Want a stronger content material technique on social?
Neglecting your social media content material provides rivals an opportunity… to suck up YOUR engagement!
Here is the truth:
You NEED to be posting engagement-provoking kinds of social media content material.
As a result of if YOU do not give your viewers what they need — your competitors will.
On this information, you will study:
The 23 Sorts of Social Media Content material You NEED to Use
The next 23 AWESOME kinds of content material you can begin utilizing will have interaction your followers and develop your following (and what you are promoting):
- Consumer-generated content material
- Quotes
- Podcasts
- Dwell streams
- Articles
- Infographics
- Webinars
- Buyer testimonials
- Viewers questions
- eBooks
- Guides
- Memes
- Polls
- Business analysis & findings
- Movies
- Academic content material
- Product Promotion
- Ask Me Something (AMA)
- Share trending subjects
- GIFs
- Influencer collaborations
- Tales (Snapchat, Instagram, Fb, Linkedin)
- Put up Collabs
3 explanation why social media content material is ESSENTIAL
Social media advertising isn’t going anyplace.
Why?
Almost 3.78 BILLION individuals use social media in 2021 (and counting).
That is HALF the planet.
However it’s not sufficient to only BE on social media to attach with these individuals.
Your content material has to EXCITE them if you wish to stand out!
Listed below are 3 explanation why you need to prioritize your social media content material.
1. Social media provides your model a voice and presence
Posting partaking (and different) content material varieties on social media develops your model’s voice.
And creating the correct voice?
That’s CENTRAL to relating nicely along with your audience.
Take into consideration the variations between the GQ Model and Kylie Cosmetics model voices.
Every targets a distinct market, so that they adapt their voices to match their prospects!
When your social media communicates the correct voice, prospects come to you.
In reality, 75% of individuals have bought one thing BECAUSE they noticed it on social media!
And so they didn’t simply HAPPEN to search out these merchandise on social.
They possible noticed them by following manufacturers they RELATE with most!
2. Excessive-quality content material retains followers loyal
The suitable content material retains your web page contemporary and EXCITING.
These qualities are pivotal to conserving your followers and supporters engaged and constant.
In different phrases, social media customers scroll as a result of they WANT to see good content material.
If you happen to constantly publish superior content material, you’ll earn followers, likes, and feedback.
Most significantly, you’ll earn LOYALTY.
Loyal supporters are the almost certainly to do the next:
- make repeat purchases
- attend your occasions
- share your model with others
- It sounds loopy as a result of it’s simply social media, proper?
However GREAT social media content material is step one to that form of client relationship.
3. It drives natural site visitors that may flip into leads
Are you able to get eyeballs in your web page with out spending a dime on promoting?
YES!
Paid adverts have upsides BUT natural site visitors from social media is extra inexpensive (particularly for the long-term).
It’s additionally WAY extra fascinating in your viewers!
Mix entertaining content material with advertising greatest practices, and BAM.
Watch your natural site visitors SKYROCKET (and your advertising bills lower).
23 of the BEST kinds of social media content material
1. Consumer-generated content material (UGC)
UGC is content material others create and also you repost (whereas giving credit score to the unique creator).
For instance, it’s reposting another person’s content material and tagging them on the publish.
On Twitter, it’s so simple as a retweet.
UGC is an EASY and good technique to enhance engagement and attain.
New and current followers are motivated to attach with you once they see these posts.
Why?
Such as you, they in all probability wish to enhance their following, too!
UGC reveals your followers that you just care about and sustain along with your viewers.
GoPro fashions UGC very nicely!
They constantly share content material their followers seize with GoPro cameras.
Here is one instance of an Instagram repost:
UGC is ESPECIALLY profitable on Instagram.
Followers love bragging to their pals and colleagues about being featured!
And who is aware of?
The accounts you repost from might determine to create UGC too.
And so they could re-post YOUR content material as a “back-atcha.”
Right here’s the way to discover and use UGC:
- Monitor your social platforms (Instagram, Twitter, Fb, and so on.).
