags 

Hashtags are extremely versatile little items of textual content. They will construct a group, make your account extra seen, or just entice like-minded people to your account. 

Earlier than selecting a bunch of hashtags to your posts, check out the most typical ones you should utilize and their categorizations.

Finest Instagram Hashtags for Firms

Whether or not you’re a social media supervisor at an organization, an proprietor of a small enterprise, or a sole proprietor, you should utilize the next hashtags to get extra visibility on Instagram. 

• Services or products hashtags. Firms use product hashtags for posts associated to their product and repair choices. It will normally be normal, comparable to #hairsalon or #knitwear. 
• Business area of interest hashtags. These hashtags are used to point the particular work you do and are narrower than your services or products hashtags. Examples embody #blackhairsalon or #handmadeknits. 
• Branded hashtags. Branded hashtags allow you to construct a group particularly round your model or enterprise. This generally is a slogan. It can be the title of a particular product that you simply supply and even your corporation title. 
• Marketing campaign hashtags. Should you’re working a sponsored advert, you should utilize a singular hashtag to maintain observe of exercise regarding the marketing campaign. 

• Person-generated content material hashtags. One of these hashtag is created particularly to your prospects. These are totally different from product, branded, and marketing campaign hashtags since you, the corporate, can’t affect what will get posted. Different folks can go to this hashtag to see unfiltered and unsponsored images of your product. 
• Instagram group hashtags to your trade. These hashtags are nice for getting extra visibility amongst different Instagrammers who do what you do. For instance, in the event you had been a knitter, you would possibly put up in #knittersofinstagram.   

Picture Supply

• Occasion or convention hashtags. As an organization or enterprise proprietor, you should utilize these hashtags so as to add to the dialog regarding a particular occasion or trade convention.  

• Cultural motion hashtags. Cultural actions comparable to Black Lives Matter, LGBTQ+ Pleasure, and feminism have hashtags on Instagram (#BlackLivesMatter, #Pleasure, and #feminism, respectively). Use these hashtags to uplift voices, share data, and make your organization’s stance clear. 
• Location hashtags. These are nice to focus on customers in your space. Suppose #hairsalonnyc or #atlantabakery. 
• Phrase hashtags. Phrase hashtags comparable to #writeeveryday and #bebrave can trace at what you do whereas inspiring customers.  

As people, you can even use every day, acronym, and vacation hashtags to interact in trending conversations. 

Prime Instagram Hashtags for People

Do you utilize Instagram for private use? Check out the hashtags which are accessible to you. 

• Private hashtags. You utilize these hashtags particularly in posts associated to you. Suppose #me, #selfie, #lovemyself, #trip, and #lovemylife. 
• Day by day hashtags. Day by day hashtags normally have a theme, comparable to #workoutwednesday, #throwbackthursday, and #motivationmonday. 
• Acronym hashtags. Suppose #ootd (outfit of the day), #potd (picture of the day), and #tbt. 
• Vacation hashtags. Use these hashtags for particular holidays comparable to #DiaDeLosMuertos or #IndependenceDay to share the way you’re spending time throughout nowadays. 

Like firms, you can even use phrase, cultural motion, occasion, and site hashtags. 

