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Publicis bounces again in 2021 with 10% natural progress


Publicis Group delivered the products in 2021 with natural income up 10% on Covid-battered 2020, up3% on the extra significant 2019 together with 5.3% in This fall.

Knowledge companies Epsilon and Publicis Sapient had been the standouts with 2021 efficiency at +12.8% and +13.8% respectively. Publicis is predicting between 4-5% general in 2022.

Uncle Arthur Sadoun (beneath) is giving 35,000 workers on non-variable contracts one-week’s extra wage. Publicis grew in all areas.

CEO Sadoun says: “In 2021, Publicis printed document numbers and exceeded 2019 ranges throughout all of its KPIs.

“We delivered +10% full 12 months natural progress, with This fall at +9.3%, above expectations, and a robust efficiency throughout all of our areas.

“Each Epsilon and Publicis Sapient had been accretive to our full 12 months progress, at +12.8% and +13.8% respectively, as we had been able to seize the structural shifts within the trade in the direction of first-party information administration, digital media, commerce, and enterprise transformation.

“ our efficiency on a two-year foundation, we exceeded 2019 ranges quicker and extra strongly than anticipated, at 3% progress for the complete 12 months that accelerated to five% within the second half. The U.S., the place our mannequin is probably the most superior, was a robust contributor to this efficiency, rising +8% versus 2019.

“2021 was a document 12 months not simply financially, but in addition commercially. For the third time prior to now 4 years, we topped the New Enterprise rankings as league tables positioned us well-ahead of the pack, with landmark wins together with Stellantis, Walmart, and Meta, to call only a few. We additionally began 2022 on a excessive word, with the win of McDonald’s U.S.”

Publicis is the primary of the large advert holding firms to report and it’s set the bar fairly excessive. A forecast of 4-5% natural progress in 2022 appears to be like a tad modest, actually compared to shares like Sir Martin Sorrell’s S4Capital, however Publicis is way larger with plenty of legacy companies in addition to go-go tech operators Epsilon and Sapient.

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