In 2021, buyer expertise can be key. 

For eCommerce manufacturers, which means doing all the pieces attainable to make sure that each buyer, each new and returning, has an out-of-this-world purchasing expertise that retains them coming again. 

Take a look at these 21 manufacturers creating unforgettable purchasing experiences with Yotpo.

Well being & Magnificence

1. Moroccanoil 

Well-liked hair and skincare model Moroccanoil is a cult favourite amongst its loyal clients. From shampoos and conditioners to styling instruments, Moroccan Oil may also help you’re taking your hair from same-old to spectacular. 

What evokes us: 

• A Magento 2 model, Moroccanoil migrated from their very own loyalty answer to Yotpo, and with the assistance of their company One thing Digital, they launched their loyalty program, BeautyCircle inside just some months. Now, they’re utilizing Yotpo-powered modules, on-brand elements that allow their loyalty program to have a seamless, participating look-and-feel, plus it makes it simple for them so as to add seasonal campaigns or perks.

• Moroccanoil additionally options filterable critiques, so consumers can discover precisely what they’re searching for. Consumers can toggle between hair formation, texture, and concern to seek out the critiques that greatest match their wants, constructing transparency and guaranteeing buy confidence.

• Moroccanoil’s homepage visible gallery options stunning photographs from their Instagram with the #ArganEveryday — after which it sends consumers proper to product pages for each featured product.

2. Wander Magnificence

Magnificence model Wander Magnificence creates merchandise for busy folks all over the place. Their multitasking merchandise do extra with each use, and each product is made clear, cruelty free, and freed from parabens, phthalates, sulfates, mineral oil, and artificial fragrances. It’s skincare that works for and together with your pores and skin.

What evokes us:

• Their sturdy loyalty program, Wanderess Miles Rewards, is constructed on their Magento 2 platform and designed with a glossy, on-brand look-and-feel. Members earn miles, and so they can use these miles towards unique rewards, finally leveling their manner up by means of VIP tiers. Now, they’re even selling their program by way of electronic mail utilizing Zaius by together with level balances in each electronic mail! 

• With hundreds of critiques on their merchandise, Wander Magnificence allows consumers to make assured buy choices with social proof entrance and heart. Their Q&A characteristic additionally allows consumers to ask the model immediately any product questions, in addition to make options for future product iterations.

3. OLAPLEX

Cult favourite hair care model OLAPLEX has a loyal following of shoppers who simply can’t get sufficient — simply take one take a look at their critiques to see for your self! Their components is constructed to restore broken hair, making it more healthy and extra radiant with each wash.

What evokes us:

• The critiques are in for OLAPLEX, and so they’re staggeringly good. Plus, the model allows consumers to filter by hair sort, hair issues, and product appreciation, from “100%! I can’t cease raving!” to “I’m not a fan.” To make it as simple as attainable for consumers to see critiques, the model includes a devoted web page to showcase all of them. With over 6,000 displayed, OLAPLEX boosts social proof (and search engine optimisation outcomes).

4. Tatcha

For prime-quality Japanese skincare merchandise, look no additional than Tatcha. The model combines time-honored magnificence practices with minimally manipulated components to create merchandise that depart your pores and skin feeling and looking nice.

What evokes us:

• Proper on the homepage, Tatcha options their best-selling merchandise. Catching consumers’ eye from the beginning, the model showcases common star scores and the variety of critiques underneath every product, creating an computerized feeling of confidence. And, to streamline purchases as a lot as attainable, Tatcha contains an “Add to Bag” button proper from the product — good for returning clients coming again to refill their favourite product. 

• On product pages, their critiques are filterable right down to the specifics, together with a class the place clients can name out “What I Love” concerning the product, and their pores and skin sort.

• Tatcha additionally includes a visible gallery on the homepage that’s stunning and shoppable. The gallery showcases images each from Tatcha’s Instagram, influencer partnerships, and completely satisfied clients posing with their favourite merchandise.

Trend & Equipment

5. Princess Polly

Iconic Australian vogue model Princess Polly is aware of their clients. With all kinds of stylish, stylish, and easy-to-wear objects, the model has develop into a sensation throughout the globe. 

What evokes us:

• Princess Polly places buyer expertise entrance and heart. With Yotpo, the model has collected over 95,000 critiques that talk to their top-notch merchandise, and so they show them in a number of areas throughout their product pages to maximise social proof.

