For this finish of yr version of “What’s New in Traackr”, we thought we’d do one thing slightly bit completely different and spotlight our high 5 product enhancements from 2020. 

So with out additional ado…

Traackr’s High 5 Product Enhancements from 2020

1. Funds Optimization

‍2020 pushed influencer entrepreneurs to ship extra with much less and Traackr was right here to assist. Our Funds Optimization toolset helped our clients take management of their budgets by enabling them to trace influencer spend, analyze the efficiency of their investments, and, in the end, optimize their ROI by investing in successful methods.

‍2. TikTok

‍In the case of social media platforms, 2020 was TikTok’s yr. Our clients had been keen to know the best way to increase their influencer advertising methods to this thrilling new platform and the way Traackr may assist. We delivered by integrating TikTok into our influencer discovery, vetting, marketing campaign administration, and reporting capabilities and by offering our clients with strategic steerage on the best way to launch profitable influencer advertising campaigns on the platform.‍

3. Asia-Pacific Assist and Protection‍

One other shining gentle for influencer advertising in 2020 was the Asia-Pacific area, with the best variety of lively social media customers on the planet and influencer advertising rising because the main technique for reaching them. To allow our world clients to faucet into the alternatives at hand, we added APAC assist to our platform, increasing our management in world influencer protection to 50 international locations and 26 languages. We additionally established our bodily presence within the area by opening up our Singapore workplace.

4. World Influencer Funds‍

2020 noticed manufacturers formalize their partnerships with influencers, but paying influencers continued to be a serious ache level as a result of complexity of inner finance insurance policies and the excessive price of outsourcing funds. We launched our World Influencer Funds answer to assist manufacturers streamline their total fee course of whereas avoiding hefty charges.

5. Hyperlink Monitoring

‍Together with tighter budgets, influencer entrepreneurs had been pushed to reveal their affect deeper into the shopper journey–past consciousness to contemplate and conversion. We launched Hyperlink Monitoring, enabling our clients to create, assign, and share trackable hyperlinks with their influencers and measure the clicks and visitors they generate.

Wanting Forward to 2021

Regardless of all of the curveballs 2020 threw, we couldn’t be extra excited by how our business is evolving and the superb work our clients proceed to do with our platform. All the things we launched this yr was a results of our clients persevering with to push the boundaries of our platform and apply. 

For those who like what we delivered in 2020, you must see what now we have in retailer for you in 2021!
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