16 Easy Concepts with Examples

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Questioning what to submit on Instagram?

This text offers you 16 Instagram submit concepts you should utilize at the moment. Examples beneath!

Most of you realize we constructed the Put up Planner app to be a neverending supply of content material for Instagram, Fb, LinkedIn, Pinterest, Twitter and extra.

Properly… we additionally wrote this text so you possibly can shortly seize 16 Instagram submit concepts will get your followers double-clicking your pics TODAY.

However honest warning: Utilizing these concepts may get you A LOT extra followers and extra engagement! 🙀😂

What to Put up on Instagram: 16 Easy Concepts with Examples

Instagram is beloved as a result of it helps individuals inform their tales by way of photos and movies.

Do you know the common engagement charge for an Instagram enterprise account with lower than 10,000 followers is nearly 2%?


This implies engagement potential on Instagram is thru the ROOF!

So your small business needs to be getting a chunk of that “engagement pie.”

If you would like the EASIEST resolution, head over to Put up Planner and take a look at the Viral Photographs characteristic for Instagram. You should use it to search out top-performing photographs on any subject.

It’s also possible to use our new Content material Studio to create and customise your individual authentic photos!

This submit will educate you:

(Might your Instagram content material use extra consistency? Schedule your posts on the right days and instances by first making a free Put up Planner account!)


Here is what to Put up on Instagram

All these Instagram submit concepts might be utilized to your feed posts and your tales!

1. Your online business’s merchandise in use

IMG-0366A strong approach to inform your organization’s story?

Put up photographs or movies of your product utilized in the actual world.

This helps viewers think about themselves utilizing your product in motion.

The identical factor goes for a service, you possibly can present what your organization does step-by-step to ship on what your prospects pay for!

With displaying your product in use, bear in mind to not overdo it (you need to sprinkle the sort of submit each on occasion.)

2. Behind-the-scenes

Extra & extra companies are sharing photographs taken behind the scenes.

These photos work nice for offering an genuine voice on your model.

Listed here are some examples of behind-the-scenes content material:

  • A mission you are engaged on (video, eBook, course)
  • An organization assembly
  • Your work set-up
  • Issues happening earlier than an interview

Here is an instance from on-line enterprise coach Louise Henry:


If it is a feed submit, remember so as to add the greatest Instagram hashtags on your business! (Extra on hashtags later.)

Behind-the-scenes is all about authenticity and is a incredible approach to present a special facet of your model.

3. Selfies

IMG-0367Okay, I do know you realize this one!

Selfies are throughout social media, and for a great cause!

They’re easy and might be taken anyplace.

A very good selfie is all about the fitting angle!

We even have a whole article about take incredible selfies that can rake in additional engagement, test it out!


Let’s say your creativity gauge is operating low, and also you want concepts for FUNNY Instagram posts.

Instagram quotes might be simply what you want.

You’ll find quotes throughout social media to share.

However attempt Put up Planner’s content material library if you wish to do it quick AND effectively.

Right here, you’ll find all the perfect quotes you’d probably want.

That means it isn’t simply humorous quotes, there are additionally deep and inspirational quotes.

One other good thing?

Quotes may help your small business web page break up monotonous content material.

Quotes get a number of the strongest engagement on Instagram, so remember to have them in your Insta tales as nicely!

5. A social trigger

Many people imagine in one thing that is greater than ourselves.

In terms of social causes, sharing them along with your viewers is a incredible approach to present your small business is concerned with a optimistic change.

IMG-0368Consider a trigger you care about and point out what your organization is doing to contribute to its success.

Invite followers to hitch the trigger and educate them on what it is all about!

6. Video

Social media is a fast-paced medium.

Video is handled otherwise relying on which social media platform you are on.

However Instagram solely permits 3-60-second movies.

As an example your video is 30 seconds.

In that timeframe, it’s good to seize consideration, hold consideration, and discover a approach to elicit engagement.

  • “Grabbing consideration” is when you’ve got a “scroll stopper” within the first 3-seconds of your video.
  • “Protecting consideration” is when you’ve got video cuts, subtitles, and attention-grabbing content material your common follower will LOVE.
  • “Elicit engagement” is when an Instagram caption asks for engagement or the content material has a “wow” issue that invitations it.

7. Hyperlapse content material

The Instagram Hyperlapse app allows you to seize spectacular, time-lapse video with simply the push of a button.

IMG-0369Listed here are some niches that might profit extremely from Hyperlapse content material:

  • Outdoor
  • Cooking
  • Pictures
  • Artwork
  • Automotive
  • Expertise
  • Journey

And these are simply to call just a few! Be sure you get artistic in YOUR business.

8. Throwback Thursday or #TBT (solely on Thursdays!)

Thursdays are when Instagram customers share photos from the previous.

They might be photographs from when your organization was simply beginning out or photos from enjoyable firm events of yesteryear.

Don’t neglect to make use of the hashtag #TBT or its variations:

  • #Throwbackthursday
  • #Throwbackthursdays
  • Throwbackthursdayy

This fashion, your submit reveals up on the hashtag web page!

9. Humorous Photographs & Memes

Among the BIGGEST influencers and firms use memes to get some laughs out.

IMG-0372Humorous pics assist lighten the temper & will painting your small business as an organization with coronary heart (and a humorousness after all!)

Let’s face it:

Once you consider “companies,” you do not all the time consider “comedy.”

So including comedy is the PERFECT approach to stand out!

Your Instagram account will really feel enjoyable & light-hearted while you additionally sprinkle in just a few memes.

Contemplate making a meme about your small business, product, or business.

You should use Canva without spending a dime to create memes (which additionally integrates with Put up Planner).