Finest Instagram Hashtags

1. #love (2.1B posts)
2. #instagood (1.5B posts)
3. #style (1B posts)
4. #photooftheday (988M posts)
5. #artwork (888.6M posts)
6. #images (864.7M posts)
7. #instagram 828M posts)
8. #stunning (792.1M posts)
9. #picoftheday (692.8M posts)
10. #nature (696.4M posts)
11. #completely happy (670.9M posts)
12. #cute (659.7M posts)
13. #journey (613M posts)
14. #fashion (606.3M posts)
15. #followme (592.5M posts)
16. #tbt (588.3M posts)
17. #instadaily (581.2M posts)
18. #repost (557.3M posts)
19. #like4like (538.2M posts)
20. #summer season (523.2M posts)
21. #magnificence (492.6M posts)
22. #health (485.8M posts)
23. #meals (475.3M posts)
24. #selfie (464.3M posts)
25. #me (463.9M posts)
26. #instalike (462.1M posts)
27. #woman (444.7M posts)
28. #mates (432.7M posts)
29. #enjoyable (430.9M posts)
30. #picture (438.4M posts)
31. #smile (427.4M posts)
32. #household (411.9M posts)
33. #life (409.1M posts)
34. #music (398.6M posts)
35. #ootd (396.2M posts)
36. #make-up (368.7M posts)
37. #likeforlike (360.1M posts)
38. #likeforlikes (349.9M posts)
39. #mannequin (336.2M posts)
40. #canine (333.1M posts)
41. #design (310.4M posts)
42. #follow4follow (300M posts)
43. #superb (300.5M posts)
44. #life-style (305.3M posts)
45. #motivation (305.5M posts)
46. #sundown (299.5M posts)
47. #igers (294.9M posts)
48. #discover (318.1M posts)
49. #handmade (299.8M posts)
50. #nofilter (286.8M posts)
51. #seashore (282.1M posts)
52. #foodporn (279.9M posts)
53. #instamood (269.1M posts)
54. #solar (266.2M posts)
55. #artist (271.1M posts)
56. #dogsofinstagram (297.9M posts)
57. #일상 (260.7M posts)
58. #cat (259.1M posts)
59. #drawing (256.2M posts)
60. #sky (251.1M posts)
61. #followforfollow (246.3M posts)
62. #f4f (245.7M posts)
63. #l4l (242.6M posts)
64. #hair (236.2M posts)
65. #flowers (233.3M posts)
66. #followforfollowback (239.2M posts)
67. #humorous (230.9M posts)
68. #health club (227.1M posts)
69. #moda (228M posts)
70. #photographer (225M posts)
71. #likeforfollow (222.6M posts)
72. #tagsforlikes (217.9M posts)
73. #marriage ceremony (223.3M posts)
74. #bestoftheday (215.4M posts)
75. #child (217.7M posts)
76. #memes (219.7M posts)
77. #inspiration (218.4M posts)
78. #instafood (215.6M posts)
79. #vsco (206M posts)
80. #foodie (209.3M posts)
81. #vscocam (203M posts)
82. #instapic (203M posts)
83. #ladies (201.5M posts)
84. #exercise (197.9M posts)
85. #fairly (189.7M posts)
86. #yummy (187.2M posts)
87. #house (187.9M posts)
88. #match (185.1M posts)
89. #social gathering (182.7M posts)
90. #lol (180.5M posts)
91. #wholesome (181.6M posts)
92. #naturephotography (186.4M posts)
93. #nails (185.5M posts)
94. #illustration (183.6M posts)
95. #panorama (179.4M posts)
96. #blackandwhite (177.1M posts)
97. #catsofinstagram (177.7M posts)
98. #cool (173.9M posts)
99. #pet (176.1M posts)
100. #evening (144.4M posts)
101. #catsofinstagram (177.7M posts)
102. #nails (185.5M posts)
103. #tattoo (165.3M posts)
104. #happiness (162.6M posts)
105. #instafashion (169.2M posts)
106. #work (144.1M posts)
107. #structure (161.8M posts)
108. #japan (153.7M posts)
109. #weekend (148.7M posts)

Rising Hashtags

New hashtags are created day-after-day, and staying on high of what is new earlier than it turns into over-saturated can put your content material in entrance of extra folks. Based mostly on our analysis, listed below are some rising Instagram hashtags to think about using:

1. #brandpartnerships
2. #tiktokcreator
3. #reelstrends
4. #2022trends
5. #2022predictions
6. #igreelstips
7. #viraltrends
8. #genzmarketing
9. #2022goals
10. #2022socialgoals
11. #thatgirl
12. #trendingsound
13. #engagementtips
14. #instagramnews
15. #2022calendar

Hashtags to Retire

It is vital to routinely audit the hashtags you are utilizing to ensure they’re nonetheless on-brand and efficient. We compiled this listing of hashtags to retire which are over-saturated with content material, or are shadowbanned and will damage your content material attain.

1. #adulting
2. #beautyblogger
3. #dm
4. #humpday
5. #iphonegraphy
6. #mustfollow
7. #killingit
8. #desk
9. #mirrorphoto
10. #instasport
11. #direct
12. #at all times
13. #snapchat
14. #workflow
15. #kickoff
16. #mind
17. #tag4like
18. #thought
19. #valentinesday

Finest Practices for Utilizing Hashtags on Instagram  

Utilizing hashtags on Instagram is a comparatively easy course of, however you’ll need to adhere to a couple guidelines to get essentially the most out of your hashtagging. 

We’ve compiled finest practices below the next steadily requested questions. 

What number of hashtags can I take advantage of on Instagram? 

Thirty hashtags are the utmost quantity you should utilize. 

The typical is eleven, with half of Instagram accounts utilizing between one and three. You need to use roughly relying in your Instagram advertising objectives. Extra doesn’t essentially imply higher. In actual fact, Instagram recommends customers embody not more than three to 5 hashtags per put up.

Ought to I add hashtags to each Instagram put up? 

Sure! Completely you need to. 

Strive to decide on hashtags which are as slim or as area of interest as doable. The much less quantity of posts a hashtag has, the extra possible you’ll be seen by individuals who observe them. Plus, if the subject material is very particular, persons are extra prone to interact together with your put up. 

All of my posts are comparable. Can I take advantage of the identical hashtags again and again? 

No. Instagram’s algorithm might penalize you for constantly utilizing the identical hashtags, pushing your posts down so that they don’t present up for these tags. 

Much more, they may ban your account, as a result of utilizing similar hashtags might make it appear like you’re spamming customers  — or worse — like an Instagram bot.

Picture Supply

Strive rotating out your hashtags in order that they’re extremely related to that particular put up, even when the posts are comparable. Let’s say that you simply personal a home made pasta enterprise. Should you at all times use the hashtag #spaghetti however put up images of linguini, macaroni, and penne, Instagram might flag your account, and customers gained’t interact. 

Can I cover the hashtags in a remark? 

Completely. You’ll be able to cover your hashtags in a remark. Instagram doesn’t distinguish between caption hashtags and remark hashtags. 

Merely write your caption as you’d. After that, navigate to the printed put up and depart a remark together with your hashtags. They are going to be hidden fully till customers navigate to the remark part. 

