Be a part of our podcast host RichE as he chats with Helen Polise, aka the TikTok Instructor. She used her background in movie manufacturing to assist her dive into TikTok throughout lockdown. And it labored, bringing in 536K followers on TikTok!

Helen’s content material went viral, however her technique was easy: simply documented her pursuits and life, and experimented with the platform’s suite of instruments. Tune in to study her greatest suggestions and methods for rising what you are promoting on TikTok.

Tips on how to Join with Viewers

Helen recommends that companies focus their media technique on a particular viewers. RichE encourages everybody to discover the platform and experiment.

Helen stresses that any model’s job on TikTok is to present worth to your viewer. Nevertheless, you don’t should make tutorials on a regular basis to present that worth. Helen factors out that merely making somebody smile or really feel higher brings worth too.

Being Genuine Is the Key

Helen and RichE make be aware of the worth of authenticity and transparency in connecting and regarding your viewers.

If you will do a promotion, make it a TikTok video. Don’t make an advert—make one thing genuine.

Don’t concentrate on promoting in your TikTok technique. Invite viewers to join and get extra content material by means of your different platforms.

Working with TikTok Tendencies and Instruments

A development to discover on TikTok is “stitching.” That is a characteristic for response and response movies. Stitching permits you to take a part of another person’s TikTok video and use it in your individual TikToks. Stitching could make it simpler to begin creating your individual content material. You can too use stitching to join new content material to your present content material.

One other perception Helen shares is to acknowledge developments and memes, however look past them to create one thing that feels prefer it expresses your particular person model’s id.

Organizing Your TikTok Content material

Use headlines on video covers for organizing your profile, and to assist viewers navigate your TikTok web page.

Undecided how typically you need to submit on TikTok? Based on Helen, a new submit each one to three days will sustain the engagement with out feeling overwhelming.

Viewership can ebb and stream, so attempt to make content material price sharing, liking, commenting, and rewatching, and you need to discover success.

TikTok is nonetheless new sufficient and fast-paced sufficient you could get seen and have influence, if you might be keen to dive in and make some content material you’re pleased with.

Wish to study extra? Join with Helen on her TikTok, Instagram, or web site.

Highlights:

• “The factor is including worth, no matter if you’re a enterprise or only a individual on TikTok. What are you including to somebody’s life? That’s when you may change the recreation, create the following and develop your viewers since you’re doing one thing for them. You don’t should educate one thing. You might be including worth to somebody’s life by the manner you make them really feel on daily basis whenever you come on.”
• “I don’t essentially attempt to promote one thing on my channel. So I don’t really feel like I want a area of interest account. Nevertheless, for a enterprise you do wanna be in your lane fairly closely and lean into it as a result of that’s the place you’re gonna develop faster.”
• “I need to simply deal with that: ‘make TikTok, not advertisements’ as a result of that was a actually good assertion. I interpret that as even when it’s an advert, make it a tiktok. They’re not saying ‘don’t do promoting or don’t promote’, they’re saying that if you’re gonna do the promotion, make it a relatable tiktok. You need it to not really feel like an advert. You need it to really feel natural.”
• “One in every of the issues I discover personally on my personal account is when folks are inclined to share, ship it to folks, and reserve it – these have virtually like a greater ranking in the algorithm someway. So if you’re placing worth out that individuals need to refer again to, that appears to assist it. As a result of I have a lot of posts which have tons of feedback, however they didn’t actually get a large quantity of views. So I’m pondering, feedback aren’t actually possibly essentially that high-rated in comparison with saves and shares. Trigger the minute you’ve gotten folks saving your content material, that’s when your numbers are going up.”