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Portfolio bid methods and February product updates


We’re again with one other version of our month-to-month product roundup from Microsoft Promoting! Our newest replace for you was simply three weeks in the past, however there’s already quite a lot of new content material and bulletins to share. We recapped what a few of our viewers’s 2022 resolutions could also be and in addition celebrated the finalists for the Microsoft Promoting Accomplice Awards (right here’s a full preview of what’s to come back for companions this yr as effectively).

Onward to the February product updates:

This month’s prime story:

Portfolio bid methods now obtainable globally

The portfolio bid strategies management platform for creating campaigns.

If, on this new yr, you’re on the lookout for higher methods to ensure your budgets are spent effectively, look no additional than portfolio bid methods, which are actually obtainable globally! That is an automatic bidding characteristic that manages bidding throughout a number of campaigns which might be all working towards the identical objective. We mechanically alter your bids to steadiness under- and over-performing campaigns that share the identical technique, whether or not to maximise conversions, clicks, goal impression share, or different efficiency objectives.

How do I exploit portfolio bid methods?

All you’ll should do is select a bid technique sort and embrace complementary budgets. Microsoft Promoting will do the remaining by adjusting your bids based mostly on the efficiency of the complete portfolio. Use shared budgets along side portfolio bid methods to permit campaigns to attract from a single funds whereas sharing that widespread objective. (Notice that portfolio bid methods aren’t supported throughout accounts, and good purchasing campaigns aren’t supported).

To get began, navigate to Instruments > Portfolio bid technique, and also you’ll be in your approach to extra environment friendly funds spending. For extra info on setup and learn how to optimize your portfolio bid technique, see Portfolio bid methods: Auto-bidding for efficiency objectives.

Snapshot of the options for creating portfolio bid strategies

Automated UET and Conversion Monitoring setup with Google Tag Supervisor

One other launch now usually obtainable is our automated integration with Google Tag Supervisor, the place you’ll be able to future-proof your campaigns with the facility of common occasion monitoring (UET) throughout your web site. Merely Check in to Google and choose the Google Tag Supervisor account and container through Microsoft Promoting on-line. Then, allow the permissions to replace your setup accordingly (just like our Google Import characteristic). We’ll be capable to arrange the UET tag with extra parameters by copying the setup utilized by your current Google tags (together with Product ID and Web page Kind for Dynamic Remarketing in your Common Analytics tag).

The Connect your Google Tag Manager account platform.

Captivate your clients with revolutionary, new codecs

If one in every of your promoting objectives for this yr is discovering new methods to extend model consciousness, the Microsoft Viewers Community has a number of options that will help you obtain simply that. We wrote about CPM Pricing earlier in January, however a couple of different ongoing pilots are essential to bear in mind as effectively:

Video adverts on the Microsoft Viewers Community may also help you increase consciousness, seize consideration, and drive leads in your model, whereas creating deep emotional connections together with your clients. Not solely will you be capable to captivate your viewers in a compelling format, however Microsoft is the one platform with entry to Microsoft Bing search intent information, in addition to LinkedIn profile information on video property—this implies your video adverts work more durable to drive deeper connections and ship efficiency throughout the funnel.

Video adverts are actually piloting on the Microsoft Viewers Community in the USA, Canada, United Kingdom, France, Germany, Australia, and New Zealand.

Sample video ad placement on the Microsoft Audience Network.

This can be a pattern video advert placement and never an exhaustive checklist of all video advert placements on our Microsoft Viewers Community. Video adverts on writer companion placements are additionally coming quickly!

We’re additionally piloting vertical-based product adverts. These adverts prevent time, as you don’t should construct particular person adverts for the Microsoft Viewers Community—the info and pictures in your feeds might be up to date in bulk and mechanically reworked into viewers adverts, search adverts, or each. You’ll be able to showcase your auto listings, leisure occasions, accommodations, trip leases, and excursions and actions in native environments. Microsoft’s viewers intelligence matches the person with the gadgets within the feed the place they’ve proven curiosity, serving to you higher join with potential clients who’re able to convert.

Vertical-based product adverts are actually piloting on the Microsoft Viewers Community in the USA and Canada.

Sample of vertical-based product ads.

To get began with video adverts or vertical-based product adverts, attain out to your Microsoft Promoting account consultant or contact our assist staff.

Auto-generated remarketing lists releasing globally this month

We’re thrilled to share that in about two weeks, auto-generated remarketing lists will develop into usually obtainable in all markets. These are remarketing lists which might be mechanically created for you, designed that will help you re-engage with customers in a good quicker and simpler method, and increase efficiency.

We provide three forms of auto-generated remarketing lists:

You need to use one, two, or all three lists collectively together with current remarketing and viewers focusing on lists. For extra info, go to our assist web page: Auto-generated remarketing lists.

Sample of the remarketing lists platform.

Beneath Instruments > Shared Library > Audiences, you’ll see a pop-up letting you already know that new auto-generated remarketing lists can be found.

Enhancements to transferring accounts to a brand new proprietor

For those who’ve ever managed a number of accounts and needed to transfer a person account from one supervisor account to a different (typically referred to as “reparenting”), we have now excellent news to share with enhancements we’ve made to the method. As of this month, we’re now offering assist for UET tags, conversion objectives, and viewers targets lists transfers. This permits a smoother transition for these seeking to transfer accounts to totally different supervisor accounts, no matter the place they had been created!

Sample of the platform for transferring accounts to a new owner.

With reparenting, merely establish the brand new residence of your accounts, handle your hyperlinks, and arrange billing. Proper after that, your accounts can be efficiently transferred.

For extra info on this course of, see transferring accounts to a brand new proprietor. To request an account switch, contact your account supervisor or contact assist.

Procuring Campaigns turning into obtainable in seven Latin American nations

We’re additionally happy to announce that coming mid-February, Microsoft Procuring Campaigns will launch in seven nations in Latin America: Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela. With this launch, Microsoft Procuring Campaigns are actually obtainable in 25 nations together with Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, India, Eire, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, the UK, and the USA.

For extra info on Procuring Campaigns and retail promoting, try Procuring Campaigns and our retail web page.

Higher show URLs in your Dynamic Search Adverts

For those who’re utilizing Dynamic Search Adverts and have ever had bother with producing a concise, catchy show URL in your advert, we will now assist generate a greater URL for you that’s based mostly in your touchdown web page content material and last vacation spot URL.

For those who’re not leveraging Dynamic Search Adverts, we advocate testing the most recent on static headlines to see how one can retain artistic management over your adverts.

Thanks all in your continued readership—we’ll see you again right here on March 1.

Assist us enhance Microsoft Promoting

Your feedback and suggestions are integral to form and enhance our product. You need to use the Microsoft Promoting suggestions portal, in-product suggestions, Twitter, or Instagram. You may also e-mail us at advertising-feedback@microsoft.com or contact assist.



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