The “about” part of your web site ought to embody your mission, function, and who’s in your crew. The fitting about us or about me template may help you expertly lay out your imaginative and prescient. That’s why our crew gathered 5 templates that will help you construct the right about web page. 

This publish contains finest practices for crafting a stellar about web page. You’ll discover:

Featured Useful resource: Our 29 Favourite ‘About Us’ Pages

Obtain the information to evaluate what we love about these wonderful ‘About Us’ web page examples, plus a number of recommendations on the right way to make certainly one of your individual.

What makes a very good about web page?

A outstanding about web page is real, approachable, and distinguished. It ought to give the customer a glimpse into what working with you is perhaps like. You’ll be able to embody private pursuits, tales, and images that convey the distinctive story of your online business. You might also embody details about who’s in your crew and what their roles are. 

About pages are private to you and your organization, so the construction of your about web page will fluctuate primarily based on what you wish to spotlight. Nonetheless, you’ll begin with the identical writing course of. 

Let’s discover the set-by-step information to constructing your about web page.

 

1. Set up a mission assertion.

Your about web page can and will probably be extra complete than a single mission assertion. Nonetheless, to attract individuals in, it’s essential to succinctly state your aim within the trade up entrance. 

What’s your online business right here to do? Why ought to your web site guests care? This info will give the reader one thing to recollect about your organization lengthy after they go away your web site.

2. Define your organization story.

Each enterprise has a narrative to inform. Even if you happen to’re working a start-up with a brief historical past, you’ll wish to share your organization’s origin. Discuss how you bought to the place you’re right now in your about web page. 

Professional tip: Isolate the milestones earlier than your organization’s founding, and use them to provide readers some backstory in your present enterprise.

3. Reveal how you have advanced.

There isn’t any disgrace in admitting how your online business technique — and even your mind-set — has modified because you started. The truth is, these evolutions can enhance the story you inform to web site guests.

About pages are excellent areas to speak about the place you began, how you have grown, and the beliefs which have helped your group mature. Use these moments to indicate individuals that you just’re at all times prepared to alter and adapt to the wants of your trade.

4. State your “aha!” second.

Each good firm was based on an thought — one thing the present market won’t but provide. What was your thought? 

Use this “Aha!” second as a pivot level when telling your organization story. What was a problem you confronted whereas creating your organization? How did this problem or discovery form what you’re right now?

5. Clarify who you serve.

As a lot as you need as many eyeballs in your about web page as potential, you will not do enterprise with each single web site customer. That is why you will need to establish and point out your core buyer. 

Your about web page ought to clarify who your online business is devoted to serving to. This enables prospects to establish in case your service is aligned with their wants.

6. Clarify what you are providing them.

Firms usually generalize their providing within the web site copy, making it laborious to know what the shopper is definitely paying for. In a sentence or two, clarify precisely what a possible buyer will acquire from your online business. This succinct abstract will maintain guests in your web site for longer and get them eager about studying extra.

Professional tip: Typically, companies are afraid that in-depth explanations of their merchandise aren’t fascinating sufficient or will sound unappealing in writing. And that is a good concern. Begin by explaining what downside your providing solves. Then, hyperlink to a web page with extra info. 

7. Cite examples of shoppers you have served.

Received some loyal prospects in your portfolio? Use your about web page to let the world know who already advantages out of your work. Contemplate naming your most profitable shoppers and linking to a case examine.

Figuring out about your organization’s previous successes can affect your prospects’ buying selections. They’ll envision their future success by means of the tales of your finest prospects.

8. Describe your values.

Clients wish to be handled like human beings. For that to occur, they should really feel that they are being served by human beings. When ending your about web page, describe who you’re as an individual or a crew. What’s your organization tradition like? What greater image in life drives your online business? 

Professional tip: Bear in mind, future workers are a secondary viewers of your organization’s about web page. That is another excuse describing your private values is a good suggestion. The important thing to your job candidates’ hearts is to indicate them you will have one too.

Take note a secondary viewers of your organization’s About web page consists of your future workers. That is another excuse describing your private values is a good suggestion — the important thing to your job candidates’ hearts is to indicate them you will have one too.

