1. Sustainability is high of the agenda

The Tremendous Bowl has at all times been a chief spot for automotive promoting and this yr was no totally different.  

Nevertheless, what was totally different was the very fact each automotive marketed was electrical. Anybody who’s been being attentive to the automotive trade over the previous couple of years will know there was a serious shift in focus; many have set clear-cut targets to finish the manufacturing of gas-guzzling automobiles in favor of electricity-powered autos.  

We’ve seen this dedication cemented in place this yr.  

There was one thing of a reckoning lately across the topic of sustainability. There’s no hiding away from the consequences of world warming at this time. And all of us have a component to play, particularly huge automotive manufacturers.  

Common Motors don’t shrink back from the topic at hand. Starring Mike Meyers because the one and solely Dr. Evil as he takes over GM’s HQ, he and his loyal sidekicks determine to proceed to make the model’s new electrical autos to allow them to save the world. In fact, in normal Dr. Evil trend, it’s to allow them to in the end take over the world, however the message remains to be there.  

The electrical automotive firm, Polestar, was named because the top-performing industrial of the Tremendous Bowl. In it, it took goal as ‘greenwashing’ advertising and marketing ways.  

It is a message very near our hearts right here at Dotdigital, so it’s wonderful to see big manufacturers getting onboard and championing the trigger. It’s all about being open, sincere, and having the integrity to do what you say.