An in-depth comparability (February 2022)

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Studying Time: 11 minutes

SMEs and enormous enterprises alike acknowledge the growing significance of getting the means to promote items and companies on the internet. That’s why ecommerce platforms like Shopify have skyrocketed over the previous decade. These applied sciences allow companies of all sizes to simply arrange their on-line shops, market their items, and handle their operations.

Shopify is undeniably among the many most recognizable manufacturers in ecommerce. Nonetheless, it isn’t essentially the best choice for all companies. It is probably not instantly apparent, however Wix is definitely a worthwhile competitor and some of the outstanding Shopify options

Regardless of which ecommerce platform you select, you’ll be able to automate your advertising and marketing and generate gross sales effortlessly. Begin utilizing Omnised without cost.

Wix vs Shopify 

Whereas Shopify has all the time been identified for ecommerce, Wix’s recognition started amongst freelancers and content material creators in search of a straightforward and cheap strategy to construct an internet presence. 

Finally, the corporate expanded its options to incorporate ecommerce necessities that permit it to compete with manufacturers like Shopify.

In response to SimilarTech, 0.68% of web sites in the complete net run on Shopify whereas Wix holds a a lot smaller share of 0.18%. This places each among the many prime 5 ecommerce platforms alongside different common applied sciences like WooCommerce, Squarespace Commerce, and PrestaShop.

If you examine solely the highest a million most visited web sites, nevertheless, Shopify takes the best share at 3.62% and Wix is now not a part of the record. This goes to point out that there are extra severe on-line companies on Shopify than on Wix. 

However is that sufficient purpose to dismiss Wix and mechanically select Shopify? 

That wouldn’t be prudent as Wix does supply many benefits that will make it extra helpful relying in your expertise in ecommerce, the character of your enterprise, your present dimension, and your plans for scaling. 

That will help you make the suitable resolution each for now and for the long run, beneath is a complete analysis of Wix vs Shopify, and when to decide on one over the opposite.

In-depth Shopify vs Wix comparability

This comparability consists of essentially the most vital concerns for ecommerce shops. When you establish which of them are most essential to you, it must be simpler to decide on both Wix or Shopify. 


The standard of the web site you’ll be able to create and the simplicity of the method is among the many most important components of any Wix vs Shopify debate. There’s no denying that the Shopify web site builder is extremely highly effective. It allows you to create lovely and responsive on-line shops with plenty of ecommerce functionalities. Aside from built-in gross sales instruments, the prime retailers on Shopify spotlight some great benefits of a strong stock system that make the platform extra scalable.

In distinction, WiX eCommerce isn’t fairly as subtle. It has all of the fundamentals you want to create an ecommerce retailer and settle for funds. However it doesn’t have as many built-in gross sales instruments as Shopify.

However, Wix is greatest identified for its design flexibility. Not like Shopify, Wix permits for larger design customization. This opens up potentialities for higher branding and gross sales optimization.

Ease of use

Wix WYSIWYG website editor

Most will agree that the Wix web site builder is far simpler to make use of, which permits companies to get their on-line shops up and operating sooner. It has a what-you-see-is-what-you-get (WYSIWYG) editor that permits you to construct your web site with drag-and-drop components. It additionally gives in-editor assist, which supplies steerage proper the place you want it.

General, the Wix platform is mostly thought of extra intuitive than Shopify.

Though its sturdy options are the rationale why Shopify customers sing its praises, that sophistication is identical purpose why it’s rather more troublesome to make use of. That being stated, it nonetheless permits non-programmers to construct elaborate ecommerce shops, albeit with slightly extra time funding and persistence in figuring issues out.

Past the web site builder, Wix remains to be usually simpler to make use of for the common service provider. Nonetheless, Shopify’s product and stock system let you populate your retailer quicker and is, due to this fact, extra helpful for larger shops with extra SKUs. 


Wix pricing

Inexpensive Wix pricing is among the most important the reason why the platform is so engaging, particularly for small companies and particular person retailers. With Wix, you’ll be able to construct your on-line retailer by the Enterprise Fundamental plan, which prices simply $17 per 30 days. It will already allow you to promote an infinite variety of merchandise and settle for safe on-line funds.

For entry to extra superior options, Wix additionally gives a Enterprise Limitless Plan for $25 per 30 days and the Enterprise VIP plan for $35 per 30 days. These upgrades embody the power to gather recurring funds for subscriptions, settle for a number of currencies, and promote on marketplaces like Amazon and eBay.

The upgraded plans additionally provide you with entry to options for dropshipping, accumulating and showcasing opinions, and managing loyalty rewards.

Shopify pricing plans

In distinction, Shopify pricing shouldn’t be fairly as reasonably priced. Its extra highly effective ecommerce functionalities undoubtedly come at a value, beginning at $29 per 30 days for the Fundamental plan.

This offers you entry to most of Shopify’s options, together with the power to promote an infinite variety of merchandise, course of funds securely, and luxuriate in aggressive transport charges. Nonetheless, it doesn’t embody efficiency stories, worldwide pricing, and country-specific domains.

