Studying Time: 11 minutes

On the lookout for new methods to develop your Shopify retailer? 

You’re in the fitting place.

And because you’re right here, you in all probability know that e mail advertising and marketing is a good way to win new clients.

Fortuitously, Shopify has tons of of apps for that. However selecting the best one may be powerful.

To assist get your retailer on monitor to drive extra gross sales and visitors, we’ve hand-picked 15 of the most effective Shopify e mail advertising and marketing apps—together with free options that received’t break the financial institution.

Greatest e mail advertising and marketing for Shopify: How to decide on an app?

With so many e mail advertising and marketing apps obtainable on Shopify, it’s not straightforward to determine which one’s the most effective in your explicit retailer. 

Right here’s what to look out for:

• Ease of use. Simplicity and ease of use make any good product nice. Your Shopify e mail advertising and marketing app shouldn’t be an exception.
• Options. The app must be designed with ecommerce shops in thoughts and provide fundamental automation workflows for triggers like deserted carts and order affirmation.
• Pricing. Make certain to contemplate your price range—whereas e mail advertising and marketing is an inexpensive method to construct your viewers, some apps can shortly balloon your bills as your contact record expands.
• Buyer help. One of the best platforms ought to have your again in case one thing goes sideways.
• Integration with Shopify. In case your retailer is powered by Shopify, the app has to combine seamlessly.
• Shopify retailer score. If the app is very rated by different Shopify retailers, it’s indicator that you simply may prefer it as properly.

With all that out of the best way, let’s transfer on to our record of the most effective Shopify e mail advertising and marketing apps.

Greatest e mail advertising and marketing for Shopify: High 15 apps

1. Omnisend — All-in-one app for ecommerce
2. Drip — In depth automations
3. Privy — Nice for brand new ecommerce shops
4. Klaviyo — Highly effective & versatile
5. Aweber — Huge library of e mail templates
6. Seguno — Most inexpensive Premium plan
7. Mailchimp — Very beneficiant Free plan
8. Automizely — Light-weight e mail advertising and marketing
9. Sendinblue — Highly effective options on a price range
10. SmartrMail — Sensible & easy
11. Free Electronic mail Advertising by TinyEmail — No subscriber limits
12. Shopify Electronic mail — Constructed for Shopify
13. ActiveCampaign — Electronic mail advertising and marketing + CRM
14. Marketing campaign Monitor — Covers all of the fundamentals
15. AVA Electronic mail Advertising — 5+ million inventory picture library

1. Omnisend — All-in-one app for ecommerce

Shopify score: 4.7

Omnisend is the most effective e mail advertising and marketing app on Shopify. It integrates with Shopify seamlessly, so it takes minutes to get your e mail campaigns up and operating. Plus, you get an intensive suite of easy-to-use options that will help you develop your gross sales. And if you happen to’re feeling adventurous, you’ll be able to add SMS and net push notifications as extra communication channels.

Key options:

• Drag-and-drop e mail editor to create stunning emails with ease
• A/B marketing campaign testing to see which messages work finest
• Pre-built automation workflows to ship emails and drive gross sales on autopilot
• Viewers segmentation to tailor your emails to particular buyer teams
• A number of advertising and marketing channels, together with SMS and net push notifications
• Nice buyer help

Who ought to use Omnisend:

Omnisend’s ecommerce advertising and marketing options, ease of use and inexpensive pricing plans make it the most effective match for small and medium Shopify retailers. And if you happen to’re simply beginning out, it’s exhausting to not suggest Omnisend as your first Shopify e mail advertising and marketing app.

Pricing:

• Free: As much as 250 contacts and 500 emails
• Normal plan: $16/month, 500 contacts + 6,000 emails
• Professional plan: $59/month, limitless contacts and emails

2. Drip — In depth automations

Shopify score: 4.7

When you’re into micromanaging your workflows all the way down to the smallest element, Drip is the app you’re in search of. Its automations cowl the complete buyer journey, together with triggers like order placement, whole quantity spent, and even what model your buyer purchased.

Key options:

• Detailed buyer journey automation workflows
• Visible e mail builder for faster e mail design
• A/B testing to see what works and what doesn’t
• Viewers segmentation

Who ought to use this Shopify e mail advertising and marketing app:

Drip is a superb Shopify e mail advertising and marketing app for knowledgeable entrepreneurs. Nonetheless, its lack of a free plan may make it a more durable promote for smaller Shopify retailers. 