How do I cover hashtags within the caption? 

Don’t need to put up the hashtags in a remark? No worries. 

You’ll be able to cover the hashtags within the caption by both 1) writing a caption that’s greater than three strains lengthy or 2) including 3 to five line breaks with a punctuation mark.  

So as to add a line break, place the textual content cursor on the finish of your caption and hit Return. Don’t neglect so as to add both a interval, a splash, an asterisk, or a tilde to make sure that line stays there. (If there’s no punctuation, Instagram might deal with it as unintended additional house, and delete these line breaks upon publication.) 

Are there any hashtags I ought to keep away from utilizing? 

Sure. Instagram maintains an inventory of banned hashtags. Nonetheless, they don’t publish this listing, and there’s no authoritative supply. 

Some are intuitive, comparable to NSFW and self-harm hashtags, whereas others, comparable to #pushups and #mustfollow, aren’t as self-evident. If in case you have any doubt about your hashtags, make sure to look them up utilizing the app’s Search operate.

If it doesn’t present up, it’s banned. If it does present up, navigate to the hashtag feed and test for a message like this: 

 

Picture Supply

In case your potential hashtag doesn’t have a message like this, you’re all good to go. 

Now that you realize some primary dos and don’ts, let’s check out the highest Instagram hashtags for the yr. 

Including one of the vital standard Instagram hashtags to your put up does not essentially imply you will see extra interplay. Because the hashtags beneath are so standard, they’re being utilized by thousands and thousands of individuals, so your put up will almost definitely be obscured by the competitors. Narrowing your hashtag matter is vital, however we’ll get to that subsequent.

Listed here are the highest Instagram hashtags for this yr.

1. #love (2.1B posts)

Instagram customers construct their picture galleries on good emotions. Because of this, the #love hashtag is ever-present subsequent to the pics of mates, household, holidays, and exquisite surroundings.

Prime Instagram hashtags associated to #love: 

#love #pretty #loveit #loveyourself #lovelife #lovequotes #loveislove #lovefood #lovemylife #lovewhatyoudo #lovethis

2. #instagood (1.5B posts)

Occurrences of this hashtag are impressed by the @instagood Instagram account, which scours the Instagram group for glorious images and movies which are simply too #instagood to not share. Add this hashtag to your content material for an opportunity to be reposted.

Prime Instagram hashtags associated to #instagood:

#instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment #instagramhub

Picture Supply

3. #style (1B posts)

Folks usually flip to Instagram to see what types are “in”, taking a look at posts starting from style week to on a regular basis outfit inspirations. Which means that a good portion of the content material on Instagram revolves round style — in reality, there are almost one billion #style posts on Instagram. You can find celebrities, luxurious manufacturers, garments, make-up, and different aspirational pictures tagged with #style.

Prime Instagram hashtags associated to #style: 

#style #fashionblogger #fashionista #modern #fashionstyle #fashionblog #fashiongram #fashionaddict #fashionweek #fashiondiaries

4. #photooftheday (988M posts)

Managing a enterprise account? This hashtag is a surefire option to entice extra followers and repeat guests. Should you plan to put up every day content material, all-around a typical theme, add the #photooftheday hashtag to extend your publicity.

Prime Instagram hashtags associated to #photooftheday: 

#photooftheday #potd #picoftheday #images #photographyeveryday #photographyoftheday #bestoftheday

5. #artwork (888.6M posts)

Artists of all types have at all times flocked to Instagram, and this hashtag holds footage or course of movies of all of their work, sculptures, and quirky creations. 

Prime Instagram hashtags associated to #artwork: 

#artwork #artist #paintings #instaart #arte #streetart #digitalart #artofvisuals #artistsoninstagram #artoftheday #artsy #inventive #arts #artgallery #modernart 

6. #stunning (792.1M posts)

Instagram is the place to go to place your finest foot ahead — whether or not or not it’s your superb getaway, a brand new coiffure, or a breath-taking sundown, #stunning images embody the very best of what the platform has to supply.

Prime Instagram hashtags associated to #stunning: 

#stunning #beautifuldestinations #beautifulday #beautifulview #beautifulplace #beautifulcuisines #beautifulplaces #beautifuldestination #beautifulnature

7. #images (864.7M posts)

At its core, Instagram is a photo-sharing media, so it is smart that there are some beautiful and inventive pictures shared in #images. Instagram is exclusive in {that a} consumer could possibly be scrolling by way of the #images posts and see Nationwide Geographic {and professional} images subsequent to newbie photographers.

Prime Instagram hashtags associated to #images: 

#images #travelphotography #naturephotography #streetphotography #foodphotography #portraitphotography #landscapephotography #weddingphotography #blackandwhitephotography

Picture Supply

8. #completely happy (671M posts)

Typically the very best a part of feeling good is sharing that sunshine with others. The #completely happy group of posts is filled with radiant folks and lighthearted content material that brings us pleasure. Tag a photograph of a cute kitten or considered one of your self after getting a promotion with #completely happy.

