Opposite to what your folks’ pictures counsel, Instagram is not only a social community for selfies and brunch pics. In actual fact, Instagram has over 200 million companies that use its platform and 90% of customers observe not less than one in all them, based on latest information.

In a time when visible content material stays a vital half of any model’s advertising and marketing technique, Instagram advertising and marketing presents a novel alternative to showcase your model id.

Able to get impressed? Take a look at this record of manufacturers which can be thriving on Instagram proper now, and why their posts set them aside.

Greatest Manufacturers on Instagram

What makes a model nice on Instagram?

We polled 301 customers throughout the USA, and requested “Which of the next describes the manufacturers you observe and revel in on Instagram?”

These had been their prime solutions:

Information Supply

Whereas this information is from a small pattern, it does spotlight what we already find out about Instagram audiences. They search for:

• Content material that pertains to their lives: each private {and professional}.

• Eye-catching, enjoyable content material.
• Product promotions

What you will see within the subsequent part is that each model featured meets these wants, incomes them excessive follower counts and excessive engagement charges.

Psst – Wish to get a shocking Instagram Story auto-magically created to your model? Take a look at StoriesAds.com, a free Story generator from HubSpot and Shakr. Click on right here to get began.

1. The Each Mother

Followers: 294k

Fashionable-day mothers face a novel set of challenges from elevating youngsters in a digital-first world to navigating relationships with in-laws and prolonged household throughout a pandemic. The Each Mother is a way of life model that caters to this viewers in each method.

On this Instagram web page, you will discover content material about dealing with your children’ massive feelings, educating them about range, and tips about the best way to make mealtime extra interesting.

Whereas a lot of the content material on this web page lends itself to issues a mother can do, there’s loads of content material advocating relaxation, rest, and psychological well being as effectively. You will additionally discover the occasional low cost code for fashionable merchandise and cross-promotion of The Each Mother weblog within the Instagram tales and highlights.

2. Bolden USA

Followers: 32.1k

Instagram is all about visuals. Because of this inside minutes of being on Instagram, a consumer will be bombarded with photographs.

So, the query is: How do you make sure that your model stands out and is memorable?

A method is by growing a novel aesthetic and remaining constant. Bolden USA has achieved simply that.

To reflect its inexperienced brand, the theme of Bolden USA’s Instagram is inexperienced. Whereas the model options different colours in its photographs, inexperienced is at all times the first, standout colour – an efficient tactic to assist model recall. That model recall being unfold throughout greater than 33,000 followers makes Bolden USA top-of-the-line manufacturers on Instagram proper now.

3. The Broke Black Woman

Followers: 174k

Private finance is like train. You want motivation, the fitting instruments, self-discipline, and a aim to attain to see actual success. It does not damage to have an excellent coach to information you alongside the best way, both, and that is precisely what The Broke Black Woman is doing as top-of-the-line manufacturers on Instagram.

Dasha is a monetary activist who focuses on competency-based monetary schooling. Over 170,000 individuals observe her for non-judgemental monetary recommendation, empathetic budgeting ideas, and free monetary sources. Her work ranges the predominantly white-male-led monetary literacy panorama to make it extra accessible to ladies of colour.

The historical past of ladies of colour in finance, the $1000 Emergency Fund Problem, and motivational messages comprise the vast majority of this model’s Instagram feed making it the most effective place for younger individuals to start out their monetary health journey.

4. Teleport Watches

Followers: 9.1k

Have you ever ever puzzled the place former President Barack Obama buys his watches? One of many manufacturers he sports activities is Teleport Watches.

This premium luxurious timepiece model is understood for its trendy and sturdy watches which can be excellent for day-to-day put on and particular events. Nonetheless, individuals come again to the model for its fashionable strategy to a basic accent which is why this Instagram model makes our record.

Teleport Watches proves which you could have a loyal following on Instagram with out thousands and thousands of followers. Though it is one of many smallest Instagram manufacturers in our lineup, it makes up for it in engagement and affect.

5. Netflix’s Robust Black Lead

Followers: 764k

Right here is an instance of a model that has mastered the artwork of getting its personal id whereas remaining related to its guardian model.

