What makes iPhones the most-awaited product of the 12 months? We all know there are smartphones on the market that aren’t worse than Apple’s merchandise (pricey Apple builders, I urge your pardon), however most individuals don’t pay shut consideration to these merchandise’ releases and updates.
After all, one might imagine that Apple is so awaited due to the ability of its model identify. Nevertheless, this model was not all the time this well-known. However their first launch was extensively mentioned. They owe their success to a well-thought-out product launch announcement marketing campaign and a correct new product launch announcement e mail.
(Supply: Electronic mail from Apple)
Well-known manufacturers evoke anticipation and need in prospects to purchase and use their merchandise. How? We’ll share the very best product announcement e mail examples by world-famous firms.
Use Stripo’s prebuilt e mail templates to construct your individual product launch emails quicker
What’s a product launch announcement?
The product launch announcement is a set of actions aimed toward selling a brand new product.
Hopefully, your new or upgraded product’s options meet prospects’ wants and even exceed their expectations.
Previous to selling and asserting your up-and-coming product, strive it out, outline its execs and cons. And be sincere with the audience throughout the entire announcement marketing campaign.
(Supply: Electronic mail from Starbucks)
Learn how to announce a product launch successfully through newsletters
You’ll need to construct a sequence of recent product announcement emails to maintain the audience up to date and to maintain them enthusiastic about your product.
What number of emails ought to be in a sequence? Relies on how a lot time you’ve left. However make, no less than, 3 of them.
Electronic mail 1 — Teaser emails
The primary e mail — a teaser e mail — is to tell recipients in regards to the upcoming launch, this manner you construct anticipation. Right here, you’ll be able to point out a number of distinctive options that your product possesses, or may say that one thing large is coming. Specifying when precisely the product is about to be launched is elective at this stage.
(Supply: Electronic mail from Apple)
(Supply: Electronic mail from Monica Vinader)
Electronic mail 2 — Product launch announcement e mail
The second is to replace your customers. Remind them in regards to the options you talked about in a earlier e mail and add a brand new one. Or share some data in your product when you’ve got not finished this within the earlier e mail. You should definitely embody some images of the product.
(Supply: Electronic mail from Porsche)
(Supply: Electronic mail from Apple)
Electronic mail 3 — Product announcement e mail together with the Pre-Order choice
Within the third e mail, after you’ve revealed the product’s predominant choices, add images and the “Pre-order” button on this e mail.
Many staunch followers would like to be the primary to personal your product.
(Supply: Electronic mail from Apple)
Electronic mail 4 — Announcement that the product has been launched
The fourth product launch e mail is to tell recipients that the product has been launched. Right here you clarify to prospects how they’ll get this product.
(Supply: Electronic mail from Brighton)
Electronic mail 5 — Comply with up e mail
Irrespective of how ardently your prospects had been ready to your product, some nonetheless might need missed the brand new product launch e mail. Remind them they’ll nonetheless purchase your product.
(Supply: Electronic mail from Adidas)
Necessary to notice:
In case you begin the brand new product announcement e mail marketing campaign a number of months/12 months previous to the discharge date, then you’re welcome to increase your sequence to 4-6 emails.
20 efficient product launch e mail examples
We hope these samples will get you impressed to construct your highly effective product launch emails.
Instance 1. Hold prospects intrigued until the final second — Lamborghini
This well-known automotive model is aware of the best way to keep prospects’ curiosity with out saying a phrase about what they will launch. As a substitute, they’re inviting their model lovers to an occasion the place they will share the main points of the brand new product. Even the picture on this new product launch e mail pattern doesn’t say something in regards to the future launch.
(Supply: Electronic mail from Lamborghini)
Instance 2. Give your model followers early entry to the brand new merchandise — Athleta
Enable early entry both to these prospects who purchase from you extra typically than different customers, or to those that downloaded your app, similar to Athlet did it.
(Supply: Electronic mail from Athleta)
Instance 3. Let your staunch prospects be the primary to know — Adidas
On this e mail, Adidas promised to inform prospects in regards to the product launch a number of hours earlier than they ship over the product launch announcement e mail to all the contact base.