Be looking out for fashionable meme photos by searching your Instagram discovery feed.

10. A sneak-peek

Releasing a brand new product or characteristic quickly?

Tease your viewers with it!

Let’s face it, film trailers get us excited, and the anticipation makes us need to TELL our pals.

Your sneak-peek is usually a brief video or a picture that claims just a little in regards to the new product or characteristic.

Having a date for when it’ll be launched is a good way to achieve consciousness and even get pre-orders.

11. Do a month-to-month problem

Consider doing one thing completely different EACH day.

Possibly like a 30-day images problem!

For instance, for those who have been a health influencer, you would do a 30-day food regimen problem the place you submit your progress and the way you are feeling in your tales.

Here is an instance of a month-to-month problem, a clear consuming one:


12.Tutorials and how-to’s

If you happen to’re in enterprise, it means you’ve got experience in one thing.

If you realize one thing nicely, another person most likely does not understand it in addition to you do.

Tutorials are a good way to share worth with viewers members.

To not point out it attracts regular engagement like individuals asking questions and tagging their pals.

For instance, for those who’re a health coach, you would submit movies of correctly do sure workouts.

Keep in mind to interrupt it down step-by-step to maintain it easy.

13. Do a development

Social media is DRIVEN by tendencies.

Each month…scratch that...EVERY WEEK, one thing huge is trending.

Once you leverage tendencies, it may be the right VIRAL hit your Instagram enterprise web page wants.

Tendencies might be:

  • Challenges
  • Video concepts
  • Information tales
  • Merchandise

Discovering trending content material is tremendous simple with Put up Planner’s content material library. Filter by business, and browse what everyone seems to be speaking about!

Screenshot 2021-10-22 at 22.34.3914. Person-generated content material (UGC)

UGC is while you repost content material that your followers posted associated to your model.

86% of manufacturers are utilizing UGC of their advertising and marketing technique.

Your prospects are a few of your BEST advocates.

So utilizing UGC opens the door to impactful posts.

Here is a UGC instance from Starbucks:

IMG-0374Be sure you incorporate UGC to assist emphasize your product (particularly after you’ve got performed a product “in motion” submit).

15. Instagram Reels

Instagram Reels was rolled out in the summertime of 2020.

This characteristic is a good SHORTER approach to share movies, lasting as much as 15-seconds.

Reels allow you to:

  • File a number of brief movies
  • Velocity up or decelerate your clips
  • Add music from Instagram’s music library

Why use reels?

They’re a good faster means for your small business to share info and particularly leisure.

To not point out, it is also versatile.

Reels are within the “reels” part of your Instagram web page however will also be posted to your tales AND feed.

Listed here are different advantages of Instagram Reels:

  • Reels with tons of engagement get pushed to the Instagram Discover web page the place it could actually get EXPONENTIAL attain.In addition they seem bigger on the discover web page than feed posts do.
  • They’re very simple to repurpose and share on different platforms by saving the video.

16. Transformations

If your small business has helped many individuals, sharing a change can encourage individuals to work with you.

In different phrases, a change reveals the RESULTS you possibly can produce.

You may see this loads with coaches within the health area of interest and gurus of every kind.

Transformations are a type of a case examine.

In your caption, write about the place your buyer was to start with and the outcomes they completed in the long run. Additionally, point out what YOU did to get them there!

Ought to I add hashtags to my Instagram posts?


Utilizing hashtags is without doubt one of the BEST natural strategies to unfold your content material to MORE individuals.

In accordance with WordStream, it’s best to use about 11 related hashtags per submit.

Additionally, don’t use too many broad or over-popular hashtags as a result of your submit will likely be drowned out by all the opposite customers!

Need extra Instagram hashtag gold nuggets?

Try our article about Instagram hashtags for companies for deeper inside scoops on use them.

What ought to I submit on my Instagram highlights?

We have coated some nice Instagram submit concepts for Instagram feeds and tales — however Instagram Highlights have some greatest practices too.

If you do not know already, Instagram highlights are a collection of tales you possibly can group right into a class in your Instagram web page.

They seem like this:

5086156Put up your greatest tales in classes in order that it is easy for customers to take a look at them.

That is what makes highlights nice.

Not everybody will see your tales inside the 24-hour timeframe.

However everybody can see your highlights ANYTIME!

And by the best way…


If you happen to browse many manufacturers, you may discover that they add Instagram spotlight covers to characterize every class.

(These are sometimes simply mini graphics.)

This offers your web page a BRAND really feel.

You’ll find Instagram covers on Pinterest and different web sites with only a Google search.

What are good instances to submit on Instagram?

There’s a button that claims “insights” in your profile.

Instagram Insights lets you realize the web exercise of your followers.

Pay attention to peak hours when your followers are on-line, and submit content material at these energetic timeframes.

However are there universally “greatest” posting instances?

Kind of.

Nevertheless, tailoring your posting time to YOUR viewers is the really greatest posting time!

If you happen to’re operating a enterprise, I can wager my proper foot that you just get busy once in a while.

With this actuality, scheduling your content material is your greatest wager (severely!).

With that mentioned, let’s focus on how we are able to schedule Instagram content material persistently.

How can I schedule my Instagram posts simply?

Your Instagram content material might be scheduled utilizing a social media scheduling device like Put up Planner!

It isn’t simply the “bulk submit scheduling” characteristic and even the “content material library” that makes it superb.

It’s additionally the truth that Put up Planner allows you to save Instagram profiles and group them so you possibly can achieve inspiration sooner or later!

And if your small business is on different social platforms, Put up Planner can submit to these too.

And guess what?

Beginning with Put up Planner is as simple as making a free account!