Superdrug launch new Itty Titty marketing campaign to encourage 18-35 12 months olds to examine their breasts.

With practically two thirds (64%) of girls aged 18-35 years previous not checking their chests frequently each month and with 1 in 7 ladies affected by breast most cancers of their lifetime, Superdrug is launching a brand new distinctive ‘Itty Titty’ marketing campaign to encourage individuals to take management of their well being. Its intention is to extend the extent of consciousness and dialog about breast checking and encourage individuals to frequently examine themselves.

The Itty Titty marketing campaign sees individuals obtain a free Itty Titty sticky leaflet once they order their contraceptive capsules from Superdrug On-line Physician or decide up their contraceptive capsules from 4 of Superdrug’s pharmacy shops – London The Strand, Battersea, Islington and Manchester-Piccadilly. The leaflet contains 12 pairs of Itty Titty stickers and encourages individuals to put a pair on every of their tablet blister packs as a visible reminder to examine their breasts for abnormalities which is able to assist them keep conscious of any modifications to their chest.