Studying Time: 10 minutes

BigCommerce offers retailers loads of alternatives for personalization, however the theme you choose when beginning out may have a direct affect on many areas of your design. Deciding on a theme that aligns with the objectives you have got to your on-line retailer will enable you to obtain your splendid design as shortly and effectively as potential.

Completely different designs make sense for various companies, however we’ve discovered that these ten choices stand out from different BigCommerce themes.

What to search for in a BigCommerce theme

It’s straightforward to guage an ecommerce theme based mostly on screenshots alone, however you’ll want to think about a couple of different elements to be able to determine the most effective total possibility to your BigCommerce retailer.

• Pace: One in 4 guests will abandon your web site after ready for simply 4 seconds, and a delay of only one second will result in a 16% drop in buyer satisfaction. Check a couple of completely different themes to see how each impacts your efficiency.
• Cellular friendliness: Cellular orders are anticipated to make up roughly three-quarters of all ecommerce gross sales in 2021. Your BigCommerce theme ought to work simply as nicely on smartphones and tablets because it does on desktops and laptops.
• Customization: You’ll have to customise your theme to match your model model and ship a extra private buyer expertise. Themes with a very inflexible design can be troublesome to adapt to the distinctive wants of your web site.
• Dwelling web page: A super dwelling web page provides loads of house for a fascinating hero picture whereas making it straightforward for customers to navigate your web site and discover the merchandise they’re on the lookout for.
• Product pages: Product pages ought to embrace a high-resolution picture, an in depth description of the merchandise, transport and return insurance policies, and another info that might make guests extra assured of their buy.
• Assist: Your theme supplier ought to supply some primary assist that will help you reply to technical points. Whereas a couple of themes are developed and supported by BigCommerce itself, many extra come from third-party suppliers.
• Pricing: Whereas there are some free themes, a paid theme could also be well worth the value if it provides a singular design or highly effective options that may add vital worth to your web site. 
• Cart and checkout options: Persistent carts are an important function for ecommerce companies, making certain {that a} customer can depart your web site, come again, and see the identical merchandise of their cart.

Let’s have a look at the most effective BigCommerce themes that examine these packing containers.

Major options: Vault is a free customized BigCommerce theme with a modern design that ought to work nicely for every kind of ecommerce manufacturers. The Vault design features a banner on the high of the web page that could possibly be used to spotlight promo codes, order minimal at no cost transport, details about processing delays, or anything that is perhaps related to your guests.

Worth: free

Optimized for: Vault is totally optimized for cellular units, solely making minor modifications to the design to be able to accommodate the smaller display.

One factor to be careful for in your cellular design is that the hero picture can be a fraction of the scale on a smartphone or pill. Textual content in your hero picture would possibly look advantageous on a desktop, however it should probably be too small to your cellular guests to learn.

Kinds: Vault is at the moment obtainable in three types:

• Brilliant, which comes with orange components
• Cool, which is available in blue
• Pure, which is available in inexperienced

Major options: Photo voltaic supplies a well-known ecommerce setup, with primary info on the high and a hero picture for high merchandise and provides. One distinctive factor is the inclusion of class buttons on the edges of the web page, leaving house for a hero picture whereas making it simpler for guests to search out the gadgets they’re on the lookout for.

Worth: At $300 per license, Photo voltaic is likely one of the dearer BigCommerce templates we’ve lined.

Optimized for: The Photo voltaic theme is optimized for cellular units. Remember the fact that your web site will look completely different to guests who’re accessing it on a smartphone or pill. For instance, these customers gained’t be capable to see the class buttons which can be seen above the fold on desktops and laptops.

Kinds: Every Photo voltaic model comes with a definite really feel in comparison with the opposite three. The Hemp model, for instance, makes use of a inexperienced and yellow coloration palette that’s good for manufacturers that promote every kind of pure merchandise.