- Discover content material that includes your product (examine your tags and hashtags).
- Re-post, re-share, re-tweet (be sure you credit score the unique poster)!
KEY TAKEAWAY: Put up UGC to point out your followers you help them and preserve your content material contemporary.
2. Quotes
Quotes are WILDLY widespread on social media.
They assist encourage and encourage individuals once they want an additional enhance.
Quotes may be all textual content however utilizing photos is a GAME changer.
Fb and Instagram customers are significantly interested in high-quality visuals.
Use a wide range of quotes, together with:
- life quotes
- humorous quotes
- motivational quotes
- well-known quotes
Use Put up Planner’s Content material Stream to prepare all of your quotes posts in a single place.
Put up Planner helps you to search particular subjects on varied platform feeds.
For instance, you’ll be able to seek for “indoor vegetation” and discover outcomes from Fb, Twitter, Instagram, Reddit, and extra.
Add as much as 50 feeds to your content material stream by clicking the inexperienced plus button.
Lock in your picks by clicking “Save to Stream.”
Lastly, give your new stream a reputation like “Social Media Quotes.”
Voila!
Your stream of quotes is able to go.
Even higher?
You don’t need to scroll by way of a whole lot of social media pages to search out content material.
KEY TAKEAWAY: Use Put up Planner to search out TONS of quote concepts in your social media posts.
3. Podcasts
Podcasts have gained HUGE momentum.
Each Gen Zoomer and their grandma has a favourite podcast.
On the similar time, there are fewer podcasts than social media accounts to observe.
That mentioned, contemplate making a podcast to get extra listeners (and extra model publicity).
Your podcasts offer you unique content material to publish about in your social media accounts.
Some social platforms (equivalent to Fb and Twitter) do not enable direct audio uploads.
On these accounts, you’ve gotten 2 choices:
- Share the hyperlink to the podcast in your caption or publish.
- Create a static picture, layer the podcast audio over the picture, and add the ultimate content material as a video.
Even higher?
Chop your podcast into snippets for social like Chris.
This manner, your social media followers can hear with out visiting an exterior web page.
KEY TAKEAWAY: Create a podcast and share it on social profiles.
4. Dwell streams
Dwell streams allow you to join along with your followers in REAL-TIME.
And if somebody cannot make it to the stream?
You can also make the content material out there for later viewing.
Do you know you’ll be able to really use YouTube, Fb, and Instagram Dwell to drive purchases?
Promote services or products in the course of the stream.
Then create incentives for viewers to opt-in at that particular time.
Urgency is KEY.
As an example, you may say:
“I am releasing a brand new course subsequent month, and if you happen to pre-order throughout this reside stream or within the subsequent 24 hours, you will get 30% off!”
That is additionally a good way to generate leads.
For instance, you’ll be able to have viewers fill out a kind to entry the companies you are speaking about.
KEY TAKEAWAY: Use Fb Dwell, Instagram Dwell, and even YouTube reside streaming to advertise what you are promoting, then add the video later for individuals who missed the reside.
5. Articles
Sharing articles is without doubt one of the greatest methods to supply your viewers with worth.
Blogs and articles preserve your followers knowledgeable about your business.
However what if you happen to’re not nice with phrases?
Use Put up Planner Content material Streams to share one of the best articles on the internet!
Say you are an app growth firm.
You wish to share some cool articles associated to app growth & coding languages.
Go to Put up Planner’s Content material Streams, click on “articles,” and search “app growth.”
Your search will return TONS of articles it can save you and share!
KEY TAKEAWAY: Share informative articles along with your followers (use Put up Planner’s content material library if you happen to don’t have time or curiosity in writing unique blogs).
6. Infographics
Infographics mix visible attraction with the ability of information.
Persons are extra prone to have interaction with an infographic than plain textual content.
Why?
Picture-less posts are BORING!
However isn’t creating an infographic sophisticated?
NOPE!
