TikTok is quick changing into a preferred eCommerce advert alternative, and we’ve obtained the TikTok advert examples to show it.
With over a billion month-to-month energetic customers and three billion downloads, TikTok surpassed Twitter, Telegram, Reddit, Pinterest, and Snapchat in month-to-month energetic customers in 2021 and continues to be rising shortly.
And with rising attain and recognition, comes rising promoting curiosity.
Subsequently, in terms of constructing a strong advertising technique for eCommerce retailers, there isn’t a doubt critical eCommerce manufacturers must be including TikTok adverts for eCommerce to their advertising portfolios.
The key to capitalizing on TikTok’s distinctive viewers engagement is to match the appropriate model or product to the appropriate format to drive the perfect ROAS.
On this put up, we are going to present you prime retailers who’ve finished simply that throughout a wide range of TikTok advert codecs. We are going to cowl the next:
- TopView and In-Feed TikTok advert examples
- DSA TikTok advert examples
- Branded Hashtag Problem TikTok advert examples
- TikTok Model Takeover advert examples
1. K18 Makes use of In-Feed TikTok Adverts to Enhance Model Consciousness and Achieve 20K+ Followers
K18 is a web based biotech haircare model that was based in 2019. In search of a technique to develop model and product consciousness shortly, they turned to TikTok. Their objective was to develop their natural followers and enhance views, monitoring three key engagement metrics:
- Hashtag views
- Follower progress
- Video views
They used TikTok’s Attain and Frequency TikTok advert shopping for technique and partnered with TikTok creators like Heidi D’Amelio and Mikayla Nogueira, and launched tutorial-style movies.
And the outcomes?
In keeping with TikTok, inside a month of launching their TikTok marketing campaign, K18 noticed a 70% enhance in each day common gross sales. Moreover, they noticed:
- A rise in followers from 2,000 to twenty,000
- 27 million video views
- 73 million views for the #K18Hair hashtag
Important Takeaway: By combining the ability of TikTok influencer advertising with strategic paid promoting, K18 gained lots of model consciousness in a brief period of time. You’ll find out extra about TikTok’s Inventive Market right here.
One other eCommerce model that has had lots of success driving consciousness with TikTok In-Feed adverts is the web jewellery retailer Smyth Jewelers.
Smyth Jewelers is a hundred-year-old model that turned to TikTok to achieve new, youthful prospects. They grew their natural presence on the social media platform to virtually 19k followers however needed to spice up consciousness for his or her wedding ceremony and engagement rings on TikTok.
Leveraging their very own content material, they ran In-Feed site visitors campaigns to achieve and drive new viewers to their TikTok profile, bidding simply $40/day in funds.
With this marketing campaign, Smyth Jewelers used geo-targeting TikTok advert choices to achieve related audiences in Maryland and DC whereas personalizing their video collection as a lot as attainable to encourage viewers engagement.
And the outcomes?
In keeping with TikTok, their TikTok site visitors marketing campaign reached slightly below 800,000 views which price on common simply:
- 2 cents per like
- 35 cents per CPM
Total for this marketing campaign, Smyth Jewelers discovered that their TikTok adverts drove outcomes at 1/10 of the price of different social media advertising platforms.
Important Takeaway: Inventive, distinctive movies go a good distance when driving consumer engagement on TikTok. When a model creates significant conversations with engaged customers like Smyth Jewelers did, they will drive product gross sales long-term – high-end merchandise like engagement rings included!
The Farmer’s Canine is a web based pet food subscription service providing personalised, freshly made pet meals to pet house owners. Trying to attain and convert extra potential prospects, they turned to TikTok adverts to focus on adults aged 25 and older within the US.
Collaborating with creators, The Farmer’s Canine pushed their core message: Probably the most handy canine proprietor’s alternative for wholesome residing. Then, utilizing In-Feed TikTok Spark Adverts to achieve customers who had been all in favour of pets, they tweaked their marketing campaign audiences and creatives to decrease CPAs at scale.
And the outcomes?
In keeping with TikTok, The Farmer’s Canine spends $100,000 per thirty days on TikTok promoting funds alone, and the platform now accounts for many of its newly acquired prospects. For this marketing campaign alone, they noticed:
- 33 million video views
- 62% discount CPAs
- 5% enhance in conversion fee
all in simply two months.
Important Takeaway: There isn’t any doubt that curiosity concentrating on is a must have for eCommerce manufacturers seeking to develop their market and attain. Nevertheless, it’s The Farmer’s Canine’s tweaking, optimization, and marketing campaign administration that ensures their TikTok marketing campaign success. To duplicate this, you possibly can both do that manually or use StoreYa’s full PPC administration service.
One other on-line jewellery model that had lots of success with TikTok adverts is the bridal jewellery retailer, James Allen.
