Good day, communicators:
When you’ve ever questioned which nut most intently matches your character, Planters has received your reply.
As a part of its Tremendous Bowl advert marketing campaign, the snack firm is encouraging prospects to share how they prefer to eat their blended nuts: Are you a handful kind of particular person, or do you select to go nut by nut?
https://www.youtube.com/watch?v=njUK8I28Vzk
A 30-second spot starring Ken Jeong and Joel McHale depicts a showdown between two folks on reverse sides of the nut debate.
To seek out out which nut matches your character, Planters needs you to take their quiz after which share the outcomes on social media. Personally, I received Highly effective Pecan.
Listed below are at the moment’s different high tales:
Meta stories largest one-day inventory plunge in U.S. historical past following Zuckerberg remark about “competitors”
Have you ever ever misplaced a $20 invoice? Perhaps it fell out of your pocket, otherwise you dropped it within the grocery retailer. It stinks, proper? Nicely, think about that feeling and multiply it by $11.5 billion. You’ll get $230 billion, which is the quantity Meta’s market worth fell Thursday.
The massive loss caps off a tough week for Meta and CEO Mark Zuckerberg, who personally misplaced practically $32 billion in shares.
In Wednesday’s earnings report, it was revealed that Fb’s every day energetic customers had decreased for the primary time.
“Zuckerberg stated competitors from different social media platforms together with viral video-sharing app TikTok is ‘having an impression on our enterprise.’
Zuckerberg echoed that sentiment throughout an all-hands digital assembly, saying the corporate confronted an ‘unprecedented degree of competitors,’ Bloomberg reported, citing an individual who attended however was not licensed to talk publicly about it.
He additionally stated the corporate’s weak income forecast for the present quarter triggered the historic inventory decline, Bloomberg reported.”
Why it issues: Meta (previously Fb) has had its fair proportion of controversies over its not-so-long historical past, however a reducing person base will not be an issue it’s but needed to face. Zuckerberg’s feedback underline his concern about the way forward for the corporate—not a terrific search for a CEO. In occasions of disaster, comms execs needs to be cautious of exterior (or leaked inner) C-suite communications which may solid the group in a worse gentle.
MEASURED THOUGHTS
New survey analysis from Morning Seek the advice of discovered that whereas many Individuals are wanting to resume taking cruises, those that are wanting ahead to setting sail are particularly involved concerning the measures journey corporations are taking to guard their well being and security.
The survey requested a sequence of eight questions on what hospitality and journey corporations ought to or shouldn’t be anticipated to do to maintain folks protected. In all eight classes, individuals who stated they’d seemingly go on a cruise within the subsequent 12 months anticipated extra when it comes to well being and security measures as in comparison with all U.S. adults.
For instance, 84% of potential cruise passengers stated journey and hospitality corporations ought to present COVID-19 testing, as in comparison with simply 69% of all U.S. adults.
Why it issues: Because the cruise {industry} struggles to rebound from the pandemic—sure, the CDC nonetheless advises in opposition to taking a cruise, even if you’re totally vaccinated—it’s information like this that underscores the significance of speaking your well being and security insurance policies to your prospects, audiences and shoppers. We’re not completed with COVID-19 fairly but, sadly.
Take a look at extra from the Morning Seek the advice of survey right here.
TAKE OUR SURVEY
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Whether or not you’re in command of firm social media or concerned in social media for a consumer, we welcome your participation.
Respondents will obtain a full report on the findings, which can even be shared on PR Every day. Responses will stay confidential.
Flight attendants’ union slams Southwest’s plan to renew in-flight alcohol gross sales
Southwest Airways plans to start promoting alcoholic drinks aboard its flights once more after a pandemic-related suspension.
Southwest scrapped its inflight beverage service in March 2020, citing issues about COVID-19, and pushed again a deliberate return to promoting alcohol in June 2021 after a flight attendant was severely injured by an unruly passenger.
“’Given the latest uptick in industry-wide incidents of passenger disruptions in-flight, now we have made the choice to pause the beforehand introduced restart of alcohol service onboard,’ Southwest spokesperson Chris Mainz stated on the time. ‘We notice this determination could also be disappointing for some prospects, however we really feel that is the fitting determination right now within the curiosity of the security and luxury of all prospects and crew onboard.’’”
TWU Native 556, the union that represents Southwest flight attendants, shared a Fb submit expressing “outrage” over the choice.
“We now have adamantly and unequivocally knowledgeable administration that to do that previous to the masks mandate being lifted is opposite to their prior statements and can doubtlessly enhance buyer non-compliance and misconduct situation,” the submit says.
Why it issues: Southwest management faces strain from each side; its prospects are wanting to obtain alcohol on board once more, whereas its staff say that call locations them in direct hazard. Now greater than ever, individuals are watching intently to see how corporations deal with their staff. If Southwest’s determination to deliver again inflight beer and wine is confirmed to trigger extra passenger disruption—and damage to flight attendants—the airline can have multiple PR situation on its fingers.
Asserting the PR Every day Management Community
PR Every day has launched the PR Every day Management Community, a singular membership group from Ragan Communications providing peer-to-peer advisory and workforce coaching together with a singular slate of assets and occasions to assist public relations professionals break by way of the noise, enhance their visibility and forge significant connections.
The Community gives every day insights and protection on a variety of subjects together with media relations, social media, measurement, Range, Fairness & Inclusion, branding, thought management and disaster communications.
“The quick tempo of change coupled with the demand on public relations professionals to guard and generally defend their firm’s repute make it crucial for leaders to faucet into the knowledge of different communicators and proceed to study and develop,” says Diane Schwartz, CEO of Ragan Communications. “The PR Every day Management Community gives the solutions but additionally encourages members to query the established order and push for constructive change.”
Go to management.prdaily.com to study extra.
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