Sending elegant HTML emails by way of Gmail has by no means been simpler! No add-ons, no extensions required. As a result of Stripo permits creating and pushing HTML emails to your favourite e-mail shopper with only one click on.
Wanna do the identical inside simply minutes?
On this article, I’ll:
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create an HTML e-mail template;
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export it to my Gmail account;
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spotlight some Gmail technical options;
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and at last, will survey how Stripo helps take care of them — in different phrases, what makes our templates appropriate with Gmail.
1. Creating an e-mail
Previous to exporting e-mail templates to your Gmail account, you could construct one.
There are 3 ways to do it:
Method 1. Utilizing our prebuilt HTML e-mail templates
Stripo gives over 900+ ready-to-use templates. They’re categorized by varieties, like affirmation, deserted cart, promo, welcome, and many others., by options, like conventional HTML, Interactive (written in HTML5), and AMP emails (written in AMP HTML) — as we all know, AMP for e-mail is absolutely supported by Gmail, and by seasons and holidays. Select the one you want essentially the most. Positively, you’ll need to customise it in order that your Gmail HTML e-mail template suits your model model. It received’t take you lengthy.
Use prebuilt templates to ship high-quality HTML emails by way of Gmail
Method 2. Creating an HTML e-mail template from scratch
Log into your Stripo account, go to the Templates tab, then select the “Primary templates”. There you’ll find 8 e-mail mockups, aka prototypes. The “Coaching Template” comprises a proof of the best way to use our Drag-n-Drop blocks.
You can even decide the “Empty Template” on this part to easily drag primary blocks into your Gmail HTML e-mail template.
Method 3. Importing your customized HTML code
Go to your private account, the “templates” tab —> “primary templates”, then select “My HTML” template.
Open it, and paste your customized HTML code.
The primary possibility and the second choices are the simplest ones, in my view. Let’s survey them.
So how do you modify our ready-to-use e-mail templates?
We’ve got printed a weblog publish “Stripo A to Z“. There we confirmed intimately the best way to work on emails with Stripo. Nonetheless, I might love so as to add a couple of traces right here.
Step 1. Learn how to set a topic line and a preheader with Stripo and what your e-mail will appear like
It’s a well-known truth 69% of recipients decide whether or not to open the e-mail by sender identify, topic line, and preheader.
Because of this we strongly suggest that you just by no means omit this feature:
Vital to notice:
Very often, preheaders function the continuation of the topic line. Some manufacturers use it even for storytelling.
Nonetheless, should you solely set the topic line and no preheader, any e-mail shopper will present part of the textual content written within the first paragraph of your e-mail. It could look considerably awkward because it usually says one thing like, “Do not see the pictures? Here is the hyperlink to the online model of the e-mail”. It’s possible you’ll keep away from it!
Should you imagine that the topic line alone is sufficient and you do not need to present any preheader, simply add whitespace as an alternative of the latter.
Should you allow this feature, your e-mail will appear like the e-mail from WWF, the World Wildlife Fund:
(Supply: Gmail)
You can even add whitespace in case your preheader is brief sufficient.
Step 2. Learn how to add the Net Model hyperlink to your emails
Typically pictures, GIFs in our emails do not work. Or in case your e-mail is partaking sufficient, customers would possibly need to share it with their buddies.
Due to this fact, we have to add the “View in browser”, aka “Net model” hyperlink.
(Supply: Electronic mail from Stripo)
Usually, it’s situated both in e-mail header, or e-mail footer. There aren’t any strict guidelines.
To get a hyperlink to the online model of your e-mail with Stripo, you could:
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enter the “Preview mode”;
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in a brand new window, click on “Copy” to save lots of the hyperlink to your clipboard;
Step 3. Learn how to add a header and emblem with Stripo and what your e-mail will appear like
It’s been stated many occasions that e-mail header is the face of your e-mail and your model, as effectively. Be sure to add your organization emblem and its identify.
Learn how to construct e-mail header with emblem and menu in Stirpo:
- drag a two-column construction in your HTML e-mail template for Gmail;
- pull the “Picture” block in the left one. Add your emblem;
- drag the “Menu” block into your template. Title every menu merchandise. Add your hyperlinks;
- now to set the scale/width of every column, activate the settings for your entire construction by clicking the “Construction” label within the template space;
- within the settings panel, set columns, aka containers, width and indent between them.
You can even add social media icons and make contact with info within the e-mail header, as effectively.