Instruments like Canva present templates you’ll be able to simply fill in with the data you wish to share.
You’ll be able to even use Canva throughout the Put up Planner app!
KEY TAKEAWAY: Create eye-catching, informative infographics by utilizing Canva or every other graphic creator and share them in your social media platforms.
7. Webinars
Take your infographic to the following stage, and switch it right into a webinar!
Webinars are EXTREMELY efficient at rising a enterprise.
73% of B2B entrepreneurs mentioned that webinars are probably the most optimum means of producing high-quality leads.
Why are webinars such highly effective kinds of content material?
They mix all one of the best elements of digital advertising:
- Webinars show data by way of video.
- They have a tendency to permit viewers interplay.
- Audio system could make CTAs all through the webinar.
You may as well share your webinar after the reside recording for a restricted time.
Add the recorded webinar to YouTube, Fb or Wistia.
Require individuals to supply their electronic mail handle to entry the hyperlink.
Amassing electronic mail addresses is without doubt one of the greatest strategies of lead era.
The perfect webinar is 30-40 minutes lengthy.
Promote till the final minute — virtually 30% of your viewers will not join your webinar till the day of the occasion.
KEY TAKEAWAY: Promote webinars and share recorded variations on social media (however get your followers to alternate their emails to entry the hyperlink!).
8. Buyer testimonials
Optimistic buyer testimonials can assist you acquire belief and credibility.
Most shoppers will learn your evaluations earlier than making a purchase order.
Why?
As a result of testimonials and evaluations are social proof that you just’re price it.
The reality is, your prospects base lots of their purchases on what others are saying.
Don’t you?
Take into consideration your final costly buy.
Say it was an costly digicam on Amazon.
Did you simply click on “purchase” with out checking the star score and studying what prospects have been saying?
Nope!
You in all probability scrolled to the underside of the Amazon web page and browse the evaluations.
Take your buyer testimonials up a notch and report your buyer evaluations.
You’ll be able to present your prospects with some steerage, however select somebody who actually beloved your product.
Video testimonials are a charming and persuasive technique to earn belief.
KEY TAKEAWAY: Share shopper testimonials in your social profiles (seize buyer evaluations on video if you happen to can!).
9. Viewers questions
Wish to see your engagement explode?
Ask your followers to share their opinions.
Folks love sharing what’s on their minds.
Plus, asking your viewers questions is a direct invitation to have a dialog.
Use the following tips as you kind questions in your viewers:
- Hold your questions open-ended by beginning them with “the place,” “what,” “how,” “when,” and “why.”
- Ask follow-up inquiries to those that’ve commented
- Discover Put up Planner‘s content material library to search out inspiration
KEY TAKEAWAY: Ask open-ended inquiries to ignite engagement (use Put up Planner’s content material library for inspiration).
10. eBooks
If you happen to’ve created an eBook in your meant viewers, SHARE IT!
Free eBooks make efficient lead magnets you should use to alternate emails for downloads.
Selling your eBook with paid promoting on social networks like Fb and Instagram.
Paid adverts allow you to goal your viewers based mostly on pursuits and demographics.
KEY TAKEAWAY: Create and share your eBook on social media to supply your viewers worth and acquire emails in alternate.
11. Guides
Folks CRAVE data!
That’s why guides carry out fairly nicely with social media customers.
Create a information on a subject your audience cares about, and watch your engagement fee climb.
Place a CTA on the finish of your information to generate leads.
If somebody’s studying your information from begin to end, you’ve already confirmed your worth!
A strategically positioned CTA on the conclusion naturally lets your readers know what to do subsequent.
Sharing a information out of your web site is GREAT for website positioning — it boosts site visitors in your web site!
Sharing guides in your social media repeatedly provides individuals an incentive to observe you.
Why?
As a result of they know you constantly publish VALUABLE content material!
KEY TAKE AWAY: Create guides in your web site and publish the hyperlinks in your social media to spice up your website positioning and your social following.
12. Memes
Consider memes as modern-day comics.
