11 Instagram Contest Concepts for Companies of All Sizes (with Examples)

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Wish to begin a viral Instagram contest?

Under are 11 Instagram contest concepts that may overwhelm you (and what you are promoting) with leads & potential prospects.

Keep in mind: 25 MILLION companies are on Instagram.

They usually’re all competing for the eye for the IG’s 1 BILLION month-to-month lively customers.

The answer?

Run an Instagram contest!

11 Instagram Contest Concepts for Companies of All Sizes (with Examples)

This put up has 11 Instagram content material concepts that may BOOST what you are promoting…

Regardless of how BIG or SMALL yours is!

Why ought to ALL companies run Instagram Contests?

Interactive content material has at all times been common amongst individuals. 


Contests play on feelings. 

Folks LOVE the concept of coming into contests for an opportunity to WIN one thing worthwhile.

In actual fact, gamification is likely one of the simplest advertising methods that encourage individuals to INTERACT with the enterprise.

Simply check out the numbers beneath:

In different phrases, holding Instagram contests assist companies of all sizes and niches obtain the next 3 enterprise objectives:

  1. Appeal to new social media followers: It is no secret that social media contests are extraordinarily common amongst customers. They play on feelings that encourage individuals to participate in your contest and so they give your individuals an opportunity to win one thing worthwhile for taking easy actions. Consequently, a profitable Instagram contest helps to develop your following quick.
  2. Increase model consciousness: Social media customers who’re joyful to take an element in these contests and win one thing without cost. Since contests appeal to many individuals, they assist your organization stand in entrance of your keen target market that pays shut consideration to your model when collaborating in a giveaway. 
  3. Improve engagement price: Virtually each Instagram contest encourages individuals to love, remark, and share the competition put up because the entry standards. It results in the next engagement price that additionally helps beat an Instagram algorithm AND, due to this fact, make your content material extra seen to different potential prospects.

Would not it’s nice in case your Instagram contest might give what you are promoting greater than entries?

With quite a lot of artistic contest concepts, you’ll find the precise resolution for what you are promoting.

Listed below are 11 wonderful Instagram contest concepts for companies of all sizes:

1. Maintain a tag-to-win contest

Right here comes the reality:

Folks do not wish to make investments a lot time or effort to take an element in your Instagram contest.

(Regardless of how good your prizes are!)

Thus, it is a good suggestion to make your participation necessities easy and easy.

Holding a tag-to-win contest is while you ask individuals to tag a buddy within the feedback part because the entry standards.

It would not require a lot time or effort, so this contest attracts A LOT of individuals. 

A tag-to-win contest can also be an effective way to enhance natural attain.


When somebody tags a buddy in your Instagram contest, the individual will get a notification that encourages them to take a look at your put up and profile.

This is how Polerstuff makes use of this contest concept for its enterprise profile development:

2. Have a good time an Instagram milestone with a contest

You objective might be to develop what you are promoting with the assistance of Instagram.

So to create an emotional connection together with your followers, it is a good suggestion for companies to rejoice particular milestones on Instagram.

(Even if you happen to’re small.)

Have you ever ever heard concerning the sense of belonging?

Psychologists have proved that individuals have a human emotional must be part of a bunch or group.

So while you congratulate your following on being part of an Instagram milestone you:

  1. Present them with a way of belonging.
  2. And also you give your loyal followers a strong purpose to participate in your contest and win prizes.

This is how Made.com made a giveaway in honor of its milestone of 1 million followers:

3. Ask individuals to create fan-made content material for you

Have you learnt concerning the energy of user-generated content material

The demand for fan-made content material is on the rise.

In accordance with the State of UGC 2021 report:

  • 93% of entrepreneurs say that individuals belief user-generated content material MORE than branded content material.
  • Virtually 60% of entrepreneurs agree that authenticity and high quality of content material are equally vital.
  • Round 33% of entrepreneurs declare that creating sufficient content material is one in every of their TOP challenges. 

With the precise entry standards, it is simple to encourage extra individuals to take photographs or movies of themselves.

It helps companies get extra user-generated content material to publish on their Instagram accounts. 

Try an instance of this technique in motion:

4. Generate leads together with your contest

The method of changing Instagram followers into paying prospects can take TONS of time. 

It is vital for companies to extend their potential customers’ curiosity in your product with efficient lead technology methods.

With an Instagram contest, you’ll be able to generate MORE leads for what you are promoting.


Hooked individuals usually tend to turn out to be your leads in alternate for an opportunity to win one thing worthwhile.

This is a terrific concept on how one can arrange a lead technology Instagram contest:

Ask your individuals to join your electronic mail e-newsletter, similar to within the instance beneath:

Observe: Should you use a lead administration system for what you are promoting, it is simpler to research leads. Subsequently, you’ll be able to observe the efficiency of every of your IG contests!

5. Invite individuals to write down captions for you

Would not it’s nice in case your Instagram contest might appeal to the PERFECT viewers of potential prospects?

Make your participation necessities extra sophisticated to eliminate individuals who merely wish to get a prize. #bye

An excellent Instagram contest concept that may appeal to the precise viewers to your profile is the “Instagram caption” giveaway.

That is the place corporations share a picture and ask their following to provide you with a artistic description for it.

You invite individuals to point out off their creativity AND you get an opportunity to construct relationships together with your viewers as a result of individuals really feel extra concerned.

Try an instance of this contest:

Wish to enhance the put up’s attain?

Inform your individuals that an individual who will get extra likes for his or her caption will probably be a winner.

This technique can encourage your individuals to share your put up with their family and friends.

6. Dedicate your contest to a brand new product launch

Having quite a lot of merchandise is at all times a good suggestion.

