We hope you had been in a position to be a part of us this previous week at our annual buyer and developer convention, SIGNAL.

This 12 months, we mentioned one of many largest challenges companies face right now. Whereas understanding your clients is important to a profitable buyer engagement technique, details about these clients—what they browsed, once they purchased, how they used your apps and web sites, and extra—is usually siloed throughout dozens of software program methods inside your organization.

Such fragmentation makes it troublesome for entrepreneurs, particularly, as they attempt to leverage this knowledge to construct extra personalised campaigns and drive deeper engagement and loyalty with clients.

That’s why we’re so excited to announce Twilio Have interaction, an omnichannel progress platform that empowers companies to construct and optimize hyper-personalized advertising and marketing campaigns. Powered by Section’s Buyer Knowledge Platform and Twilio’s main communications APIs (SendGrid E mail API and Twilio Programmable Messaging), Twilio Have interaction is the latest innovation inside Twilio’s Buyer Engagement Platform. Whereas Twilio Have interaction is barely in Pilot right now, we see super alternative to ship new, thrilling worth to our clients—particularly entrepreneurs.

So you might be questioning, can we count on companies to make use of SendGrid and Twilio Have interaction collectively? And if that’s the case, how?

To reply these questions, and extra, we’d like to ask you to a webinar particularly tailor-made for the SendGrid Neighborhood on January twelfth at 9 a.m. PST. There, a couple of of our product leaders will share extra about Twilio SendGrid’s imaginative and prescient for entrepreneurs, together with a sneak peek at our 2022 roadmap for SendGrid Advertising and marketing Campaigns, SendGrid E mail API, and Twilio Have interaction.

Whereas we’re nonetheless within the early days of this thrilling journey for Twilio, SendGrid, and Section, I can’t wait to see what our clients construct with these new, modern merchandise.