They’re quick, easy, and hilarious.
In different phrases, memes are PERFECT leisure for the busy, stressed client.
Sprinkle in meme posts in your content material schedule.
Select days and occasions when your followers are prone to be stress-free or unwinding.
Most social media platforms will let you know when your viewers is on-line probably the most.
You need to use that information to publish your memes on the proper time.
KEY TAKEAWAY: Utilizing memes for what you are promoting is a good way to deliver your followers some much-needed comedic reduction.
13. Polls
What’s the EASIEST technique to promote viewers interplay?
- Put up each occasionally
- Share boring content material
- Use quizzes and polls
If you happen to guessed A or B, you may have to re-read this weblog.
Polls are WONDERFUL instruments for viewers engagement.
Plus, they offer you an opportunity to grasp how your viewers thinks.
Need assistance with content material concepts?
Wish to do a survey?
Do not know which possibility to select from?
Create a ballot and let your followers vote!
It’s a win-win for you and your followers.
You get intel, and so they get to play (polls are greater than useful — they’re FUN)!
KEY TAKEAWAY: Use polls to collect data out of your followers and enhance engagement.
14. Business Analysis & Findings
Lately learn some fascinating analysis?
There is a HUGE likelihood your followers haven’t got the data you simply found.
So share the data!
You need to use completely different modes to share:
No matter the way you share, you need to often reference analysis for two causes:
- Sharing analysis lets science clarify why your product/service is necessary.
- Citing credible sources positions you as an business authority.
For example you are a monetary advisor.
You latterly learn this stat:
“Solely 30% of U.S. households have a long-term monetary plan.”
Use that information in a social media publish encouraging individuals to be part of the 30%!
The analysis lets your followers know that what you supply can profit them!
KEY TAKEAWAY: Use analysis to point out your social media followers that your model solves an actual world drawback.
15. Movies
Video advertising WORKS.
The numbers don’t lie:
80% of entrepreneurs who use video say it DIRECTLY helped enhance gross sales.
Movies entice a LOT of consideration.
That’s why they need to be one in every of your prime content material priorities.
There are many methods you’ll be able to create movies for social media, together with:
- Lengthy-form movies (greater than 2 minutes)
- Brief-form movies (lower than 2 minutes)
- Video Tales
- Instagram reels
- YouTube Shorts
- TikTok movies
And extra!
Put up a mixture of lengthy and short-form movies.
Take into account the social media platform you are utilizing as you create your video content material.
Platforms like TikTok and Instagram are higher fitted to quick movies.
Fb and YouTube are nice for each lengthy and quick movies.
Establish the platform your audience is almost certainly to make use of.
Then make movies that complement that exact platform.
KEY TAKEAWAY: Enhance gross sales by growing a video advertising technique suited in your perfect platforms.
16. Academic Content material
Academic content material of all types makes your social media presence invaluable.
Why?
Since you’re serving to individuals LEARN!
Really informative content material will separate you from much less useful rivals.
Educated shoppers are higher for what you are promoting.
When your followers know extra about your business, they will make higher choices.
And in the event that they get their data from you, they’ll possible select YOUR model for merchandise first!
You’ll be able to put your instructional posts in lots of types, together with the next:
- How-to guides
- Numbered Lists
- Infographics
- Chronological steps
- Tutorial movies
Here is an instance of a inventive infographic by Influence, a faculty enchancment firm:
KEY TAKEAWAY: Use instructional content material to tell your viewers and place your model as an authority on a topic.
17. Product Promotion
Most individuals spend over 2 hours a day on social media.
That makes social media a super place to advertise your merchandise!
Together with the next data in promotional posts provides your market perception into your merchandise:
- Photographs
- Movies
- Pricing
- Product advantages
- Reductions and promotions
To get probably the most out of social media, publish natural content material AND leverage paid adverts.
KEY TAKEAWAY: Use natural and paid adverts on social media to promote your merchandise’ advantages.