If you launch a brand new product, you assist what you are promoting purchase extra prospects and retain current ones who hunt down new artistic options. 

Nevertheless, providing new merchandise will not make it easier to get new prospects except you know the way to create a buzz.

Let’s check out how FarmacyBeauty created their buzz.

With a teaser video, the corporate takes followers behind the scenes to inform them extra a few new product. In addition they invite individuals to guess the brand new product.

The most effective factor about this contest concept is that individuals provided new product concepts, like launching new masks or cleansers.

To not point out, this contest concept is efficacious for companies because it helps you UNDERSTAND your prospects’ wants.

7. Problem your following

In the previous few years, the recognition of social media challenges has grown quickly.

Customers LOVE to resolve challenges.


They get to:

  • Be part of one thing vital
  • Take a look at out their strengths and weaknesses
  • Get in contact with like-minded individuals

Consequently, organizing a problem contest is an effective way to go viral on-line.

You’ll be able to appeal to extra individuals with out investing a lot price range into promotion!

This is an instance of this concept in motion:

Professional tip: When selecting the hero picture in your contest, it is vital to recollect about on-line picture copyrights. It is higher to create distinctive photos that exhibit your merchandise and supply individuals with further data, similar to within the instance above.

If you do not have an in-house internet designer, you should utilize a graphic design device like InstaSize (iOS) that helps individuals make gorgeous visuals on the go.

8. Co-sponsor an Instagram contest


There is not any have to JUST arrange an Instagram contest in your profile. 

Have a small following on Instagram?

Merely wish to attain a wider viewers together with your contest?


You’ll be able to co-sponsor an Instagram giveaway to offer BRANDED freebies or prizes.

For instance, aspiring Instagram influencers who wish to get extra followers, typically arrange Instagram contests.

Nevertheless, these influencers could wish to collaborate with manufacturers that may present them with prizes. 

For companies, this implies a possibility to advertise your model in entrance of potential prospects.

The most effective half?

You will not should put a lot effort and time into operating your individual Instagram contest.

This is what it could actually appear like:

9. Collaborate with one other enterprise in your area of interest

Virtually each enterprise goals at rising gross sales.

To create a cohesive gross sales funnel for what you are promoting, it is vital to enhance model consciousness.

A straightforward resolution?

Working with different companies in your area of interest!

It is top-of-the-line methods to succeed in NEW potential prospects.

In terms of operating an Instagram contest, you’ll be able to group up with one other enterprise to:

  • Supply extra worthwhile prizes,
  • Co-promote your giveaway
  • Attain a wider viewers.

Fabletics, as an illustration, typically works with companions to convey their contests to the following stage:

10. Gather buyer suggestions together with your contest

Clients are the lifeblood of each enterprise.

If you realize your prospects’ wants, you’ll be able to create a services or products that SOLVES their issues.

This may enhance buyer acquisition and retention.

It is no secret that buyer suggestions helps to know your prospects.

Thus, companies of all sizes ought to acquire it!

For instance, some corporations practice their customer support reps to ask further questions on their expertise with the model.

Ask your followers to fill out a buyer satisfaction survey to enter a contest that permits your individuals to win one thing.

Zapcopy reveals an instance of this concept in motion:

11. Create a seasonal vacation contest

The festive season is simply across the nook. 

Should you’re in search of efficient vacation social media put up concepts, take into consideration creating a vacation contest.

Not solely are you able to make your Instagram feed extra artistic, however you can even create an emotional bond together with your followers.

The vacation season is all about giving, so your contest can reward your followers for his or her loyalty.

Try how Rogers did it:

Holding a vacation season can assist what you are promoting develop as you’ll be able to promote your seasonal merchandise or present playing cards to spice up vacation gross sales.

Find out how to run a profitable Instagram contest that results in enterprise development

Listed below are a number of steps to take when planning and operating a profitable Instagram contest for what you are promoting development:

  1. Take into consideration the first objective of your contest: Each efficient Instagram contest ought to have a objective, whether or not you wish to appeal to extra followers, enhance engagement, or generate leads.
  2. Plan participation necessities: Instagram customers who’re fascinated by being your contest individuals ought to perceive what actions they need to take to enter your contest.
  3. Use a branded hashtag: Having a devoted hashtag in your contest is an effective way to unfold the phrase about your giveaway and make it simpler to search out all individuals on the platform. To get extra concepts on branded hashtags, think about using an Instagram hashtag generator.
  4. Select the precise prizes in your target market: It is no secret that the majority contest individuals are fascinated by your prizes, not what you are promoting. To make your contest efficient for what you are promoting, it is vital to draw the precise viewers, so your prizes ought to replicate what you are promoting objectives and prospects’ wants. For instance, it is a good suggestion to provide away branded freebies to provide your winners an opportunity to check your merchandise. 
  5. Create an eye catching visible in your contest: With a large number of Instagram posts individuals publish each day, it is vital to hook the eye of your target market. Since most individuals are visible learners, having a shocking picture in your contest is an effective way to spark curiosity in your giveaway.
  6. Make up phrases and circumstances: Fashionable persons are involved about their on-line privateness, so it is vital to make up phrases and circumstances that each defend your individuals and enterprise from violations.
  7. Promote your Instagram contest: The extra individuals your contest has, the higher. Thus, corporations ought to promote contests with the assistance of assorted methods like push promoting, electronic mail newsletters, or influencer endorsements. 

In a phrase…

Gamification has turn out to be an efficient advertising technique.

Have you ever participated in an Instagram contest earlier than? Inform us about what made you wish to give it a attempt within the feedback beneath!