Like many communications administrators and advertising and marketing executives for nonprofits, I understand how vital it’s to put aside time in your schedule on the finish of the 12 months to revisit your advertising and marketing plan and brainstorm for the longer term.

However the coronavirus pandemic has dramatically uprooted the way in which many nonprofits function. Whereas the media studies quarantines and vaccine information and updates, you continue to should maintain your charity offering for the rising wants all through your group.

Although COVID-19 has made the nonprofit sector extra vital than ever, the pandemic introduced new challenges to beat. Your stakeholders and supporters adopted new behaviors that made your on-line presence that rather more useful — and efficient for elevating cash — and it is going to be some time earlier than the world returns to massive, in-person occasions that after served as fundraisers. As in 2021, this 12 months, the perfect nonprofit advertising and marketing concepts will happen on-line.

The brand new 12 months will present alternatives to implement novel and artistic advertising and marketing concepts for nonprofit organizations. Trying ahead, listed below are 10 methods to enhance your digital advertising and marketing technique in 2022:

1. Modernize your web site

Can you end up by way of a Google search? How fast and responsive is your web site? When you go surfing utilizing your smartphone or pill, how simple is it to see and navigate by your content material? In case your nonprofit’s web site isn’t seen, accessible, or mobile-responsive, it’s positively in want of an improve this 12 months. 

With a mobile-responsive web site and trendy web optimization instruments, this 12 months, make it simpler than ever for folks to seek out you on-line.

As vital as it’s to have your individual enterprise web site, make sure that your nonprofit additionally has an energetic social media presence. Neighborhood members need to see the nice work your workforce does, and social media supplies highly effective methods to attach and share. 

In 2022, decide to a powerful, constant social media presence on at the least one channel. There’s no must burn out on making an attempt to do all of it. Ballot your stakeholders for those who’re unsure whether or not to select Fb, Instagram, YouTube, Twitter, or one other well-liked platform.

3. Save time with automation

E-mail advertising and marketing has top-of-the-line ROIs amongst current digital outreach instruments, however with a purpose to maximize your return, you’ll want to arrange automation. Automation will prevent loads of time whereas additionally serving to to strengthen relationships and woo future donors.

Each one who indicators up to your e mail e-newsletter ought to obtain a welcome letter that features calls to motion that seamlessly switch into offering companies. People might profit out of your company presents and would respect studying extra earlier than financially underwriting your vital work. Some automated emails must also present hyperlinks and invites to observe your social media pages.

4. Encourage the following era

With the older inhabitants at larger threat for well being issues related to COVID-19, many nonprofits have seen their volunteer base drop this 12 months. That’s only one purpose to focus on your digital outreach to the youthful adults in your group in 2022.

Younger folks with households or who’re budding professionals are in search of methods to present again, and so they’re extra more likely to be conversant in at the moment’s digital strategies and instruments.

5. Join Google’s grant program

I bear in mind my years as a communications director for a nonprofit; my advertising and marketing finances was … zero. Zilch. Nada. I needed to be artistic. What I might have given for the Google Advert Grant program!

When you haven’t signed up for a grant, which may present qualifying businesses with as much as $10,000 in free Google advertisements, make it a 2022 precedence. These text-only advertisements will help you develop your group if finished thoughtfully.

6. Lights, digital camera, motion!

Now that your board president lastly is aware of methods to log into Zoom conferences, it’s time to take the following step in digital advertising and marketing: movies. Most nonprofits are hesitant to take this step, however movies are an efficient technique to seize consideration and construct an viewers.

You possibly can share video messages out of your government director, spotlight recipients of service, maintain question-and-answer periods along with your educated workforce, and accomplish that way more. Publish movies in your social media pages, hyperlink them along with your web site and ship them to your supporters as a part of your e mail marketing campaign.

7. Double-down on content material advertising and marketing

It’s simple to fall behind on the company weblog — belief me, I do know! — so take the time now to totally flesh out a content material advertising and marketing technique for 2022. Writing might be time-consuming, however the hardest half is definitely arising with the concepts and getting them authorised.

By front-loading the work, it is going to be simpler to remain constant along with your content material advertising and marketing. With content material concepts deliberate out beforehand, you’ll be able to take the time you saved to analysis and incorporate up to date key phrases while you write your weblog posts to supply probably the most useful content material and enhance your web optimization.

8. Plan new digital occasions

Many nonprofits transferred their fundraising occasions on-line because the nation struggled to deal with the pandemic, however internet hosting on-line occasions was largely uncharted waters. In 2022, you’ll have much more expertise and know the pitfalls. This makes for a chance to create new digital fundraising occasions.

Observe your ROIs to your 2021 occasions by figuring out your web revenue versus the time it took paid employees to plan and run the occasions. Study from the previous as you search for new artistic advertising and marketing concepts and digital alternatives to your nonprofit group within the upcoming 12 months.

9. Make and meet your targets

You possibly can’t attain your targets for those who don’t have any. It’s one factor to need to appeal to new donors. It’s one other factor to have a objective of accelerating donations by $75,000 by the top of the 12 months. 

Make your targets clear, tangible, and measurable. With measurable targets, you’ll know for those who’re on observe to succeed in your targets and be capable of share with stakeholders what that further funding will do.

When you’re at a loss for the place to go subsequent within the face of one more stay-at-home order, ask your group. Life hasn’t come to a halt, and folk nonetheless need to be concerned and assist those that want it most.

Your board members, volunteers, donors, and employees may need nice digital advertising and marketing concepts to share. Be open to new potentialities because the world continues to vary.

WATCH: How one can use digital nonprofit advertising and marketing to drive outcomes

Watch this on-demand webinar to see how Fixed Contact makes it simple to tell and interact group members, develop, and drive fundraising efforts – with all of the advertising and marketing instruments you want in a single place.

From e mail to automation, web sites, social, integrations with different instruments you’re utilizing, and extra. On this free, one-hour webinar, you’ll get an summary of the instruments that Fixed Contact presents and see how one can drive outcomes with on-line advertising and marketing.

Really feel ready for 2022

Assume forward and be ready to your most profitable 12 months of fundraising and group constructing to your nonprofit. To study extra about efficient digital methods and artistic advertising and marketing concepts for nonprofit organizations, try Fixed Contact’s The Obtain.