About Us Web page Template & Examples

About Us Template

You’ll be able to create an About Us template on your firm web site simply. We lay out the usual “about us” web page beneath.

Regardless of your online business, your about web page ought to embody the next components. 

• A mission assertion. This describes the aim of your online business because it pertains to the trade or market you serve.
• A imaginative and prescient assertion. The way forward for your online business is printed on this part.
• Your values. Core values assist the reader join with you and your online business on a private stage.
• A goal market abstract. Your website guests wish to know that they are in the best place and that your organization may help them.
• A quick firm historical past. Along with piquing your guests’ curiosity, a quick firm historical past may help the press describe your online business precisely.

After you write a draft, you need to use certainly one of HubSpot’s done-for-you web site templates to create your about web page’s structure. These web site templates might be put in and customised in minutes.

Carried out-For-You About Us Web page Templates

Whereas the copy is a crucial aspect of your about web page, you may additionally wish to showcase your model story and id to the world. These “about us” web page templates create a compelling, customizable user-experience.

1. Touraza Template (WordPress)

If you would like one thing with a little bit taste, the Touraza template is a tasteful alternative. With the “meet the crew” part close to the highest, geometric designs, and placing typography, you’ll showcase the people behind your model.

2. Logan Template (Shopify)

This template makes use of enormous photos in a contemporary structure to interrupt up the ample white area. The end result: A clear and fulfilling studying expertise.

The highest of the web page places the model story (or different introductory textual content) first, supported by a big picture that speaks for itself. The pops of colour might be custom-made to your model model, drawing emphasis to an important components you wish to spotlight.

3. Munchies Template (WordPress)

This theme from Automattic is nice for small companies with a quick firm historical past. You can begin by explaining your mission concisely, then bounce proper into necessary hyperlinks.

4. Mobirise Template (WordPress)

This visually compelling web page means that you can evenly disperse info. Your webpage guests received’t be scared off by a large wall of textual content. 

As a substitute, you may briefly describe your historical past on the prime of the web page. Three icons let you lay out your most necessary values. Plus, the web page additionally incorporates a carousel, so you may embody headshots and titles on your teammates. 

Greatest About Us Web page Examples

1. Yellow Leaf Hammocks

Good tales humanize your model, offering context and that means on your providing. What’s extra, good tales are sticky — which implies persons are extra more likely to join with them and cross them on.

Yellow Leaf Hammocks tells customers about its product by describing how the hammocks empower artisan weavers and their households. The corporate breaks down completely different items of the story into sections that mix phrases and simply digestible graphics.

Professional tip: Put your storytelling expertise to work in your about us web page. Utilizing descriptive and emotive copy and beautiful graphics, an about us web page with a narrative works tougher for your online business than a generic one.

2. Eight Hour Day

Individuals are inclined to assume that about us pages must sound formal to realize credibility and belief. However most individuals discover it simpler to belief actual human beings, moderately than an outline that sounds prefer it got here from an automaton. Hold your about web page us web page pleasant and actual.

Take inspiration from Eight Hour Day. This model showcases the individuals behind the corporate and humanizes its model.

What we love: Introducing the founders with inviting images on this about us web page drives house the purpose that Nathan and Katie are — as they so astutely put it — “two people with a ardour for creativity — creativity makes us comfortable.”

3. Apptopia

Individuals wish to know what your online business does and the way it may help them. In any case, if individuals cannot work out what you do, how will they know they want your services or products?

So, skip the trade lingo — that is what Apptopia does on its About Us web page. The startup’s easy however polished language successfully communicates the corporate’s providing whereas nonetheless permitting the Common Joe to know it.

What we love: Apptopia makes use of brief and punchy sentences to elucidate advanced merchandise and concepts in a manner that is not patronizing. The copy on this About Us web page leads with empathy.

4. Moz

As a substitute of following the basic about us script, strive one thing completely different. Take Moz, for instance. Rather a lot has occurred because it was based in 2004, so the corporate selected to share these milestones utilizing a enjoyable, clear design. 

Moz’s about us web page incorporates clear headers, concise blurbs, and little graphics to interrupt up the textual content.

