BigCommerce vs Shopify: A feature-by-feature comparability

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For those who’re planning to arrange a web-based retailer, BigCommerce vs Shopify is without doubt one of the most essential comparisons you’ll want to look at. You’ll want to find out which one has the options that match the imaginative and prescient you will have to your store, in addition to ease-of-use to assist reduce the hassle required to run what you are promoting.

Shopify is a staple model in ecommerce. It has one of many largest market shares amongst on-line shops for good motive. It’s simple to make use of even for individuals with none internet programming data. And, via its built-in options and out there themes, Shopify lets you arrange your store and begin promoting your merchandise very quickly.

In distinction, BigCommerce isn’t among the many most generally used ecommerce platforms. Nonetheless, it’s undeniably among the many greatest Shopify options as a result of it’s comparable in value even when it presents extra product and gross sales options than what’s constructed right into a typical Shopify plan.

Whether or not you select Shopify or BigCommerce, Omnisend enables you to automate your advertising throughout numerous channels so you’ll be able to generate gross sales on autopilot. Begin free.

BigCommerce vs Shopify

On the floor, Shopify vs BigCommerce won’t even seem to be a helpful dialogue since Shopify’s market share far surpasses that of BigCommerce.

In accordance with BuiltWith knowledge, Shopify is utilized by 2.62% of the highest a million web sites based mostly on visitors, and 20% of internet sites that use ecommerce software program. It’s extra standard than Magento and second solely to WordPress’ WooCommerce Checkout.

BigCommerce has a a lot smaller market share at 0.22% of the highest a million high-traffic websites. When you think about solely the highest 100,000 web sites based mostly on visitors, Shopify surpasses WooCommerce and turns into the hottest ecommerce platform whereas BigCommerce doesn’t even make it to the highest ten. 

So, based mostly on utilization and recognition, Shopify is unquestionably the winner. However is {that a} good motive to dismiss BigCommerce solely? Apparently, a complete comparability of those two applied sciences reveals that BigCommerce presents a number of benefits. Selecting both Shopify or BigCommerce would rely closely on the particular options you look for the distinctive necessities of your on-line enterprise.

In-depth BigCommerce vs Shopify comparability

That will help you select the perfect platform to your ecommerce enterprise, right here’s a compilation of invaluable insights from a number of of probably the most credible BigCommerce vs Shopify opinions. It breaks down the comparability into probably the most crucial deciding elements and determines every platform’s advantages and potential disadvantages. 

By the top of this report, you’ll have a very good understanding of every platform’s options, pricing, and user-friendliness. You’ll additionally see which one has a greater collection of themes and apps which can be crucial to your web site’s design and performance. Moreover, you’ll see whether or not BigCommerce or Shopify has higher safety features and high quality of help.

Let’s start. 

Web site Builder Options

Among the many mostly praised BigCommerce options is its web site builder. For those who’re making a retailer with no programming background, you’ll respect its drag-and-drop interface. It enables you to design internet pages by deciding on components and laying them out with using your mouse. BigCommerce additionally ensures that every one pages created on the platform are responsive, so that you don’t miss out on gross sales from consumers on cellular units.

Moreover, BigCommerce has a built-in weblog that you should use to have interaction your audience and set up your repute as an knowledgeable in your area of interest. Sustaining a weblog will even be invaluable for search engine marketing and driving focused visitors to your ecommerce retailer.

Equally, Shopify options additionally embrace a built-in running a blog engine that features virtually the identical approach as BigCommerce’s. It additionally enables you to construct a cellular responsive on-line retailer with out having to put in writing a single line of code. And even when it doesn’t have the identical drag-and-drop interface as BigCommerce, Shopify’s themes are customizable sufficient in order that it doesn’t take a lot effort to implement no matter you envision to your ecommerce retailer.

All issues thought-about, you’ll be capable of get your retailer up and operating far more rapidly on Shopify. However should you’re after extra customization options and don’t thoughts taking additional time earlier than producing gross sales, BigCommerce options win on this regard. 


BigCommerce pricing is just increased than Shopify by $0.95 per thirty days. The price of the 2 platforms is comparable on each plan. The inclusions of every are comparable as nicely.

Right here’s a BigCommerce vs Shopify pricing comparability:

Shopify BigCommerce
Plan Primary Shopify Superior Commonplace Plus Professional
Pricing (month-to-month) $29.00 $79.00 $299.00 $29.95 $79.95 $299.95
Workers accounts 2 5 15 Limitless Limitless Limitless

And right here’s what you get with every plan:

Shopify BigCommerce
Ecommerce retailer
No. of merchandise Limitless Limitless
Multichannel promoting
Cost processing Through Shopify Funds Through third social gathering app
Delivery Through Shopify Delivery Through third social gathering app

In case you have a big staff or plan to scale up rapidly, ensure you take note of the allowable variety of workers accounts per plan. Shopify has entry limits whereas the variety of staff members who can use your platform is limitless on BigCommerce.

