By Kelsey Johnson December 3, 2021
Learn the way tagging can be utilized to Enhance your electronic mail open and click on charges.
Every particular person in your electronic mail checklist is exclusive: In an actual dialog, you wouldn’t speak to VIP shoppers in the identical approach you’d speak to new leads. So why would you ship them the identical electronic mail? Quick reply: You shouldn’t.
You should utilize tags and segments to ship emails that cater to the precise wants and pursuits of your subscribers. Tagging is less complicated — and extra essential — than you suppose. Right here’s why:
The times of one-size-fits-all electronic mail advertising and marketing are gone. Your viewers expects to get fascinating emails — with subjects they care about. However your subscribers are snowflakes! They don’t all care about precisely the identical issues.
The extra your viewers likes your emails, the extra they may open your emails: it’s easy psychology. So to get the most effective outcomes, you have to ship a number of focused, personalised emails fairly than one basic electronic mail to everybody.
By delivering hyper-relevant content material to those that are most fascinated by it, your subscribers will open, click on, and buy extra.
Don’t fear, it’s not rocket science to do! On this put up, we’ll cowl how one can use tags to create extra focused segments (or teams) of subscribers and improve your engagement.
What’s an electronic mail tag?
Tags are easy phrases or quick phrases you utilize to categorize and group your subscribers based mostly on their pursuits, behaviors, or different shared attributes.
For instance, you may add “prospects” and “clients” tags to your subscribers based mostly on whether or not they’ve purchased from you but.
Or, a cookbook creator may add tags for “vegan,” “paleo,” and “vegetarian” to their subscribers — indicating which recipes that group could also be fascinated by seeing.
In essence, tags are merely labels composed of some phrases to assist arrange and classify your contacts. Consider tags as digital sticky notes a few particular subscriber that tells you extra about them than simply their title and electronic mail deal with.
For instance, you possibly can add electronic mail advertising and marketing tags mechanically when a subscriber:
- Fills out a customized subject in your enroll type
- Takes a selected motion in your web site
- Interacts with an electronic mail or touchdown web page.
You can even bulk-add tags to a bunch of your subscribers throughout or after importing them into your electronic mail account.
Apply tags to every of your subscribers at any time — later, if you’re sending emails, you possibly can provide extra focused content material and even set off automated campaigns.
What’s the distinction between an electronic mail checklist and an electronic mail tag?
An electronic mail checklist is a bunch of people that have opted-in to your emails as a result of they’ve an curiosity in your content material or merchandise. You’ll be able to arrange one checklist and tag your contacts based mostly on what you recognize about them. Or you possibly can arrange a number of electronic mail lists based mostly on completely different enroll types or touchdown pages.
The draw back of getting a number of lists is you could have the identical contact on completely different lists. For instance, somebody is in your product checklist as a result of they introduced a product, however they’re additionally on a lead magnet checklist as a result of they downloaded a bit of free content material. When you ship the identical content material to completely different lists, folks on multiple checklist could obtain duplicate contact.
However utilizing one giant checklist with out tags will be dangerous, too. With out categorizing your subscribers appropriately you run the danger of sending irrelevant electronic mail content material to a few of your subscribers.
Merely categorizing your subscribers with tags is essential; however the true worth comes into play if you use these tags to ship several types of content material to completely different audiences.
For instance, the cookbook creator from above could ship two emails selling their new cookbook:
- To subscribers tagged “vegan” they use a vegan pasta recipe to advertise the guide
- To all different subscribers, they present a salmon recipe to advertise the guide
The identical guide has recipes for everyone, however the creator is prone to promote extra copies by sending recipes related to every group of subscribers.
The primary, and perhaps most essential, a part of tagging for electronic mail is deciding how one can categorize your subscribers — which tags do you have to give them?
Associated video: How do I exploit tags in my electronic mail advertising and marketing.
Having a tough time pondering of tags so as to add to your viewers? Get some inspiration from these 15 methods you possibly can tag your subscribers:
1 – Enroll type
The best option to tag a subscriber is after they decide in to your electronic mail checklist utilizing a enroll type.
You’ll be able to create a number of enroll types and apply completely different tags to subscribers after they fill out completely different types. This fashion, you’ll know precisely which type a subscriber used to enroll.
For instance, if you happen to provide a 7-day electronic mail course, weekly e-newsletter, and downloadable guidelines as lead magnets, you possibly can have three separate enroll types that apply distinctive tags to your subscribers. This allows you to see rapidly which lead magnets they signed up for.
Associated: The best way to tag an AWeber enroll type
2 – Customized subject knowledge
Let’s say you wish to know a bit extra about your subscribers on the time they enroll, corresponding to what subjects they’re fascinated by, or their expertise stage in a specific ability you educate.
You’ll be able to accumulate this extra data, past simply their title and electronic mail deal with, utilizing customized fields in your enroll type, and you may affiliate a tag with every customized alternative.
This lets you phase your subscribers from the time they be part of your checklist, and create personalised experiences for every of them.
3 – Met at an occasion
Do you attend in-person occasions? You’ll be able to create a enroll type in your cellular gadget to gather subscribers’ data in particular person, and use tags to remind you which of them occasion you met them at.
And if you happen to attend a number of occasions, you possibly can change which tags. That approach, you recognize the place you met every explicit subscriber.
You’ll be able to even arrange an automatic welcome electronic mail collection forward of time to exit to every new subscriber you met on the occasion.