Prime Instagram hashtags associated to #completely happy: 

#completely happy #happyday #happylife #happyfriday #happyhour #happyme #happymonday #happysunday #happytime #happydays #happydog #happyplace

9. #cute (659.8M posts)

#Cute places your content material in a pool of Instagram images and movies that elicit “awes” from all around the Instaverse. Should you suppose your pet is the cutest pet that ever lived, it deserves a photograph with this esteemed hashtag.

Prime Instagram hashtags associated to #cute: 

#cute #cutedog #cutebaby #cuteness #cuteanimals #cutecat #cutepetclub #cutenessoverload #cuteboy #cutedogs #cutecouple #cutepuppy #cutest 

10. #instagram (828.1M posts)

Navigate to this hashtag and also you’ll discover every thing from selfies to images of meals to pet footage to trip pictures. Use this hashtag to sign that you simply’re on Instagram and that you’ve got one thing value sharing. 

Prime Instagram hashtags associated to #instagram: 

#instagram #instagramers #instagramhub #instagrammers #instagramer #instagramanet #instagramdogs #instagrammer #instagramjapan #instagramcats #instagramfitness

Picture Supply

11. #nature (696.5M posts)

Nature is throughout us. It’s additionally on Instagram. This hashtag is used to put up every thing associated to nature, together with mountains, rivers, and wild animals. 

Prime Instagram hashtags associated to #nature: 

#nature #naturephotography #naturelovers #naturelover #nature_perfection #naturegram #nature_brilliance #natureaddict #nature_shooters #naturephoto #naturelove

12. #tbt (588.3M posts)

#Tbt stands for “Throwback Thursday,” and encourages Instagram customers to put up an outdated picture of themselves or an occasion they’re reminiscing over. Everybody likes content material from the nice outdated days — here is your hashtag for having fun with the nostalgia.

Prime Instagram hashtags associated to #tbt: 

#throwbackthursday #tbthursday #tbtphoto 

13. #followme (592.5M posts) 

A detailed cousin to #followforfollow and #likeforlike, #followme is utilized by Instagrammers trying to develop their follower base.  

Prime Instagram hashtags associated to #followme: 

#observe #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followalways #followback #pleasefollow #follows #follower #following

14. #journey (613M posts)

Away for the weekend? Present your followers the place you’re, utilizing this hashtag to point you are touring someplace new.

Prime Instagram hashtags associated to #journey: 

#journey #travelgram #instatravel #travelphotography #touring #travelling #travelblogger #traveler #traveller #travelingram #traveltheworld #travelblog #travels #traveladdict 

15. #fashion (606.4M posts)

This hashtag has greater than 500 million posts related to it, making it one of many high tags on Instagram. It is used for superbly edited images of outfits, holidays, luxurious merchandise, and something aesthetically beautiful. Tag #fashion on a beautiful outfit inspiration or new product, and Instagram customers wanting so as to add somewhat glamour to their lives will discover you.

Prime Instagram hashtags associated to #fashion: 

#fashion #styleinspo #styleblogger #styleinspiration #styleoftheday #stylefashion #stylegoals #stylediary #stylegram #styleguide #styleblog

16. #repost (557.3M posts)

Reposting is a typical operate on Instagram that permits you to share content material from different customers, with credit score again to the unique consumer. Use the hashtag, #repost, to inform others on Instagram that you simply had been impressed by this picture or video.

Prime Instagram hashtags associated to #repost: 

#repost #reposter #repostapp  #reposting #repostthis #reposted 

17. #instadaily (581.2M posts)

This hashtag is just like #photooftheday and is ideal for Instagrammers who put up day-after-day.

Prime Instagram hashtags associated to #instadaily: 

#photooftheday #potd #picoftheday #images #photographyeveryday #photographyoftheday #bestoftheday

18. #summer season (523.2M posts)

{The summertime} is the very best season to take pleasure in enjoyable holidays, fruity drinks, and time by the pool. This tag is filled with Instagram customers having fun with the lengthy summertime hours on the seashore or exhibiting off the breezy outfits conserving them cool below the recent #summer season solar.

Prime Instagram hashtags associated to #summer season: 

#summer season #summertime #summervibes #summerfun #summernights #summerdays #summerstyle #summerfashion #summerday

Picture Supply

19. #selfie (464.3M posts)

That is the quintessential selfie hashtag, indicating to the Instagram group that the picture its captioning is an image of you.

Prime Instagram hashtags associated to #selfie:

#me #selfies #selfietime #selfienation #selfiesunday  #selfiegram #selfielove #selfieaddict #selfiesaturday #selfiemania 

20. #health (485.9M posts)

Get in on a trending group of exercise warriors with images and movies out of your finest train periods, utilizing the #health hashtag to share the second.

Prime Instagram hashtags associated to #health:

#health #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslife #fitnesslifestyle #fitnessgoals #fitnessfreak #fitnessfood #fitnessgear #fitnessinspiration

21. #magnificence (492.6M posts) 

The hashtag #magnificence is especially utilized by magnificence bloggers — skilled make-up artists and hobbyists — however you’ll additionally discover some pet pictures and nature pictures in there, too. 

