We lastly acquired by means of 2021 (congrats!) and Q1 is simply across the nook. It’s time so that you can begin scribbling down your New Yr’s Resolutions to verify we begin the yr off fantastic. If you happen to’ve discovered your means right here, we’re guessing that’s as a result of “Create a profitable advertising technique” might be certainly one of your targets for 2022. Good for you – you’re in the precise place!
That will help you with that, we’ve determined to recap all related dates for 2022 in a single weblog publish so you may strategize for the yr forward. Learn on and discover out which dates you must embody into your advertising technique and get our free 2022 Advertising and marketing Calendar.
Why is it vital to have a Advertising and marketing Calendar for 2022?
Some folks suppose that implementing a advertising technique is the longest a part of the method. Properly, they’re flawed. The implementation itself is definitely one of many simpler steps on the finish of the method.
The actual work comes earlier than, when it’s a must to set targets and set up priorities. The sooner you begin planning by means of each step of the technique, the much less issues you’ll run into down the road.
These final two yr have proven us that unpredictable circumstances require manufacturers to have the ability to adapt their communication methods to interact with their target market and take advantage of out of their advertising efforts.
To be able to try this in one of the simplest ways doable, let’s be sure you’re making ready your advertising technique for achievement:
Making ready your advertising technique and advertising plan
Earlier than you begin, ask your self these questions:
- What do you wish to obtain and how will you get there?
- What are your USPs? Why ought to folks purchase your services or products?
- What gross sales promotions are you able to provide (particular offers, freebies, reductions…)?
- What distribution channels are finest to realize your targets?
Understand that a yr has so many particular dates, holidays, and advertising moments – planning is a should in enterprise and in life!
It is very important resolve which promotions (like particular offers or key product gross sales) you wish to plan your advertising actions round. This choice ought to be based mostly on the targets you established for your self while you mapped out your advertising technique. Specializing in the flawed promotional technique can simply damage your KPIs, and no one desires that!
When desirous about your vacation or special occasion advertising campaigns, keep in mind to plan out your promotion in numerous phases:
- Earlier than the precise date: Let your clients find out about what’s coming forward of time and the way they will profit.
- In the course of the day itself: Make your massive gross sales push by way of e-mail and leverage any social media buzz.
- After the principle occasion: Don’t overlook to comply with up with people who transformed to acquire their suggestions on the method or provide extra services or products.
Discovering the precise advertising channels
After you have determined what the precise advertising technique is and what sort of gross sales promotions you’re going to supply, you’ll must give attention to getting your advertising messages to your viewers.
For advertising promotions round particular dates, like those we’ve added on our Advertising and marketing Calendar, one of the best technique is to go omnichannel. Advertising and marketing campaigns that mix completely different channels (for instance, in-store, on-line, social media or e-mail advertising) let you interact along with your viewers another way and in addition present many upselling and cross-selling alternatives.
There’s a vary of channels so that you can leverage, however that doesn’t imply you must attempt to use all of them simply to tick these packing containers. Whereas one thing like TikTok could be a little bit of a stretch for those who’re attempting to promote dental implants, there are just a few must-haves that may apply to most companies.
A type of channels is e-mail (yeah, you in all probability guessed that…). E mail continues to be one of the best advertising channel for ROI, because it lets you personalize, section, and optimize your e-mail campaigns with detailed stats. One other massive plus is that your advertising messages will keep in your contacts’ inbox for them to make use of that promo code or discover your retailer’s deal with when the time comes.
To plan and schedule your e-mail campaigns proper on time, let’s have a better have a look at 2022 dates to remember.
Advertising and marketing Calendar for 2022
On the lookout for a 2022 Advertising and marketing Calendar to information your advertising technique for the brand new yr? We’ve acquired you lined. We’ve listed all the important thing dates under and paired them up with nice sources that will help you plan one of the best campaigns in 2022.
January
January is all about New Yr’s resolutions, purpose setting, and mourning the lack of the vacation season.
Begin off by wishing your customers a Completely happy New Yr, and use this month to provide particular offers on services or products that may come in useful after they begin engaged on these New Yr’s resolutions.
Different particular dates in January embody the standard Winter gross sales in European nations and Blue Monday, so take into consideration what you are able to do to make your customers’ days a bit hotter!
Dates you shouldn’t miss in January:
- January 1: New Yr’s Day
- January 8: Winter Gross sales (European nations)
- January 17: Blue Monday
- January 28: Knowledge Safety Day
Assets to plan your January advertising campaigns:
February
The thrill of the brand new yr could be gone for some, however February has its personal share of particular advertising dates for entrepreneurs to rejoice!
In reality, February has three of the most important advertising moments of the yr: the Chinese language New Yr, Valentine’s Day, and the Tremendous Bowl.
