Right here’s immediately’s AdExchanger.com information round-up… Need it by electronic mail? Enroll right here.
Meme Machine
Contemplating all of the fuss over Fb’s content material moderation (as in, the shortage thereof), it is smart why Meta pushes out a quarterly “integrity replace.”
These updates embrace Meta’s Group Requirements Enforcement Report and Extensively Seen Content material Report, which are supposed to serve the twin function of assuring critics that Fb is eradicating unsafe content material (like misinformation) whereas additionally bragging in regards to the content material that’s driving engagement on the platform.
Mockingly, and unsurprisingly, there’s a number of overlap.
In second place is a hyperlink Fb needed to take down as a result of it violated Meta’s “Inauthentic Conduct” coverage. (That’s the case for 5 of Fb’s prime 20 hyperlinks. You possibly can’t make this up.)
And get this: The highest considered hyperlink on Fb this quarter was … tiktok.com.
“The preferred content material on Fb is commonly terrible, recycled generic memes,” the MIT Expertise Evaluate reviews. Nicely then.
Whereas not all of Fb’s prime content material is harmful or deceptive, the amount of meme content material does say one thing about Fb’s content material algorithms: They’re designed at the beginning to drive as many clicks as doable.
On Location
In response to an FCC request, the highest 15 cell carriers within the US have shared details about their location information privateness and retention practices.
It seems that not one of the nation’s prime cell carriers enable folks to universally choose out of location monitoring, which generally needs to be completed on an app-by-app foundation. And the period of time cell carriers retain location information varies wildly.
For instance, Verizon retains cell tower location information for as much as one yr, and not less than one in all its apps (the vehicle-monitoring app Hum) retains location information on driving historical past for as much as 5 years.
T-Cellular retains what’s generally known as “timing advance information” (the time it takes for a sign to journey from a cell gadget to a cell tower) for less than 90 days, however it retains cell tower location information and emergency name location information for as much as two years.
AT&T, in the meantime, retains gadget location information for a most of 13 months, however it saves name information, which embrace cell tower location information, for as much as 5 years.
The cell carriers keep that they use location information to enhance the shopper expertise and that location information is crucial to their operations. However what advantages are customers actually getting that justify retaining information on their each transfer for as much as half a decade?
(h/t @TonyaJoRiley)
Blended Messages
Various currencies are making it to the large display screen.
Nationwide CineMedia (NCM), an in-cinema advert platform, simply chosen iSpot as its newest measurement companion.
Now that post-pandemic moviegoing is choosing again up, NCM has been busy build up its first-party information units for focusing on to assist offset pandemic losses. Audiences could also be slicing the twine, however they’re additionally nonetheless going to the flicks. Or not less than that’s what NCM claims.
With iSpot on board, the objective is to drive – and measure – incremental attain.
NCM’s plan is to combine iSpot information inside its personal information intelligence platform to assist its advertisers plan and measure incremental attain throughout TV and streaming.
NCM’s purchasers may also use iSpot information for frequency and attribution, Selection reviews.
Nonetheless, measuring the cross-channel incremental influence of in-cinema advertisements comes with its personal challenges. TV networks, like Paramount, for instance, are nonetheless busy determining find out how to stability streaming releases and theatrical home windows with out derailing field workplace gross sales. Godspeed.
However Wait, There’s Extra!
Amazon shoulders its manner into the influencer advertising and marketing hype … [Insider]
… and is already eliminating Amazon Care telehealth unit. [WSJ]
Anyway, right here’s what Amazon’s latest acquisitions may imply for advertisers. [Ad Age]
Can a YouTube advert change your thoughts about disinformation? (Possibly for a short while.) [The Verge]
A primer on which social media platforms will likely be operating political advertisements through the US midterm elections. [Marketing Brew]
Google will now clearly label amenities that present abortions on Search and Maps. [TechCrunch]