The commonplace Shopify plan prices $79 per 30 days whereas the Superior plan prices $299 per 30 days. Among the many most important advantages of those upgraded plans are the extra superior reporting, bigger transport reductions, and extra aggressive fee processing charges.

For present web sites and blogs, Shopify gives a Shopify Lite model, which lets you promote a small variety of merchandise and settle for bank card funds. This plan prices solely $9 per 30 days and can work it doesn’t matter what platform you’re on.

On the opposite finish of the spectrum, the Shopify Plus answer is offered for enterprises with large gross sales volumes. That plan is personalized for each enterprise and begins at $2,000 per 30 days.

It’s price noting that each Wix and Shopify supply 14-day trials. Whereas Wix guarantees a no-questions-asked money-back assure, Shopify doesn’t require fee upfront.

Themes & templates

The provision of themes and templates is the important thing for non-programmers to create on-line shops with the precise format, performance, and design they need. To create your Wix retailer, you get entry to over 120 templates particularly designed for ecommerce. All these templates are free to make use of.

Moreover, Wix’s categorization (e.g., Vogue & Clothes, Arts & Crafts, and so on.) makes it simple so that you can select an excellent template based mostly on the character of your enterprise.

Shopify themes

In distinction, Shopify solely has 10 free themes obtainable. There are over 70 premium templates, however these vary in value from $150 to $350, which is a big addition to the full value of constructing your Shopify retailer.

However, you’ll be able to entry extra choices in template marketplaces outdoors of Shopify. Envato’s Themeforest alone has over 1,300 Shopify themes, with some promoting for lower than $20. Not a lot of such marketplaces promote themes for Wix, which could be a hindrance in case you favor to search out templates that require little to no customization on your model.

Product choices

The character of your enterprise is a vital deciding issue when evaluating Wix vs Shopify for ecommerce. Each platforms let you promote an infinite variety of bodily items. Each even have built-in instruments that allow you to supply companies and schedule appointments.

However in case you intend to supply digital merchandise, solely Wix permits you to do this with out using third-party integrations. Its two larger tiers (Enterprise Limitless and Enterprise VIP) even allow you to gather recurring funds for subscription choices.

When it comes to product presentation, having a Wix retailer might be rather more helpful as a result of it has a built-in product zoom operate. You too can use the Wix Video Maker to create video demonstrations. Nonetheless, Wix can’t compete with Shopify’s options for creating and managing a number of variants of the identical product.

Stock choices

Shopify’s stock and product administration options are undoubtedly extra superior than Wix’s. With Shopify, you’ll be able to add single or a number of merchandise and likewise a number of variants of the identical product. It additionally allows you to handle inventory between a number of bodily areas.

Alternatively, the built-in stock administration instruments are much less subtle for a Wix retailer. Though its options could be too restricted for extra advanced companies, the easier platform gives an enormous benefit to smaller companies in search of one thing simple to handle.

Delivery choices

There isn’t a Wix vs Shopify competitors relating to transport choices. Shopify undoubtedly wins on this regard as a result of the platform allows you to handle the complete success course of and transport options are constructed into each account.

With Shopify, you should purchase postage, print transport labels, and monitor deliveries out of your admin account. You too can take pleasure in considerably discounted charges from the most important couriers, together with USPS, UPS, and DHL Specific.

Reductions might be as giant as 88% from commonplace pricing, which opens up extra potentialities for providing free transport and different incentives to your prospects.

In distinction, Wix solely comes with a transport price calculator (based mostly on USPS charges). It doesn’t have built-in options that will help you fulfill your orders. You’ll must depend on third-party apps to do what Shopify gives out of the field. 

Though these apps offers you the options you want, they typically contain extra prices. For instance, ShipStation plans begin at $9 per 30 days and may value as much as $159 per 30 days relying on cargo quantity.

Advertising options

Most ecommerce shops rely closely on e-mail advertising and marketing to drive gross sales and nurture relationships with prospects. Nonetheless, built-in instruments are restricted in each Wix and Shopify. Each platforms have deserted cart restoration options, which let you mechanically ship emails to remind buyers of things they left of their procuring carts. Past that, it appears Wix gives a larger benefit.

Wix e-mail advertising and marketing options can be found by its Ascend service. Each Wix account is allowed to run as much as three campaigns and ship as much as 5,000 emails per 30 days. Past that, the Ascend premium plans can be found from $10 per 30 days. Though the extra value might sound daunting, the service goes past e-mail advertising and marketing and gives different means to drive site visitors, promote merchandise, and handle prospects.

Compared, Shopify e-mail advertising and marketing options are closely reliant on third-party integrations. Aside from deserted cart restoration, there’s not a lot you are able to do out of the field. Moreover, Shopify accounts don’t embody customized domains and it requires extra work to arrange your e-mail account to make use of on your campaigns.

This usually includes extra prices. Google Workspace, for instance, will value a further $4.20 per consumer per 30 days for essentially the most primary plan, which doesn’t but embody the value of your area identify.