Prime Instagram hashtags associated to #magnificence:

#magnificence #beautyblog #beautycare #beautytips #beautyaddict #beautysalon #beautybloggers #beautyqueen #beautyguru #beautyproducts #beautyofnature #beautygram 

22. #meals (475M posts)

Meal pics are the bread and butter (no pun supposed) of a people-oriented Instagram account. Use the #meals hashtag to caption your subsequent scrumptious Instagram picture.

Prime Instagram hashtags associated to #meals:

#meals #foodporn #instafood #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

23. #enjoyable (430.9M posts)

If it is not enjoyable, it is not Instagram-worthy. Make it identified to thousands and thousands of Instagram customers that you simply had a blast in your newest picture or video with this standard hashtag.

Prime Instagram hashtags associated to #enjoyable:

#enjoyable #humorous #lol #lmao #hilarious #snicker #laughing #tweegram #mates #wacky #loopy #foolish #witty #instahappy #joke #jokes

24. #likeforlike (360.1M posts)

#Likeforlike is just like the #followforfollow hashtag. Use this hashtag if you wish to improve engagement in your Instagram account, telling customers that you’re going to like their picture or video in the event that they like yours.

Prime Instagram hashtags associated to #likeforlike:

#likeforlike #followme #like4like #liker #likes #l4l #likes4likes #love #likesforlikes #liketeam #likeback #likebackteam #likeall #likealways

The above hashtags may need helped outline Instagram over the past yr, however there are nonetheless a lot extra that find yourself trending yearly. The next hashtags might help encourage images and movies that Instagram customers at all times discover fascinating. 

1. #life (409.1M posts)

This one goes out to all of the images and movies that embody the essence of your life — whether or not in quarantine or not. 

Prime Instagram hashtags associated to #life:

#life #life-style #healthylifestyle #lovelife #luxurylifestyle #lifeisgood #lifestyleblogger #lifequotes #loveofmylife #luxurylife #lifeofadventure 

2. #music (398.6M posts)

This hashtag is for individuals who love music and the individuals who create it. 

Prime Instagram hashtags associated to #music:

#music #musica #musician #musically #musicvideo #musical #musicians #musicislife #musicproducer #musiclife #musiclover #musicfestival #musicphotography #musicproduction

3. #superb (300.5M posts)

The hashtag #superb is used for every thing you discover, effectively, superb — locations, artwork, stunning properties, awe-inspiring movies, and extra. 

Prime Instagram hashtags associated to #superb:

#stunning #cute #superior #amazingview #amazingfood #amazingplaces

4. #nofilter (286.8M posts)

Instagram gives so many various filters to assist improve images, it is virtually assumed that any image on Instagram has been edited. However in the event you’re posting a pic that was stunning all by itself, let the world know that this gem did not want a filter to look so good.

Prime Instagram hashtags associated to #nofilter:

#nofilter #nofilterneeded #nofilters #nofiltersneeded #nofilternecessary #nofilterneededforthisbeauty 

5. #sundown (299.5M posts)

Who doesn’t love sundown? Customers add posts to this hashtag to indicate off a phenomenal sundown close to them. 

Prime Instagram hashtags associated to #sundown:

#sundown #sunsets #sunsetlovers #sunsetporn #sunsetlover #sunsetsky #sunsetphotography #sunsetbeach #sunsethunter #sunsetmadness 

6. #motivation (305.5M posts)

On Twitter, #MondayMotivation encourages inspiring quotes and messages to assist folks begin the week off on the suitable foot. On Instagram, the #motivation hashtag has come to caption something from a photograph of a consumer after a giant health club session, to a pc display proper earlier than she or he will get to work.

Prime Instagram hashtags associated to #motivation:

#motivation #motivationalquotes #motivational #motivationmonday #motivationalquote #MotivationalSpeaker #motivationalmonday #motivations #motivationquotes

7. #instamood (269.1M posts)

#Instamood is all concerning the vibe or emotion a photograph or video elicits. Fairly surroundings, a day on the seashore, or an evening out with good persons are all distinguished below the #instamood hashtag. Landscapes are a preferred place to begin when determining what to put up on Instagram, in line with Jumper Media, they usually match into this hashtag completely.

Prime Instagram hashtags associated to #instamood:

#instamood #instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment #instagramhub 

8. #foodporn (279.9M posts)

I hope you are hungry! The #foodporn tag is brimming with mouthwatering posts of desserts, pizza, recipe movies, and a lot extra. This hashtag is for the very best of the very best in relation to delectable treats on Instagram — discover essentially the most authentic, scrumptious, and tantalizing meals footage on the web below this hashtag.

Prime Instagram hashtags associated to #foodporn:

#meals #foodporn #instafood #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

9. #handmade (299.8M posts)

The hashtag #handmade is just like the #artwork hashtag for handmade wares, clothes, and novelties. The rise of gradual style and a rising curiosity in sustainably-made merchandise makes this one of many high trending hashtags this yr. 

Prime Instagram hashtags associated to #handmade:

#handmade #handmadejewelry #handmadewithlove #handmadeisbetter #handmadefont #handmadegifts #handmadejewellery #handmadeshoes #handmadesoap #handmadeaccessories 

10. #dogsofinstagram (267.9M posts)

Everyone knows that the web loves cute puppies, so it should not be shocking when a hashtag for our beloved doggos traits on Instagram.  It is at all times a good suggestion to incorporate man’s finest pal in an Instagram put up — your followers will adore it and also you’re virtually assured dozens of coronary heart emojis in your feedback.