(Supply: Electronic mail from Adidas)
Instance 4. Add some thriller to your emails — Porsche Taycan
(Supply: Electronic mail from Porsche)
Porsche promised to convey this automobile to our consideration on the finish of 2019 or originally of 2020, however they began the announcement marketing campaign in 2018. We will solely see the silhouette of this automobile, coated by a bit of cloth. Appears to be like intriguing.
Even once you click on the “View Video” button, you once more see the shade of the thriller on the touchdown web page. Adore it.
In case you have an interest in watching this video, right here it’s.
Instance 5. Present detailed data on the product — Electronic mail on Acid
(Supply: Electronic mail from Electronic mail on Acid)
Be descriptive. The extra particulars you share within the product introduction e mail the higher.
I can’t omit the infographics on this e mail — it’s superior.
Instance 6. Present the product from totally different angles — Hill Metropolis
(Supply: Electronic mail from Hill Metropolis)
There are circumstances when a picture is price a thousand phrases, particularly in relation to product introduction emails.
Instance 7. Let the designer current his/her personal assortment — Brighton
Personally, I really like this custom carried out by Brighton, the jewellery retailer.
(Supply: Electronic mail from Brighton)
Each time, when launching a brand new assortment, Brighton lets the designer current it by him/herself. The creator of the gathering speaks from her coronary heart and explains what precisely motivated her to craft this specific line.
Instance 8. Be supportive — Everlane
(Supply: Electronic mail from Everlane)
It is a new product merchandise and prospects have no idea whether or not it’s about to go properly with the remainder of their wardrobe. Be supportive — present them with style suggestions on the best way to put on this cashmere rib with different items of the model’s attire. Everlane even shared images of what it’s about to seem like.
A pleasant trick to extend gross sales, huh?
That is one in every of my favourite clothes line launch e-newsletter examples.
Instance 9. Persuade to purchase from you/play on folks’s self-importance — Maybelline
(Supply: Electronic mail from Maybelline)
In the case of style and developments, for like 80% of the subscribers, nothing might be extra convincing than feedbacks by outstanding folks. Did Oprah Journal award this lipstick? — Positively, I ought to strive it, too.
Instance 10. Make it clear — Tesla
(Supply: Electronic mail from Tesla)
Actually, you do must be mysterious, intriguing, however not in relation to the very product launch/launch day. As soon as the product is accessible to order or pre-order, make your copy straight. There ought to be no misunderstanding.
Instance 11. Use movies in product announcement emails — Appcues
(Supply: Electronic mail from Appcues)
Solely the one who is in love with the product can describe it at its greatest. And who loves the product most? Proper, the CEO and builders. In some circumstances, it’s the similar particular person.
Let the CEO communicate, document a video the place she or he describes the professionals of the product within the smallest particulars.
We have ready product launch e mail templates to your comfort
Instance 12. Ship an invite to stay presentation — Tesla
In case you are internet hosting a complete offline occasion the place a speaker on behalf of your group presents a just-launched product, remember to ship an invite to your contact base.
(Supply: Electronic mail from Tesla)
Tesla despatched this invitation like an hour earlier than the very occasion.
Nevertheless, that they had additionally promoted this occasion through social media channels.
Instance 13. Encourage to buy your product — Apple
(Supply: Electronic mail from Apple)
Apple might be the very best at operating product launch e mail campaigns. Each phrase, each character issues.
“Say good day to the longer term” — who wouldn’t prefer to be the primary, or to be sooner or later at the moment?
Yet one more factor that makes them distinctive — as soon as the precise product launch date is ready, they hurry to share it with prospects!
Instance 14. Be interesting — Ferrari
(Supply: Electronic mail from Ferrari)
It is a excellent product launch e mail pattern. Ferrari right here appeals to self-importance 🙂
As a result of who wouldn’t prefer to be the primary to own one thing luxurious?
