Need assistance determining what to put up in your Fb web page?
You are not alone.
I guess if we surveyed all of the fan web page house owners on the market, they’d all admit that generally they don’t have any clue what to put up on their pages.
Not an issue!
On this put up, we’ll completely repair your Fb author’s block by offering you with 23 totally different content material concepts that’ll take your Fb engagement to the subsequent stage!
How you can discover content material for Fb: 23 High content material concepts
Be at liberty to skip to the part you are most inquisitive about! 😀
3 Golden guidelines for Fb content material
Fb has change into a extremely aggressive platform, with many manufacturers contending for customers’ consideration.
How do you guarantee YOUR content material will get seen as an alternative of your opponents’?
In the event you’re going to make use of Fb to efficiently market your enterprise to your viewers, you could maintain your content material:
- Partaking (to face out from the pack)
In the event you comply with these 3 golden guidelines, you will be nicely in your solution to mastering Fb’s difficult algorithms and perfecting your content material technique.
Rule #1: Preserve it contemporary
Retaining your content material contemporary means updating your web page often with new concepts, tendencies, and information.
In different phrases, you don’t need your content material this week to look precisely like your content material final week (and the week earlier than, and the week earlier than, and so forth).
As an alternative, make certain your content material adjustments to replicate present tendencies AND several types of partaking content material mediums like video, photos, infographics, memes, and so on.
Rule #2: Preserve it visible
Second, you will need to keep in mind that visible content material reigns supreme on social media.
Pictures and movies are very important in capturing customers’ consideration, so embrace loads of eye-catching visuals. Typically, each put up you make ought to include some visible factor.
We’ll discuss a number of several types of visible content material and how you can produce or discover it on this weblog put up.
Rule #3: Preserve it partaking
Lastly, maintain it partaking by interacting together with your viewers.
Which put up would you somewhat interact with?
“Simply ate breakfast.”
“Simply grabbed my favourite breakfast burrito on my manner into the workplace! What breakfast do you eat if you want a spotlight increase?”
In different phrases, always remember that social media is a 2-way dialog.
Encourage user-generated content material, begin conversations, and reply to feedback.
23 contemporary content material concepts to your Fb web page
Now that we’ve checked out your Fb content material PRIORITIES, let’s take a more in-depth have a look at how you can execute an incredible content material technique on Fb.
On this part, we’ll have a look at 23 of the most effective content material concepts to maintain your Fb web page contemporary, partaking, and pleasing.
You don’t have to make use of each one in every of these content material concepts. As an alternative, you must evaluation all of them and determine which is able to work finest together with your viewers!
You already know your viewers higher than I do, so use your finest judgment and maintain attempting various things till you hit on one thing that works for you.
1. Learn different blogs
Irrespective of the business or subject you write about, chances are high another person is doing the identical.
Following what different content material creators in your area of interest produce might be a good way to remain up to date and discover inspiration to your web page!
As an alternative of going at it alone, use tendencies as a chance. Leverage subjects that have already got traction with readers and craft attention-grabbing items round them.
2. Reply a often requested query
Have you ever ever browsed by Google (or a discussion board web site like Quora or Reddit) and seen how many individuals are asking questions on nearly any subject conceivable?
These websites are nice assets for locating related content material concepts, so USE THEM! Look out for widespread inquiries inside your area of interest on these websites.
As soon as you discover one, put up it in your web page and provides your opinion! You can too ask your viewers to weigh in on the query.
3. Document a video
With an engagement price of simply over 6%, movies are by far essentially the most partaking kind of content material on Fb.
What does that imply for you?
It means you ought to be utilizing movies frequently in your Fb content material technique!
Observe these tricks to maximize the effectiveness of your movies:
- Optimize movies to be watchable with out sound (subtitles, and so on.)
- Prioritize mobile-first movies
- Make your movies personable, informative, or humorous — don’t movie one thing simply so you possibly can say you made a video
4. Interview consultants
Interviewing somebody in your business is a wonderful manner of getting individuals’s consideration.