Apps, plugins and integrations

What ecommerce platforms lack in built-in options are sometimes obtainable as apps or plugins which are simply built-in into your on-line retailer. Evaluating Wix vs Shopify App Retailer, Shopify undoubtedly wins when it comes to app availability.

Shopify app store apps

Due to the widespread use of Shopify, software program builders prioritize creating plugins for the platform. That is why there are over 7,000 plugins obtainable on the Shopify App Retailer. These apps present extra performance to your Shopify retailer and might help in several elements of your enterprise. A few of the greatest Shopify apps are helpful for retailer administration, customer support, and advertising and marketing.

Omnisend, for instance, integrates instantly with Shopify and permits Shopify shops the power to make use of omnichannel advertising and marketing—e-mail, SMS, push, and even Fb and Google—to seize, convert and retain prospects. It’s additionally a Shopify Plus Licensed App, permitting you to combine the service seamlessly with the platform’s enterprise-level plan.

Wix app market apps

In distinction, there are solely about 350 plugins obtainable on the Wix App Market. However, it’s price noting that the preferred companies are usually obtainable on each platforms. For instance, Omnisend can also be obtainable as a Wix plugin.

Cost choices

Each Shopify and Wix supply in-house fee gateways. This implies you’ll have a built-in fee processing answer irrespective of which platform you choose. With both Wix Funds or Shopify Funds, your prospects will pay you utilizing bank cards and debit playing cards.

Each platforms cost a processing price per transaction. For Wix Funds, the charges differ per area whereas Shopify bases its charge in your plan.

Wix processing charges for Canada and US-based prospects are the identical as Shopify’s charges for his or her Fundamental plan, which is a $0.30 flat price + 2.9% of the transaction quantity. Shopify lowers its variable charge to 2.6% and a couple of.4% for the usual Shopify plan and the Superior plan, respectively.

Wix’s charges are particularly helpful for on-line retailers with a big European viewers since its transaction charges are a lot decrease on this area. UK funds are charged a £0.20 flat price + 2.1% of the full transaction whereas funds from EU nations are solely charged a €0.30 flat price + 1.9% of the transaction. 

Aside from debit and bank cards, Shopify and Wix Funds allow you to simply accept quite a lot of different fee choices. Each embody Paypal and Apple Pay. 

Each Shopify and Wix additionally supply a Level of Sale (POS) system, which lets you settle for in-person funds by a system that’s absolutely built-in along with your on-line retailer. So, you don’t must handle gross sales and stock individually.


Whether or not you choose Wix or Shopify, safety shouldn’t be a difficulty. Each platforms present ample safety for ecommerce shops and have measures in place for the safety of your enterprise in addition to your prospects.

Each Shopify and Wix plan consists of SSL safety. That is the usual expertise required for web sites to make sure a safe server connection. With an SSL certificates, you’re capable of safeguard delicate data, most particularly the non-public information of your prospects. 

Each Wix and Shopify additionally work laborious to make sure that web sites constructed on their methods are shielded from DDoS assaults, malware, and viruses. This implies the danger of your retailer being unavailable attributable to cyberattacks is low on each platforms.

Moreover, each are PCI-compliant, which implies your retailer will mechanically observe the stringent safety requirements for accepting bank card and debit card funds. That is required by bank card firms and each Shopify and Wix are topic to annual validation of compliance, so you’ll be able to relaxation simple irrespective of which platform you select.


Shopify was lauded for its 24/7 availability of stay chat help, with precedence given to VIP plan holders. Wix didn’t supply stay chat help till not too long ago, but it surely now gives the benefit of stay help not solely in English however in a number of languages, together with French, German, Hebrew, Italian, Japanese, Portuguese, Russian, and Spanish. The corporate additionally gives e-mail help in Korean.

Wix help center

Now, each Wix and Shopify supply 24/7 help over stay chat, telephone, and e-mail. Each supply optimistic experiences when it comes to wait time and the standard of help offered.

Nonetheless, Wix has the benefit of a greater Assist Middle. Its library of sources is rather more complete and arranged. The solutions to questions are clear and can be found as each articles and movies. Moreover, Wix has an lively social media help staff in addition to an lively group discussion board, which gives extra channels for searching for recommendation.

Wrap up

On the floor, Shopify would possibly seem to be the clear winner in any Wix vs Shopify comparability. Nonetheless, whenever you dig by each function wanted to construct and handle a web based retailer, you’ll rapidly notice that Wix gives many important benefits.

In case you want an ecommerce platform with a sturdy stock administration system, subtle gross sales instruments, and plenty of plugins to select from, Shopify is the best choice. Shopify additionally wins in case you anticipate to scale up your operations massively within the close to future.

Nonetheless, if all you’re in search of is an easy ecommerce answer that’s simple to make use of and handle, Wix ought to undoubtedly be your prime consideration. Wix additionally gives higher branding and design flexibility. Moreover, it’s a lot cheaper to make use of.

Each Shopify and Wix shops combine seamlessly with Omnisend, which allows you to run advertising and marketing campaigns on autopilot.

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