The primary month of 2022 was one other stellar one for Bulldog posts, ushering in one other nice yr of Bulldog Reporter content material. Main the cost in January have been (not surprisingly) many year-in-review and looking forward to 2022 items, together with posts about boosting your content material advertising and marketing with visuals, growing profitable PR campaigns, maximizing TikTok for PR within the new yr, and creating successful buyer journeys.
Extra evergreen content material additionally acquired some good site visitors, together with posts about frequent media coaching errors, tendencies in private branding, turning into a journalist’s go-to useful resource, and interesting with journalists on Twitter. In case you missed a number of of those, we have now bundled them right here handily in your perusal. Spring is on the way in which!
11 all-too-common public errors made by folks with out media coaching
Making an excellent impression on media professionals is a ability. Even when you have expertise, working with out that ability can result in embarrassing incidents. Listed below are 11 frequent errors to be careful for.
8 sorts of visuals your content material advertising and marketing technique wants in 2022 and past
Content material advertising and marketing is without doubt one of the finest methods to spice up natural site visitors, conversions, and gross sales. However to be efficient in 2022, it wants to face out—particularly should you’re after a excessive ROI and low manufacturing prices.
3 necessities of a profitable PR marketing campaign technique in 2022
In relation to PR, all firms are attempting to do is appeal to new leads, attain new audiences, and get them . Nonetheless, getting media protection will not be the simplest factor. Try the following pointers.
Tendencies in private branding: When model aligns with values, most Individuals will spend extra
Private branding’s financial affect on Individuals isn’t only for youthful adults—2/3s of all Individuals can be keen to spend extra with firms of founders whose private model aligns with their very own private values.
9 pitching suggestions that can assist you grow to be a journalist’s go-to PR particular person
Trying to be a greater useful resource to the media you’re pitching? Right here’s a listing of 9 pitching suggestions for each PR particular person hoping to forge new relationships with the media or strengthen previous ones.
11 high suggestions for participating with journalists on Twitter
Since most individuals use Twitter to get information, participating with journalists on this social platform has a major worth proposition for advertising and marketing and PR. Listed below are 11 media relations suggestions for Twitter.
2021 in assessment: PR classes realized from a horrible yr
The yr 2021 has offered some necessary classes for PR practitioners. Sadly, all of them are the results of unhappy occasions. Listed below are a number of that present PR classes that relate to our enterprise.
Getting ready for TikTok in 2022—3 suggestions for maximizing the platform
TikTok is grabbing the reins of social media as research are predicting the app will outweigh 15 billion customers in 2022. This implies it’s time to think about together with it as a potential platform for advertising and marketing.
New yr, new buyer journey: 4 insights to assist manufacturers and firms thrive in 2022
With rising emphasis on advertising and marketing’s position all through the journey from consciousness to satisfaction, new Insightly analysis reveals how companies can preserve tempo with the evolving buyer journey in 2022.