Conduct your interviews over Skype, Zoom, or in particular person. Then, you need to use the audio as an informative podcast and put up the video on Fb (kill 2 birds with 1 stone)!
Even when you have no recording gear, electronic mail interviews are one other simple possibility. You may simply put up it as a weblog put up afterward for further publicity.
These interviews will lend your web page credibility, present partaking content material, and provides your followers one thing to debate within the feedback.
5. Share buyer testimonials
Sharing buyer testimonials is a wonderful solution to generate engagement whereas mixing up your common content material routine.
Not solely does it showcase the optimistic experiences others have had with your enterprise, but it surely additionally provides a private contact to your web page.
Individuals love studying about actual experiences, and, let’s be trustworthy, who higher to advertise your enterprise than your glad clients?
Plus, it helps construct belief with potential clients uncertain about your services or products.
You may maximize the advantage of these posts by together with images of glad clients utilizing your product.
In different phrases, there’s no draw back to sharing your clients’ optimistic ideas, feedback, and critiques!
6. Share user-generated content material
One of the efficient methods to leverage the facility of social media is by sharing user-generated content material in your Fb web page.
This implies sharing images or movies your clients have created utilizing your services or products. It helps construct a way of neighborhood and serves as social proof for different potential clients.
The subsequent time a buyer shares an image of themselves utilizing your services or products, do not hesitate to share it in your Fb web page. It is a win-win for each you and your clients!
We advocate reaching out to your buyer earlier than sharing their content material together with your followers simply to make sure it’s alright with them that you simply use their put up in your web page.
It by no means hurts to ask — individuals are nearly all the time prepared to share!
51% of shoppers say they might be MORE prone to proceed partaking with or buying from a model that shared their user-generated content material!
7. Ask questions
A number of the most partaking varieties of posts are questions as a result of individuals LOVE to share their opinions about issues (generally an excessive amount of if you happen to’re like me!).
In the event you’re questioning what kind of questions result in essentially the most responses out of your viewers, take a look at the Questions part of Submit Planner’s content material device (below the “Submit Concepts” tab).
This device enables you to shortly discover extremely partaking inquiries to share together with your viewers.
8. Share a put up from thought leaders in your area of interest
If all you ever do is promote your content material, it could come throughout as egocentric and smug (trace: individuals gained’t need to interact with it).
Displaying like to niche-specific thought leaders is a good way to combine up your content material whereas giving individuals authoritative info and a viewpoint aside from your personal.
Top-of-the-line methods to comply with thought leaders’ feeds is by including them to a Content material Stream on Submit Planner.
Seek for the thought chief you need to comply with and click on on the + image over their picture. Repeat this course of to create a Content material Stream that routinely retains up together with your business’s high thought leaders!
9. Say thanks!
Technique to go — you hit that vital milestone or acquired rave critiques.
A easy “thanks” put up is the right solution to share excellent news and unfold some love!
Individuals like to really feel like they’re a part of one thing. Thanking them for serving to you attain a milestone helps them really feel like they’re a part of your journey to success.
Which will increase future engagement and relationship constructing!
Who is aware of, your followers may simply present their appreciation with likes, feedback, and engagement!
10. Recycle a few of your finest content material
In the event you solely put up an superior piece of content material one time, you are lacking all of the followers who occurred to not be on Fb that day.
Do not you suppose they need to see that content material too?
Repair this downside by often recycling a few of your top-performing content material (so long as it’s nonetheless related, in fact!).
You are able to do this simply on Submit Planner by clicking the recycle icon when making a put up.
Submit Planner will do the onerous work of scheduling it into your content material queue, after which it’s going to routinely add it again into your content material plan at a future date!
So be happy to re-share your outdated posts. Simply don’t do it so usually that your web page feels extra like a recycling bin than a supply of contemporary content material.
11. Share a quote
Who doesn’t like to be impressed by a superb quote?
