Write a LinkedIn Submit: 12 Skilled Suggestions

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Caught observing a clean display screen whereas attempting to put in writing the proper publish on LinkedIn?

Been there. Finished that. All of us have.

As a result of writing a publish on LinkedIn is tough.

However right here’s the excellent news:

You’ll be able to take your LinkedIn from an engagement desert — to an engagement paradise that makes you the go-to influencer in your {industry}.

On this article, we’ll present you how one can write the following viral LinkedIn publish with our prime 12 suggestions from LinkedIn’s prime specialists.

Let’s go!




LinkedIn content material technique 101

LinkedIn is THE skilled networking platform.

Meaning it’s the place everybody goes to:

  • Enhance their skilled networks
  • Be taught new enterprise abilities
  • Promote their providers

Nevertheless, to take advantage of out of LinkedIn, you could have a sturdy content material technique.

With a well-thought-out content material technique, you’ll immediately seize the eye of your audience and provoke significant conversations round your space of experience.

Let’s discover the basic steps it’s essential create a LinkedIn content material technique.

These fundamentals will set you as much as write the very best posts by following the ideas later on this article.

Elementary #1: Community

Constructing a stable community on LinkedIn can take a failing web page and flip it right into a marketer’s paradise.

Not solely do connections allow you to promote your model, however they enhance your profile’s visibility and your authority in your subject.

There are just a few key methods to develop a thriving LinkedIn community:

  1. Interact with influencers by commenting on their posts frequently. Making clever and related feedback makes you appear like an energetic participant within the area of interest, encouraging others to attach with you.
  2. Community with friends in your {industry}. You ought to be an everyday voice in your {industry}’s conversations on LinkedIn. As you make connections, make sure you’re reaching out and networking along with your friends.
  3. Continuously ship join requests to your audience. In spite of everything, how will you develop your community with out sending some join requests? You’ll be able to ship as much as 100 per week, so this technique can develop your community rapidly.

Elementary #2: Create a content material schedule

The subsequent step is to plan your content material.

A content material schedule will help you strategize and plan your content material round particular themes, {industry} developments, or information.

For instance, planning a 3-month posting schedule retains you from panicking whenever you don’t have something to publish (you wish to keep away from making a low-quality publish, which hurts your LinkedIn presence).

This will help you keep organized and publish frequently. 

Later on this article, we’ll discuss how Submit Planner’s automation instruments will help you simply create an incredible content material schedule rapidly.

Elementary #3: Develop a constant tone & message

Your tone and message are essential in making a model persona and leaving a long-lasting impression in your viewers.

In different phrases, you could outline the voice you wish to convey and align it along with your model and viewers.

It helps them know what to anticipate out of your web page whereas bettering their connection along with your model.

Elementary #4: Work together along with your followers

Lastly, have interaction authentically along with your followers. You are able to do this in a number of methods:

  • Reply to feedback
  • Share your followers’ content material
  • Begin conversations along with your posts (after which take part in them)
  • Reply your viewers’s questions

How do you write a superb publish on LinkedIn?

With over 900 million members, LinkedIn is a platform that shouldn’t be ignored.


However what does it take to put in writing nice LinkedIn posts that’ll stand out and generate engagement and pleasure round your model?

Writing an awesome publish on LinkedIn takes effort and time to be taught, however we’re right here to assist.

On this part, we’ll share our prime 12 suggestions for writing superb LinkedIn content material that’ll get engagement.

1. Grasp the hook

The primary line of your publish known as a hook, and it’s arguably probably the most important a part of your publish.

It ought to seize the reader’s consideration and cease the scroll.

If you’d like individuals to click on in your publish and skim it, it’s essential create an attention-grabbing, distinctive, and related hook. 

However how do you write an awesome LinkedIn hook?

Attempt following these primary steps to knock it out of the park:

  1. Be particular. By the top of your first sentence, your readers ought to understand how they’ll profit by studying the remainder of the publish.
  2. Add numbers to pique curiosity. As a substitute of claiming, “Listed here are some LinkedIn advertising and marketing suggestions,” say, “These 5 LinkedIn advertising and marketing suggestions…”
  3. Use sturdy adjectives and thrilling writing to develop curiosity. 