For extra detailed info on the best way to work on e-mail menus, please confer with the “Add menu with Stripo” weblog publish.
Step 4. Learn how to add a banner with Stripo and what your e-mail will appear like
That is our favourite ingredient of templates. Banners set the temper for a whole e-mail. Thus, you could work totally on it. Discover and insert the most effective picture you want. I’m proud to say that at the moment, we’re the one editor that lets you apply particular filters to banner pictures with none picture editors and third-party instruments. Then you could place textual content over this picture and wrap it in banner/ornamental fonts — we provide over 40.
Additionally, with us, you could apply an extra picture over a banner. This allows you to create multi-layer banners with none picture editor.
For extra info on the best way to construct banners, please confer with our weblog publish “Learn how to construct banners with Stripo in below 10 minutes”, or watch a brief video.
Construct subtle e-mail banners instantly in Stripo
Step 5. Learn how to add buildings, aka rows, with Stripo and what your e-mail will appear like
A picture and a textual content, two photographs and two textual content blocks in a row? It’s as much as you to determine. It is a widespread function. Nonetheless, many editors allow you to select between one or two columns in a row. With us, you possibly can select as much as 4 of them with 1 click on. Beneath, we are going to present the best way to place as much as 8 containers in a row.
Drag the required one into your HTML e-mail template for Gmail.
Then add essential content material in every column/container.
Check out the instance of a two-column construction in e-mail:
A 3-column construction in e-mail:
As you possibly can see, you could add a button below description to each column.
A four-column construction:
If 4 columns per row will not be sufficient for you, you possibly can add 4 columns extra. That would make 8 columns in whole.
Learn how to add further columns to your Gmail HTML e-mail, you could:
Apply background pictures or colours to every column individually, or a single one for a whole construction/row.
Step 6. Learn how to add Social media icons with Stripo and what your e-mail will appear like
Find them wherever you need.
We provide 70 social media icons, not solely the most well-liked ones for Fb, Twitter, and Instagram. We did our greatest to assemble all of them in your comfort.
It’s possible you’ll choose the colour scheme, and set their measurement.
That is quite simple: drag-and-drop the “Social” block into the required construction, design your icons and paste your URLs into the “Hyperlink” fields.
What’s so nice about our social media icons?
You’ll be able to configure them simply as soon as — and use throughout all campaigns with out the need to even add hyperlinks and work on their design.
Construct the “Comply with us” part as soon as and use it in your future campaigns
To take action, you could fill out your social media info in your profile with Stripo. When constructing your subsequent marketing campaign — you simply drag the fundamental “Social” block in your Gmail HTML e-mail and Stripo will insert the icons you’ve gotten already picked, with respective hyperlinks, and the design that you just’ve set.
For extra info on the best way to add and design social media icons in your HTML e-mail templates, please confer with our weblog publish.
Step 7. Learn how to use our library of Content material Modules in order that it lets you create HTML emails in Gmail sooner
Positively, you extremely worth your time and don’t really feel like creating related templates each day. Similar right here. Because of this cause, we determined to invent the Library of Content material Modules. It is rather simple to make use of our Library: Upon getting created a template, save the module/e-mail ingredient that you could the library, give it a reputation. And subsequent time when beginning a brand new marketing campaign, you’ll solely have to tug and drop it into a brand new template.
Save any e-mail ingredient that you just want: From little containers to total rows/buildings.
Within the “My modules” tab, you will note the modules you’ve gotten beforehand saved. Within the “Template modules”, you could get the modules which have been extracted from the very template by the system. And the “Pre-built” part comprises the modules that have been constructed by our coders and designers.
These Reusable Modules do save time. Our shopper Felipe Guerra from iLogica shares his expertise with our readers so that everybody who has been hesitating whether or not to provide this feature a strive, begins utilizing it immediately and saves hours on e-mail manufacturing.
Step 8. Learn how to construct Gmail promotion annotations with Stripo and what your e-mail will appear like on cell gadgets
Gmail divides incoming emails into tabs: major for private emails, promo emails, updates, and many others. Customers set the variety of these tabs on their very own.
In case you are sending bulk emails through Gmail, your emails are prone to be delivered to the promotions tab.
The promotion annotations will assist your emails stand out amongst a variety of incoming emails in customers’ inboxes.
Generate annotations in your promo emails to face out amongst lots of of emails in customers’ inboxes
This function is supposed for cell gadgets solely.