Sharing quotes together with your followers might be a superb solution to break up the monotony of your common posting calendar with out posting one thing pointless. Attempt the next:
- Inspirational quotes
- Quotes from leaders in your business
- Humorous quotes
- Relatable quotes
Top-of-the-line methods to search out high-impact quotes to share together with your viewers is by utilizing Submit Planner’s Content material Streams devoted to nice quotes.
Simply discover a quote that pertains to your viewers and add it to your posting calendar!
12. Create an infographic
Individuals aren’t simply on Fb to see cute cat photos (though which may be an enormous purpose for a few of us).
Many individuals additionally need to really feel like they’re studying one thing on social media.
I guess you might have an incredible weblog put up mendacity round that you possibly can flip into an superior infographic with out an excessive amount of effort.
You should use Submit Planner’s Content material Studio to generate nice informational photos that will help you reuse your finest posts, create eye-catching content material, and have interaction your followers!
13. Write an inventory put up
Why did you click on on this weblog put up?
Let me guess:
It’s since you noticed a promise of a number of methods to unravel your content material downside on Fb.
In spite of everything, what’s higher than only one answer to an issue? How about 23 options?
Why not use the identical technique on Fb?
Share an inventory serving to your followers deal with a few of their widespread points in a number of alternative ways. You may even discover that these posts change into a few of your hottest!
14. Create a contest
With so many companies vying for consideration on social media, it may be powerful to face out from the gang.
Working a Fb contest could possibly be the ticket to getting your viewers engaged and interacting together with your model. Not solely do competitions encourage individuals to remain tuned to your web page, however they will additionally provide help to develop your following and enhance gross sales.
Attempt all these contests to see how a lot engagement they generate together with your viewers:
- Photograph contest
- Caption competitors
- Tag to enter
And keep in mind, maintain it enjoyable and interesting — your followers will thanks for it!
15. Go dwell
If you wish to increase engagement and get extra Likes, Fb Reside is a good place to begin!
This function enables you to dwell stream to your viewers and have interaction with them in real-time.
This provides a private contact to your model AND offers your followers a behind-the-scenes have a look at your enterprise.
Plus, 82% of Fb customers choose dwell content material, supplying you with extra visibility and the next likelihood of reaching new audiences.
So seize your telephone, go dwell, and see the engagement roll in!
16. Use Fb Reels
In the event you’re searching for a contemporary solution to put up content material on Fb, Reels are one other nice possibility.
With Reels, you possibly can create quick, snappy, and visually partaking movies that seize consideration and get Likes. Whether or not you are:
- Showcasing new merchandise
- Providing useful suggestions and tips
- Simply entertaining your followers with behind-the-scenes content material
Reels present a enjoyable and accessible solution to attain out to your viewers.
Since Fb viewers interact extra with video content material than some other kind, Reels are a superb solution to maintain movies in entrance of your followers with out getting stale.
17. Get-to-know-you posts
It may appear pointless, however sharing particulars about your self and your life may also help your viewers really feel linked to you (which brings extra engagement).
These posts might be about something, out of your favourite TV reveals and hobbies to your childhood recollections and journey experiences.
Moreover, you must strive making these posts in several codecs to maintain them contemporary and interesting.
Attempt these concepts out:
- Share your favourite (fill within the clean) and ask your viewers to share the identical within the feedback.
- Give a video tour of your workplace.
- Submit your train routine (in video or textual content with visuals).
18. Repurpose your weblog put up into Fb posts
You most likely have some nice weblog posts mendacity round that aren’t doing you a lot good anymore.
Why not repurpose these glorious weblog posts into Fb posts by condensing the knowledge in an easy-to-read format (or, higher but, one thing visible like an infographic!)?
One nice solution to create graphics, even if you happen to aren’t a designer, is with Submit Planner’s Content material Studio. It offers nice textual content, design, and picture instruments to shortly create eye-grabbing visuals.
