In what is going to undoubtedly show to be a momentous 12 months for the PR career, we’ve requested a handful of PR leaders to assist information our protection within the 12 months forward.

Right here’s a fast take a look at our 2022 advisory board:

 

Ellen Gerstein, senior director, content material technique & engagement, company affairs, Pfizer

Gerstein leads above-brand digital and social content material technique as part of the corporate’s world media relations and digital communications group at Pfizer. A frontrunner with greater than 20 years of delivering excellent outcomes, Gerstein is an achieved marketer and communicator with an enormous background in creating profitable social media engagement and progressive advertising methods.

Previous to Pfizer, she held management positions at organizations in a various vary of industries, together with publishing, nonprofit and media. Her most cocktail party-conversation-worthy function was Wiley Publishing’s head of worldwide social media and “For Dummies” model supervisor (sure, the yellow and black books).

 

 

 

 

Carmen Collins, social media lead, Want

Collins is the social media lead at Want, serving to to maintain on-line purchasing enjoyable! She previously created Cisco’s award-winning @WeAreCisco technique, main the Expertise Model group for Cisco.

Collins was named a 2021 Prime Lady in Communications, a 2020 Social Media Trailblazer, together with a number of Stevie Awards for Digital Communicator and Marketer of the 12 months, and Social Media Skilled of the 12 months 4 years in a row!

She is co-authoring a e book about empathy, due from Pearson publishing in 2022 and is an interesting keynote speaker on the advertising convention circuit.

Outdoors of her skilled work, she likes to journey (as quickly as Covid lets her once more), has gotten drawn into the world of NFT communities, and spends a variety of time in her new sunroom in her Virginia residence together with her husband and fur-kid, a cat.

 

Nicole Dye-Anderson, SVP, director of media relations and influencer technique, Wells Fargo

Having labored for a number of the nation’s most outstanding politicians (President Joseph R. Biden), esteemed media shops, worldwide manufacturers, Grammy Award-winning artists and NBA legends, Anderson’s PR expertise is in depth.

She has orchestrated nationwide media excursions, coordinated purple carpet occasions, created strategic built-in advertising plans, and produced outstanding media and influencer press occasions. She’s constructed robust working relationships with high nationwide media and media influencers and leverages these connections to generate optimistic press for her firm, shoppers and neighborhood. Identified for her excessive vitality and staunch work ethic, she presently serves as SVP, director of media relations and influencer technique for Wells Fargo’s co-brand playing cards division, supporting the corporate’s companion manufacturers.

Previous to becoming a member of Wells Fargo, Dye-Anderson served as VP, head of media relations for Barclays the place she led media relations for a number of the nation’s most profitable journey, leisure and retail establishments together with Uber, American Airways, JetBlue, the Nationwide Soccer League, Wyndham, Upromise, Emirates and Priceline, to call a number of.

 

Jill S. Davison, senior vice chairman, world model communications, Mastercard

Davison is liable for the communications actions of Mastercard’s world advertising operation and healthcare enterprise. She is concentrated on elevating the model’s footprint throughout shopper and enterprise media, digital content material creation, worker consciousness, and managing government visibility and thought management applications.

Previous to Mastercard, she spent 20 years within the media trade throughout a interval of great transformation. Davison was vice chairman of company and model communications at Meredith Company (previously Time Inc.), the place she performed an important function articulating the corporate’s narrative and strengthening its profile. Earlier than becoming a member of Time Inc., Davison was vice chairman of company communications of American Categorical Publishing, which was a completely owned subsidiary of the American Categorical Firm. She additionally labored for Hachette Filipacchi Media US, Hearst Magazines, and the worldwide public relations company Edelman Worldwide.

Jill started her profession at DeVries Public Relations. She earned a Bachelor of Science in Journalism from Boston College.

Michael Kaye, communications supervisor, LinkedIn

Kaye is a company communications supervisor at LinkedIn, the world’s largest skilled community with 800+ million members in additional than 200 international locations and territories worldwide. He was beforehand the senior world communications and public relations supervisor at OkCupid, the place he led PR programming in america and for international locations throughout Europe, the Center East and Oceania. Michael has been featured in ABC Information, Advert Age, Enterprise Insider, Bustle, CBS, NEWS Reporter, Cosmopolitan, Elite Each day, Forbes, Good Morning America, The New York Occasions, PR Information, PRWeek, VICE and The Washington Put up.