• As well as, Princess Polly showcases completely satisfied clients posing within the cute, distinctive types with eye-catching shoppable Instagram galleries on the homepage and product pages. Now, they’re even targeted on promoting throughout Instagram and TikTok.

• Princess Polly requests critiques and visible content material throughout a number of channels, together with post-purchase assessment emails, and so they textual content clients for suggestions as nicely, together with critiques, star scores, images, and movies by way of Yotpo’s SMS answer.
• However, that’s not all! Princess Polly additionally leverages Yotpo’s Loyalty answer to construct a strong points-based VIP tier loyalty program: Princess Polly Rewards. This system affords incentives related to increased spend and distinctive rewards designed to encourage clients to stage up. Moreover factors for buy, clients can earn factors for leaving critiques, taking a mode quiz, or following the model on social media.

6. shortyLOVE

Your one-stop store for good, organized baggage, shortyLOVE designs are purposeful, stylish, and traditional. For individuals who wish to do all of it whereas protecting all of it underneath management, a shortyLOVE bag is the perfect companion.

What evokes us:

• With critiques that match seamlessly into the look-and-feel of their model, shortyLOVE retains it actual on each product web page. Their critiques are seamlessly filterable, and every assessment options three key components on the high: Favourite Characteristic, Utilization, and if the reviewer would advocate the bag, making it simple to take a look at critiques at a look.

• The model additionally allows a extremely participating Q&A characteristic, enabling consumers to depart any questions they could have about merchandise. The shortyLOVE crew can reply on to clients, making a direct sense of transparency and constructing belief.

• Their deal with authenticity is taken a step additional by that includes “ShortyLOVERS in Motion,” in a reside, shoppable visible gallery that includes images and movies of shoppers loving their baggage.

As well as, shortyLOVE additionally maximizes the worth of each shopper with shortyLOVE Rewards. A VIP program and factors for purchases retains consumers coming again; as a Greatest in Present VIP, clients have an opportunity to affix in on a product advertising focus group with Sloane Gibney Grossberg, the founding father of shortyLOVE!

7. Jane

Trend model Jane has all the pieces anybody may need for the whole household, together with garments, sneakers, house items, and extra. Trendy and comfy, Jane offers enjoyable, traditional put on.

What evokes us:

• Their extraordinarily customized loyalty program reveals consumers precisely how they will earn factors, after which shows their steadiness entrance and heart of their Rewards account. It’s simple for consumers to see how a lot they should spend to earn perks with each purchasing expertise.

8. Present Me Your Mumu

Trend model Present Me Your Mumu believes that life is enjoyable, and your garments must be too. With a broad vary of fashionable and attractive items, from bridesmaids attire to swimsuits, Present Me Your Mumu is a one-stop store for all of the timelessly cute types.

What evokes us:

• Their loyalty program, Membership Mumu, is absolutely built-in all through their complete on-site expertise. Their participating program leverages a 5 tiered VIP program, and so they continuously run unique campaigns and promotions only for loyalty members.

9. Birdy Gray

The go-to store for bridesmaids attire, Birdy Gray makes it simple to have an Instagram-ready wedding ceremony. With so many types, colours, materials, and extra to select from, plus a donated program to return attire as soon as worn, Birdy Gray makes it simple to test bridesmaid prep off the marriage to-do record.

What evokes us:

• Birdy Gray options a complete web page devoted to a visible gallery so clients can get impressed by actual weddings. With the hashtag #birdyinthewild, Birdy Gray shows attractive wedding ceremony images from actual brides, tags merchandise within the images, and allows consumers to filter by colour palette, making it simple to seek out the precise wedding ceremony fashion consumers are searching for. 

• As soon as consumers get to the product pages, Birdy Gray options critiques from clients, together with essentially the most related matters, like cloth, colour, and measurement.

10. United By Blue

Devoted to the betterment of the atmosphere, clothes and niknaks model United By Blue removes one pound of trash from the ocean for each product bought. Their loyal clients are as devoted to their mission as they’re to the model, making for a passion-driven neighborhood. 

What evokes us:

• Their loyalty program, The Blue Crew, rewards consumers not just for making purchases, however for collaborating in Waterway Cleanups, United By Blue’s organized occasions throughout the globe inviting folks to come back out and clear waterways close to them. It’s a good way to earn rewards for excellent merchandise and for giving again.

• They’re killing it with SMS advertising. When consumers enter the location, they’re invited to enroll to obtain SMS messages from United By Blue to obtain 15% off their first order and be entered to win a $200 reward card.