All the time aiming to maintain on the entrance foot of latest shopper channels, they determined to check TikTok adverts as a technique to feed new customers to conversion flows on their retailer, together with e-newsletter signups for e-mail advertising, onsite promotions, and add to cart.
Launching a prospecting TikTok marketing campaign, they began with upper-funnel occasion optimization, which allowed them to optimize (with the assistance of TikTok’s algorithm) their essential occasion CPA objective.
Moreover, James Allen used common public sale campaigns and Spark Adverts to push marketing campaign efficiency. Additionally they incentivized TikTok customers by together with a singular coupon code.
And the outcomes?
In keeping with TikTok, James Allen’s TikTok marketing campaign resulted in additional than 12 million views, 175K likes, and 1000’s of shares. Close to their add-to-cart goal, they noticed:
- 45% decrease non-bounce CPA
- 12% decrease CPA in comparison with different social media promoting platforms
- 3,500 new e-newsletter sign-ups, with a 78% decrease CPA
Important Takeaway: James Allen managed to navigate this newer eCommerce advertising channel like a professional. They first pushed new customers to decrease funnel conversions comparable to e-mail advertising sign-up flows, after which to greater funnels.
As we highlighted in our eCommerce information to TikTok Adverts, Dynamic Showcase TikTok adverts (DSAs) are among the many latest forms of campaigns accessible to retailers. Though new, they’re already proving profitable, with attire model Aerie seeing a 3.5X enchancment in ROAS with this marketing campaign kind of their piloting plan.
After utilizing a mixture of Branded Hashtags (#AerieReal) which inspired customers to embrace their genuine selves and In-Feed TikTok adverts, Aerie needed to develop to the platform’s newer eCommerce options.
Capitalizing on their engaged viewers, they used DSAs to drive conversions by way of personalised advert concentrating on to advertise their massive product stock and ship a extra personalised advert expertise, aiming to maintain CPA beneath $50.
And the outcomes?
In keeping with TikTok, Aerie’s preliminary DSA Alpha marketing campaign noticed 27% much less in CPA targets. Then, when transferring to the Customized DSA TikTok template, they noticed a 78% extra environment friendly price per buy than their objective. Moreover, they noticed:
- A rise in ROAS from 2.24 to 7.78
- 2.93% conversion fee enhance with customized DSAs
Important Takeaway: Whatever the social media promoting platform, dynamic adverts are extremely highly effective in each making a extra personalised advert expertise for potential prospects and with the ability to automate your PPC advertising, each of which resulted in improved ROAS. To see this technique in apply on different advertising channels, go to these 4 eCommerce advert guides:
Clearly is a Canadian on-line eyewear retailer with a preferred giveback program that has donated 570k pairs of glasses so far. Promoting contact lenses, prescription glasses, and sun shades on-line, they turned to TikTok to drive extra model consciousness and consideration with a beforehand untapped demographic.
One such marketing campaign has had resounding success, producing over 20 million views.
The #ClearlyTransform Branded Hashtag Problem inspired TikTok customers to point out off their greatest seems to be with their favourite pair of glasses, and it obtained a LOT of engagement. Nevertheless, what they did behind the scenes in help of this marketing campaign and to drive ROAS holds the actual secret to their success.
- Permitting TikTok customers artistic license with the problem, slightly than specializing in branding
- Investing in a wide range of branded options and advert merchandise
- Creating and leveraging customized music that has catchy, viral attraction to push general engagement
- Partnering with 5 high-profile TikTok creators
And the leads to numbers?
In keeping with TikTok, this branded TikTok advert instance was in a position to generate over 20 million video views whereas reaching 116 million distinctive customers globally in simply six days. Moreover, over the six days of the marketing campaign, they noticed:
- 241,000 video submissions and 32.7 million engagements
- A rise of 12,000 model followers
- An advert recall enhance of 13%
Important Takeaway: Clearly had been in a position to steadiness model placement with authenticity and UGC not solely to fulfill however exceed their general model consciousness goal. Moreover, their funding into marketing campaign audio and visible helped them not solely seize consideration however get new customers to actively have interaction.
7. Amazon SG Leverages the Pleasure of Unboxing with Branded Hashtag and Branded Impact TikTok Campaigns to Enhance Engagement
To drive consciousness of Amazon Prime Day in Singapore, Amazon SG used TikTok to leverage the unboxing expertise to create a viral on-line marketing campaign.
Creating the #UnboxAmazonPrimeSG marketing campaign, Amazon SG impressed TikTok customers to share their reactions when unboxing their Amazon package deal whereas providing potential prospects an opportunity to win a S$50 Amazon.sg reward card.
To kick off the problem, Amazon SG moreover harnessed the ability of TikTok Branded Results, TopView, and In-Feed Adverts, and labored with some TikTok creators to drive consciousness of the marketing campaign.