In response to the Nationwide Retail Federation , US Valentine’s Day gift-givers spent a record-breaking $21.8 billion in 2021, and shoppers had been predicted to spend round $13.9 billion on meals, decorations and group attire forSuper Bowl 2021, with every particular person spending a mean of $74.55.
Taking a look at these figures, February is unquestionably a month to remember in relation to planning your advertising efforts.
Dates you shouldn’t miss in February:
- February 1: LGBT Historical past Month
- February 1: Black Historical past Month (US)
- February 1: Chinese language New Yr/Lunar New Yr
- February 2: Groundhog Day
- February 4: Begin of the Winter Olympics
- February 13: Tremendous Bowl
- February 14: Valentine’s Day
Assets to plan your February advertising campaigns:
March
March is all about ladies..
Beginning March 1, we rejoice Girls’s Historical past Month with Worldwide Girls’s Day happening on March eighth. Use this chance to indicate a little bit of your company aspect and share tales from the ladies in your organization and the way you assist equality within the office.
Different particular dates in March in our Advertising and marketing Calendar 2022 embody Mardi Gras,World Wildlife Day, Nationwide Pi Day, Mom’s Day within the UK and a fan-favorite… St. Patrick’s Day!
Dates you shouldn’t miss in March:
- March 1: Girls’s Historical past Month
- March 1: Mardi Gras
- March 3: World Wildlife Day
- March 8: Worldwide Girls’s Day
- March 14: Nationwide Pi Day
- March 17: St. Patrick’s Day
- March 27: Mom’s Day (UK)
- March 31: Worldwide Transgender Day of Visibility
Assets to plan your March advertising campaigns:
April
With Easter beginning in April this yr, you may sit up for longer and hotter days in your easter egg hunts!
For some, Easter is all about custom, be it non secular or not. For others, it’s extra in regards to the chocolate rabbits and egg hunts. So why not disguise an Easter Egg in your advertising campaigns to extend engagement this April?
This yr, April 2 additionally marks the beginning of Ramadan, a vital celebration for the Muslim group. Different particular dates embody Earth Day and April Fools’ Day, so perhaps an incredible excuse to have some enjoyable along with your e-mail advertising campaigns?
Dates you shouldn’t miss in April:
- April 1: April Fools Day
- April 2: Begin of Ramadan
- April 15: Easter Friday
- April 17: Easter Sunday
- April 18: Easter Monday
- April 22: Earth Day
Assets to plan your April advertising campaigns:
Might
There are just a few vital dates in Might, however is there any extra vital than Star Wars Day? Whether or not you’re a fan or not, there’s no denying that it is a BIG date on social media, so be sure you leverage it!
Many nations additionally rejoice Mom’s Day in Might. This can be a time for a lot of to indicate appreciation in the direction of their mom(s) and mom figures. Today (and naturally the opposite 364 days within the yr) is ideal to lavish moms with a lot of love, flowers, and chocolate. So keep in mind to consider mothers all over the place while you plan your particular presents and promotions.
Different particular dates in Might in our Advertising and marketing Calendar for 2022 embody the tip of Ramadan, Might Day, or Labor Day in lots of nations.
Dates you shouldn’t miss in Might:
- Might 1: Might Day
- Might 2: Finish of Ramadan
- Might 4: Star Wars Day
- Might 8: Mom’s Day (US)
- Might 16: Roland-Garros
Assets to plan your Might advertising campaigns:
June
It’s getting hotter and hotter outdoors, and meaning it’s time for summer time enjoyable.
For a lot of corporations, the summer time means a hunch in gross sales. As an alternative of (on-line) purchasing, occasions like holidays and different outside actions are in folks’s minds. So, don’t be stunned in case your advertising efficiency begins to say no quite than develop through the subsequent few weeks.
Does this imply you must interrupt your e-mail advertising campaigns? Completely not!
In reality, the summer time could be one of the best time of yr to face out out of your rivals and get in contact along with your contacts. Ensure you begin engaged on adjusting your e-mail advertising technique for the subsequent couple of months.
June 1 algo marks the beginning of Satisfaction Month. Different vital dates embody Father’s Day (within the US and different nations) and the beginning of Wimbledon.
Dates you shouldn’t miss in June:
- June 1: Satisfaction Month
- June 18: Neurodiversity Satisfaction Day
- June 19: Father’s Day (US)
- June 21: World Music Day
- June 27: Wimbledon
Assets to plan your June second advertising campaigns:
July
The vacation season is lastly right here! And though we warned you to plan forward in June, you could be discovering it fairly difficult to hold your customers engaged through the summer time.
Nonetheless, this summer time comes full of nice sports activities occasions, together with the Tour de France, the 2022 Girls’s Euro, and the Wimbledon last.
Different particular dates in July embody the Fourth of July (clearly!), the Summer time gross sales interval in some European nations, and Emoji Day!