Then again, the Magnificence possibility has a extra modern, monochromatic tone. Nevertheless, they’re related by shared design components such because the centerfold hero picture with a couple of class buttons positioned on one facet or the opposite.

Major options: Just like Vault, Cornerstone contains house for textual content in the midst of the display. That is laid immediately on high of the hero picture as an alternative of being left off to the facet as we noticed with Photo voltaic.

Cornerstone will mechanically cycle by way of as much as three photographs to be able to spotlight completely different merchandise or promotions. It additionally contains social media icons that will help you transfer web site guests to your social media profiles for additional engagement.

Worth: free

Optimized for: Like the opposite themes we’ve lined, Cornerstone is constructed to work simply as nicely on smartphones and tablets because it does on desktops and laptops. It additionally provides extra actual property on the high of the display in comparison with many different BigCommerce designs. Making it significantly efficient for manufacturers which have giant catalogs or promote merchandise in many various classes.

Kinds: Cornerstone’s types (Gentle, Daring, and Heat) use the identical primary design components, however include sufficient modifications for each to really feel distinct.

For instance, the Gentle model supplies extra space on the high of the display plus a bigger name to motion within the heart. Then again, the Daring preset makes these components smaller to supply a good higher give attention to the hero picture.

Major options: Fortune’s design places the primary picture entrance and heart, with no calls to motion or different content material to distract from crucial visible.

The one different components above the fold are small sections within the high corners for branding and knowledge. Plus a bigger house beneath the picture that’s good for issues like mission statements, sourcing particulars, and different particulars that might get guests extra fascinated with your merchandise.

Worth: free

Optimized for: Whereas virtually any service provider might get nice outcomes from Fortune, they advocate it for BigCommerce sellers with small to mid-sized catalogs. With a robust hero picture and huge product icons, this is a perfect alternative for boutiques that work in aesthetic fields equivalent to style and wonder.

Kinds: Fortune is available in 4 types: Minimal, Brilliant, Distinction, and Spotlight. Like we’ve seen from different themes, these presets include related BigCommerce templates. However each has a singular coloration palette and a few small variations in design. Specifically, the Minimal model has a a lot smaller house for the hero picture in comparison with the opposite three choices.

Major options: Brooklynk’s Mega Menu is an particularly standard function, enabling retailers so as to add photographs, video clips, and different components to their web site menus. When working with the theme, we have been additionally introduced with a popup that invited us to enroll in an electronic mail publication. This can be a smart way for retailer house owners to maintain customers engaged and take full benefit of every go to to their web site.

Worth: Brooklynk at the moment runs at $159 for a daily license with six months of assist. Customers can add six extra months of assist for an additional $54, or $213 whole. Not like among the different themes we’ve checked out, Brooklynk additionally provides an prolonged license with resale rights for a hefty $3,550. Whereas it isn’t obtainable by way of BigCommerce itself, you possibly can entry Brooklynk by way of the third-party ThemeForest market.

Optimized for: Brooklynk mechanically adjusts design components to the scale of every consumer’s display, making certain that your web site is equally accessible on every kind of units. It additionally contains Google’s Wealthy Merchandise Snippets that will help you attain extra leads by way of Google search outcomes.

Kinds: Brooklynk solely comes with a single preset, however you’ll nonetheless be capable to customise that design based mostly on the objectives you have got to your web site.

Major options: The menu bar on the left cuts into house that could possibly be used for a hero picture, however it additionally makes it straightforward for customers to search out the merchandise they’re on the lookout for. That makes Brixton a great possibility for manufacturers that sometimes obtain extremely engaged guests who’re able to make a purchase order.

Brixton can also be developed and supported by BigCommerce itself, so you possibly can depend upon them to frequently replace the theme, take away bugs, and be sure that it’s totally suitable with all future BigCommerce releases.