Cost processing transaction charges usually are not simply calculated however you’ll want to look at which platform shall be extra useful for you. Shopify has Shopify Funds, which allows you to settle for all kinds of fee choices. For those who decide to make use of one other fee processor, Shopify costs a 2% transaction price. In distinction, BigCommerce doesn’t have its personal fee processing facility however is not going to cost you any transaction charges to make use of a third social gathering service.

In case you have the sources to make upfront funds, you’ll be able to avail of a ten% low cost which each Shopify and BigCommerce supply on annual plans. That offers you financial savings of virtually $100 per 12 months on both the usual Shopify plan or the BigCommerce Plus plan.

In case you have entry to much more sources, you’ll be able to avail of biennial Shopify pricing. This allows you to save 20% of month-to-month charges so long as you’re prepared to pay for 2 years up entrance. BigCommerce pricing doesn’t supply reductions past the ten% for annual funds.

That will help you be completely positive of your alternative of platform with out threat, each BigCommerce and Shopify supply free trials with out requiring you to submit any bank card info. Shopify’s free trial lasts 14 days whereas BigCommerce’s risk-free trial interval is 15 days lengthy.

Ease of use

online store customization

When it comes to consumer expertise, the BigCommerce vs Shopify debate doesn’t have a transparent winner. This subject should be examined on two sides: the event aspect and the operational aspect.

When growing an ecommerce retailer, most customers agree that Shopify is simpler to make use of regardless of the superior drag-and-drop interface of BigCommerce. It is because the Shopify platform is usually extra intuitive. And, the variety of Shopify themes out there makes it simpler so that you can discover one that can require little or no customization to implement precisely what you envisioned to your on-line retailer.

For those who’re not eager on constructing your web site your self, nonetheless, it’ll be simple to seek out skilled builders whether or not you select BigCommerce or Shopify. In that case, the convenience of use for improvement shouldn’t actually matter to you. What is going to matter is how simple it will likely be to keep up what you are promoting and handle your retailer’s operations.

As a CMS, BigCommerce presents extra benefits. It would take somewhat extra effort to learn to maximize using the platform however its built-in options make it the superior alternative as the additional options make it simpler so that you can run what you are promoting.

For instance, BigCommerce options embrace the flexibility to gather and publish product opinions on the identical enterprise platform. On Shopify, this function is out there via apps or third-party providers, every with its personal studying curve.

Finest design

Full control over Shopify websites design

All BigCommerce plans make it simple so that you can create professional-looking ecommerce shops however Shopify wins by way of high quality of design. The greatest Shopify shops succeed not solely due to lovely shade, structure, and graphic selections but additionally due to considerate consumer expertise design that works to maximise conversions.

Extra skilled internet designers create templates for Shopify than for BigCommerce. This implies Shopify presents a greater likelihood of discovering a theme with probably the most acceptable graphic and purposeful design for what you are promoting. Moreover, there are extra distinctive templates for Shopify, which implies your retailer received’t appear to be everybody else’s simply since you selected the identical ecommerce platform.

Nonetheless, regardless of the shortage of available design choices for BigCommerce, it may very well be the higher possibility should you’re as much as placing in additional effort for personalization. BigCommerce templates are inclined to look alike however the customization choices it presents offer you far more inventive freedom.

So, if you need a very good design that requires little or no tweaking, Shopify wins. However should you don’t thoughts doing extra work to design a really distinctive on-line retailer, BigCommerce is the higher possibility.

Finest for product options

Whether or not you select Shopify or BigCommerce, you’ll be able to have a limiteless variety of merchandise to promote. However BigCommerce options are extra subtle than these of Shopify. 

Among the many most respected benefits of BigCommerce is the supply of product variations. On Shopify, you’ll be able to supply as much as 100 variations of a product throughout three choices (e.g. shade, sample, and measurement). BigCommerce lets you supply as much as 600 variations for each product with none limitations on the variety of choices. 

Product image variations in Bigcommerce platform

Moreover, BigCommerce permits for higher product customization. For instance, you’ll be able to present a textual content area so your clients can enter customized textual content that can seem on their orders. It’s also possible to allow them to add photographs, which is beneficial for on-demand customized printing providers.

