This Valentine’s Day Tiffany & Co. is collaborating with New York-based artist Curtis Kulig, who is thought for his signature “Love Me” mantra.

This inventive partnership is known as “Blue is the Color of Love” and is a continuation of the American jeweller’s lengthy custom of working with innovators and revolutionary artists.

A sequence of unique artworks have been created for Tiffany’s Valentine’s Day and it contains declarative messages similar to “Dare Me”, “Know Me”, and “Kiss Me”.

These messages are an extension of the artist’s authentic “Love Me” idea which was a most important staple in New York in the course of the mid-2000s. From metropolis partitions to canvasses and neon lights, the long-lasting phrase grew to become a “easy but highly effective plea” for love.

Reimagining this mantra for the trendy instances, the model recontexturalised the artist’s works in daring Tiffany Blue typography.

The artworks are displayed alongside jewelry collections such because the not too long ago launched Tiffany Knot, the Tiffany T1 and Tiffany HardWear. Collectively the marketing campaign is a celebration of artwork, phrases and love.

“‘Love Me’ was conceived as one thing very private to me and it naturally grew into one thing that others interpret — that’s what makes it fascinating,” mentioned Kulig. Explaining his newest works with the jeweller, he mentioned, “My inventive course of with Tiffany & Co. was very pure.”

In 2021, the French conglomerate LVMH accomplished its acquisition of Tiffany & Co. and had since revamped its advertising method. From the controversial “Not Your Mom’s Tiffany” ads to participating high stars like Jay-Z and Beyoncé as ambassadors and collaborating with trending artists similar to Daniel Arsham, the model is rebranding itself to attraction extra to the youthful era.

The place a lot of the world is extra accustomed to the color crimson as an indication of affection, Tiffany & Co. is trying to shakes issues up by proclaiming that “Blue is the Color of Love”, a tell-tale signal that the model is trying to reassert itself to be the main authority on the earth of affection and dedication.

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