The most effective methods to put in writing constantly nice hooks is to make use of hook templates from others. These tried-and-true hooks will work simply as nicely on your viewers as they’ve for different audiences.


Attempt the next hook templates from Matt Barker to get you began: 

  • [dream outcome] with out [obstacle]
  • The #1 greatest strategy to [dream outcome]
  • # steps to [dream outcome] in [timeframe] with out [costly obstacle]
  • My # largest struggles as a brand new [job role] had been
  • Harsh reality about [common misconception]


2. Create open loops to maintain them studying

Open loops are statements that trace at what’s to come back. They offer the reader sufficient details about the publish’s content material to have interaction their curiosity however not sufficient to fulfill it.

In different phrases, they OPEN a loop however don’t CLOSE it.

However how do you employ open loops to maintain your viewers studying your posts?

Basically, don’t remedy the issue that your hook introduces till the final second attainable. 

You should utilize the next kinds of open loops:

  • Teasing upcoming sections
  • Asking rhetorical questions
  • Introducing an issue that your publish will remedy
  • Depart your viewers on a cliffhanger

Discover how this publish makes use of suspense to maintain the reader curious till the CTA on the very finish of the publish:


3. Relate to your viewers

Individuals are extra more likely to have interaction with content material that resonates with them.

In spite of everything, why would you learn something that didn’t have something to do with you or your corporation?

There are such a lot of methods to narrate to your viewers:

  • Use private anecdotes
  • Throw in industry-specific language
  • Add relatable examples out of your {industry}
  • Write in language that matches your demographic’s vernacular
  • Make lighthearted posts that resonate along with your viewers


When readers really feel such as you perceive their issues and struggles, they’re extra more likely to have interaction along with your publish.

If you happen to aren’t already accustomed to your viewers (and, due to this fact, how one can relate to them), analysis them! You should utilize LinkedIn Viewers Insights or one other instrument to search out details about your viewers specifically.


4. Tackle ache factors

Each {industry} has ache factors, and your audience is not any exception.

What points are inflicting your viewers bother? What’s getting between them and success?

Use your publish to deal with these ache factors and supply options or insights to assist your readers overcome them.

Extra particularly, make it clear in your hook, then open loops, and remedy these ache factors.

linkedin pain point post

When your content material is useful and sensible like this, readers usually tend to have interaction along with your publish and share it with others.

5. Give actionable options

Would you observe a LinkedIn web page that didn’t allow you to remedy your issues?

No? Neither would your audience.

Individuals wish to examine actionable steps to enhance their state of affairs.

So, present them with sensible and relevant options they will implement instantly. Guarantee your solutions are related to your audience and are straightforward to know.

Discover how the publish beneath offers fast, straightforward options to an issue that Matt’s followers are going through:


6. Use easy-to-read formatting

Your publish’s format can considerably affect how participating it’s.

For instance, your viewers isn’t very more likely to learn via a large brick of textual content. Nevertheless, you may make that publish simpler to learn (or skim), and so they’ll seemingly take the time to have interaction with it.

Attempt the next formatting methods to make your posts simpler to learn:

  • Use brief paragraphs and line breaks to make the publish skimmable.
  • Add bullet factors with among the most important concepts.
  • Use emojis to attract the readers’ consideration to the essential components of the publish or catch their eye.


7. Use storytelling

Individuals love tales, and incorporating private experiences into your publish could make it extra participating.

Once you inform tales and discuss your private experiences in your posts, you sign to your viewers that you simply’ve been via the identical issues they cope with. You perceive your viewers’s struggles and know how one can repair them from expertise.

Sharing your private experiences will help set up belief and credibility along with your readers, which results in extra engagement.


8. Maintain it brief and candy

I’m positive whenever you wind down for the day, you curl up by the hearth, get a cup of one thing heat, and open up LinkedIn to learn a pleasant, lengthy publish.


Nicely, you’re not alone. No one will get on LinkedIn to learn a novel. No one needs to learn your complete life story or your 257 keys to success (a minimum of not on this format — possibly strive publishing a weblog publish or guide).

Once you write concise content material, you enhance the probabilities of individuals studying it all through. Nevertheless, don’t sacrifice high quality simply to get your publish size down. As a substitute, discover a concise strategy to talk all the knowledge it’s essential talk.