For extra info on the best way to construct annotations, please confer with our weblog publish.
Step 9. Learn how to add AMP parts to your emails and what your e-mail will appear like in Gmail
In March 2019, Google rolled out its AMP for emails. And Stripo is the primary drag-n-drop e-mail template builder that permits creating AMP emails with no coding expertise in any respect.
Stirpo gives three drag-n-drop AMP blocks:
- accordion — to current your content material in sections. Works finest for lengthy emails;
- picture carousel — to put 3-16 banners on one display screen. Recipients will solely must click on the “arrow” to see all pictures from the carousel;
- type — interactive kinds enable customers to depart a remark and share their suggestions in your providers instantly in emails. AB take a look at exhibits that interactive kinds are 5.2X time extra suggestions in comparison with common exterior kinds.
You can even construct AMP elements with Google playground, and embed them in your Gmail HTML e-mail templates for our open code editor.
For extra info on the best way to construct AMP emails with Stripo, please confer with our devoted weblog publish.
Please, bear in mind that you would be able to additionally add the next options in your Gmail HTML emails:
All of the aforementioned parts render completely effectively in Gmail, but they are often simply constructed with Stripo with little to no HTML coding expertise.
Step 10. Learn how to preview HTML emails earlier than you export them to Gmail
Simply click on the preview button proper above your e-mail.
Right here you will note each desktop and cell variations of your e-mail.
Each variations have their subversions: AMP and HTML. Remember to verify all of them.
In case your AMP e-mail has any errors, our editor will present them.
Click on the error icon to see what bugs you’ve gotten and little recommendations on the best way to repair them.
Vital to notice:
The Gmail app doesn’t assist media queries, on each Android and iOS.
No, this doesn’t imply that your recipients will see a horizontal scroll. They may simply see a desktop model of your e-mail as an alternative of the cell one.
(The Gmail app. Electronic mail despatched by way of Gmail)
This occurs solely whenever you ship your e-mail to Gmail drafts.
Should you ship mass emails by way of your ESP, the e-mail might be absolutely responsive, all containers might be stretched to the display screen width — one container per row.
(The Gmail app. Electronic mail despatched by way of ESP)
2. Exporting HTML emails to Gmail
To ship your HTML e-mail template to Gmail, you could:
You do that simply as soon as. When exporting HTML emails to Gmail subsequent time, you’ll solely want to choose Gmail from the Exporting checklist — and the e-mail might be exported to this e-mail shopper immediately.
Vital to notice:
First, yearly since we have rolled out direct export to Gmail, we cross the Safety take a look at by Bishop Fox to make sure your knowledge is protected with us.
Second, by permitting Stripo entry to your Gmail account, you give us entry to the Drafts folder solely. We is not going to have entry to every other folder, to not your contact base.
Now that your e-mail has been delivered to your Gmail account, to the Draft folder, it is able to be despatched.
Set topic line, enter recipients. Executed!
Within the “Learn how to Ship Mass Emails Utilizing Gmail” weblog publish, we confirmed the best way to ship bulk emails to 2 000 recipients without delay.
By the way in which, you possibly can nonetheless edit e-mail templates previous to sending them out!
3 and 4. Gmail technical restrictions and the best way to take care of some by utilizing Stripo
I learn a variety of info and hypotheses about Gmail and determined to check all of them. Right here they’re:
Speculation 1. Gmail means that recipients obtain pictures with out hyperlinks
The net says that if any picture in an HTML formatted e-mail doesn’t include any hyperlinks, then Gmail will recommend that your customers obtain that.
I’ve examined — that is so true. It’s possible you’ll not need this “obtain” button as a result of it harms your entire design, and e-mail doesn’t look skilled that means.
Resolution:
When including pictures to insert into an e-mail, you possibly can nonetheless add a hyperlink. However even should you neglect, our system has a “hyperlink” set as a default one:
Positively, it received’t take your prospects anyplace, but there is not going to be the irritating “obtain” button over pictures in emails.
Conclusion: true.
Speculation 2. Pictures with out Alt-text could go to the Spam folder
I wager you’ve gotten heard it, too, that emails with pictures do get into the spam folder when there is no such thing as a alt textual content (alt tag) to each picture used.
I intentionally despatched out many emails with eliminated Alt textual content, they usually made it to the inbox button with none points. But, this time I examined Gmail solely. So we can’t promise that your emails with out alt textual content will cross Outlook or Apple Mail spam filters. Consequently, if you’ll ship emails not solely to Gmail customers, you’ll need alt textual content to cross spam filters.
