MSQ media company Stroll-In Media is increasing into the US. The company, headed by former Walker Media boss Simon Davis, is opening a New York workplace. Walker will turn out to be Stroll-In’s international CEO. Walker Media is now Publicis Groupe’s Spark Foundry.

Eric van den Heuvel, previously MD of the media division of MSQ’s The Gate New York media division, will lead the US department of the company.

Stroll-In’s Davis (left) says: “We’re completely sure that the identical (Stroll-In) mannequin will work very well within the States. Along with that, it offers us a platform to go after multi-region, doubtlessly international, enterprise.”

MSQ international CEO Peter Reid says: “By bringing Stroll-In Media to North America, we’re capable of take away extra of the boundaries that more and more stifle purchasers from getting probably the most out of their businesses.”

Stroll-In Media UK now has £50m in billings and 75 workers. Purchasers embrace Emirates, Vodafone and Equifax.