And the leads to numbers? In keeping with TikTok, Amazon SG’s Branded Hashtag marketing campaign:
- Reached greater than 900k TikTok customers
- Generated over 3.6 million distinctive video views
- Resulted in 9.1k UGC movies being created
Important Takeaway: By tapping into the unboxing expertise and providing prize incentives, Amazon SG was in a position to drive consciousness to their native market. Moreover, by utilizing Branded Results and TopView to spice up their Branded Hashtag Problem, they exceeded their marketing campaign expectations.
eCommerce market large eBay is a family platform for sourcing widespread and uncommon sneakers. Nevertheless, they needed to construct extra consciousness to youthful audiences, positioning themselves because the go-to for kicks.
Commissioning a customized track, this marketing campaign inspired TikTok customers to lace up of their favourite kicks and present them off with distinctive dance strikes.
Whereas utilizing Branded Hashtag Problem TikTok advert marketing campaign, #LaceEmUp, to have a good time the hyperlink between sneaker tradition, music, and dance, additionally they partnered with prime TikTok creators, and used In-Feed Adverts to amplify attain.
And the outcomes?
In keeping with TikTok, over 700k TikTok customers joined within the marketing campaign to create their very own TikToks. Moreover, they noticed:
- 5.2% greater engagement than their benchmark
- 1 billion+ TikTok video views
- A dramatic enhance in younger followers speaking about their sneaker market
Important Takeaway: When finished proper, TikTok is a strong software to develop into youthful audiences. Nevertheless, it’s necessary to level out that TikTok’s consumer age is getting a lot broader. In keeping with Statista, 20% of TikTok customers within the US are between the ages of 40–49 by the top of 2021.
To advertise their Fall Denim Match assortment, Guess needed to make use of TikTok to drive consciousness throughout the back-to-school purchasing season. Focusing on millennials and Gen Z shoppers, they launched the #InMyDenim Hashtag Problem and posted numerous official movies accompanied by Bebe Rexh’s “I’m a Mess.”
But it surely’s their Model Takeovers that had been genius. They launched 4 influencer-performed movies to demo their idea, they usually went viral in simply six days.
And the outcomes?
In keeping with TikTok, the #InMyDenim marketing campaign and Model Takeovers generated 10.5 million views. Moreover, they noticed:
- 14.3% engagement fee
- A further 12k followers
- 16.5% CTRs for his or her Model Takeovers
Important Takeaway: There isn’t any doubt that influencer advertising may be extremely efficient for retailers. The trick is discovering and investing in the appropriate influencers in your particular model. You want influencers that talk on to your required audience. In search of the appropriate influencers? Go to our Methods to Discover the Finest Influencers for Your eCommerce Model information.
Remaining Ideas: The Largest Lesson from These High TikTok Advert Examples
There you may have it; 9+ TikTok advert examples eCommerce entrepreneurs can study from to spice up their very own outcomes.
There isn’t any doubt that TikTok is quick changing into a number one social media platform, and their eCommerce-specific options are increasing shortly.
The trick to the success of those campaigns lies in a single key aspect: the authenticity of the platform.
Every of those campaigns tapped into the essence of TikTok’s platform and customers, working with it to drive engagement, slightly than towards it – one thing that, sadly, lots of manufacturers do with social media advertising.
They did this by harnessing the ability of UGC and influencers, in addition to customized content material.
New to TikTok adverts totally? Let’s shortly evaluation how TikTok’s advert supervisor works to make sure you’re arrange for fulfillment.
Newbie Tip: Methods to Begin Promoting on TikTok in 6 Steps
- Select TikTok Marketing campaign Aims: First, retailers choose whether or not they need to drive site visitors to their shops, enhance app installs, elevate consciousness, or appeal to new leads.
- Choose your viewers: Subsequent, entrepreneurs select between “Customized Audiences” and “Lookalike Audiences” to seek out customers much like their present customers.
- Set TikTok Advert Budgets: As soon as the viewers is ready, TikTok advertisers choose both a lifetime or each day advert funds.
- Create Adverts: Subsequent, TikTok PPC managers add movies or photographs, or create a brand new video utilizing TikTok’s intuitive video creation software.
- Go Reside: As soon as printed, TikTok Adverts Supervisor’s sensible public sale system will take over, making certain the appropriate advert is proven to the appropriate TikTok consumer.
- Optimize: Final however not least, entrepreneurs must be benefiting from TikTok Adverts Supervisor’s advert efficiency, effectiveness, and real-life affect metrics to tweak and optimize campaigns to peak ROAS efficiency.
Alternatively, attain out to our eCommerce PPC workforce to rearrange a demo of our Enterprise plan, which features a strong TikTok advert technique, together with automated Google and Fb adverts.
Nicole is a content material author at StoreYa with over sixteen years expertise and aptitude for storytelling. She runs on a wholesome dose of caffeine and enthusiasm. When she’s not researching the subsequent content material pattern or creating informative small enterprise content material, she’s an avid beachgoer, espresso store junkie and hangs out on LinkedIn.
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