5 Suggestions for BigCommerce E-mail Advertising and marketing Rookies in 2022

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Years after it was declared useless or dying, electronic mail advertising remains to be king. It stays by far the best advertising channel for ecommerce companies, with BigCommerce electronic mail advertising producing a whopping $38 for each single greenback spent

Making a profitable BigCommerce advertising technique is pretty easy with the fitting data and advertising automation instruments at your disposal. On this article, we’re going to give you some helpful BigCommerce tricks to get probably the most out of your electronic mail advertising efforts. 

Prepared? Let’s go!

1. Create an expert electronic mail tackle

First issues first—that you must create an expert electronic mail tackle. Utilizing a free area electronic mail tackle similar to Gmail, Hotmail, or Yahoo is unhealthy follow. These electronic mail addresses are for private use and never for industrial functions. Most web service suppliers will robotically spoil your marketing campaign outcomes by marking your emails as spam.

An instance:

An official electronic mail tackle helps with credibility to each your subscribers and spam filters that will in any other case block you. It’s additionally essential for constructing an excellent sending repute on your area.

How do you have to create a BigCommerce electronic mail tackle for your small business?

A while in the past, BigCommerce offered electronic mail internet hosting. Nevertheless, they modified their electronic mail settings in 2015 and now suggest utilizing a Third-party electronic mail service similar to GoDaddy. 

Professional email hosting

Companies like this make it simple so that you can create your skilled electronic mail tackle, offering you’ve got your web site up and working and have chosen an applicable area title first. 

2. Discover an electronic mail service supplier that matches your wants

Whether or not your small business is massive or small, you’ll want an electronic mail service supplier for electronic mail advertising. Listed below are some explanation why:

  • E-mail deliverability: Basic electronic mail advertising follow exhibits that roughly 5%-10% of subscribers by no means obtain the emails that companies ship them, even campaigns despatched from an expert electronic mail tackle. As a result of a greater on-line repute, an electronic mail service supplier has the next deliverability fee, someplace between 90% and 99%. For instance, Omnisend delivers 98.25% of all emails. 
  • E-mail bounce fee: This is likely one of the most vital metrics to observe whenever you’ve launched an electronic mail marketing campaign. With out electronic mail service supplier stories, correct bounce fee administration is unimaginable. You may learn extra about bounce charges right here.
  • Cell readiness: 49% of all emails are opened on a cellular machine, so a mobile-ready or responsive design is essential for BigCommerce electronic mail advertising. Utilizing responsive BigCommerce electronic mail templates that adapt to your subscribers’ display screen sizes will be sure that your recipients see exactly what you need them to see. 
  • Analytics: Detailed statistics about your marketing campaign are one of the vital vital advantages of an electronic mail advertising service. Open and conversion charges are commonplace information for many electronic mail advertising software program. Don’t rush your marketing campaign—dig deeper to see which CTAs your recipients reply to, what units they use, and extra. 

There are numerous revenue-driving and time-saving apps out there within the BigCommerce market. You must take note of the primary focus of your chosen electronic mail advertising platform. Does it present the entire options wanted for a profitable BigCommerce advertising technique? At a minimal, it ought to provide:

  • A wide range of signup types and the power to trace their efficiency 
  • Superior, behavior-based buyer segmentation on your campaigns
  • Pre-built and customizable automated electronic mail workflows
  • Added channels similar to SMS and push notifications for omnichannel campaigns
  • Worth for cash
Bigcommerce app Omnisend

Omnisend is a superb instance, with its ecommerce-specific design delivering all of those options and lots of extra. It additionally has a singular give attention to electronic mail advertising for BigCommerce shoppers. That is evident from the latest announcement that Omnisend has change into certainly one of solely two electronic mail service suppliers chosen by BigCommerce as an Elite Expertise Associate. Omnisend can be the one ESP on BigCommerce that has cross-device cart abandonment.

3. Launch signup types in your BigCommerce retailer

The extra lively and engaged subscribers you’ve got in your electronic mail listing, the simpler your BigCommerce automated emails will probably be.  

Arrange varied signup types all through your web site. Omnisend analysis means that interactive signup types similar to a Wheel of Fortune are the best, changing 12.74% of the time. To place this into perspective, the traditional static signup kind converts at a median of simply 1.28%. Gamification in electronic mail advertising is certainly well worth the funding.

wheel of fortune

Different choices embrace popups that seem when a consumer will get prepared to depart, often known as exit-intent popups, plus devoted touchdown pages that present a targeted and simple sign-up immediately out of your adverts or social media campaigns. 

