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The Nice Roku And Nielsen Alliance; Walmart Wields The Energy Of The Purse


Right here’s at present’s AdExchanger.com information round-up… Need it by electronic mail? Enroll right here.

OneView, Meet ONE

AdExchanger has beforehand referred to Roku and Nielsen’s relationship as a “strategic accord.”  

Roku was the primary streaming media platform to make use of Nielsen scores and has delivered semi-annual doses of excellent PR to Nielsen throughout a dismal streak. And when Nielsen scores mild up Roku stock, spend follows. Nielsen can also be certainly one of Roku’s sponsoring members, so to talk, to the nation membership of TV advertisers. 

Oh, and final 12 months, Roku acquired Nielsen’s ACR information enterprise made up of former Gracenote and Sorenson Media belongings.

The most recent chapter of their romance got here on Thursday when Roku inked maybe its greatest Nielsen partnership but with the information that Roku will likely be a pilot media companion for Nielsen’s Complete Advert Scores, the four-screen measurement product (cellular, desktop, linear TV and CTV) launching in December.  

Complete Advert Scores is essential for Nielsen, as a result of it kinds the info set that underpins Nielsen’s plans for Nielsen ONE, its cross-video stock provide product that’s been in alpha testing this 12 months. 

Roku is uniquely suited to show out Nielsen ONE’s (eventual) worth, as a result of Roku stock is all logged-in and that id information will be related to the Roku OneView DSP (previously dataxu)

Proving that ONE works for conventional TV campaigns will likely be a taller order, although. 

Nonplussed

Is Walmart+ the largest shopper product that nobody is speaking about? 

That’s the thesis outlined in a Twitter thread by startup investor Turner Novak. 

Walmart wants a subscription bundle anchored by shopper loyalty packages, supply ensures and media. (Ask your self, is Prime vital to Amazon? Yup.) 

However different built-in Walmart+ advantages maximize Walmart’s profitability. Walmart+ consists of gas reductions and lots of of its retailer places have fuel stations. This setup incentivizes consumers to drive to the shop – a less expensive type of success than transport. One other Walmart+ add-on is scan-and-go funds in shops – a fair cheaper type of success, since a Walmart worker doesn’t must bag groceries and/or put them out curbside for pickup.

Having its very personal “plus” signal brings Walmart into the media realm, too, the place it’s an absolute whale.

Walmart doesn’t have its personal studio, à la Amazon, however earlier this month it introduced that Walmart+ will embody an AVOD subscription to Paramount+ (sometimes $5 per thirty days). On high of that, this 12 months, Walmart+ additionally began bundling in six months of Spotify Premium ($60 worth).

Walmart wasn’t an early mover on ecommerce and promoting, however it’s received lots going for it. And whereas different providers would possibly get minimize throughout a recession, as shoppers trim their subs, Walmart+ with all its perks might sound an oasis within the desert.

Failed Stadia

Google is shutting down its Stadia sport streaming service simply two and a half years after it debuted, TechCrunch studies.

The choice was prompted by an absence of adoption, in keeping with Stadia VP and GM Phil Harrison. 

Google’s potential to compete with gaming giants like Microsoft, Amazon and Sony was just about all the time unsure. Lately, Google had turned to providing months-long free trial subscriptions in an try and construct Stadia’s person base.

As such, the demise of Stadia was lengthy rumored, and the rumors picked up steam in February after Google shut down its Stadia Video games and Leisure studio, which was tasked with creating first-party unique video games for the platform. Nonetheless, Google was denying any rumors of Stadia’s impending shutdown as lately as July.

Google will problem refunds for Stadia {hardware} and software program purchases, and subscribers will retain entry to their Stadia sport libraries till January 18, 2023.

However Stadia wasn’t a complete wash. Quite than throwing away the low-latency streaming expertise that powers the service, Google hopes to repurpose the tech in different components of its enterprise and supply it to companions, Harrison says.

However Wait, There’s Extra!

IPG’s Magna: Fall replace to the 2022 and 2023 US promoting report and forecast. [release]

EZPR CEO Ed Zitron: There is just too a lot web. [Medium]

advocate for information privateness and person’ rights. [Wired]

Google and Warner execs invested on this anti-fraud advert tech startup’s $15 million funding spherical. [Insider]

Artists are staying on the high of music charts for longer intervals, because the trade fails to end up new hits. [Bloomberg]

You’re Employed!

Walt Disney promotes international streaming chief Alisa Bowen to president of Disney+. [release]

Stagwell Advertising Cloud hires Mansoor Basha as its first CTO. [release]

Choozle elevates its chief shopper officer, Adam Woods, to CEO. [release]



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