Michael graduated from the College at Albany with a Bachelor’s Diploma in Communication and Sociology, and later earned his Grasp’s Diploma in Strategic Communication from American College. In 2020 he earned his Certificates in Company Communications from Cornell College.

 

 

 

 

Marcia DiStaso, Ph.D., professor and chair of Public Relations Division, College of Florida

Dr. Marcia DiStaso, APR, is a professor and chair of the Public Relations Division on the College of Florida. Her present analysis primarily focuses on company goal—or how firms create worth for all stakeholders. A lot of her previous analysis has been on digital/social media, monetary communication (inside and exterior communication for monetary firms like banks) and investor relations (communication about monetary subjects of particular curiosity to traders).

She is the 2021 Institute for Public Relations Pathfinder Award winner for lifetime achievement in public relations analysis. In 2019, she gained the PRNEWS Educator of the 12 months Award and was elected into the PR Measurement Corridor of Fame. In 2016, she gained the Public Relations Society of America (PRSA) Educator of the 12 months Award. Plus, together with her college students, she has gained a Silver Anvil Award of Excellence, a Hermes Artistic Award, and MarCom Awards.

As an Institute for Public Relations trustee, a member of Web page and a previous board member of the International Alliance she is extraordinarily concerned within the public relation trade.

Johna Burke, world managing director, AMEC

Burke has 30 years of expertise in PR, communications and advertising. Main the PR and investor relations efforts at a Fortune 500 firm offered first-hand expertise within the challenges and trials of PR and communication professionals.

Throughout her profession Burke has managed regional enterprise and nationwide enterprise strains together with duty for manufacturing, gross sales, HR, finance and the general shopper expertise, which additional developed her understanding of the P&L and the affect of communication. Her success and experience give her distinctive expertise and perspective making her a tireless advocate of tying communication efforts to enterprise outcomes.

Johna is a member of the ICCO Corridor of Fame, an AMEC Fellow, PRCA Fellow, PR Information Measurement Corridor of Fame, and serves on the IPR Measurement Fee.

 

 

 

Mandy Menaker, director of communications, Orchard

Mandy Menaker is director of communications at Orchard, an actual property tech resolution for residence sellers and patrons. Menaker beforehand served as head of PR at ClassPass, the place she led quite a few tentpole bulletins comparable to a $285 million Sequence E fundraise. Her communications efforts resulted in 400 items of worldwide protection throughout publications comparable to The New York Occasions, NEWS Reporter, Quick Firm, Fortune, Bloomberg, and TechCrunch and earned ClassPass a distinction by Forbes because the “first unicorn of the last decade.” She additionally led the 2021 ClassPass Tendencies Report, which was coated by over 100 publications and featured by Good Morning America.

Earlier than ClassPass, Menaker led world communications for skilled networking app Shapr. She was the primary rent in North America and led model positioning and growth, incomes protection in publications comparable to The Wall Avenue Journal, BBC, and Wired, and writing all advert copy for a subway marketing campaign that appeared in 584 NYC subway automobile interiors. She additionally spearheaded a VIP networking group referred to as Connectors Membership that featured occasions comparable to cocktails with Entrepreneur’s Editor-in-Chief in a personal West Village loft.

In 2021, Menaker was honored to be named to the “15 underneath 35” record printed by the Public Relations Society of America (PRSA) New York chapter. She was additionally named one of many Prime Ladies In Communications, Class of 2021 by Ragan Communications and PR Each day. Between pitches, she could be discovered biking by Manhattan together with her 8-pound Maltipoo catching a experience.

Ronald Roberts, managing companion, Finn Companions

Roberts is a managing companion for FINN Associate’s Nashville Workplace and leads its shopper retention program.  He’s a member of FINN Associate’s disaster communications group and is licensed in disaster communications administration through the Institute for Disaster Administration.  He helps direct the company’s fast response groups throughout in depth disaster administration conditions.

He additionally focuses on media coaching, message growth, media relations and strategic planning.  Roberts speaks/presents on branding and messaging, each from a company in addition to particular person standpoint, and has experience in company communication and battle decision.