Mix concise writing with easy-to-read formatting, and also you’ve acquired a recipe for a extremely participating publish!


9. Be distinctive

LinkedIn is a BIG social community. Meaning there’s large potential to achieve an viewers.

However there’s additionally large competitors and a sea of competing content material.
If you wish to stand out from the gang, it’s important to discover a distinctive strategy to say issues.

Share your ideas, opinions, and experience in a manner completely different from what others share. Supply new views, insights, or analysis distinctive to your expertise.

Consider it this fashion: Solely YOU have your experiences, so don’t attempt to copy another person’s LinkedIn web page. Share your experiences and your voice uniquely, and folks will come to be taught from you and join with you.


10. Use related hashtags

Hashtags make it simpler for individuals to find your content material via LinkedIn’s search function.

Analysis related hashtags in your {industry} and incorporate them into your publish. Nevertheless, don’t use probably the most normal hashtags — use focused hashtags that’ll convey high-value searchers to your posts.

In different phrases, your hashtags ought to DIRECTLY replicate the content material of your publish. Doing so will enhance the chance that individuals who discover your publish through search will work together with it in some way.

Lastly, maintain your hashtags at 5 or much less per publish. Any greater than that, and your publish will begin to look spammy.


11. Intention to invoke engagement within the feedback

The primary purpose of every LinkedIn publish is to generate engagement within the type of Likes, feedback, and shares.

You’ll be able to encourage your viewers to have interaction within the feedback by doing the next:

  • Asking questions
  • Writing open-ended posts
  • Telling a narrative and alluring readers to share an identical story/expertise

When individuals do have interaction along with your publish, take the time to reply to their feedback. It exhibits future readers that you simply recognize engagement, encouraging them additionally to take the step and remark in your publish.


12. Write compelling CTAs

A call-to-action (CTA) is a press release that encourages the reader to take some sort of motion. It might be:

  • Leaving a remark
  • Reserving a method name
  • Signing up for a publication
  • Visiting your profile or touchdown web page
  • Clicking a hyperlink to obtain a free profit

CTAs will help enhance engagement, drive site visitors to your web site, or promote an occasion. 

The purpose is to create a CTA that communicates the reader’s subsequent step with out sounding overly pushy. Check out the publish beneath. The creator follows this formulation:

  • Hook
  • Present worth (this publish offers an inventory of instruments)
  • CTA (be part of my publication)


Conclude your publish with an awesome CTA, then watch your engagement soar.


4 LinkedIn guidelines to observe

If you happen to’re new to LinkedIn, it will probably really feel like a special ballgame in comparison with different social media platforms.

LinkedIn will be arduous to get the hold of, however don’t fret — you’ll be able to be taught from my errors. If you happen to observe the 4 guidelines beneath, you’ll be able to keep away from self-inflicted hurt and fast-track your self to LinkedIn success.


Rule #1: Do not add any exterior hyperlinks within the physique of your posts.

LinkedIn needs to maintain individuals on its platform, so it is best to keep away from this. If you happen to really feel a hyperlink is extraordinarily helpful, add it within the feedback to keep away from penalizing your publish.

Or you’ll be able to ask your viewers to remark in the event that they’re so you’ll be able to DM them the hyperlink (this may also enhance your engagement)!

Rule #2: Don’t concentrate on rising your community aimlessly.

Connections are solely helpful if the particular person is interested by your content material. You wish to construct connections and community with the appropriate individuals, not only for recognition. In different phrases, tailor your posts to your audience — not simply aiming to go viral.

Rule #3: Do not simply publish to publish.

Be sure to have one thing helpful to say earlier than posting, after which ensure you share your helpful info in a high-quality publish that individuals will take significantly.

Rule #4: Add some visible content material to cease the scroll and seize consideration.

This may be photos, infographics, memes, movies, or different kinds of visible content material.


use Submit Planner to automate LinkedIn content material

Now that we’ve mentioned how one can write glorious LinkedIn posts, let’s shift gears and have a look at how you should use Submit Planner’s automated instruments to hurry up your course of (whereas sustaining and even bettering high quality).

