One other nice 12 months collectively!
I wish to thank everybody for being with us, for stating both our strengths, or issues we have to enhance.
All of the options we’ve added this 12 months — had been made per your requests.
1. New technical options we’re pleased with
We hold upgrading our instrument to supply you one of the best e mail builder but.
You share your concepts and your wants with us through Fb, through e mail or another doable means. We do our greatest to implement them as quickly as doable.
Right here’s what we’ve added this 12 months:
1.1. Capability to construct and export AMP emails
Dynamic AMP e mail is an progressive new sort of e mail. This expertise permits recipients to work together together with your web site and commit sure actions, like leaving suggestions and others, immediately of their inbox.
And what’s extra vital — it permits you to ship real-time content material, like exhibiting if objects are nonetheless in inventory or have been offered out, and so on. in your emails. In different phrases, each time when opening your e mail, shoppers see solely up to date data.
What are AMP emails for?
Like I stated, dynamic emails allow recipients to take all required actions immediately in emails with out going to an internet site.
The less actions it takes a buyer to do what you need them to, the upper the conversion is. Moreover, that is the way you care about your prospects — by minimizing the variety of steps they should take for attaining a sure consequence, you save them time.
So, what we did to allow you to construct these progressive AMP emails effortlessly?
Stripo now permits 1) constructing, 2) validating, and three) exporting AMP emails.
1.1.1. Constructing
It requires a number of easy steps.
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Constructing an AMP e mail per se
There are three main methods to do it:
a) utilizing AMP blocks — no must work on the code — first, drop a respective block in your template, and second, add your content material in it. We are actually the one instrument that gives this methodology.
AMP blocks out there now — AMP carousel, and AMP accordion.
Quickly we are going to add extra AMP blocks 😉 ;
b) by pasting the code of a obligatory dynamic part from a Google Playground;
c) by customizing our dynamic e mail templates.
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Constructing a fallback e mail
Fortunately, many e mail shoppers now help AMP, even cell gadgets can deal with it.
However all AMP HTML emails require an everyday HTML-format e mail as a fallback in case recipients’ e mail consumer has not rolled out the help of this progressive expertise. Furthermore, each codecs ought to make only one e mail. Appears like constructing it might take some time, doesn’t it?
I’ve bought excellent news for you!
It doesn’t matter what sort of e mail creation you select on your campaigns, with Stripo you possibly can:
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construct your regular HTML e mail and simply add AMP components in it;
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select what particular components will present up with sure e mail codecs — simply by toggling respective controls;
Yay! We’re achieved constructing our AMP e mail.
Required solely if you wish to transmit — get or put up — real-time information in emails.
Create one with our mock-server to test in case your e mail is able to “speaking” with servers. And if the whole lot is tremendous good, you then contact your builders to have them construct an analogous end-point in your server.
Offering builders with this ingredient saves them hours.
1.1.2. Validating your emails’ code
Earlier than sending this e mail to your contact base, it is advisable validate its code to make certain it’s appropriate and goes to work correctly in all inboxes.
In Stripo, do it within the preview mode with no further strikes like copying and inserting the code into any exterior code validator.
If there’s any mistake, click on the crimson button for the record of errors it is advisable repair.
Pleased to confess that if you happen to craft AMP emails by both utilizing any of our blocks or through the use of any of our respective templates, your code can be appropriate and won’t include any errors.
1.1.3. Exporting dynamic AMP emails
Direct export saves time and prevents from shedding some attributes and tags.
This is the reason we’ve upgraded our integration with some ESPs that help AMP.
Now export your dynamic emails to your ESP immediately. If the latter doesn’t help this MIME-type — obtain your newly created e mail because the AMP HTML file. Now you solely ought to paste it in your ESP.
At the moment, solely the listed beneath ESPs help direct export of AMP emails from Stripo:
However the record is rising as an increasing number of ESPs begin supporting the AMP expertise in the present day.
1.2. Library of modules
Should confess, I’m extraordinarily pleased with this function.
It simplifies e mail creation: you construct and retailer complete rows and constructions, or small e mail content material components — all of them are often called e mail modules.
When crafting a brand new e mail marketing campaign — you simply put a obligatory module into your template.
If obligatory — barely edit it.