Dates you shouldn’t miss in July:
- July 1: Canada Day
- July 1: Tour de France
- July 4: US Independence
- July 6: Begin of the 2022 UEFA Girls’s Euros
- July 14: Bastille Day – French Nationwide Vacation
- July 17: Emoji Day
Assets to plan your July second advertising campaigns:
August
August is usually a gradual month in lots of nations. The summer time is in full swing, however because the weeks cross, an increasing number of folks begin coming residence from their trip. So it’s the proper time to focus on them with any presents or promotions they may’ve missed.
How do you do that successfully, you ask? Properly, with e-mail segmentation, after all!
With e-mail segmentation, you may filter contacts based mostly on their previous conduct (for instance, anybody that hasn’t opened an e-mail since a sure date) and resend them any particular summer time presents they may have missed.
Dates you shouldn’t miss in August:
- August 5: Worldwide Beer Day
- August 13: Worldwide Left-Handers Day
- August 19: World Images Day
Assets to plan your August second advertising campaigns:
September
September is right here and it’s back-to-school season… and never only for children!
In reality, September typically seems like a second January. Some would possibly hate it, some would possibly like it, however all of us really feel it. New targets, new tasks, and new advertising alternatives. Kids (and adults!) can’t wait to purchase new college luggage, pens, pencils and planners for the brand new college yr.
Hold that in thoughts and plan some advertising campaigns to re-engage your clients after the summer time with incentives like particular promotions, sweepstakes, and unique presents.
And don’t overlook to focus on individuals who left items and providers of their on-line cart. 😉
Dates you shouldn’t miss in September:
- September 1: Again to Faculty
- September 5: Labor Day (US)
- September 15: Begin of Hispanic Heritage Month
- September 17: Oktoberfest
- September 21: Worldwide Day of Peace
Assets to plan your September advertising campaigns:
October
The scariest month of the yr has lastly arrived!
Autumn is formally right here, and so is Halloween! Which means that, offline in addition to on-line, monsters and different creatures may very well be simply across the nook, ready to scare folks.
For entrepreneurs, October marks the beginning of This fall and the vacation season, an enormous interval for manufacturers all over the place. With massive dates arising, it’s the time to begin planning what your vacation technique will appear like, and it’s also the second to let your artistic juices stream and begin getting festive.
Dates you shouldn’t miss in October:
- October 1: Black Historical past Month (UK)
- October 10: Columbus Day
- October 10: World Psychological Well being Day
- October 10: Thanksgiving (Canada)
- October 15: Finish of Hispanic Heritage Month
- October 24: Diwali
- October 31: Halloween
Assets to plan your October advertising campaigns:
November
November is the strongest time of the yr for B2C gross sales, and it’s the official month for getting our vacation items. Instantly after Thanksgiving come dates like Black Friday, Black Week, Small Enterprise Saturday, and Cyber Monday, so it’s time to kick it into excessive gear.
In different phrases: You must undoubtedly have these dates marked in crimson in your 2022 advertising calendar so you may ship particular promotions and presents.
We all know you received’t overlook, however simply in case, we’ve already marked them for you on our downloadable Advertising and marketing Calendar for 2022.
Dates you shouldn’t miss in November:
- November 20: Transgender Day of Remembrance
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November 21: Begin of the FIFA World Cup (Males)
- November 24: Thanksgiving
- November 25: Black Friday
- November 26: Small Enterprise Saturday
- November 28: Cyber Monday
Assets to plan your November advertising campaigns:
PS: Have you ever checked out our Black Friday and Cyber Monday e-mail templates but? 😉
December
The perfect comes final: It’s lastly Christmas!
It’s chilly outdoors, the streets are lined with snow, and there’s festive decorations and lights all over the place! Whereas some favor to go outdoors, people who keep in would possibly do plenty of on-line looking for these last-minute Christmas presents. That is your probability to provide This fall a last push with particular vacation campaigns and presents!
However December isn’t just about promoting – it’s additionally about becoming a member of in on the festive environment and thanking your contacts for spending the yr with you.
You will get artistic and run just a little Christmas competitors on social media (Greatest Christmas Tree or Craziest Vacation Decorations) the place your clients can win coupons or goodies, or movie your group singing Christmas Carols for an authentic Merry Christmas marketing campaign.
As you may see, it doesn’t get extra artistic than December to finish the yr efficiently.
Dates you shouldn’t miss in December:
- December 3: Worldwide Day of Individuals with Disabilities
- December 18: Begin of Hanukkah
- December 24: Christmas Eve
- December 25: Christmas Day
- December 26: Boxing Day (UK)
- December 26: Finish of Hanukkah
- December 31: New Yr’s Eve
Assets to plan your December advertising campaigns:
Obtain the 2022 Advertising and marketing Calendar
We’ve saved the dates you may’t overlook and given you all of the sources it’s essential to make 2022 your finest advertising yr but. Now, it’s as much as you to work in your campaigns and enhance engagement along with your presents, promotions, or competitions.
Wish to take this Advertising and marketing Calendar for 2022 with you?
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