Submit Planner is a social media content material curation and automation instrument, that means it helps you discover, edit, create, and schedule posts to all of your social media accounts.

Now, let’s take a fast have a look at how Submit Planner can automate your posting schedule with out killing your engagement!

P.S. Do not forget to join a free trial to observe alongside!

Create a posting schedule

Earlier than you do something, it’s essential inform Submit Planner when to publish. You do that by making a posting plan within the Posts tab.


  1. Select which social media profiles will use this plan.
  2. Choose your time zone.
  3. Select the times when your plan will publish.
  4. Select posting instances.
  5. Decide the place your posting plan will draw its content material from (Create buckets within the “Buckets” tab. Once you create content material, you’ll add every bit to a bucket, which is the place your posting plan will draw from).
  6. Choose which kinds of content material might be allowed to be posted in every time slot.

That’s all it’s important to do to arrange your posting plan! Now Submit Planner can robotically publish to your social channels on the chosen instances.

Discover or create Content material Streams

Now that your posting plan is about up, you’re prepared to make use of Submit Planner’s Content material Streams.

Content material Streams allow you to discover content material to publish throughout your social channels. It is a great spot to search out content material to encourage future LinkedIn posts. You’ll be able to simply see what different content material creators have created, which will help you determine what to publish (you may also instantly share their content material to your web page).

Simply seek for a Content material Stream in your area of interest. If one isn’t already out there, you’ll be able to create one by including a number of content material sources to a brand new Content material Stream.

When one thing catches your eye, choose it and click on “Add Content material” (the inexperienced plus image).

Optimize every publish for LinkedIn

Now that you simply’ve added a chunk of content material to your content material composer (or a number of if you wish to bulk compose), it’s time to optimize it for LinkedIn.

As we’ve talked about, LinkedIn has a special algorithm in comparison with different social media channels, so it’s essential ensure that every publish you add from Submit Planner follows the foundations we talked about above.

To take action, scroll right down to the “Customise Submit by Community” part and create your LinkedIn caption.
When your publish is optimized for LinkedIn, you’re prepared so as to add it to the posting plan you created in step 1!


FAQ about writing LinkedIn posts

What does a superb publish appear like on LinkedIn?

The very best LinkedIn posts supply worth to the reader, whether or not that is via sharing insights, suggestions, or actionable recommendation. Using visible components like pictures, movies, or infographics may make posts extra visually interesting and enhance engagement.

What is an effective first publish on LinkedIn?

You’ll be able to go 1 of two methods along with your first LinkedIn publish: introduce your self or bounce proper into your content material technique. It doesn’t actually matter since your publish will rapidly be misplaced to historical past no matter its content material.

How lengthy ought to a superb LinkedIn publish be?

LinkedIn posts ought to be as concise as they will with out sacrificing on content material or high quality. Some research present that the best publish is someplace round 150 phrases, but it surely finally depends upon the TYPE of content material, so simply maintain it brief and candy whereas speaking what it’s essential talk.

What are probably the most profitable LinkedIn posts?

Essentially the most profitable LinkedIn posts are people who supply worth to the reader. Don’t let your self get within the mindset that every publish is simply to generate engagement or go viral.

Every publish ought to be an opportunity to supply superb worth to your followers. If you happen to see them like that, you may rapidly develop your web page.

How do you get consideration on LinkedIn?

Getting consideration on LinkedIn requires good content material and a transparent technique. Make sure that to publish constantly with high-quality content material. Use eye-catching visuals to extend engagement and ask inquiries to encourage dialogue within the feedback part.

When must you publish on LinkedIn?

The very best time to publish on LinkedIn can range relying in your audience and {industry}. Look again at earlier posts and see how your posting time affected engagement, then experiment with posting instances to be taught when your viewers is most energetic.

Prepared to start out creating and automating your LinkedIn content material?

Writing a superb publish on LinkedIn isn’t rocket science, but it surely does require effort and creativity.

Use the ideas supplied on this weblog publish to create content material that resonates along with your viewers, establishes thought management, and drives engagement.

With consistency, you’ll be able to set up your self as a LinkedIn influencer and reap the advantages that include it.

If you wish to take your LinkedIn sport to the following stage, join a Submit Planner free trial.

Now get on the market and write some LinkedIn posts!