Pricing

Drip affords a 14-day free trial; the paid plan begins at $19/mo with as much as 500 contacts and will increase based mostly on the variety of subscribers and SMS messages despatched.

3. Privy — Nice for brand new ecommerce shops

Shopify score: 4.6

Privy totally covers ecommerce newbies’ wants. On prime of nice e mail templates and sign-up kinds, Privy affords fundamental automations like welcome, order follow-up, deserted cart emails, and extra.

Key options:

• Limitless e mail sends on paid plans
• A/B testing for a number of e mail campaigns
• Dozens of viewers segmentation and focusing on guidelines
• Fundamental e mail automation workflows

Who ought to use this Shopify e mail app:

Privy is likely to be the most effective Shopify publication app for ecommerce newbies who don’t use a number of advertising and marketing channels or refined instruments for buyer segmentation. 

Pricing:

Drip’s free plan allows you to message as much as 100 e mail contacts. Paid plans begin from $15/mo (most of 250 contacts) as much as $70/mo with as much as 50,000 pageviews a month.

4. Klaviyo — Highly effective & versatile

Shopify score: 4.3

Klaviyo is among the finest e mail advertising and marketing apps for Shopify. Identical to Omnisend, it’s obtained all of the options you may count on from a strong advertising and marketing platform—from e mail templates and segmentation, all the best way to automation workflows and SMS advertising and marketing.

Key options:

• Pre-built e mail templates that will help you kickstart your campaigns
• Properly-rounded suite of selling automation workflows 
• 100+ integrations with companies like Fb, Smile and ShipStation
• SMS advertising and marketing (extra paid characteristic ranging from $5/mo)

Who ought to use this e mail advertising and marketing app for Shopify:

Klaviyo hits the candy spot if you happen to’re a seasoned marketer or a mid-sized retailer proprietor. Nonetheless, scaling what you are promoting with Klaviyo can get costly shortly, and newbies might discover their interface tough to make use of.

Pricing:

Free for sending emails to a most of 250 contacts. Paid Klaviyo plans begin at $20/mo, SMS advertising and marketing begins at $5/mo (as much as 150 contacts).

5. AWeber — Huge library of e mail templates

Shopify score: 4.6

AWeber’s stand-out promoting level is its intensive library of pre-built e mail templates. With greater than 700 choices to select from, it’s a time saver. The standard suspects, akin to viewers segmentation, e mail testing, and automation workflows, are additionally included within the Professional plan.

Key options:

• 700+ pre-built e mail templates to select from
• Drag-and-drop e mail designer to shortly create emails
• Sturdy segmentation to focus on clients based mostly on their conduct and site
• Automation workflows to schedule your campaigns forward of time

Who ought to use AWeber:

AWeber is a superb Shopify app you probably have a small subscriber record and are simply getting began with e mail advertising and marketing. Those that want extra superior options may wish to look elsewhere.

Pricing:

30-day free trial; paid Professional plan begins at $16.15/mo with as much as 500 contacts.

6. Seguno — Most inexpensive Premium plan

Shopify score: 4.8

Seguno is tailor-made to newbie entrepreneurs. It’s constructed particularly for Shopify and integrates with the platform actually properly, letting you construct subscriber lists, create emails and automate them with out leaving your Shopify dashboard.

Key options:

• Reporting that integrates with Shopify to precisely measure the affect of your campaigns
• Generated low cost codes which might be linked to your Shopify retailer
• Stable library of pre-built automation workflows
• Insert user-generated product scores from Shopify and different platforms

Who ought to use this Shopify e mail advertising and marketing app:

Seguno is ideal for e mail advertising and marketing newbies who wish to hold it easy. When you want extra complicated options, nonetheless, there are higher choices on the market.

Pricing:

Free for as much as 250 subscribers, then +$10/mo per additional 1,000 subscribers.

7. Mailchimp — Very beneficiant Free plan

Shopify score: 3.4

Mailchimp not too long ago re-launched their partnership with Shopify and now provide direct integration by way of the Mailchimp app. Whereas the Mailchimp platform itself is a superb start line for brand new e mail entrepreneurs, their Shopify app reportedly has some stability and integration points, which appears to have lowered their Shopify consumer score considerably.