Robust Black Lead is a sub-brand below Netflix devoted to amplifying Black tales in media.

The model’s Instagram web page primarily options display grabs and brief clips from TV exhibits, films, and documentaries out there on Netflix that function Black actors and/or administrators. They keep on-trend, posting related content material based mostly on present occasions, holidays, and buzzy subjects.

Along with its appreciation posts for broadly liked TV characters, Robust Black Lead additionally promotes content material the model hosts on different platforms, corresponding to podcasts and YouTube content material.

6. Califia Farms

Followers: 318k

Warning: When you’re hungry, do not head to Califia Farms’ Instagram web page.

The model’s meals images makes it stand out among the many relaxation, displaying customers how Califia Farms’ merchandise can be utilized to create dishes starting from pancakes and good cream to artichoke dip and fettuccine alfredo.

The model does not draw back from that includes its product within the photographs both. You possibly can often discover it someplace in its visible content material, whether or not it is the principle topic of the photograph or extra within the background.

7. Anima Iris

Followers: 78.9k

You most likely thought this record would solely function enterprise-level manufacturers, huh?

Effectively, there are a ton of manufacturers which have discovered the magic recipe on Instagram and Anima Iris is one in all them.

What units this model aside is the transparency of its CEO.

When you watch one in all Anima Iris’ Instagram Tales, you will most likely see its CEO, Wilglory Tanjong, displaying the behind-the-scenes of operating a luxurious purse model, which helps its viewers really feel extra related.

You will most likely additionally see Q&As, surveys, and user-generated content material – all methods which have helped the corporate construct a powerful on-line group and achieve model loyalists.

8. Cooking With Constance

Followers: 15.2k

There’s greater than sufficient meals inspiration on Instagram, however Cooking With Constance takes that inspo a step additional by pairing it with a facet of judgment-free well being and wellness. That is why greater than 10,000 individuals flocked to observe this model web page in just some weeks.

This is not your typical vegan model that compares and contrasts plant-based and non-plant-based life. As an alternative, Cooking With Constance serves up hearty and wholesome recipes that even the most important meat lovers will get pleasure from.

Vacation recipes, fast and straightforward lunches, and plant-based dwelling ideas are just some of the varieties of content material you will discover as you scroll via her appetizing feed.

9. Lorna Jane

Followers: 1M

In case your model had been an individual, how would you describe its persona? Australian activewear firm Lorna Jane has achieved an superior job answering this vital branding query with its Instagram content material.

Spend just some seconds scrolling via these pictures, and you may shortly be capable to identify the goal Lorna Jane purchaser: a younger, sporty, twenty- or thirty-something girl who values trying good whereas sustaining an lively life-style.

The photographs posted by Lorna Jane, which frequently present the model’s clothes and niknaks, in addition to photographs of ladies who embody its goal purchaser persona, are colourful, playful, and inspirational, which is an ideal illustration of the model’s essence.

10. Letterfolk

Followers: 360k

Letterfolk is a small enterprise run by a pair who create and promote lovely, handcrafted felt letterboards. Every letterboard comes with a full set of characters so individuals can personalize the partitions of their properties, which suggests limitless room for creativity.

Instagram is the proper platform for them to encourage prospects and aspiring prospects with actual prospects’ boards, in addition to concepts they’ve give you and staged themselves. Their Instagram content material is humorous and relatable – an important recipe for shareability.

11. House Remedy

Followers: 3.2M

House Remedy’s Instagram account actually is a supply of remedy, in case you love the sight of cozy properties.

From residence decor inspiration to enjoyable challenges like their #SmallCoolChallenge contest and classy user-generated content material (UGC), this model provides its followers loads of inspiration to personalize their very own house and “dwell joyful, wholesome lives at residence,” as written of their profile bio.

12. Sunday II Sunday

Followers: 20.9k

Sunday II Sunday is one other small enterprise with a sturdy social media presence.

The model describes itself as “haircare for lively ladies.” As such, its content material revolves round having and managing an lively life-style.