Worth: $225

Optimized for: Brixton is suitable with main browsers like Chrome, Firefox, Safari, and Edge (10+) on each desktops and cellular units. With a transparent navigation bar on the left-hand facet, it’s additionally well-suited for retailers which have bigger catalogs or that promote many various classes of merchandise.

Extra types: Brixton’s 4 types—Heat, Traditional, Industrial, and Luxe—include minor variations equivalent to fonts, colours, and spacing. Nevertheless, as with different standard themes, each contains the identical primary design with a hero picture, a centralized name to motion field, and a menu bar on the left-hand facet.

Major options: Arcade provides a singular emphasis on consumer opinions, giving retailers an area to leverage social proof on their homepage. Three of the 4 types additionally embrace a big banner on the high of the display to spotlight promo codes or different particular provides.

Worth: $175

Optimized for: Arcade comes with built-in assist for smartphones and tablets. With that being mentioned, it’s value noting that the default textual content components take up rather more relative house on smaller screens in comparison with their look on desktops.

Kinds: Arcade provides 4 distinctive types: Pure, Gentle, Brilliant, and Daring. As you possibly can see beneath, these principally differ from one another with respect to the colour scheme, though there are another minor modifications, such because the absence of a high banner within the Daring model in comparison with the opposite three.

Major options: Scales is one other theme that’s crafted for a robust hero picture. Not like a lot of the different BigCommerce themes, the Scales crew put the promotional banner on the backside of their design somewhat than the highest. 

Worth: $175

Optimized for: Scales is optimized for all machine sorts. Even higher, it’s one other theme that’s each developed and supported by BigCommerce, and it’s among the many finest BigCommerce themes at the moment obtainable.

Kinds: Scales provides 4 distinctive types: Stylish, Trendy, Pop, and Minimal. Nevertheless, these designs are principally related, except for colours and different minor particulars. One notable distinction is that the Minimal design leaves considerably extra space for the hero picture whereas pushing a lot of the “Featured Merchandise” part beneath the fold.

Major options: Runway is much like Brixton in its design, displaying a navigation menu on the left facet with a big hero picture taking on a lot of the display. There are additionally built-in social media buttons on the left, plus a dropdown menu guests can use to entry the model of the location that corresponds to their area.

Worth: $150

Optimized for: Runway works completely nicely on smaller units, with the desktop buttons being collapsed into a well-known menu icon within the upper-left nook. Do not forget that your hero picture will even be proven to cellular customers in a distinct measurement and facet ratio.

Kinds: Runway supplies 4 completely different types, every of which comes with a singular set of colours: Minimal, Daring, Heat, and Brilliant. As with the opposite finest BigCommerce themes on this checklist, there are little to no variations amongst Runway’s presets except for the colours themselves.

Major options: Prosper comes with all of the options you’ll count on for those who’re trying to customise your BigCommerce theme together with social media buttons, persistent carts, and a streamlined one-page checkout sequence.

Worth: $150

Optimized for: Prosper is developed and supported by BigCommerce as nicely, and its design transfers nicely to cellular units. It additionally provides a banner and loads of house on the high of the display for promotions and product classes.

Kinds: Prosper customers can begin with one in every of 4 types: Daring, Brilliant, Heat, or Minimal. Whereas every possibility is broadly related, there are extra distinctive components than we’ve seen from most different themes.

For instance, Daring and Heat embrace a transparent division between the highest menu and the hero picture, whereas Brilliant and Minimal enable the hero picture to succeed in virtually to the highest of the display.

Ultimate ideas

If you wish to create the very best BigCommerce retailer, it is advisable to begin with an expert, eye-catching theme that may captivate your viewers. And there are many lovely BigCommerce themes to select from.

Whereas the theme you select will change the fundamental structure of your web site, do not forget that you should have the prospect to customise numerous components and tailor the design to your wants. No matter theme you find yourself utilizing, begin free with Omnisend to see how our platform might help you simply create and totally optimize your omnichannel advertising and marketing campaigns.