Key options:

• Exceptionally beneficiant free plan
• Content material optimizer with ideas for extra participating emails
• Nice reporting options to trace e mail marketing campaign effectivity
• Superior automation to ship triggered emails to subscribers

Who ought to use Mailchimp:

Mailchimp is an effective decide for small retailers with fewer than 2,000 subscribers. Past that quantity, nonetheless, it may possibly get fairly costly.

Pricing:

Mailchimp affords a beneficiant free plan for as much as 2,000 contacts. Paid plans start at $11/mo, which embody superior options and elevated contact lists.

8. Automizely — Light-weight e mail advertising and marketing

Shopify score: 4.9

Automizely affords number of options for Shopify retailers, together with e mail automations, net push notifications, and a reside chat widget for Fb Messenger to keep up a correspondence together with your clients.

Key options:

• Web site pop-ups and net push notifications to increase your subscriber record
• A Fb Messenger reside chat widget to help your clients
• A very good number of e mail automation workflows

Who ought to use this e mail advertising and marketing app for Shopify:

Automizely is a light-weight e mail advertising and marketing app for Shopify retailers who wish to construct handsome emails. However its lack of SMS advertising and marketing options is usually a dealbreaker for knowledgeable entrepreneurs.

Pricing:

Free for as much as 300 contacts, paid plans begin at $11/mo and embody limitless e mail sends based mostly in your contact record.

9. Sendinblue — Highly effective options on a price range

Shopify score: 3.5

Sendinblue is a well-rounded service designed with Shopify ecommerce entrepreneurs in thoughts. Like many different apps on this record, SendinBlue affords a strong suite of e mail automation options. On prime of that, nonetheless, it’s also possible to add SMS campaigns into your e mail automation workflows.

Key options:

• Handy drag-and-drop editor for hassle-free e mail designs
• Segmentation based mostly on buyer actions and conduct
• In depth reporting dashboard for a fowl’s eye view of your campaigns
• Pre-built automation workflows to shortly create emails from a template library

Who ought to use this Shopify e mail advertising and marketing app:

Together with a formidable characteristic set, Sendinblue affords among the most inexpensive plans (based mostly on e mail sends relatively than contacts) for Shopify retailers on a price range.

Pricing:

Free for as much as 300 day by day e mail sends, paid plans begin at $25 with extra options and elevated month-to-month e mail sends.

10. SmartrMail — Sensible & easy

Shopify score: 4.9

SmartrMail is one other app designed particularly for ecommerce retailers. It affords each e mail & SMS advertising and marketing options and means that you can simply automate your sends based mostly on a wide range of triggers and buyer viewers segments. 

Key options:

• Automated e mail design era based mostly in your present Shopify retailer design
• Sensible viewers segmentation for exact buyer focusing on
• Automated product suggestion in your emails

Who ought to use SmartrMail:

SmartrMail is a strong selection for small retailer homeowners who’re in search of an inexpensive and easy-to-use Shopify e mail advertising and marketing app.

Pricing:

SmartrMail has a 15-day free trial and a free plan for as much as 1000 contacts and 5,000 month-to-month e mail sends. Paid plans start at $19/mo.

11. Free Electronic mail Advertising by TinyEmail — No subscriber limits

Shopify score: 5.0

TinyEmail’s Free Electronic mail Advertising app for Shopify allows you to ship as much as a whopping 25,000 branded emails a month to your clients, all with no subscriber limits or per-email expenses. The catch? Electronic mail templates aren’t very eye-catching and the app isn’t tremendous user-friendly.

Key options:

• Remarkably beneficiant free plan
• Drag-and-drop editor to craft emails shortly
• Automated monitoring for visitors, gross sales, and income conversions

Who ought to use this finest Shopify e mail advertising and marketing app:

TinyEmail’s Free Electronic mail Advertising app is geared in direction of very budget-conscious retailers who don’t thoughts having to wrestle with a considerably clunky interface.

Pricing:

Free for limitless contacts and as much as 25,000 e mail sends a month. The paid plan expenses $50/mo for as much as 50,000 month-to-month e mail sends, unlocks extra options, and allows you to take away TinyMail branding.

12. Shopify Electronic mail — Constructed for Shopify

Shopify score: 4.4

Shopify Electronic mail is—clearly—Shopify’s personal e mail advertising and marketing app, and—much less clearly—one of many higher apps on this record. Whereas it doesn’t provide options as superior as Omnisend’s or Klaviyo’s, Shopify Electronic mail is extremely beginner-friendly.