This function does scale back time on e mail manufacturing.
1.3. VML button for Outlook
Many people have confronted the issue when rounded buttons look fairly completely different in most variations of the featured e mail consumer: that they had no white area, the button background differed from what you set, so did the font sort.
Earlier than, to repair this drawback you wanted to embed a particular VML code after which customise it to suit your e mail editor guidelines and necessities.
Now you simply toggle the respective management on the settings panel — and your buttons will look terrific in MS Outlook.
(Outlook 2016, Home windows)
1.4. E-mail on Acid plus Stripo, or how you can preview emails throughout 90+ environments with 1 click on
Everyone knows that testing and previewing is a necessary step of e mail constructing.
You usually want to repeat your e mail code for checking/previewing a sure e mail throughout a number of environments with an e mail testing instrument.
This Spring Stripo built-in with E-mail on Acid — the world’s prime testing instrument.
Now you possibly can test and preview your emails immediately in Stripo, as E-mail on Acid gives you with screenshots of your e mail rendered in in style e mail shoppers and on a number of gadgets proper in your Stripo account.
Previewing emails permits you to forestall various rendering points.
Please watch this video to see how we preview emails with Stripo.
1.5. Drag-n-drop AMP blocks
I simply wish to emphasize that now Stripo is the one instrument now that lets you create dynamic AMP emails with no coding abilities in any respect for its drag-n-drop accordion and picture carousel AMP blocks.
Extra blocks to come back quickly 😉
1.6. Mock server
Only one very last thing about AMP.
If real-time content material is required on your emails — use our Mock server to test in case your emails are constructed accurately and might ship/put up dynamic content material.
1.7. Full data base on Intercom
When our help staff is on vacation, like throughout the Christmas season, and also you want some assist — you’ll find the solutions to all of your questions on our instrument everytime you want it in our Assist Middle.
We’ve over 100 articles with detailed explanations on how you can deal with e mail constructing with Stripo.
I assume there’s no query left uncovered.
1.8. CSS-animated buttons, or how you can apply a hover impact to buttons with no further strikes
CSS-animation, aka hover impact, is a should in e mail design in the present day.
We allow our customers to use it effortlessly. Once more, with no coding abilities.
1.9. Gmail promo annotation
Bulk emails in Gmail usually go to the Promo tab.
With the promo annotations, your emails actually stand out amongst lots of of different ones.
These annotations present the quantity of your low cost, the promo picture, your emblem, the expiration date if you happen to’ve set them.
There you two methods of constructing these annotations in Stripo — on a respective web page or within the settings panel.
Each methods are as straightforward as it’s.
1.10. 4 new languages added
It’s at all times simpler to work with a brand new instrument in your language.
At Stripo, we observe what languages our customers converse.
Our investigation confirmed that Brazilian Portuguese, Italian, French and Spanish are fairly in style amongst our shoppers.
Therefore, we determined so as to add them to our UI — you didn’t even should ask us about it.
Sure, our web site and our editor now go in 8 languages:
65.21% of our customers converse English;
13.55% — converse Russian;
6.68% — converse Spanish, added in 2019;
5.15 — converse French, added in 2019;
3.71% — converse German;
2.66% — converse the Italian language, added in 2019;
2.49% — converse the Brazilian Portuguese language, added in 2019;
1.0% — converse the Ukrainian language.
Nevertheless, in case your language is just not on the record but and you prefer to us so as to add it to our web site, please e mail us. And we’ll do our greatest to translate Stripo into your mom tongue ASAP.
1.11. Folders in folders
In a survey that we ran this 12 months, lots of you stated you wanted the flexibility to position folders in folders. You requested — we listened.
We launched this function like per week or two in the past.
As a Stripo person, I discover it handy, too 😉
1.12. Integration with a number of ESPs
We allow you to switch your emails/templates to your advertising and marketing automation platform with simply 1 click on. Like I stated above, direct export saves time and prevents from shedding courses, tags, and attributes.
Through the direct exporting course of, we take away all Stripo’s customized courses and ship solely pure HTML code to your ESP.
Furthermore, your emails/templates stay editable after being transferred.
Each week, we obtain lots of of emails the place you ask us for integration with sure ESPs.