To make all these options attainable on the Shopify platform, you’ll must depend on apps and plugins. Which may provide the similar functionalities however such further providers will doubtless incur further prices. 

Finest for stock administration

Stock administration options are important if what you are promoting sells bodily items. For those who don’t deal with this correctly, it may very well be a supply of nice frustration out of your clients. Finally, delays and cancellations on account of poor stock administration methods can result in a foul model repute and general enterprise failure.

When evaluating BigCommerce vs Shopify stock administration options, BigCommerce wins in some ways. Its built-in functionalities allow you to monitor stock at a look and in actual time. It additionally enables you to arrange low-stock notifications, which will be helpful each for informing your stocking choices and for driving urgency amongst clients. 

inventory management options

Though BigCommerce is best on this regard, Shopify doesn’t lag an excessive amount of behind. In truth, it presents a number of advantages that BigCommerce lacks. For instance, Shopify can deal with stock throughout a number of areas. That is helpful if in case you have a number of branches of retail shops and warehouses in several areas. Shopify options are additionally extra helpful should you usually arrange pop-up retailers the place you keep stock briefly.

Finest for gross sales options

Shopify sales channels

Each Shopify and BigCommerce have notable options that may assist drive ecommerce gross sales. For instance, Shopify options allow you to promote your merchandise on numerous channels exterior your web site. So, you handle your merchandise and course of all of your orders via a single storefront even while you promote on websites like Fb and Instagram. Though you are able to do this on BigCommerce, you’ll must depend on third-party providers.

Then again, built-in BigCommerce options allow you to drive gross sales via extra personalised procuring experiences. The platform presents a Buyer Teams function, which lets you classify your clients into numerous segments. For instance, you’ll be able to create a high-loyalty group and supply them increased reductions as they store. It’s also possible to create a wholesale group that may see product listings that aren’t seen to retail clients.

Out of the field, BigCommerce additionally presents higher product filtering options. This makes it simpler for consumers to seek out what they want and makes them extra prone to full a purchase order. Moreover, BigCommerce has a extra streamlined checkout course of, which lets consumers full their total order all on one web page.

Finest for advertising options

When it comes to advertising, BigCommerce vs Shopify is usually a tough topic for the reason that typical instruments you’ll must drive demand for what you are promoting can be found on each. For instance, each Shopify and BigCommerce allow you to generate low cost codes and present playing cards to distribute to your consumers. 

Each BigCommerce and Shopify additionally supply a running a blog engine. With correct content material creation and weblog administration, this may be an especially invaluable asset for advertising and search engine marketing. Moreover, all Shopify plans have deserted cart restoration options whereas solely the higher-tier BigCommerce plans supply this performance.

Nonetheless, you’ll must transcend deserted cart restoration if you wish to maximize the worth of your e-mail campaigns. To try this, it’s higher to ignore the built-in options and rely as a substitute on exterior e-mail advertising providers. Fortunately, there are a number of high-performing e-mail advertising instruments for Shopify and the perfect ones can be found on BigCommerce as nicely. 

Apps, plugins and integrations

Apps, plugins, and third-party integrations make up for any options you would possibly want however usually are not constructed into the platform you select. So, app availability ought to be a crucial consideration within the BigCommerce vs Shopify debate.

Shopify apps

The Shopify app retailer incorporates over 7,000 apps throughout 9 classes. Over half of them are free to put in. In distinction, the BigCommerce app retailer incorporates fewer than 1,100 apps with lower than 400 free to put in. Nonetheless, BigCommerce categorizes its apps into 21 teams, which makes navigation and discovery a lot simpler should you don’t but know what you’re on the lookout for.

Even so, Shopify is the extra advantageous platform merely due to the variety of further options you’ll be able to combine into your on-line retailer.

Bigcommerce apps

For some classes, the shortage of app choices is smart. For instance, BigCommerce’s Merchandising class has fewer than 100 apps in comparison with Shopify’s 800 apps in the identical class. It is because BigCommerce already has many built-in instruments to unravel this, which is why fewer apps have been developed to develop the platform’s performance. In distinction, Shopify depends closely on further providers for additional merchandising options, which is why it has considerably extra apps out there on this class.

Nonetheless, in different classes, the shortage of app availability is solely an obstacle. For instance, built-in advertising options are comparable between the 2 platforms. Nonetheless, advertising apps on BigCommerce totals lower than 250 whereas Shopify has nearly 1,500 in the identical class.