What we love: Be aware of the common-or-garden references to how Moz acquired funding, the way it switched its model positioning — and most significantly, the way it switched again to its unique mannequin. This speaks volumes concerning the worth honesty and humility can play to your prospects.

5. Yokel Native

On its about web page, Yokel Native spotlights its shoppers, its story and mission, and the crew behind the model. This final aspect is essential as a result of Yokel Native is aware of that its “vibe” wins over potential shoppers. In any case, once you rent an company, you are hiring its individuals. And folks have personalities.

What we love: As a result of “Yokel Native” is a little bit of a kooky identify that offers individuals pause, the corporate pokes enjoyable at it by offering the definition. This then results in images of the crew at work (and at play), the company’s story, its mission and values, and the individuals who make the magic occur. This magic is included everywhere in the about web page as its workers make goofy faces, put on ugly Christmas sweaters, and work/play laborious.

6. Nike

Nike started on the campus of the College of Oregon on the hand of the school’s observe coach, Invoice Bowerman. Although he now not works on the firm, certainly one of his beloved quotes nonetheless manufacturers the underside of Nike’s about us web page beneath: “When you’ve got a physique, you’re an athlete.”

This daring sentence, referenced by the asterisked “Athlete” within the phrases proper above it, sheds necessary gentle on Nike’s viewers. The model could also be huge right now, however Nike is all concerning the rising stars — whom the corporate depends upon, in response to the remainder of its about us web page, to “develop human potential.”

What we love: Nike clearly is aware of its viewers and makes its mission apparent to them as quickly as they land on the about us web page. There isn’t any query that the customer is in the best place and understands precisely what Nike has got down to do.

7. Bulldog Skincare

One of the best about us pages are infused with colour, have character, and keep true to an organization’s distinctive model voice. Let’s check out Bulldog, a males’s skincare model. 

The about us web page is pithy and leads with an lovable bulldog — becoming the identify and the model. It additionally states the aim of the merchandise — to assist prospects from waking up with the (admittedly lovable) wrinkly face you see once you go to Bulldog’s web site.

What we love: Bulldog is not afraid to have enjoyable with its model. That little bit of humor makes this about us web page something however typical. It primes guests for a narrative in a manner that makes them instantly really feel linked to Bulldog’s mission and imaginative and prescient.

8. Doomtree

Made up of proficient artists with thriving solo careers, Doomtree brings these musicians collectively to work on inventive initiatives as a crew. The group “began as a large number of mates in Minneapolis, playing around after college, attempting to make music with out studying the handbook.” 

As quickly as you arrive on Doomtree’s About Us web page, you are greeted with huge, daring images of these mates.

As you scroll down, customers are handled to much more interplay with the crew’s occasions and music tracks. That is sensible as a result of it offers guests an on the spot pattern of Doomtree’s product.

Professional tip: Discover methods to make use of multimedia components. One minute of video is price 1.8 million phrases, in response to Forrester Analysis’s Dr. James McQuivey. Contemplate combining your distinctive story with audio and visuals like within the instance above.

9. Under the Fold

Under the Fold is an organization dedicated to “sharing information tales you are not listening to anyplace else.” With that in thoughts, the large headline on the about web page introduces the corporate’s function. Additional down, you may discover 4 core values, how the enterprise generates income and extra particulars concerning the crew behind the scenes.

What we love: This web page will get straight to the purpose about what Under the Fold is, who it serves, and why it exists. The straightforward design lacks colour, elaborations, and sensational imagery so the reader can give attention to what the corporate has to say — a direct nod to the mission assertion.

10. Ceros

Ceros’ About Us web page is interactive and fascinating. As you scroll, the pictures transfer throughout the web page with punchy designs. Moreover, Ceros’ makes use of these photos of its spectacular, distinctive workplace area to additional personalize the web page.

What we love: Ceros retains the textual content on the web page short-and-sweet, with highly effective statements like “we exist to unlock creativity”. The tradition part additional demonstrates Ceros’ playful model voice, with core values like “we put on our hen fits”.

11. Marketive

Marketive’s about us web page leads with a stable worth assertion: “Received a stable product? We inform your audience that you just exist.”

