Electronic mail Advertising and marketing Statistics You Ought to Know in 2022

By Sean Tinney January 18, 2022

Take a look at the whole record of e mail advertising statistics to learn how you stack up and see benchmarks to check your outcomes.

Electronic mail advertising continues to be one of the crucial highly effective instruments for rising your small business. (Want proof? Take a look at stat #1 under.)

Though e mail advertising has been round for many years, it’s everchanging.

New e mail advertising instruments — like AMP for Electronic mail — pop up all the time. Entrepreneurs are taking modern approaches to e mail advertising. And e mail advertising benchmarks change yearly.

Need to see how your individual e mail advertising technique compares and what different companies are doing to innovate?

Take a look at this final record of e mail advertising statistics to learn how you stack up and see e mail advertising benchmarks to check your outcomes.

Common e mail advertising statistics

• 4.6 billion – estimated variety of every day e mail customers by 2025. – Statista

• 46% of emails are opened on cellular units. – Litmus 
• On common, shoppers spend 2.5 hours checking e mail on a typical weekday. – Adobe

Electronic mail advertising open and click-through fee statistics

• 15.1% is the typical open fee for B2B companies. – DMA
• 65% of small companies common open charges between 11% and 50%. – AWeber

• 77% of small companies common e mail click-through charges between 0% and 10%. – AWeber

• 61% of small companies with efficient or very efficient e mail copy have click-through charges of 6% or increased. – AWeber
• The common click-through fee for welcome emails is 26.9%. – Hive
• The common open fee for deserted cart emails is 40.1%. – SaleCycle
• You possibly can improve your click-through charges by 300% once you add a video to your emails. – Martech Advisor
• 63% of shoppers reported that they open an e mail to discover a low cost. – Media Put up
• Welcome emails have an open fee 4 occasions increased and a click-through fee 5 occasions increased than different emails. – Experian

Electronic mail advertising ROI statistics

• Corporations common a return on funding of $36 for each $1 spent on e mail advertising. – Litmus
• Electronic mail advertising is 40 occasions simpler at buying clients than Twitter and Fb mixed. – McKinsey
• Corporations who A/B break up check their emails common a return on funding of $48 for each $1 spent. – Litmus

Electronic mail advertising ship frequency statistics

• 54% of small companies ship emails no less than as soon as per week. – AWeber

• 306 billion emails have been despatched and acquired every day. – Statista

Electronic mail content material statistics

• 64% of small companies say their e mail copy is efficient or very efficient. – AWeber
• 94% of small companies write their very own advertising emails as an alternative of outsourcing their copywriting. – AWeber
• On common, emails include 434.48 phrases. – AWeber

• The common e mail takes 3.3 minutes to learn. – AWeber
• 50% of emails include lower than 300 phrases. – AWeber

Electronic mail topic line statistics

• Electronic mail topic traces include 43.85 characters on common. – AWeber

• Solely 6.9% of e mail topic traces include emojis. – AWeber

• 60% of e mail topic traces use sentence-case capitalization, 34% use title-case capitalization, and solely 6% use all lowercase capitalization. – AWeber

• 47% of e mail recipients open an e mail based mostly on the topic line alone. – OptinMonster

Electronic mail advertising personalization statistics

• Personalised e mail campaigns enhance click-through charges by 14%. – Demand Gen Report
• Personalised emails ship 6x increased transaction charges. – Experian

Electronic mail automation statistics

• Automated emails common a 70% increased open fee over a normal e mail e-newsletter. – Epsilon Electronic mail Institute
• Automated emails common a 152% increased click-through fee over a normal e mail e-newsletter. – Epsilon Electronic mail Institute
• 51% of companies use e mail automation to enhance their advertising processes. – Electronic mail Monday

What clients say about e mail

• 49% of shoppers state they wish to obtain weekly promotional emails from their favourite manufacturers. – Statista
• 61% of e mail subscribers wish to obtain promotional emails no less than as soon as per week. – MarketingSherpa
• 59% of shoppers say receiving an e mail impacted their buy selections. – SaleCycle
• 61% of shoppers want to be contacted by manufacturers by means of e mail. – Statista

What entrepreneurs say about e mail

• 80% of entrepreneurs mentioned they’d fairly surrender social media than e mail advertising. – Litmus
• 35% of entrepreneurs ship on common 3-5 emails per week. – Not One other State of Advertising and marketing
• 31% of entrepreneurs say e mail newsletters are the easiest way to nurture B2B leads. – Content material Advertising and marketing Institute
• 64% of B2B entrepreneurs use a devoted e mail advertising platform. – Content material Advertising and marketing Institute
• 40% of B2B entrepreneurs declare that e mail newsletters are a very powerful tactic of their content material advertising technique. – Content material Advertising and marketing Institute

What small enterprise homeowners say about e mail advertising

• 79% of small companies say e mail advertising is necessary to their enterprise technique. – AWeber
• 60% of small companies say their e mail advertising technique is efficient or very efficient. – AWeber
• 43% of small companies have 500 or much less e mail subscribers. – AWeber
• 42% of small companies with over 500 subscribers have efficient or very efficient e mail advertising methods. – AWeber