“Pre-order” button helps — it means I received’t have to remain in line, I’ll obtain my parcel on the discharge day, I might be actually the primary to strive.
Instance 15. Emphasize the sensation of anticipation — Grammarly
(Supply: Electronic mail from Grammarly)
Prime-requested characteristic… good trick! Even when a few of your prospects didn’t care about this selection, they’re now prone to strive it out to search out out what made it so anticipated.
Instance 16. Spotlight the most recent options intimately — Nokia
(Supply: Actually Good Emails)
I discover this product launch e mail instance excellent for 3 causes:
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the 2 CTA buttons that repeat themselves;
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Brian Crecente from Rolling Stone praised this product;
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Nokia highlighted the highest execs of Metal HR by itemizing and illustrating them.
Even when simply glimpsing at this e mail, prospects will nonetheless see that this watch is price contemplating if not buying.
Instance 17. Remind how quickly the product might be launched — Brighton
(Supply: Electronic mail from Brighton)
Brighton mentions the launch day throughout all emails, throughout all promo emails. Even when the e-mail will not be a bit of the product launch marketing campaign.
Good option to not let your prospects neglect about your releases.
Instance 18. Be constant — Everlane
Everlane despatched a collection of 4 emails.
Electronic mail 1
They only knowledgeable us that each minute one million plastic bottles are made. And added they’re about to do one thing about it:
(Supply: Electronic mail from Everlane)
Electronic mail 2
They notified us they will remove virgin plastic by producing outwear out of it:
Electronic mail 3
They lastly confirmed what it appears like.
Electronic mail 4
They lastly introduced the sale has been began and added the CTA button.
That is easy but wonderful!
Instance 19. Structurize your e mail for simpler notion — Stripo
New product launch e mail template:
Construct product launch e mail in beneath 10 minutes
This e mail template incorporates room for heading and CTA textual content, video block, description fields. All content material is structured. Which makes it simpler to understand data and makes your e mail extra interesting.
When you choose it to your future product launch e mail campaigns, you’ll solely must barely edit it: exchange our content material and emblem with yours.
Instance 20. Join new product launch with earlier releases or your model historical past — Porsche
Let your prospects purchase not solely your product, however your story. Issues which have a historical past usually value extra, and are cherished extra.
(Supply: Electronic mail from Porsche)
Product launch e mail topic strains: Examples
The topic could also be inventive, but clear and descriptive.
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You might have signed up for the Alphaedge 4D Sneakers launch — Adidas.
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We’re bringing our imaginative and prescient to the street: Mission E turns into Taycan — Porsche.
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Introducing Marketing campaign Precheck — Electronic mail on Acid.
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Introducing the seamless Practice Tee — Hill Metropolis.
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JUST RELEASED: An Unique New Assortment! — Brighton.
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Cashmere Rib Is Right here — Everlane.
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Introducing Shine Compulsion Lipstick’s Latest Shades! — Maybelline New York.
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Tesla Updates: Mannequin 3 is Obtainable to Order — Tesla.
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Introducing The Progress Lab! — Appcues.
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Get Prepared — Livestream Cybertruck Unveil! — Tesla.
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The primary Scuderia Ferrari gaming headphones: don’t miss out! — Ferrari.
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Grammarly’s Chrome Extension + Google Docs, Collectively at Final! — Grammarly.
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Nokia metal HR has arrived — Nokia.
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Impressed by the longer term: The VISION AVTR — Mercedes.
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In 7 Days: ReNew — Everlane.
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It’s Time to Renew — Everlane.
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In 2 Days: ReNew — Everlane.
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The Wait Is Over: ReNew — Everlane.
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AlphaEdge 4D Reflective: Coming quickly — Adidas.
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Meet the Superhero of Denims — Athleta.
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Introducing the primary ever Hole Residence Assortment — Hole.
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We requested, we listened, we launched! — Monica Vinader.
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YEEZY LAUNCH STARTS IN… — Adidas.
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In The Particulars: Launching Enchanted Backyard — Brighton.