Moreover, Marketive’s About Us web page shows unique designs moderately than images to help the textual content. This makes the web page compelling to scroll by means of.

What we love: The interactive milestone calendar on the backside is particularly spectacular. It authentically represents some humble beginnings (together with two unsuccessful startups that impressed present-day Marketive) and incorporates a enjoyable scroll aspect.

12. Candy Loren’s

Begin-to-finish, Candy Loren’s about us web page is playful, participating, and colourful. The web page begins with a 60-second video and even incorporates cookie dough-scooping gifs. As you scroll, you may transfer by means of a few of Candy Loren’s spectacular values, together with inclusivity and refusing to compromise.

What we love: Candy Loren’s yummy merchandise are final on the web page, making certain you are absolutely primed to buy solely after studying about Candy Loren’s mission.

13. TalEx

TalEx started when two girls left a significant recruiting agency to construct their very own. TalEx has since seen unprecedented development at 4,900% within the three years. The corporate’s about web page captures this historical past and extra. 

What we love: The corporate’s emphasis on social duty takes up almost half the web page, making this core worth clear. The assertion explains TalEx’s dedication to donate 5% of its annual internet revenue to philanthropic organizations. Individuals who go to the web site know instantly that giving again is necessary to the crew at TalEx.

14. LoveBug Probiotics

LoveBug Probiotics’ web page successfully contains all the knowledge you’d want on the corporate to make an knowledgeable buying determination. That features how the founder got here up with the concept, her private ties to the imaginative and prescient, and the science behind her probiotic.

Whereas the merchandise are science-backed, the About Us web page would not confuse guests with difficult-to-understand details. As a substitute, the web page is straightforward, easy, and useful.

What we love: This about us web page options a picture of the founder’s 4 younger youngsters carrying “Chief Enjoyable Officer”, “Chief Giggle Officer”, “Chief Foolish Officer” and “Chief Humor Officer” t-shirts. There aren’t many pages with cuter introductions than that.

15. Brown and Coconut

Typically, less complicated is healthier — as is the case with Brown and Coconut. This about us web page incorporates a photograph of the 2 co-founders alongside a number of paragraphs of textual content outlining the model’s imaginative and prescient.

Brown and Coconut’s About web page makes use of no-fuss language to explain the enterprise.

What we love: Fairly than ending with a CTA directing guests to its merchandise, the co-founders as a substitute select to incorporate a CTA to comply with the enterprise on Instagram, selling a more practical, long-term lead era technique that begins with model consciousness.

16. Kuno Artistic

Kuno Artistic’s web page successfully focuses on what makes the corporate completely different: its individuals. Whereas the primary paragraph describes the origin of the digital advertising and marketing company, nearly all of the web page is taken up by black-and-white headshots of all its workers together with descriptions of every member.

What we love: When you’re not sure what you wish to embody in your about us web page, contemplate being attentive to how Kuno Artistic focuses on its individuals, moderately than its product. This gives a good way to humanize your model.

About Me Web page Templates & Examples

About Me Template

About me pages fluctuate intimately, however most nice pages embody a number of customary components. You’ll be able to see a steered template from HubSpot beneath.

Be sure to embody the next info in your web page. 

• Your function. This describes your function for doing the work you do. What will get you away from bed every morning? Strive utilizing the Ikigai map for steerage right here.
• A imaginative and prescient assertion. Who’re you and the place are you headed? Consider it or not, individuals want to you for management ultimately. Present them the way you’re main your life and what conjures up you to maneuver ahead.
• Your core values. Private core values assist the reader join with you and discover widespread floor.
• A quick private assertion. Whether or not you share your hobbies, household life, or enjoyable details, a quick private abstract helps the reader relate to you on a private stage.

Subsequent, you may see these components in motion within the examples beneath.

Carried out-For-You About Me Web page Templates

1. Coax Template (WordPress)

The Coax template permits the typography and duplicate to take middle stage. This text-centric strategy highlights your private accomplishments and sells your companies. Contemplate laying out content material like a resume with huge subheads on the left and descriptive textual content on the best.

Plus, this template is powered by Elementor, a web page builder that makes customization straightforward. 