Right here’s the touchdown web page we used at Podcast Motion to get podcasters signed up for our e-newsletter:
4 – Quiz completion
Quizzes are a good way to supply a enjoyable, interactive, and academic expertise to your viewers. Instruments like Work together and Quiz Cat can help you create participating quizzes, then you possibly can tag your subscribers who full your quiz.
5 – Webinar attendee
Webinars are a good way to interact your viewers straight and supply instructional content material to your subscribers. Instruments like EasyWebinar can help you add your webinar registrants on to your electronic mail supplier, and tag them based mostly on the webinar they signed up for.
Then, you possibly can automate reminder emails and observe up along with your registrants after the webinar to share the recording and particular gives.
You’ll be able to even tag folks based mostly on whether or not they got here to the webinar, stayed the entire time or left early, and in the event that they watched the playback.
6 – Contest entrance
Contests are a good way to interact your group and develop your electronic mail checklist. Utilizing instruments like Gleam or ViralSweep, you possibly can mechanically add contest individuals to your electronic mail checklist, and tag them based mostly on the competition they joined.
7 – Value quote request
Do you provide quotes, on-line calculators, polls or chatbots as a part of your corporation? Instruments like Outgrow can help you add your prospects mechanically to your electronic mail supplier. Tag them accordingly, so you recognize precisely who they’re and what they expressed curiosity in.
8 – On buy
When a buyer makes a purchase order, apply tags for every product buy. You are able to do this utilizing AWeber’s Ecommerce device or via an integration with Shopify, WooCommerce, PayPal, and so forth.
Subsequent time you ship an electronic mail you possibly can personalize it by sending them comparable merchandise that they’re extra prone to buy.
9 – Deserted cart
You’ll be able to tag a subscriber who left objects of their cart and didn’t buy them. Use this tag to ship them an automated electronic mail to encourage them to complete their buy.
You’ll be able to apply a generic tag when somebody abandons any buy, or you possibly can apply distinctive tags based mostly on the product that somebody abandons.
10 – Begins automated marketing campaign
One option to tag subscribers is after they start a marketing campaign. That is useful if you wish to simply determine subscribers who’re at present going via a Marketing campaign so that you don’t ship them your common broadcast emails as nicely.
As soon as they full the Marketing campaign, you possibly can mechanically take away that tag.
11 – Finishes automated marketing campaign
One other option to tag subscribers in a marketing campaign is on the finish of the collection. This lets you hyperlink campaigns collectively.
For instance, you could have a number of welcome campaigns for various enroll types, and you might have considered trying all of them to movement right into a basic nurture marketing campaign after every welcome marketing campaign is full. Merely apply the identical tag on the finish of every marketing campaign, after which set the final nurture Marketing campaign to start out on that tag.
12 – Opens electronic mail in a marketing campaign
Tags may also be used to document particular actions your subscribers take inside your marketing campaign. For instance, you possibly can tag subscribers after they open particular messages in your marketing campaign.
This helps you determine subscribers who expressed an curiosity within the subject of the e-mail by opening it.
13 – Clicks a hyperlink in a marketing campaign
Equally, you possibly can tag subscribers after they click on particular hyperlinks throughout the messages of your campaigns. That is useful if you’re attempting to study extra about your subscriber’s preferences.
For instance, in our weblog welcome marketing campaign, we ask what our subscribers are fascinated by studying, and we offer hyperlinks inside that electronic mail. Every hyperlink has a special tag, and it permits our subscribers to self-select their pursuits so we will higher goal them with related content material.
14 – Opens a broadcast electronic mail
You can even tag subscribers after they open one-time, broadcast emails. Much like tagging subscribers who open your Marketing campaign messages, this helps you determine who’s within the subject of the e-mail sufficient to wish to open it.
15 – Clicks a hyperlink in a broadcast electronic mail
When you’re selling an upcoming webinar in a broadcast electronic mail, you possibly can tag anybody who clicks the registration hyperlink and ship them an automatic electronic mail with the hyperlink to hitch the webinar. This improves the subscriber expertise by eliminating the necessity to fill out one other type to enroll in the webinar.
Now that you know the way you’ll be able to add tags to your subscribers, begin excited about
If tags are subscriber categorizations, segments are teams of subscribers based mostly on class.
For instance, somebody chooses “vegan,” in your contact type, you possibly can tag them after which create a phase of “vegans” to ship particular content material to.
There are lots of methods to phase your subscribers: tags, location, behaviors, and extra. However tags are one of many best option to create segments which might be helpful for sending emails your subscribers will truly like.
Right here’s how one can phase your subscribers in AWeber:
1. Click on into the Subscribers part of your dashboard.
2. Seek for a bunch of your subscribers (based mostly on tags if you happen to’re utilizing them to create your phase).
3. Save the search as a phase.
If you’re sending a broadcast, you possibly can select to ship solely to a sure phase:
So a cookbook gross sales electronic mail focused particularly to vegans gained’t find yourself within the inboxes of meat-eaters, and vice versa.
Associated video: The best way to create subscriber segments utilizing tags.
Creating extra focused segments (or teams) of subscribers may also help you obtain greater electronic mail open and click on charges, higher electronic mail deliverability, and extra gross sales.
Utilizing tags to arrange your subscribers allows you to present a extra personalised expertise to your subscribers and improve your engagement. Not an AWeber buyer but? Get began with AWeber free right now and take a look at AWeber’s tags right now.