TheViewPoint, a SaaS video advert monetization platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level know-how that facilitates buying and selling connectivity for greater than 300 demand- and supply-side platforms by a single integration.
BidSwitch, engineered by IPONWEB, helps advert tech platforms uncover and join rapidly with buying and selling companions by offering an environment friendly and clear solution to entry provide and demand at world scale. On this planet of advert tech, BidSwitch acts as a middleware layer that connects SSPs, DSPs and advert exchanges, intelligently routing and filtering the bidstream between buying and selling companions, however with out working an public sale or collaborating within the transaction.
At this time, BidSwitch transmits almost 1 trillion bid requests day by day throughout all areas and media channels, powering greater than 3000 buying and selling connections amongst 300 built-in advert tech platforms.
Taking into account the principle focus of all TheViewPoint’s advert tech options is on constructing clear paths between either side of the provision chain through mounted price pricing mannequin and CTV-first superior programmatic infrastructure, partnering with BidSwitch was a necessary step to upscaling TheViewPoint’s CTV monetization efforts.
“As a linked stock companion, TheViewPoint offers BidSwitch’s linked demand companions with high-value CTV stock. They’ve already linked to and initiated buying and selling with our high CTV DSPs, and we anticipate to see sturdy development as these buying and selling connections scale potential with their present connections and companions,” says Arbi Alikhadzhiev, Account Specialist at BidSwitch.”
TheViewPoint’s tech suite consists of granular viewers segmentation, person frequency capping, advert pod administration, sensible bidding optimization through TVP Intelpoint and interactive advert codecs. This privacy-compliant performance permits publishers and broadcasters like Philo, Tastemade, Cinedigm, Digital Media Rights and plenty of others to capitalize on their CTV stock. Teaming up with BidSwitch opens up new demand alternatives for CTV publishers plugged into TheViewPoint’s platform and due to this fact maximizes their monetization outcomes.
“Once we discuss optimized pipelines, we all the time hold scalability in thoughts. Our purchasers need us to ensure not solely probably the most appropriate demand but additionally the one which they’ll get most revenue from. That’s the reason working with BidSwitch was paramount for us, as their know-how permits us to be immediately built-in with a pool of nice consumers. On the similar time, these consumers are in search of premium CTV stock, which they’ll entry by our platform,” says Daniel Elad, Chief Technique Officer at TheViewPoint.
About TheViewPoint
TheViewPoint is a CTV-first video advert monetization platform for CTV/OTT publishers and broadcasters. It’s designed to supply media sellers trying to monetize CTV video stock with a clear provide chain, clever pricing mannequin and better yields. TheViewPoint permits CTV publishers to unlock unique offers with demand companions. A broad set of programmatic instruments, developed particularly for the linked TV atmosphere, enable each publishers and advertisers to successfully upscale their companies. Go to theviewpoint.com to study extra.
About BidSwitch
Engineered by IPONWEB, BidSwitch helps programmatic ad-tech and media firms overcome rising market complexity by offering companions an environment friendly and clear solution to handle entry to produce and demand at world scale. In contrast to an alternate, BidSwitch operates as a impartial, infrastructure community, intelligently routing and filtering the bidstream to make sure optimized, non-fraudulent entry for consumers and sellers. At this time, BidSwitch facilitates greater than 350 provide and demand know-how companions globally to attach and commerce media throughout the show, cell, video, CTV, native and DOOH ecosystems, all through a single standardized integration. Go to www.bidswitch.com to study extra.