Picture Supply

Prime Instagram hashtags associated to #dogsofinstagram:

#dogsofinstagram #canine #canine #dogstagram #dogsofinsta #dogsofig #dogsitting #dogslife #doglife #dogsofinstaworld #dogoftheday

11. #bestoftheday (215.4M posts)

The #bestoftheday tag gives a glimpse into the huge quantity of assorted content material that’s posted to Instagram day-after-day. Right here, you will discover a number of the most noteworthy pictures on the platform — pictures of gorgeous spots world wide, award-winning images, yummy recipes, lovely animals, and a lot extra.

Prime Instagram hashtags associated to #bestoftheday: 

 #bestoftheday #instadaily #potd #picoftheday #images #photographyeveryday #photographyoftheday

12. #instafood (215.6M posts)

This standard tag is totally different from different meals hashtags as a result of it accompanies meals footage which are attractive, artistic, and, most significantly, worthy of Instagram. Instagram posts are identified for being aesthetically interesting, and #instafood isn’t any totally different. Use this tag in the event you’re posting a photograph of a colourful, distinctive, and luxurious dish! 

Prime Instagram hashtags associated to #instafood:

#instafood #meals #foodporn #foodie #healthyfood #foodstagram #foodgasm #foodphotography #foodblogger #foodlover #foodpics #foodpic #foodies

13. #discover (318.1M posts) 

Instagram has at all times had an discover part, however solely just lately have Instagrammers began to make use of this hashtag to win a extremely coveted however elusive spot on this web page. 

Prime Instagram hashtags associated to #discover:

#instagrammers #igers #instalove #instamood #instagood #followme #observe #remark #shoutout

14. #memes (219.7M posts) 

A basic however a goodie. All through the years, humor has taken totally different types — comedy sitcoms, stand-ups, knock-knock jokes, and extra. However none of those types come close to the Instagram-worthiness of memes. Use this hashtag to share a singular meme or repost one from one other account. 

Prime Instagram hashtags associated to #memes:

#memes #meme #dankmemes #funnymemes #memesdaily #edgymemes #offensivememes #fortnitememes #dailymemes #spicymemes #memestagram #btsmemes #memes😂  #memepage #memelord

15. #followforfollowback (239.2M posts)

Fascinated with constructing a quick listing of followers on Instagram? #Followforfollowback tells everybody who browses this hashtag that you’re going to observe customers who select to observe you. This hashtag is at all times trending extremely.

Prime Instagram hashtags associated to #followforfollowback:

#followforfollowback #observe #f4f #followme #followforfollow #follow4follow #teamfollowback #followbackteam #followall #followalways #followback

16. #tweegram (94M posts)

There may be loads of multi-platform sharing throughout social media websites, and in #tweegram, you will discover pictures taken from Twitter, Pinterest, and extra. #Tweegram is finest identified for quotes, screenshots of Tweets, and memes.

Prime Instagram hashtags associated to #tweegram:

#tweetgram #tweet #twitter #twitterposts #twitterweek #twittermarketing #twittermemes #twitterpost #twittermeme #twitterquotes #twitterwhy 

17. #instagramhub (65.2M posts)

This hashtag is not particular to 1 kind of put up — #instagramhub is a spot for lively Instagram customers to display their presence on the platform and attain bigger audiences. By together with this standard hashtag, influencers on Instagram can join with as many customers as doable.

Prime Instagram hashtags associated to #instagramhub:

 #instagramhub  #igers #instagram #instadaily #instamood #instagood #instalife #instalike #instapic #insta #instacool #instafollow #instaphoto #instagramers #instamoment

18. #quarantine (30.1M posts)

#Quarantine is the quintessential COVID-19 hashtag and has no outlined aesthetic or material. As a substitute, it encompasses every thing that we see, expertise, and do — or don’t do — throughout quarantine. You’ll find pet images, cooking movies, memes, and, most shockingly, pictures of individuals on trip. 

It’s value noting that there’s no #COVID hashtag as a result of Instagram desires to forestall the unfold of misinformation. 

Prime Instagram hashtags associated to #quarantine:

#quarantine #quarantinelife #quarantineandchill

19. #BlackLivesMatter (27.7M posts)

The Black Lives Matter motion swept by way of america in 2020 and has been on the forefront of the cultural creativeness for the reason that killing of Trayvon Martin in 2012. Use this hashtag so as to add worth to the motion or uplift voices that differ from your individual.  

Prime Instagram hashtags associated to #blacklivesmatter:

#blm #blackhistorymonth #blackownedbusiness #blackgirlmagic #blackouttuesday #blackexcellence

Learn HubSpot’s stance on Black Lives Matter right here.

20. #newmusic (31.5M posts)

The hashtag #newmusic is likely one of the many tags folks use to share both their very own authentic music or let others know who they’re jamming to as we speak. 