Vital to notice:
Regardless of how simple it’s to cross the SPAM filters, we strongly suggest that you just add alt texts to pictures. First, out of e-mail accessibility causes. Second, in the event that they get blocked by e-mail shoppers, recipients will nonetheless have an thought of what the message is all about. Attempt to make alt texts as clear as potential.
Conclusion: emails with out Alt textual content do get delivered to Incoming. However that may very well be simply luck 🙂 In addition to, we have to add Alt textual content to pictures for different e-mail shoppers and for accessibility.
Speculation 3. Gmail clips messages
That is true.
Gmail clips emails which might be bigger than:
- 102 kB, conventional HTML e-mail;
- 200 kB, AMP HTML e-mail.
On the finish of the seen a part of an e-mail, it gives to “view total message”.
Resolution:
At present, there is no such thing as a technical risk to win over this. But, you possibly can weigh your emails with us:
File properties stated that this Gmail HTML e-mail template is 65 kB. I’ve verified this info with a couple of functions, together with mail-tester.com. All of them confirmed that file weight.
Conclusion: true. We all know the best way to weigh our emails.
Speculation 4. Undo button doesn’t work for mass emails
Completely false in case you employ Gmail with none add-ons like Gmail Mail Merge. All you must do is go to your settings.
I attempted to use this trick to my mass emails and it labored.
Resolution:
Within the settings panel, discover the “Undo Ship” possibility and set the time that fits you. It varies from 5 to 30 seconds.
I attempted to use this trick to my mass emails and it labored.
Conclusion: false.
Speculation 5. Textual content blocks with over 8 500 characters are eliminated
As a copywriter or only a lady, I like lengthy sentences, detailed explanations. And I made a decision to insert one of many articles into the textual content block. That article contained about 10,000 characters excluding areas. And despatched that e-mail to my good friend. My e-mail was delivered, not one of the blocks was clipped or eliminated.
So we will say that this speculation was not confirmed. Which is nice, by the way in which. However I sincerely doubt that any of us will ship that lengthy e-mail to our shoppers.
Conclusion: false.
Speculation 6. Telephone numbers and e-mail addresses develop into clickable in HTML emails on Gmail
I heard that Gmail inserts hyperlinks to our e-mail addresses and cellphone numbers in emails — makes them clickable, in different phrases. I’ve examined tons of cellphone numbers. You understand what? Not one of the numbers was clickable. I nonetheless have to spotlight and duplicate it to make use of.
But!! The state of affairs with the e-mail addresses was fairly humorous. They have been both gray but clickable or blue, underlined however non-clickable.
Conclusion: false. We’ve got to care for it manually 🙂
Resolution:
Add “Mailto” hyperlinks to each e-mail deal with that you just share in your e-mail.
For extra info on the best way to set “Mailto” hyperlinks in emails, please confer with the weblog publish given under.
Speculation 7. Backgrounds don’t render in Gmail desktop if the e-mail width exceeds 640 pixels
Many e-mail entrepreneurs declare that Gmail doesn’t show an e-mail’s background colour, nor background picture if the e-mail width exceeds 640 pixels.
And, in fact, we examined that.
The background picture/colour — we examined each — have been displayed in Gmail throughout all gadgets and all internet browsers.
(Width of the content material half — 670 pixels, OS — macOS)
Conclusion: false.
Speculation 8. Gmail does substitute customized fonts with the default ones
Customized fonts make your e-mail design much more distinctive. Nonetheless, it’s true: Gmail tends to interchange some customized fonts with the default one — Arial.
I’ve examined 4 completely different fonts.
Right here’s how they labored:
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Nice Vibes — labored effectively on cell and desktop;
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Dokdo — was changed with Arial;
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Alexa Std — was changed with Arial;
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Montserrat — was changed with Arial.
Conclusion: partially true. However you could take a look at to search out which fonts of the ones that you just actually like don’t get changed by the default fonts.
Please bear in mind that you would be able to add customized fonts with Stripo.
Last ideas
Now that you know the way to create an HTML e-mail in Gmail, the best way to ship bulk emails by way of Gmail at no cost, we hope you’ll ship solely elegant HTML emails even for private correspondence.
Construct HTML Emails for Gmail with Stripo Effortlessly.