Key options:

• An in depth assortment of pre-built e mail templates
• Viewers segmentation for sending the fitting emails to the fitting buyer
• Simple and informative marketing campaign monitoring options
• Create, ship, and monitor branded emails from inside Shopify

Who ought to use Shopify Electronic mail:

Small and up-and-coming Shopify retailer homeowners experimenting with e mail advertising and marketing, newbie entrepreneurs with small subscriber lists.

Pricing:

The primary 2,500 month-to-month emails are free. Then, Shopify expenses you $1 per 1,000 emails you ship.

13. ActiveCampaign — Electronic mail advertising and marketing + CRM

Shopify score: 4.5

ActiveCampaign shines on the subject of buyer relationship administration. The app’s standout characteristic is its CRM performance, which allows you to handle gross sales funnels and buyer databases throughout completely different channels on prime of e mail advertising and marketing.

Key options:

• CRM performance to handle gross sales funnels and buyer databases
• Integration with SMS advertising and marketing and buyer Fb audiences
• Highly effective segmentation instruments to precisely goal your clients
• 600+ pre-built automation workflows

Who ought to use this Shopify e mail advertising and marketing app:

ActiveCampaign is a superb selection for seasoned entrepreneurs with a number of ecommerce retailer domains who’re in search of a strong CRM device.

Pricing:

ActiveCampaign offers you a 14-day free trial, whereas paid plans begin at $15/mo.

14. Marketing campaign Monitor — Covers all of the fundamentals

Shopify score: 4.6

Marketing campaign Monitor is a strong addition to this record of finest e mail advertising and marketing apps for Shopify. It has an awesome set of options, together with strong segmentation and an awesome visible journey designer for constructing automations. Though Marketing campaign Monitor isn’t good, it covers the fundamentals fairly properly.

Key options:

• Nice visible journey designer for constructing e mail automations
• Good segmentation options to leverage buyer knowledge and enhance gross sales
• Fundamental advertising and marketing automation workflows

Who ought to use this e mail app for Shopify:

Marketing campaign Monitor is a superb Shopify e mail advertising and marketing app for small companies simply beginning out and novice customers exploring the ins and outs of e mail advertising and marketing.

Pricing:

Paid plans begin at $9/mo, based mostly on the variety of contacts.

15. AVA Electronic mail Advertising — 5+ million inventory picture library

Shopify score: 5.0

Lastly, Avada’s AVA Electronic mail Advertising app is one other full-featured advertising and marketing automation platform geared in direction of ecommerce retailers. Its standout providing is a library of 5+ million inventory pictures to make your emails extra interesting, together with a large characteristic set that features SMS push notification channels.

Key options:

• Pre-built automation workflows to observe up and convert your clients
• Segmentation based mostly on buyer profiles and procuring conduct
• A/B testing to gauge your marketing campaign effectivity
• Limitless inventory pictures to beautify your emails

Who ought to use this Shopify e mail advertising and marketing app:

Avada’s AVA Electronic mail Advertising app ought to enchantment to bigger companies that will profit probably the most from its superior options and extra advertising and marketing channels.

Pricing:

Free for as much as 500 contacts. Paid plans begin from $9/mo, with additional charges based mostly on the variety of contacts.

Greatest e mail advertising and marketing for Shopify: Abstract

Nonetheless uncertain which of those prime Shopify e mail advertising and marketing apps is the fitting one for you? 

Right here’s a fast recap that will help you determine.

When you’re simply getting began on Shopify and desire a easy and easy-to-use app to discover how e mail advertising and marketing works, Omnisend, Shopify Electronic mail, and Sendinblue are all nice choices.

When you’re in search of probably the most inexpensive choice to assist appeal to extra clients to your Shopify retailer, TinyEmail’s Free Electronic mail Advertising app or Mailchimp will get the job accomplished.

If e mail advertising and marketing is already your bread and butter, apps like Omnisend, Klaviyo, and ActiveCampaign will make it easier to simply arrange and execute refined advertising and marketing campaigns throughout a number of channels.

And if you happen to’re in search of different methods to enhance your Shopify retailer expertise, make certain to try our record of 36 finest Shopify apps to promote extra.