Prime Instagram hashtags associated to #newmusic:

#music #hiphop #rap #artist #spotify #producer #rapper #soundcloud #musician #beats

21. #whatiwore (21.9M posts)

What higher option to showcase your OOTD than to tag #whatiwore. This hashtag is often utilized by folks within the newest style traits, usually tagging the place they discovered it for sponsorships or for the prospect of brand name recognition.

Prime Instagram hashtags associated to #whatiwore:

#ootd #outfitoftheday #style #instastyle #fashion #instafashion #fashionblogger #fashionista #styleinspo

22. #workinprogress (21.1M posts)

The #workinprogress hashtag provides customers a glimpse of a number of the coolest initiatives being shared on the app. From artwork, structure, and even health, this tag helps folks put up about reaching their objectives and the steps alongside the way in which.

Prime Instagram hashtags associated to #workinprogress: 

#wip #drawing #paintings #portray #handmade #exercise #design #health #artistsoninstagram #motivation 

23. #house (20.3M posts)

There’s one thing so attention-grabbing and exquisite about outer house, and speaking about it on social media by no means will get outdated both. Posting within the #house hashtag will lead you to seek out superb pictures of stars far and vast.

Prime Instagram hashtags associated to #house:

24. #expertise (21.7M posts) 

With technologic improvements going down day-after-day throughout industries, the #expertise hashtag is the place you will discover the latest growth or gadget.

Prime Instagram hashtags associated to #expertise:

#tech #innovation #engineering #technews #science #design #devices #electronics #smartphone #programming

25. #engaged (16.9M posts) 

Love is within the air — or on this case it is trending. The #engaged hashtag is there for all of your proposal inspiration, marriage ceremony concepts, and much more content material for all of the lovers on the market.

Prime Instagram hashtags associated to #engaged:

#marriage ceremony #bride #bridetobe #love #weddinginspiration #engagement #weddingplanning #weddingphotography #weddingday #weddingdress

26. #travelbug (10.8M posts)

Influencers all world wide can use the #travelbug hashtag to doc their coolest vacation spot vlogs and images. Reap the benefits of this hashtag whether or not you are hitting the highway or flying abroad.

Prime Instagram hashtags associated to #travelbug:

#journey #wanderlust #travelgram #travelphotography #traveltheworld #travelblogger #traveladdict #instatravel #touring

Prime B2B Hashtags

Should you handle an Instagram account for an organization that sells services to different companies, take into account together with these hashtags in your posting technique.

1. #enterprise
2. #entrepreneur
3. #success
4. #onlineshop
5. #smallbusiness
6. #advertising
7. #branding
8. #digital
9. #marketingdigital
10. #innovation
11. #ecommerce
12. #onlinemarketing
13. #retail
14. #contentmarketing
15. #marketingstrategy
16. #software program
17. #inboundsales
18. #b2bmarketing
19. #b2bevents
20. #b2bmarketplace
21. #b2bleadgeneration
22. #b2bsales
23. #b2bbusiness
24. #b2bleads
25. #b2bemailmarketing
26. #marketingtips 
27. #marketingstrategy 
28. #startups 
29. #administration 
30. #businesstips
31. #instagramforbusiness
32. #instagramstrategies

Prime B2C Hashtags

Does your organization promote on to shoppers? If that’s the case, the very best hashtags to make use of might range relying in your audience. Here’s a listing of B2C hashtags that could possibly be efficient for numerous area of interest areas.

1. #b2c
2. #b2cmarketing
3. #b2csales
4. #onlineshopping
5. #smallbusiness
6. #on-line
7. #coaching
8. #enterprise 
9. #advertising 
10. #marketingdigital 
11. #socialmedia 
12. #startup 
13. #digitalmarketing 
14. #gross sales 
15. #socialmediamarketing 
16. #promoting 
17. #networking 
18. #ecommerce 
19. #onlinebusiness 
20. #onlinemarketing 
21. #smallbiz 
22. #startuplife 
23. #firm 
24. #contentmarketing 
25. #socialmediatips
26. #instahacks
27. #ugc
28. #acolorstory

1. Hold your hashtags organized.

To create an environment friendly hashtag system, you should utilize Excel or an Instagram analytics instrument. Should you select an excel sheet, you will have to manually maintain observe of which hashtags you utilize, how usually, and which of them correlate to your hottest posts. Over time, you will see relationships between sure hashtags and your hottest posts, and this might help you determine which hashtags work finest to your model.

If in case you have a extra superior social media staff, you would possibly need to take into account a instrument like Iconosquare, which mechanically shops high hashtags and gives studies on which hashtags attain the most individuals.

For smaller companies with restricted budgets, Krystal Gillespie says that, “an excel sheet is the easiest way to start out. When you get extra superior I’d extremely suggest utilizing a instrument to trace the info. A guide system can get overwhelming once you’re posting 3 times a day and utilizing about 20 hashtags per put up.”

2. Determine your magic quantity.

Most high manufacturers use seven or fewer hashtags per put up, so it is simple to imagine that is the magic quantity for everybody … proper? Krystal explains that this is not at all times the case: She advised me HubSpot has been extra profitable with hashtags ranging within the low 20s.

The purpose is, you possibly can’t know what number of hashtags work finest for you till you check it. For HubSpot, it took the staff a number of months to discover a quantity that labored finest, and through our trial interval, we ranged from seven to 30. Give your self the identical flexibility for trial and error.