So, per your request, this 12 months, we’ve built-in with a number of platforms:
(in alphabetical order):
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Act-On;
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Lively Marketing campaign;
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Amazon SES;
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AMP HTML file;
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AWeber;
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dotdigital;
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HubSpot;
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IBM Acoustic Marketing campaign;
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iContact;
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Iterable;
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Klaviyo;
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MailClickConvert;
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Maileon;
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Mailgun;
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Mailigen;
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Mandrill by Mailchimp;
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Marketo;
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Ongage;
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Pepipost;
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Postmark;
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SparkPost;
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Sendloop;
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SharpSpring;
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Tripolis;
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Zapier.
25 this 12 months.
40 integrations in complete.
If we’re nonetheless not built-in together with your ESP, you possibly can at all times obtain your templates as HTML, or simply contact us and we’ll do our greatest to carry out integration together with your platform ASAP.
1.13. Safety take a look at by Bishop Fox
To guarantee you and ourselves that the information you share with us stays completely safe, we contacted Bishop Fox, the world’s chief in offensive safety consulting.
Throughout a month, they had been testing and validating our instrument and our export strategies.
End result: no breaches discovered. We are actually formally allowed by Gmail to ship our emails and templates to the Drafts folder in your Gmail account.
As an addition to this safety take a look at, we are actually accepting stories of potential vulnerabilities and safety points. Discovered any, allow us to know and we’ll repair it.
1.14. Up to date roles and permissions for Companies
Very often, a number of individuals share an account or work on the identical challenge — related for Company subscription.
Therefore, it’s important to know what stage of entry a sure individual has.
We reviewed and up to date all of the roles out there for Stripo customers.
Now, when setting a job on your colleague, precisely what she or he will be capable of do to your emails.
1.15. Redesign of our web site
On January 30, we rolled out a completely new model of our web site design. We labored laborious to make the UI extra intuitive.
Not solely did we redesign our web site, however we additionally transferred it to a different webhosting service.
The brand new webhosting service enabled us to translate our web site into 4 extra languages, it had a constructive influence on the positioning load velocity as properly.
We managed to do it so easily that no one seen 😉
2. Error dealing with, or how we offer you uninterrupted entry to Stripo and its options
In final 12 months’s report, I discussed that we run quite a few assessments each enterprise day. We nonetheless hold doing it.
I wish to repeat myself and say that each time when rolling out a brand new function, we run additionally guide assessments to test if the whole lot works effective.
Nevertheless, some bugs often happen. After we discover any or once you report one to us, we hurry to repair these points to be able to present you uninterrupted entry to our product.
This 12 months, we’ve mounted 2024 bugs:
~200 important bugs for the editor and ~100 important bugs for plugin had been highlighted on the Launch notes web page.
3. Our failures
I’ve simply bragged about our achievements — options we’ve managed to implement.
Nevertheless, the 12 months couldn’t go with out pitfalls.
I really feel like saying a number of phrases about our greatest failure in 2019 — collaboration instrument, which was imagined to be launched this Fall. We wished it so badly.
Sadly, we’ve confronted some critical obstacles, however we’ll overcome them quickly.
And in the course of 2020, you will notice our model new editor with the so long-awaited collaboration instrument.
In truth, it is going to be far more than a typical collaboration instrument you possibly can consider.
I’m certain we are going to shock you with its capabilities, which is able to make working with Stripo even simpler.
4. Our plans for 2020
We’re stuffed with daring plans for 2020. Right here I wish to point out simply a few of them.
4.1. AMP kinds and AMP lists
We are actually creating the AMP-form and AMP-list blocks.
Sure, we would like you to make use of these progressive elements in your emails with no coding abilities.
АМР type is supposed to allow you to run a single- or multi-questioned survey in emails.
It gained’t be obligatory to deal with code in any respect as it is possible for you to to stick your end-point proper within the settings panel.
You may construct your endpoints even with Zapier.
AMP record will allow you to edit and replace information after an e mail has been despatched over to prospects.
Such difficult actions with no coding abilities!
4.2. Synchronized modules
On-line shops, on common, use about 50 emails — set off and promo — for speaking with prospects.
Simply think about — your e mail or postal handle has modified, you redesigned your emblem, and so on. Modifying this info throughout all emails seems like a ache within the neck.