11. Moscot

Stylish eyewear model Moscot affords fashionable eyeglasses, sun shades, and equipment that completely body each face form. A family-owned model based mostly in New York Metropolis, Moscot is dedicated to professional craftsmanship with each body.

What evokes us:

• An on-brand critiques carousel on product pages with a glossy look-and-feel captures the essence of Moscot whereas showcasing completely satisfied buyer suggestions.

• A visible gallery on the homepage shows varied types, each eyeglasses and sun shades, worn within the wild by clients all over the place. Plus, the gallery is shoppable, taking clients on to the product pages from that influential social proof.

Dwelling & Electronics

12. Caraway Dwelling

First launched in 2019, Caraway Dwelling creates high quality cookware with non-toxic, non-stick supplies. Constructed to be easy to scrub, secure to make use of, and simple to retailer, Caraway cookware units look nice, and so they guarantee you possibly can develop into the quarantine chef you’ve at all times aspired to be. 

What evokes us:

• Caraway Dwelling showcases considerate, influential buyer critiques on their product pages, full with filters and in style matters. Prospects can simply type by means of hundreds of critiques to seek out ones most related to them.

• Although the model launched not too long ago, they now have essentially the most reviewed cookware set. In simply three months of activating the 2-in-1 Web site Assessment Requests, Caraway Dwelling  has collected as many website critiques because the earlier three months’ whole critiques! Plus, they now have a 13% order-to-review charge, and so they’ve seen a 140% uplift in conversion. That’s some highly effective social proof!

13. Turtle Seashore 

Gaming equipment model Turtle Seashore is a pioneer in terms of high-quality gaming audio. For the reason that launch of the primary console gaming headset in 2005, Turtle Seashore has been targeted on designing top-notch merchandise for the perfect gaming experiences.

What evokes us:

• Turtle Seashore’s seamless look-and-feel is deployed at each touchpoint throughout their website, together with their critiques. Their customized rewards grid matches their product catalog, and offers a cushty, dependable purchasing expertise.

• Moreover, Turtle Seashore affords a extremely invaluable loyalty and referrals program known as Turtle Seashore Rewards. Consumers can earn factors for purchases and varied actions and redeem these factors for reductions. Every 100 factors is $5 off!

14. Pura Scents

Pura Scents’ creates good house scent diffusers which are good for any house. With non-toxic components and easy-to-use options, clients can take pleasure in nice smells anytime they’d like.

What evokes us:

• Pura shows critiques throughout each product web page, so consumers can see precisely what clients love about every scent. The model additionally includes a Q&A bit, and so they reply personally to every query, offering an important human contact.

• Pura’s loyalty and referrals applications, Pura Rewards, allows consumers to simply stack up factors with each buy. This system’s clear look-and-feel echoes the non-toxic nature of their scents, and a referral program incentivizes clients to refer for $12 (or 240 factors) off their subsequent buy.

15. Nectar Sleep

Nectar mattresses, mattress frames, bedding, and extra are assured to offer you a greater sleep each evening. Their mattresses are designed with gel reminiscence foam and cooling expertise, and their sleeping equipment match completely for a dreamy sleep expertise.

What evokes us:

• Nectar options their hundreds of thousands (sure, hundreds of thousands!) of critiques immediately from the homepage. Not solely do they characteristic a rotating carousel of their high critiques, however they’ve additionally constructed a devoted web page for critiques, the place consumers can toggle between merchandise to seek out the critiques they’re searching for. Plus, their product pages characteristic filterable critiques that make it simple to arrange between greatest mattresses for sleeping positions, measurement, and extra.

Meals & Beverage

16. Chomps

Household-owned snack model Chomps serves up easy, scrumptious, protein-rich snacks with out the hidden, dangerous components. The model sources immediately from farmers dedicated to treating their land and animals proper; their farmers practices pure regenerative agricultural strategies, and the animals are grass-fed and cage free. 

What evokes us: 

• Their cleverly named loyalty program, Chompion Rewards, allows consumers to earn factors for particular perks and reductions on each new orders and subscription orders. Plus, the model affords an unique “Give $5, Get $5” referral program to incentivize consumers to refer their buddies. 

• Chomps collects hundreds of critiques on each product, and so they show notable qualities on the high of every assessment, just like the “Spiciness” stage. Plus, they characteristic buyer images on the high of their critiques as nicely, and every photograph is shoppable for max conversion.