18. Ask me something (AMA)
There’s a time to ask your viewers questions.
And there’s a time to allow them to ask YOU!
AMA posts encourage a deeper relationship along with your followers.
You invite your followers to ask you questions and get to know extra about you as an individual.
You’ll be able to facilitate AMAs by way of a wide range of types, together with:
- Video responses
- Dwell streams
- Standing updates
- Weblog posts
- Carousels
The results of a superb AMA?
Your followers’ elevated TRUST!
Schedule your AMAs at common intervals to encourage participation!
KEY TAKE AWAY: Relate extra deeply along with your viewers by incorporating AMA posts.
19. Share trending subjects
What’s the newest pattern in your business?
Create chatter round that pattern by posting about it!
Do not know which subject to speak about?
Use Put up Planner’s Content material Library and browse at present viral content material!
Folks like speaking about what they like speaking about.
As an alternative of beginning a dialog, generally the most suitable choice is to affix one!
KEY TAKEAWAY: Use Put up Planner’s content material library to search out and publish about trending subjects on social media.
20. GIFs
When there aren’t any phrases, you all the time have GIFs.
GIFs fuse photos, video, and textual content to ship witty punchlines.
They’re EXTREMELY shareable as a result of they’re simply digestible and extremely entertaining.
You can also make your personal GIF (if you happen to’re particularly inventive).
In case your time is restricted, discover superb GIFs in your social media accounts in Put up Planner’s content material library.
KEY TAKEAWAY: Use GIFs to make your posts extra fascinating, comical, and shareable.
21. Influencer collaborations
Influencers rule the world.
The world of social media, that’s.
However what precisely is an influencer?
An influencer is a social media person with a big sufficient following to INFLUENCE buy choices, opinions, concepts, and actions.
To their followers, influencers are celebrities.
In the event that they promote a product, their followers are very prone to buy that product.
You’ll be able to leverage that energy by collaborating with an influencer.
In case your services or products matches their area of interest, an influencer would in all probability be completely happy to work with you.
If the worth is true, that’s.
Influencers generate income by way of these varieties of brand name partnerships.
But when the product promotion goes nicely, you need to see a HUGE return on the funding.
KEY TAKEAWAY: Kind a partnership with an influencer to succeed in a wider viewers (be ready to pay a sponsorship price).
22. Tales (Snapchat, Instagram, Linkedin, Fb)
Snapchat pioneered social media tales again in 2011.
Since then?
Nearly EVERY platform has a narrative function you should use.
Tales are completely different than common posts as a result of they’re short-term.
That makes them interesting to your followers.
The concern of lacking out in your story is sufficient to drive individuals to them.
That makes tales an efficient place to promote limited-time gives, reductions, promotions, and updates.
KEY TAKEAWAY: Persistently add tales to your social media profiles to replace your followers and preserve them intrigued!
23. Put up collabs
You don’t need to go at this social media sport alone!
Put up collabs!
That simply means you and one other social media person work collectively to create content material.
Examples of publish collabs embrace:
- Re-sharing one another’s content material
- Making bulletins
- Selling collaborative occasions
On this Popoca and Tacos Oscar instance, 2 Oakland based mostly taco introduced a joint popup:
The advantage of publish collabs?
You and your accomplice expose every others’ followers to the opposite.
It’s a good way to community AND acquire new followers.
KEY TAKEAWAY: Collaborate with one other model on social to extend model publicity.
The MOST EFFICIENT technique to publish your social media content material
Kind a social media content material technique with a mixture of publish varieties I’ve described on this information.
I do know.
It’d sound like a variety of work.
However partaking social media content material is CRUCIAL to connecting with at this time’s shoppers.
And I’ve excellent news!
It doesn’t really need to be as time-consuming because it sounds!
Use Put up Planner to search out, create, schedule, and publish INCREDIBLE content material on all your social media accounts.
It’s straightforward and efficient.
However don’t take my phrase for it.
Strive for your self whenever you create a FREE Put up Planner account at this time!