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The brand new Taycan Cross Turismo. Arriving Quickly. And Quick — Porsche.
A few of these examples are trivial, some are daring. There aren’t any greatest practices on the best way to write efficient product launch topic strains. There may be one rule solely: Be inventive and daring when engaged on a brand new topic line to your launch messages.
Learn how to construct a product launch e mail with Stripo
You possibly can choose any from our “New assortment”, and “Product replace” e mail templates.
Additionally, you’ll be able to effortlessly construct one with us:
Step 1. Choose a template
To take action, in your account, click on the Templates tab, then enter the “Ready templates” tab, and choose the one you want.
Browse Stripo’s prebuilt e mail templates Browse
Step 2. Work on product launch e mail header
Add your emblem and insert it as a picture.
It’s also possible to add a menu if needed. Nevertheless, well-known manufacturers virtually by no means do it for product announcement emails.
Constructing a banner to your product launch e mail
The banner might be represented as an a) banner picture, or a b) carousel of banners.
a) banner picture
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add your banner picture;
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then select orientation;
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apply matching filters;
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add a replica over your banner picture to make it compelling;
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you too can add an image of a CTA button drawn by your designer over your banner picture.
For extra data on the best way to construct an efficient banner with Stripo in beneath 10 minutes, please seek advice from our weblog put up and watch a brief video.
b) carousel of banners
There are two sorts of carousel — CCS and AMP picture carousel.
The second is supported now by Gmail, each internet model, and cell apps (Android, iOS to assist AMP this January), Mail.ru, each desktop and cell gadgets.
How does it work? Customers swipe from one to a different banner picture.
Interactivity, particularly, in product announcement and promo emails enhance prospects’ engagement.
Stripo permits including as much as 16 slides:
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drag an AMP carousel block in your product announcement e mail template;
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allow “Preview photographs”, set their measurement — the preview photographs might be positioned under the picture carousel;
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add your picture;
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edit it if needed;
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place a CTA button over it if you happen to like;
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click on the “Add slide” button;
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add a brand new picture, and so forth.
Add AMP carousels to your “Coming quickly” e mail template
For extra data on the best way to construct AMP carousels with Stripo, please seek advice from our respective weblog put up.
Including video
Video, the place you spotlight your new product’s options or present the best way to use it, can enhance the conversion charge.
Straightforward to embed one with Stripo in your emails:
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drag a video block into your e mail;
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insert the hyperlink to your video that you just’ve beforehand uploaded to Youtube or Vimeo in a respective area;
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Stripo will add video’s alt textual content routinely;
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select the play button colour;
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add a customized thumbnail picture to make it extra significant.
Including countdown timer
Timers are crucial for emails of this sort.
(Supply: Pinterest)
Stripo prevents you from the need to construct a timer elsewhere outdoors an editor, then paste the embed code and work on timer’s responsive design.
With Stripo, you’ll be able to construct and customise timers straight in our editor:
Designing a CTA button
You satisfied potential prospects they should purchase your product? — Nice! Present them the place they’ll do it.
Construct a CTA button that’s fairly noticeable:
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open the “Look tab”;
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go to the “Common” settings;
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enter the “Button” tab;
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work on the button’s design — this manner, you apply these settings to all of the buttons you will use in your e mail;
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allow the “Spotlight hovered buttons” choice if you happen to like — your buttons will change colour as soon as a consumer locations the mouse pointer over your button;
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toggle the “Help of Outlook” button — if you would like your buttons to avoid wasting them form in Outlook;
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drag the button block in your e mail template.
Construct refined product launch announcement emails with Stripo
Please, discover extra data on sorts of buttons in our “Electronic mail Name to Motion Finest Practices” weblog put up.
Closing ideas
Electronic mail is a strong channel. We simply confirmed the best way to correctly e mail a buyer a couple of new product.
However we advocate that your launch marketing campaign additionally contains social media announcement, and advertisements on mass media — to make your product launch campaigns much more highly effective.
Construct efficient product launch announcement emails with Stripo