2. One Web page Portfolio Template 

As a substitute of a wall of textual content, this about me web page is neatly divided into separate sections. The textual content on the prime of the web page means that you can describe your mission and background. 

The icons within the subsequent part name consideration to 3 particular companies you present. Additional down the web page, you may clarify these companies in larger element. It’s also possible to embody images to indicate what you are able to do.

3. Beckham Template

Your about me web page ought to present a spotlight of your accomplishments, in addition to an summary of your service. This template may help you set your finest foot ahead. 

The Beckham template features a steered place to hyperlink your resume, in addition to sections to indicate off beforehand accomplished initiatives.

What we love: Close to the underside of the web page, you may exhibit necessary numbers. That features what number of shoppers you will have, what number of initiatives you’ve accomplished, and the way a lot espresso you drank.

4. Calvin Template

For private web sites, contemplate putting your contact info entrance and middle. Your guests shouldn’t have to look to see how they will attain out. 

The Calvin template makes integrating your contact info and private story seamless. This template leads with electronic mail and telephone numbers. Then, you may lay out the companies you present, earlier than together with hyperlinks to your work.

Greatest About Me Web page Examples

1. Joe Payton

The model and tone of your about web page ought to match the companies you present. Let’s take a look at Joe Payton’s web site for example. 

Not solely does Joe’s illustrative self-portrait give him a private model that prospects will bear in mind, but it surely additionally demonstrates his experience as a designer and animator. His web site guests can study what he does in an simply digestible manner.

What we love: Joe freely expresses his values as a inventive skilled on a well-organized web page. He tells a narrative that guides the reader by means of every part, with out having them scroll endlessly to the underside of the web page.

2. Kero One

Kero One is a hip-hop artist and DJ from San Francisco. His About Me web page carries a worthwhile lesson to non-public manufacturers that cater to a couple of viewers — particularly if these audiences communicate completely different languages.

Kero One’s about me web page tells his story in English, Japanese, Korean, and Chinese language. Together with these East Asian languages helps Kero One join with listeners in these completely different communities. 

Professional tip: In case your companies are international or your choices are available a number of languages, contemplate having your about me web page in a number of languages.

3. Aja Frost

Alright, we is perhaps biased in highlighting this skilled, as Aja is our very personal Director of English Progress at HubSpot. Nonetheless, the ingenuity she brings to the corporate is not misplaced on her web site’s About Me web page.

Being a data-driven skilled, Aja is aware of her shoppers are searching for greater than her writing expertise — they wish to see how her content material has carried out. With that in thoughts, her About Me web page tells a narrative of her profession development, which peaks — no pun meant — at a formidable line graph displaying the results of an search engine optimization technique she applied for the HubSpot Weblog.

What we love: Aja understands the worth of being personable even in a digital area like an About Me web page. She closes out her about web page with a private notice on what she does in her spare time — a good way to humanize your self within the eyes of your potential prospects.

4. Madison Butler

Madison Butler is an HR change-maker “dedicated to deconstructing the established order and rebuilding company America, one group at a time.” She does this by means of her DEI work and her advocacy.

Her about web page, which doubles as the positioning’s homepage, calls this out on the very prime in a single daring assertion: “I am right here to make sure organizations know the way to create space for everybody.”

What we love: Madison’s About web page is efficient as a result of it stays true to her mission whereas being easy, efficient, and to the purpose. The second sentence within the headline, “you belong right here,” underscores the inclusivity of Butler’s mission and work.

5. Sara Dietschy

This skilled YouTube content material creator has an eclectic assortment of movies associated to know-how and tradition and expresses that variety throughout her About Me web page.

Along with the colourful self-portrait on the prime of the web page, Sara’s first sentence tells you simply how many individuals subscribe to her channel: 780,000. This is a crucial quantity to know for her potential video advertisers and collaborators who wish to know the way a lot publicity they’d get by working together with her or promoting on her channel.

What we love: The coloured tiles lining the web page — beginning with the pink one, as proven above  — phase her work by the forms of initiatives she’s labored on. This helps the reader navigate the web page and perceive what’s necessary for them to know.