Sunday II Sunday additionally does an important job of participating its followers, asking them questions on their routines, exercises, and hair care habits.

13. Tentsile

Followers: 201k

“Beautiful” is the primary phrase that involves thoughts after I scroll via Tentsile’s Instagram pictures.

Tentsile sells tree tents, what they name “moveable treehouses” to raise your tenting expertise. Its Instagram web page is stuffed with lovely life-style photographs of their merchandise in nearly anyplace on this planet: rainforests, mountains, seashores… you identify it.

What the model does effectively is leveraging its UGC. This protects time and sources and offers the model some social proof.

14. Desenio

Followers: 1.9M

The very first thing you will discover if you land on Swedish on-line artwork print firm Desenio’s Instagram web page is colour blocking.

Each picture blends fantastically with the one subsequent to it, making a cohesive, visually interesting web page you by no means need to depart.

Even when utilizing user-generated content material, the model ensures it matches inside its aesthetic. Establishing consistency in your inventive belongings is vital in making certain model recognition (i.e., when individuals see your picture anyplace, they know it is you.)

15. Vans

Followers: 17M

Vans is understood for its trendy footwear and its Instagram enterprise account is not any exception.

The maker of the basic checkered slip-on sneakers has a flashy Instagram feed, that includes each standalone product pictures and motion pictures of individuals expressing themselves of their favourite Vans gear.

One factor that is clear by taking a look at Vans’ Instagram account is that its id is not tied solely to skateboarding. Whilst you’ll nonetheless see life-style photographs with skate boarders, you will additionally see surfers, cyclists, and different trendy shoe-lovers.

So, as your model id and messaging evolve, your content material also needs to observe swimsuit. Undecided the best way to get began with a method like this? Take a look at this podcast for ideas from advertising and marketing consultants:

16. Grass-Fields

Followers: 949k

Now, here is a model that is aware of the best way to present its persona.

This Cameroon-based clothes model is not taking part in it protected on Instagram with static mannequin pictures and sale promotions. As an alternative, Grass-Fields showcases its merchandise via enjoyable, vibrant dance movies, and behind-the-scenes content material.

The model additionally highlights Black enterprise house owners, creators, and artists on its web page, which caters to Black ladies.

The important thing takeaway right here is: Do not be afraid to do issues otherwise than it has been achieved if that is what your viewers responds to.

17. Finfolk Productions

Followers: 399k

Ever needed to be a mermaid? You possibly can come fairly shut, due to firms like FinFolk Productions. Imagine it or not, silicone mermaid tails you possibly can placed on and swim round in are fairly fashionable.

Finfolk Productions’ Instagram feed is stuffed with fantastically shot pictures that play into the mermaid fantasy by trying extra like legendary artwork than actual individuals.

The nostalgia of being a mermaid provides Finfolk Productions’ followers a way of marvel that they will truly put on. This distinctive model makes goals come true, and that is worthy of a spot on this record of the most effective manufacturers on Instagram.

18. Shiseido

Followers: 1.3m

Shiseido began as Japan’s first Western-style pharmacy greater than 140 years in the past and has since developed into promoting high-quality brightening and anti-aging skincare, make-up, and perfume merchandise.

Its mission is to encourage a lifetime of magnificence and tradition – a mission it portrays fantastically via Instagram content material.

Scorching tip: Posts that includes faces, particularly for a skincare model, are perfect for boosting social media engagement.

Do not be intimidated by extremely skilled Instagram movies like theirs. You possibly can publish extremely participating movies on Instagram with out an enormous video staff or a bottomless price range. This is some inspiration for making superb Instagram Reels with out breaking the financial institution.

19. The Muted Dwelling

Followers: 49k

In the course of the COVID-19 pandemic, the house enchancment business noticed an 18% improve in YOY market measurement — the most important improve in additional than ten years. With individuals spending extra money within the native {hardware} shops, they had been spending extra time on social media, too — consuming residence decor content material.

Instagram manufacturers like The Muted Dwelling present inspiration to assist their followers redefine and elevate their properties with luxurious residence decor. Candles, vases, spice racks, cooking utensils, and extra will be discovered on The Muted Dwelling’s Instagram web page making it the go-to model for almost 50,000 on-line residence decor fans.