With the rise of ChatGPT, you possibly can even paste your weblog put up into its interface and inform it to “Summarize the next content material” (or use the same immediate). It’ll create a condensed type of your article that you need to use on Fb.
Simply make certain to proofread and edit something you might have AI generate so that you can retain your voice, model, and accuracy!
19. Product launches and reductions
Are you planning on launching a brand new product or providing an incredible low cost? If that’s the case, promote it on Fb!
With over 2.9 billion month-to-month lively customers, Fb is a wonderful platform for reaching a big, numerous viewers.
Utilizing Fb posts can enhance model consciousness, drive site visitors to your web site, and finally increase your gross sales.
Bear in mind: Visible posts are king! Don’t launch a product or promote a reduction with out sharing one thing visible to catch your viewers’ eyes! It may be a easy image of your new product or a well-designed image selling your low cost.
20. Repurpose a podcast into shorts
Do you might have a podcast speaking about issues in your area of interest? Have you ever ever thought of repurposing your episodes into bite-sized shorts for Fb?
It is a good way to increase the lifetime of your content material and attain a wider viewers!
By turning your podcast right into a Fb quick, you possibly can share your message together with your present Fb viewers and entice new followers preferring video content material.
You may simply repurpose your audio right into a visually partaking format that aligns together with your model’s message and aesthetics.
It is a fast, simple, and efficient solution to stage up your content material recreation.
21. Touch upon area of interest information
Social media has simplified info sharing, that means your followers know what’s occurring in your business (even if you happen to don’t!).
As a enterprise proprietor, being a part of that dialog is essential. You NEED to remain updated on the information that’s happening in your area of interest so you possibly can discuss together with your viewers about it.
Commenting on information in your area of interest on Fb is a good way to generate engagement. It reveals that you simply’re up-to-date on what’s occurring and have one thing beneficial to contribute.
Plus, it could provide help to set up your self as an authority in your discipline.
Don’t be afraid to talk up and provides an opinion about what’s occurring in your area of interest! You may simply begin beneficial conversations together with your followers.
22. Search different social media platforms
Many individuals are neglecting their finest supply of Fb content material: different social media platforms.
Tens of millions of accounts produce hundreds of thousands of items of content material EVERY DAY on social media. So why not discover and share a few of these nice posts together with your viewers?
Submit Planner is among the finest methods to perform this and automate your content material discovery on the identical time. Seek for Content material Streams in your area of interest, and Submit Planner will immediately provide help to discover the most effective content material from across the net to share together with your followers.
You may shortly discover distinctive content material from any social media platform and add it to your Submit Planner’s Fb scheduler in seconds.
23. Curate confirmed content material
Talking of Submit Planner Content material Streams, you shouldn’t put up simply any outdated content material to your Fb web page.
That results in decreased content material high quality, much less engagement, and fewer gross sales.
As an alternative, you ought to be sharing the BEST content material that’s confirmed to work with related audiences.
Submit Planner helps you do this by assigning every bit of content material a star score based mostly on how nicely it carried out with its unique viewers. So if a chunk of content material has 4 or 5 stars, you possibly can really feel assured that it will carry out nicely together with your viewers too.
Submit Planner lets you schedule Fb posts forward of time to save lots of time and maintain a extra constant presence on-line. Simply decide the confirmed content material you need to share and add it to your posting calendar.
And keep in mind: if you discover a REALLY nice piece of content material, recycle it to maximise its worth to your web page!
Able to by no means run out of Fb content material?
Retaining your Fb web page filled with attention-grabbing content material might be onerous, but it surely’s so much simpler in case you have some strong concepts about what varieties of content material you need to put up.
Utilizing these 23 content material concepts ought to provide help to maintain your content material contemporary and thrilling whereas enhancing your engagement numbers.
AND it ought to provide help to lastly recover from that Fb author’s block!
What different varieties of content material do you share together with your Fb viewers? Tell us within the feedback under!