• Chomps additionally includes a homepage gallery on the location to entice consumers at early touchpoints. By encouraging their consumers to put up on social media with their deal with @chomps, the model collects lots of of gorgeous images — social proof for the win!

17. Sakara Life

Wellness model Sakara Life makes it simpler than ever to eat clear. The model allows consumers to construct a personalized meals plan only for them, and the meals are delivered, ready-to-eat, proper to clients’ doorsteps. Clear consuming, similar to that. 

What evokes us:

• With the assistance of their company DIFF, Sakara Life arrange a loyalty program, Sakara Rewards, in just a few weeks. This system is participating and seamless, and members can earn 850 factors for referring buddies!

• Along with their meal plans, Sakara Life additionally sells clear merchandise, like dietary supplements, powders, teas, and extra, from their Clear Boutique. Consumers can simply filter critiques on merchandise by age, to allow them to be certain that the critiques are essentially the most correct for them.

18. KIND Snacks

We love KIND Snacks for his or her vast number of tasty, wholesome snack choices, from vitality bars to granola to oatmeal. Plus, consumers can construct their very own bins of merchandise to get precisely what they need, each time.

What evokes us: 

• KIND’s on-brand aesthetic drives engagement towards their loyalty program, KIND Rewards. The model even runs well timed promotions, like double factors campaigns, to incentivize consumers to affix and buy. 

• Mirroring the model’s clear tone, KIND’s product critiques are filterable by crucial characteristic: the bottomline. Reviewers can select between “sure, they’d advocate the product” or “no, they wouldn’t advocate,” and that bottomline is featured on the high of the assessment, making it simple for consumers to get a transparent, genuine assessment at a look. 

19. King’s Hawaiian

Recognized for his or her deliciously comfortable Hawaiian rolls, King’s Hawaiian serves up scrumptious merchandise and funky merch. Consumers can discover irresistible recipes on their web site that pair completely with their merchandise, from sliced Hawaiian Candy bread to their Hawaiian-inspired BBQ sauces (solely out there on-line). Yum!

What evokes us:

• King’s Hawaiian splits critiques into two classes: critiques for his or her precise merchandise and critiques for the recipes that characteristic their merchandise. It doesn’t matter what consumers are searching for, they’ll discover genuine critiques they will belief. The model additionally splits their critiques and Q&A options on product pages, so the crew can actually have interaction their clients to make sure they’re shopping for the proper merchandise.

• King’s Hawaiian includes a cute visible gallery on the homepage, encouraging consumers to “Share the Bread Love” with their very own images in King’s Hawaiian merchandise.

20. Mountain Dew Recreation Gasoline

Mountain Dew Recreation Gasoline was developed in partnership with professionals and elite amateurs as the primary beverage designed only for avid gamers. With core flavors like Berry Blast, Cherry Burst, and Authentic DEW which are all simply 90 energy, Zero Sugar flavors, Raspberry Lemonade and Watermelon Shock, and a resealable lid to forestall spills throughout gaming periods, Recreation Gasoline is designed to stage up their gameplay.   

What evokes us: 

• Recreation Gasoline’s rewards program, Recreation Gasoline Victory Move Rewards, is a loyalty program constructed only for avid gamers. The model allows members to “stage up” by shopping for instances of Recreation Gasoline — the upper the extent, the higher the rewards. Extra ranges can be revealed all year long, incentivizing members to proceed to buy to be stunned.

• Recreation Gasoline additionally options product critiques, full with the choice for avid gamers to incorporate their favourite video games and the groups they play for, creating private, intimate suggestions experiences.

Sports activities & Outside

21. Googan Squad

For “merchandise made for the on a regular basis angler by the on a regular basis angler,” Googan Squad is the go-to model for fishing fans all over the place. 

What evokes us:

• Their homepage visible gallery is eye-catching, and it reveals clients utilizing their merchandise for all kinds of makes use of. Plus, clients can head on to product pages for the objects featured within the images.

• Their loyalty program, Group Googan, is a wonderful technique to earn many rewards whereas purchasing. There are many participating methods to rack up factors, and the extra clients earn, the upper they will stage up their VIP standing. As soon as they attain Bronze, Gold, and Platinum standing, clients acquire entry to unique Group Googan merch.

• Googan Squad can be profiting from SMS advertising. With so many in style channels, together with YouTube, they’re selling their Googan Textual content Membership so consumers can obtain information, promotions, and giveaways straight to their cellphone!