Luckily, the greatest Shopify apps are usually out there on BigCommerce as nicely. For instance, the Omnisend advertising automation app will be built-in into your ecommerce retailer as a Shopify app. In truth, Omnisend is a Shopify Plus licensed app, which implies it meets the best high quality requirements of Shopify’s largest retailers. Equally, Omnisend is acknowledged as a BigCommerce Elite app, which additionally means it integrates seamlessly even with probably the most advanced BigCommerce shops.

Themes & templates

We’ve coated that Shopify wins by way of ready-to-use designs whereas BigCommerce wins if you need a totally personalized retailer. To place that in perspective, it helps to have a greater appreciation of every platform’s theme retailer.

Bigcommerce themes

The BigCommerce theme retailer presents 12 free and over 175 paid themes. Costs for the premium choices vary from $150 to $300. Bigcommerce themes are grouped into 12 classes, which makes it simple to navigate via the shop and discover a appropriate theme for what you are promoting.

Shopify themes

Then again, the Shopify theme retailer has 13 free choices however solely about 70 paid themes. These premium themes vary in value from $150 to $350. However whereas Shopify’s retailer has fewer themes with barely costlier choices, the designs are typically extra totally different from each other. Which means you will have extra distinctive choices to select from.

Moreover, you’ll discover much more high-quality Shopify themes on template marketplaces. For instance, Shopify themes on Envato’s Themeforest complete over 1,300 whereas the identical platform solely presents about 85 BigCommerce themes. There are additionally cheaper Shopify themes on the location since these begin at $19 whereas the most affordable BigCommerce theme is out there for $39.

The identical is true for the Template Monster theme market the place there are fewer than 20 BigCommerce themes out there for $79 to $179 every. In distinction, the identical retailer has over 1,400 Shopify themes, which promote for $39 to $179 every.

Nonetheless, selecting between Shopify or BigCommerce shouldn’t be simply in regards to the variety of distinctive themes out there. It can assist to undergo every of the marketplaces and decide which platform already has a theme that meets your necessities.


Each BigCommerce and Shopify supply the extent of safety required to soundly run a web-based retailer that handles funds and private info. Each are compliant with PCI-DSS’ stringent requirements, which shield you and your clients from cybercrimes like bank card fraud.

Moreover, all BigCommerce and Shopify plans embrace SSL certificates, which assure encrypted communication between your internet server and your clients’ browsers. This prevents criminals from accessing and tampering with knowledge, together with delicate private info.

Bigcommerce security sertificates

However whereas each platforms supply free primary encryption (which is normally sufficient for the standard SME), BigCommerce offers upgraded SSL certificates for retailers that deal with extra delicate knowledge and, due to this fact, require even higher safety. These plans embrace GeoTrust-verified certificates and vary from $59 to $299 per 12 months.

Every BigCommerce paid SSL plan allows you to show a padlock icon within the browser handle bar and likewise enables you to use a GeoTrust seal. These assist enhance the boldness of your consumers, which in the end results in increased income. Moreover, these plans present a guaranty, which protects your clients’ purchases as much as a sure greenback quantity starting from $500,000 to $1.5 million. 


Shopify community

All Shopify and BigCommerce plans offer you entry to 24/7 tech help via e-mail, cellphone, and chat. The wait time and the standard of help you get are comparable between the 2 service suppliers. Nonetheless, the BigCommerce Assist Heart is far more useful. 

Shopify’s Assist Heart is extra organized and simpler to navigate. Nonetheless, BigCommerce presents clearer and extra detailed explanations to steadily requested questions. It additionally makes use of screenshots and pictures to make ideas simpler to know.

The place Shopify excels over BigCommerce is locally dialogue boards. BigCommerce’s Q&A neighborhood is small and lacks participation whereas Shopify’s neighborhood has nearly one million members with 1000’s on-line at any given time, out there to supply peer recommendation.

Wrap Up

BigCommerce vs Shopify is under no circumstances a straightforward choice to make whatever the scale and nature of what you are promoting. Undeniably, BigCommerce brings out the large weapons by offering extra options for product presentation, gross sales technology, and stock administration. For companies that require extra stringent safety, it additionally permits for extra superior choices.

However there’s a motive why Shopify is the extra standard platform. Not solely is it barely inexpensive (or considerably so should you’re prepared to pay upfront) however it additionally permits for a faster and less complicated setup. The quality of designs and availability of themes and apps are additionally far superior on Shopify than BigCommerce.

Moreover, you get the benefit of neighborhood help, which might typically be extra useful than accessing the 24/7 multichannel customer support that each platforms supply.

Whatever the ecommerce platform you select, Omnisend enables you to automate your complete technique of partaking your clients and driving gross sales. Begin free.

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