Quickly, you’ll solely must edit this data in any template, and all different e mail templates of yours will inherit these adjustments.
4.3. E-mail template market
We wish to allow you not solely to construct emails in Stripo, but in addition to promote them.
4.4. Touchdown web page builder
Yep! Constructing touchdown pages can be as straightforward as 1-2-3.
4.5. Upgraded e mail builder
Extra features, extra alternatives, extra options — working with Stripo can be simpler and extra enjoyable!
4.6. Collaboration instruments
Like I stated earlier than, we’re engaged on collaboration instruments to allow you to depart feedback, to approve emails immediately within the editor. The less actions, the higher.
4.7. Simultaneous enhancing
Ever considered engaged on emails concurrently as you do in Google Docs?
Properly, we’ve considered it too.
Subsequent 12 months, we’re going to launch this feature — simultaneous enhancing in real-time.
5. Model consciousness is rising
I can’t assist however boast about our development somewhat simply in order that the product you’re utilizing is getting in style.
Highlighting simply the brightest occasions right here:
5.1. Our household’s rising
Yay!! This 12 months, over 110 000 customers joined Stripo. And now there are greater than 145 000 of us.
We’re grateful to every one in every of you for selecting Stripo.
5.2. Google is aware of Stripo
Yesss!! Stripo is the primary and at the moment the one e mail editor to be listed on Google’s dev web page as a instrument that enables constructing AMP emails within the Drag-n-Drop e mail template editor.
5.3. Startup Grind devoted an occasion to Stripo
That is true! The Startup Grind neighborhood in Ukraine devoted an occasion to Stripo.
(Our PM Dmitry Kulaksyz)
The convention corridor was full. We had been proud to current our product there.
5.4. Schooling, or how we research
Stripo was chosen out of 4500+ groups for participation in Startupbootcamp Commerce Acceleration Program 2019 within the Netherlands.
There we efficiently went by means of the intensive 3-month acceleration program.
We studied advertising and marketing, we studied pitching, met new companions, shared concepts with merchandise like ours, heard suggestions on Stripo editor from some influencers — enterprises and unbiased e mail designers.
5.5. We appeared as audio system at a number of occasions
This 12 months, Stripo was invited to various conferences and seminars.
In September, we, together with SparkPost, hosted a workshop on the PMTA Summit 2019.
In October, we alone hosted one other workshop by ourselves and even made a presentation on AMP emails on the OptIn2019: E-mail Intelligence Convention in Carmel Valley Ranch, California.
Representatives of Google, i.e. some members of the AMP staff, had been there. They appreciated our report and our instrument! We mentioned nearer collaboration. Yay!!
Consequently, we had been among the many first groups on this planet to check out the beta model of AMP for e mail on cell gadgets. We even bought their suggestions on our respective put up.
5.6. Stripo pitches at festivals
Excited so as to add that we had been additionally invited to pitch at occasions just like the TNW Convention, Disrupt 2019 held by TechCrunch in San Francisco, Launch Scale in SF, WebSummit 2019 in Lisbon, Webit Competition Europe 2019, and so on.
(Our CMO Ivan Burban)
There have been many different vivid and vital occasions we’ve participated in and attended this 12 months — laborious to enumerate all of them right here.
However I can let you know that I spent far more time touring to all these conferences quite than right here in my house nation 🙂
5.7. Mentions, or how Stripo consciousness is rising
This 12 months, we had been featured in blogs of many well-known firms — we’re grateful to every of them for that.
E-mail on Acid, HubSpot, Mailgun, Outbrains, and lots of different opinion leaders talked about us on their blogs.
Manufacturers like AWeber, HubSpot and Mailchimp talked about Stripo as their expertise companions. Yay!
Yet one more factor: the variety of leads to Google, once you seek for Stripo, elevated by 3 instances. And — the variety of searches carried out on Google this 12 months elevated by 7 instances!
Closing ideas
I wish to thank everybody for being with us.
Your help offers us the need and the facility to be higher, to be one of the best for you!
Thanks on your belief.
I want every one in every of you a Merry Christmas and a Pleased New Yr!
Could you all be joyful!
Sincerely, Dmitry.
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