6. ShaDrena

ShaDrena is a graphic artist whose mission is to “visually construct inventive rebellious manufacturers past a emblem.” In three sections — about, bio, and random details — the viewers will get the total ShaDrena expertise, which is extra than simply design. It is also about voice and character. 

As a self-described “inventive hustler,” “rule-breaker,” and “designer of dope manufacturers,” the language ShaDrena makes use of on her website comes throughout as edgy and genuine.

What we love: ShaDrena’s about web page is counterintuitive to what somebody may anticipate from a graphic artist. A lot of the content material is introduced in black, white, and grey which places all of the give attention to the composition of her design.

7. Marc Ensign

On his about web page, Marc Ensign takes his work significantly with out taking himself too significantly. Entrepreneurs know there’s worth to holding an informal tone within the content material they create, however to draw prospects, it’s essential to show you will have self-discipline and integrity. This usually proves to be a tricky steadiness to get proper.

What we love: Marc Ensign nails the steadiness between pleasant and formal with a assured opening assertion. This not solely attracts the reader in but additionally establishes Marc as a relatable accomplice to work with.

8. Miracle Inameti-Archibong

With a superb design that emphasizes her copy, Miracle Inameti-Archibong’s website is a masterclass on the right way to do a one-page web site properly. The content material is introduced with massive clear photos, cool and daring colours, dynamic angles and blocks, and easy typography.

What we love: Miracle’s about me part spans over a decade however is specified by simply 4 sentences. The reader can simply perceive her profession span with out being overwhelmed with an excessive amount of info.

9. Haley Shapley

Haley is a contract author and editor who makes use of a single-page format for her web site to showcase her character, writing samples, {and professional} companies. The positioning additionally incorporates a very cool animated video impact within the background, creating a way of area and motion.

What we love: Haley leads with an necessary quantity: She will be able to write over 100 articles a yr. Beginning with a formidable knowledge level helps present her stage of expertise.

10. Amy Blaschka

Amy Blaschka’s portfolio options loads of white area, balanced out with a shiny blue header that basically pops, and orange buttons for conversion actions (i.e. “Let’s speak”). Moreover, her use of video to elucidate what she does helps her stand out in a crowded area.

What we love: To showcase her creativity and individuality, Amy has a listing of bullet factors of issues she loves and issues she doesn’t love. She additionally supplies web site guests with three (sure, three!) completely different variations of her bio: a brief one (underneath 75 phrases), one which’s a bit longer (underneath 150 phrases), and her full bio which takes up a whole web page.

By doing this, she’s demonstrating her expertise for crafting messaging and educating potential prospects on who she is. Very sneaky, Amy!

11. Cathy Derus

Cathy Derus’ website options daring photos and crisp textual content.  The positioning additionally highlights Cathy’s appearances in main media retailers and publications, like Entrepreneur and Cosmopolitan.

What we love: Cathy’s about part incorporates a full-page picture of Cathy on her laptop computer, with a quick textual content introduction on to the best of her. As a substitute of breaking apart the picture with textual content, Cathy overlays the textual content on the precise picture, so web site guests get the sensation they’re really in her workplace together with her. It is a nice option to construct credibility.

12. Matt Grey

Matt is a serial entrepreneur who now manages a portfolio of “soulful companies”. His web site is designed to advertise the paid programs he’s developed for entrepreneurs and the 1:1 teaching he supplies to these searching for a extra personal touch. 

Matt’s website supplies loads of content material to assist guests perceive who he’s and what he does. The main focus of the positioning could be very easy: to get guests to transform by signing up for his electronic mail publication.

What we love: Under the bio part, Matt breaks down his choices in a easy 1-2-3 format, offering one thing for everyone. Decrease on the web page, guests discover a mailing record sign-up type with a dedication of what subscribers will obtain by signing up.

Inform the World All About You

Now that you just’ve seen examples, it’s time to construct your individual about web page. With a very good story to inform, inventive copy, humility, and digestible visuals, you are in your option to an eye catching person expertise.

You may be standing out from a sea of about us and about me pages very quickly. So, inform us, What makes you completely different? We’re wanting to study extra…about you.

Editor’s notice: This publish was initially printed in October 2020 and has been up to date for comprehensiveness.