20. Sephora Collections

Followers: 818k

Sephora Collections’ model persona is playful, colourful, and female. It does a beautiful job of characterizing this persona in its Instagram content material, utilizing brilliant colours, patterns, and enjoyable captions.

Along with partnering with magnificence influencers, the model additionally promotes content material from on a regular basis make-up customers, that includes their tutorials and appears on its feed.

Scorching Tip: What makes this massive model top-of-the-line on Instagram is the group it is constructed on the platform. However what we see from Sephora on Instagram is a mix of promoting efforts elsewhere. So take it from Sephora — put money into your model exterior of Instagram, too, in an effort to see much more success on this social community.

21. Clare

Followers: 100k

When you’re renovating or just transferring into a brand new residence, you are doubtless on the lookout for inspiration on social media websites like Instagram and Pinterest.

Clare’s Instagram encompasses a assortment of fastidiously curated photographs that meet that actual want. You will discover every little thing from new product promotions to residence decor ideas – every little thing in between.

There’s additionally a gorgeous stability of colours on Clare’s Instagram web page, making a cohesive profile that is inviting, heat, and galvanizing.

22. HoneyBook

Followers: 93.6k

What we love about HoneyBook is how accessible its content material is.

Instagram, like many social media platforms, has been sluggish to develop and promote its accessibility options.

Fortunately, manufacturers like HoneyBook have taken an lively strategy to make its content material accessible by including captions to their movies and including picture IDs that describe each picture the corporate posts.

For deaf, exhausting of listening to, and visually impaired customers, these further steps go a great distance.

23. Design Necessities

Followers: 147k

Design Necessities is aware of that hair is extra than simply one thing that grows in your physique. It will probably converse to a group, a tradition.

When you’re on the lookout for inspiration to your Instagram model, take inspo from Design Necessities and take a look at diversifying your content material. Even when your small business is area of interest, there are many methods to stretch your content material concepts.

The model does extra than simply promote merchandise on its Instagram web page. Along with product pictures, you will discover inspirational quotes about hair, playful memes about on a regular basis life, and enjoyable reposts from Design Necessities’ viewers.

24. Flodesk

Followers: 45.5k

Flodesk’s Instagram is every little thing you need to see on Instagram from an electronic mail advertising and marketing platform: lovely designs and alluring content material.

Once you land on Flodesk’s web page, you will achieve tips about the best way to use its platform in addition to normal tricks to optimize your electronic mail advertising and marketing technique. With the usage of vibrant colours and playful designs, each publish is an consideration grabber.

What’s extra, nearly each publish features a call-to-action that invitations the viewers to interact. Whether or not it is to drop an emoji within the feedback or reply a query – engagement achieved proper.

25. Omsom

Followers: 51.8k

Omsom is one other small enterprise that has leveraged its CEOs, two first-generation Vietnamese sisters, to construct a group on Instagram.

As you scroll via Omsom’s Instagram, sure, you will discover fantastically crafted photographs showcasing the dishes you may make utilizing the model’s meals merchandise. Nonetheless, that is just one piece of the puzzle.

You will additionally see many posts celebrating Vietnamese tradition, and debunking Asian-American stereotypes and biases.

This technique helps shoppers join with the Omsom past the scrumptious meals and perceive its broader mission and function.

26. Chipotle

Followers: 1.1M

As an alternative of reeling in shoppers with meals photos, Chipotle has chosen one other route: hilarious memes.

Whilst you could discover the occasional meals publish, the model has centered its Instagram technique on displaying its persona.

This is why it really works: Memes are shareable and tag-friendly, which helps Chipotle attain new shoppers as individuals tag their associates in humorous, relatable posts.

The widespread thread in all of the manufacturers featured is that they’d a constant model id that was mirrored of their visuals and a deep understanding of what resonated with their viewers.

Able to populate your Instagram timeline with pics and movies which can be as fascinating because the content material above? We imagine in you!

Editor’s notice: This publish was initially revealed in June 2021 and has been up to date for comprehensiveness.