Roberts is a co-leader of the 100+ member FINN Companions Variety, Fairness and Inclusion (DEI) Committee.  He additionally supplies counsel and route for shoppers within the growth and implementation of DEI and DEI-related applications.  He has additionally served on panels, written blogs and a number of articles within the PR commerce publication PR Each day on DEI applications and initiatives.

 

 

Juan (“Dren”) Meng, Ph.D., affiliate professor, College of Georgia

Dr. Juan (pronounced as “Dren”) Meng is affiliate professor of public relations within the Grady School of Journalism and Mass Communication on the College of Georgia. She is the founder and director of UGA‘s Go International Select China program. She additionally based Grady School’s Cooperative Schooling 3+1+1 applications with Shanghai Regular College and Shanghai Worldwide Research College.

Meng has printed greater than 75 refereed journal articles, scholarly e book chapters and analysis experiences on leadership-related subjects. She has current at varied panels, workshops, webinars, and symposiums and gained totally different analysis awards nationally and internationally.

Meng serves on the nationwide advisory board of The Plank Middle for Management in Public Relations and leads a number of signature analysis tasks funded by The Plank Middle, together with the biggest world examine of PR management, Millennial Communication Professionals within the Office, the biennial Report Card on PR Leaders, the biennial North American Communication Monitor, and Ladies and Management in PR. She is a Web page member and presently serves because the Analysis Co-Chair on the chief committee of the PRSA Educators Academy.

 

Lauren Lawson-Zilai, senior director, PR Goodwill Industries Worldwide

Lawson-Zilai is an exterior communications government for Goodwill Industries Worldwide, North America’s chief in workforce coaching and growth, job placement and different help companies for individuals searching for employment or profession development. As a spokesperson for Goodwill®, she has been quoted incessantly within the media together with the Related Press, The Chronicle of Philanthropy, Forbes, MarketWatch Radio, The New York Occasions, The NonProfit Occasions, PEOPLE, PR Information and USA TODAY.

Lawson-Zilai has spent most of her profession utilizing advertising and communications to drive social change and affect and elevate the model consciousness of mission-driven nonprofit organizations in each a for-profit and professional bono capability. Lawson-Zilai is the instant previous president of the Public Relations Society of America – Nationwide Capital Chapter, an Advisory Council member of Washington Ladies in Public Relations, Advisory Board member of the Nationwide Digital Roundtable, a member of the PR Each day Management Community, and Management Council member of Lycoming School, her alma mater, personally appointed by the President of the School.

 

 

Mark Weiner, measurement skilled and creator

Weiner is the creator of “PR Know-how, Information and Insights” printed by Kogan Web page in 2021. He’s an authority on subjects associated to communications analysis and evaluation.

He has led communications analytics and advisory companies for over 30 years and lately joined PublicRelay as its Chief Insights Officer. On this newly-created function, he’s liable for enhancing and rising the corporate’s insights and consulting follow and accelerating supply of superior, data-informed evaluation, insights, and steerage.

Weiner is a member of the Arthur Web page Society and an advisor to The Museum of Public Relations in addition to the 2018 winner of the Institute for Public Relations Jack Felton Lifetime Achievement Award and for whom he serves as a trustee. Weiner supplies thought management by talking, writing and his month-to-month column for PR Each day (“Inform Me About it”) which he co-writes with Tina McCorkindale and which explores the lighter aspect of developments in public relations.

He’s a frequent speaker at conferences and universities world wide.

 

Melissa Lander, vice chairman of communications, Trinity Well being

With greater than 20 years of expertise in directing business-driven communications methods, Lander is liable for main communications at Trinity Well being, one of many largest healthcare techniques within the nation.

Her profession consists of greater than 15 years within the healthcare trade, the place she has excelled at crafting progressive plans for media relations, neighborhood relations, model growth, change administration, built-in advertising/communications campaigns, inside communications, and disaster communications. Along with her capacity to confidently lead groups by crises, Lander has turn into recognized for her robust drawback fixing and storytelling expertise, leveraging them to raise inside and exterior reputations in addition to affect and encourage communities and stakeholders.

Lander holds a bachelor’s diploma from The Ohio State College.

 

 

 

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