Right here at Stripo, we respect traditions. Which means that at present, the final day of the 12 months, we’re reviewing 2021 and sharing with you some knowledge that’s essential for us.
Earlier than we dive into the stats and information, let me thanks for being with us all this time. Thanks to your assist, to your time, and for selecting us.
Stripo 2021 in numbers
Yep, it is extremely predictable to begin the overview with numbers. However the numbers themselves are very shocking 😉
12 597 615 emails exported which makes 32 876 exports a day;
1 191 617 emails created;
23 888 AMP emails created, which is 4X occasions greater than in 2020!;
227 800 content material modules saved;
40 183 help tickets solved;
24 minutes spent by a consumer on 1 e-mail, on common.
You might ask why the variety of exported emails is 10 occasions larger than the variety of constructed emails. As a result of our customers don’t must all the time create these emails from scratch as they will copy, edit, and reuse beforehand constructed emails. This does pace up e-mail manufacturing.
This is among the the explanation why on common it takes a Stripo consumer 24 minutes to construct an e-mail.
Buyer success tales
In 2021, we ran a sequence of interviews with our clients. They shared what they preferred in regards to the Stripo editor.
It appeared that point saving is what all of them preferred the very best.
As an example, some customers talked about that now it takes them one hour as an alternative of 16 to construct and export an e-mail to an ESP of their alternative resulting from Content material Modules and direct integrations.
Not solely did we ask our shoppers about what they preferred, but in addition what they disliked or lacked within the Stripo editor. And as soon as they shared their suggestions, we hurried so as to add these options to the editor. They’re listed beneath.
New options added
Although we are actually actively engaged on the brand new model of the Stripo editor, which I’ll inform you about later, we nonetheless handle to launch new options to make the present model of the editor much more helpful for our shoppers.
Integrations with new ESPs and bulk exports
This 12 months, we built-in with 19 ESPs and CRMs.
However why would you care about direct integrations when you may obtain your e-mail as HTML and import it into your ESP? As a result of direct integration eliminates the necessity to regulate e-mail to an ESP after export — it’s accomplished routinely.
Direct integration additionally permits bulk exports. What does it imply? You push any variety of templates (say, 20) to your ESP with just a few clicks. On this put up, we confirmed intimately how one can do it.
Let me share my proud second with you:
We now are the technical companions of Amazon AWS. In 2020, we grew to become tech companions of AWeber, Mailchimp, and HubSpot. Sounds spectacular, huh?
400 new e-mail templates
In 2021, we added over 400 e-mail templates to our assortment. Now there are nearly 900 of them.
Our templates are divided into teams and classes: Seasons, Varieties, Trade, and Options. Our assortment has e-mail templates for any function, of any kind, and any vacation, together with emails with AMP and interactive content material. Now we have over 200 e-mail template classes, 80 of them have been added in 2021. In Stripo, you’ll positively discover a template that meets your wants.
Why did we try this?
As a result of our shoppers of their suggestions talked about that they discover the templates helpful:
some use them as a base for future e-mail campaigns;
some use them to get impressed;
some even use templates for assessments — to see how sure e-mail components render on gadgets with the Darkish Mode.
Our templates received 2.3 mln views in 2021 alone.
The Stripo E mail Translate possibility
Like we talked about above, our shoppers shared with us what they preferred about Stripo and what they needed us so as to add to our device. And the “E mail Translate” possibility was one in all them.
Now with this selection, you may produce emails in 10 languages unexpectedly. You design one single e-mail, select your supply language and as much as 10 goal languages — and Stripo creates a replica of this e-mail in 10 completely different languages. We use Google Translate for these functions. However if you happen to like, you may pull translations (offered by your employees translator) from XLS recordsdata proper into emails — the system will put all texts into obligatory components of emails. That is only the start. We’re going to develop our E mail Translate service. Keep tuned — the magic is but to come back!
What are the Sensible components for? It permits constructing a product card with the design you actually like with only a few clicks!
All you need to do is paste a hyperlink to your web site, and Stripo by itself pulls product picture, product description, and product title into your promo emails. You’re welcome to make use of this selection for e-mail digests, as effectively.
What we do to keep up the steady efficiency of the editor
Although we’re engaged on the brand new editor, on the brand new options for the present model of the editor, our primary priorities are to keep up the steady efficiency of the editor and shoppers’ knowledge safety.
To take action, we:
fastened 538 bugs;
discovered and instantly fastened 136 vulnerabilities;
handed the Safety take a look at by Bishop Fox.
The Stripo Academy
Onboarding is essential. Because of this we determined to launch our personal on-line academy. There, we intimately clarify to new customers how one can work with Stripo:
the place to begin;
how one can work with Stripes, Constructions, aka Rows, Containers, and so forth;
how one can use Modules.
Put merely, we present how one can get essentially the most out of Stripo in as little time as potential.
The New Stripo editor
Final 12 months, I introduced that we began engaged on the brand new model of the Stripo editor. It is a large venture that’s nearly completed. The brand new Stripo can be launched within the Spring of 2022.
On condition that we’re releasing new choices progressively and they’re out there on the “New Stripo” web page, you may give them a attempt to see what the brand new editor’s gonna be like.
What’s the usage of the brand new editor?
It’s gonna be extra intuitive and easy, but extra versatile. Let me spotlight simply a number of the most dear options:
the true WYSIWYG editor — permits you to change between the desktop, pill, and cellular modes whilst you’re designing an e-mail message within the editor;
Darkish Mode UI — permits you to preview emails with the eyes of these subscribers preferring the Darkish Theme by switching the editor Preview mode from the Darkish mode to the Mild mode and again;
time- and cost-efficient e-mail manufacturing — all the brand new options are aimed to allow you to construct emails approach quicker than ever earlier than;
the E mail Accessibility precheck — colour distinction, lacking alt texts, improper alignment, and so forth. — the brand new Stripo will spotlight all of these earlier than you export an e-mail template/message in order that your emails are accessible to each subscriber of yours;
co-editing and commenting — like in Google docs. And naturally, customized consumer roles and permissions — every colleague may have their position and stage of entry which you set to them in keeping with their abilities.
Give the brand new editor a attempt now
We’re very grateful for an additional nice 12 months collectively. All of the adjustments that we do to our editor are solely potential due to your help and sincere suggestions. Collectively, we’re constructing essentially the most user-friendly and most handy e-mail builder ever. Thanks to your help and your suggestions, thanks for being with us.
In case you have any ideas or considerations relating to the present or the brand new model of the Stripo editor, please tell us.
Share your ideas with us