3. Slender your hashtags.

There are two massive causes extra particular, smaller-volume hashtags are higher to your model: first, you possibly can compete in a smaller pool. HubSpot, for instance, does not usually use the hashtag #advertising as a result of it is too broad. Should you search #advertising, you will discover footage of eating places, inspirational quotes, before-and-after coiffure footage, and memes.

The randomness of #advertising leads me to the second purpose particular hashtags are a good suggestion: as a consumer, I am extra prone to discover what I would like if I seek for one thing particular, and when your corporation comes up for my particular search request, I am extra prone to be proud of what I discovered.

Krystal explains: “Retaining a hashtag near the pursuits of your model actually helps. We attempt to use hashtags tailor-made for a particular matter after which slim it down additional — as an example, we might use #SEOTips if our advertising put up was largely about website positioning.”

Consider it this fashion: #canine is extra standard, however it has a large demographic. If I search #goldenretrieverpuppies and I discover your put up, I am extra prone to interact with it as a result of it is precisely what I wished.

4. Analysis what different persons are hashtagging.

A simple option to generate hashtag concepts is to make an inventory of your followers or rivals and analysis what they’re hashtagging on their very own images. It can be notably useful to analysis what influencers in your trade are hashtagging — by definition, influencers are folks with a big social media following, so that they have to be doing one thing proper.

5. Take a look at out associated hashtags.

While you kind a hashtag into Instagram’s search bar, Instagram reveals you associated hashtags within the scroll-down menu. Instagram additionally delivers associated hashtags on the following web page after you click on on a hashtag. It is a easy option to create an extended listing of hashtags to check out.

6. Observe your individual hashtag.

One other approach to make use of Instagram hashtags to your advertising functions is to observe your individual hashtag. Krystal explains, “On Instagram, I truly observe the hashtag #hubspot so I can discover anybody who talks about us and join with them. So long as your account is not personal, folks will be capable of discover you through the hashtag.”

Following your individual hashtag is an efficient option to interact with different folks speaking about your model and develop higher relationships with them.

7. Create a model marketing campaign hashtag.

That is the trickiest merchandise on the listing, but when performed efficiently, it will possibly repay massive time. Some companies have efficiently attracted followers by creating their very own marketing campaign hashtags. A marketing campaign hashtag must be humorous, intelligent, or a minimum of memorable to work.

Marketing campaign hashtags are notably helpful for selling a brand new product or upcoming occasion, and even simply inspiring folks. Pink Bull, for instance, inspired followers to put up Pink Bull footage with a #putacanonit hashtag (see what I imply about intelligent?). Lululemon, fairly than working a extra conventional advert marketing campaign, developed a optimistic connotation for his or her model by asking followers to put up actual, lively footage of themselves with a #sweatlife hashtag.

Now that we have lined the significance of utilizing Instagram hashtags for your corporation, you is likely to be questioning methods to seek for Instagram hashtags throughout the app, or methods to use the search operate to seek out associated concepts. Should you’re not sure of the technical course of for hashtag looking, here is how:

How one can Search Hashtags on Instagram

To look hashtags on Instagram, faucet the magnifying glass on the backside of your display, then faucet the search bar on the high. Choosing the “Tags” possibility will allow you to look hashtags and associated hashtags primarily based on the recognition of every one.

1. Open Instagram and faucet the search icon.

Instagram desires you to make use of hashtags and has made it extraordinarily simple to seek out the proper ones to your put up. To start out, open the Instagram app in your cell system and faucet the magnifying glass on the backside of your display.

2. Faucet the search bar on the high of your display.

The search display in your Instagram would possibly first ship you to a newsfeed-style web page (the Discover web page) with steered content material primarily based on subjects you have demonstrated an curiosity in on social media. To change to a hashtag search, faucet the search bar on the high of this web page, as proven within the screenshot above.

3. Faucet “Tags.”

As soon as you have tapped the search bar on the high of your display, Instagram gives you 4 choices with which to filter your search. Instagram refers to hashtags as merely “Tags,” as proven within the screenshot beneath. Faucet this “Tags” possibility, then faucet the search bar above it, and start looking subjects for which you need to discover a trending hashtag.

You do not have to incorporate the pound signal (#) in your search — your outcomes would be the similar with or with out it — however you will want to make use of this pound signal within the caption of your picture when you select a hashtag.

4. Browse hashtags primarily based on put up rely and present content material.

Voila! It’s best to see a number of choices for hashtags primarily based in your search. Browse round at every associated hashtag that Instagram suggests for you — you would possibly discover {that a} hashtag with barely fewer posts contains images or movies which are extra in keeping with the content material you are posting.

After discovering the very best hashtags to your account, you’ll make sure to create a profitable hashtag technique. 

Use Hashtags on Instagram to Acquire Extra Followers

Utilizing hashtags is a vital a part of a powerful Instagram advertising technique. Following finest practices, you possibly can improve your follower rely and enhance the variety of leads coming from Instagram. Comfortable hashtagging!

Editor’s notice: This put up was initially printed in July 2019 and has been up to date for comprehensiveness.