It’s all the time helpful so as to add incentives to your sign-up types. These may very well be something from easy reductions and free transport to giving free entry to a web based course, occasion, or e-book. Providing these sorts of presents in return for a sign-up may be the distinction between a one-off customer and a loyal returning buyer, and has change into commonplace follow. 

Discover the 9 confirmed strategies on the best way to construct an electronic mail listing from scratch for extra data on constructing a killer electronic mail listing.

4. Work good, not laborious with BigCommerce automated emails

Advertising and marketing automation is a strong software that helps companies attain their targets quicker. Its well timed nature and personalization potential additionally gives a greater procuring expertise for customers. 

BigCommerce automated emails are a set of selling emails which can be despatched to prospects robotically. They’re triggered by consumer conduct and the best way that they work together together with your advertising. 

For instance, after they signal as much as your listing, browse a product, make an order, or abandon a procuring cart. This sort of electronic mail will help you onboard, educate and retain prospects, in addition to upsell merchandise and want them a Pleased Birthday.

The stats for BigCommerce automated emails are spectacular. For instance, Omnisend discovered that the conversion fee for automated emails is 359% larger than promotional campaigns. Not solely that, however 29% of all electronic mail orders come from automated messages, although they make up lower than 2% of all electronic mail sends. 

Even in case you are a newbie at electronic mail advertising, it’s best to begin sending the next automated emails to spice up your income on autopilot:

BigCommerce welcome sequence

74.4 % of shoppers count on a welcome electronic mail after they subscribe. With this type of electronic mail, you’ll be able to count on a formidable 2.8% conversion fee, the best of all automated emails.

Omnisend report about email marketing conversion rates in 2021

Welcome electronic mail workflows work even higher in case you ship a sequence of three emails in a row. The primary advantages are as follows:

  • You may inform your story and higher introduce your model
  • You construct credibility, belief, and anticipation 
  • You may shortly convert new subscribers into prospects and make gross sales

This sort of electronic mail automation is likely one of the best methods to take your advertising ways to the following stage. Learn extra right here about constructing the most effective welcome emails.

Deserted cart emails

Deserted carts are an enormous problem for ecommerce manufacturers. Sadly, solely 3 out of 10 procuring carts find yourself with profitable checkouts.

Automated deserted cart emails go a good distance in direction of fixing this problem by reminding prospects about their deserted merchandise. That is normally achieved with a sequence of three carefully-timed emails that present a direct hyperlink again to the cart, embrace a photograph of the product, and provide incentives to seal the deal. 

See the instance beneath:

example of using a discount coupon in your campaigns

Deserted cart automations are one of many best and handiest methods to spice up your backside line. They need to be a high precedence when creating your BigCommerce advertising technique. 

You need to use Omnisend’s pre-built cart abandonment workflow to get automating right away. Merely add your content material and branding to the BigCommerce electronic mail templates of your selection. 

Order/transport affirmation emails

Prospects want reassurance that their buy was efficiently accomplished and that their order is on the best way. Order and Transport Affirmation automated emails are efficient methods to supply this, and even provide the prospect for upselling. 

With surprisingly excessive conversion charges of over 18%, companies have realized that they’ll embrace comparable product suggestions of their affirmation automated emails, in addition to reductions and different incentives to make a repeat buy. This is a superb option to make additional income and one that’s typically ignored by retailers. 

Make good use of your affirmation automated emails by together with personalised product suggestions and low cost coupon codes.  

Different automated emails you could add to your BigCommerce advertising technique embrace: 

  • Lapsed-purchase emails for buyer retention
  • Birthday emails with tempting reductions
  • Browse Abandonment for re-engagement
  • And extra    

5. Schedule electronic mail newsletters

Though advertising automation is changing into the primary focus of your BigCommerce electronic mail advertising technique, BigCommerce e-newsletter campaigns are nonetheless a helpful manner to supply model communication. You may ship them on an everyday schedule, weekly or month-to-month for instance, or when you’ve got particular information or updates.

Let’s run by a fast guidelines on your BigCommerce electronic mail e-newsletter marketing campaign. Earlier than clicking the “Ship” button, be sure that:

  • Your topic line, the preheader, and footer are freed from typos and updated
  • Your bodily enterprise tackle is included within the footer
  • The “unsubscribe” hyperlink is in place
  • Your social icons hyperlink to the proper community
  • Your e-newsletter mirrors your total branding (extra about design and electronic mail templates)
  • The e-newsletter physique copy is freed from typos
  • All photos, headlines, and CTA buttons are linked appropriately
  • All photos have fallback and ALT textual content
  • Sending occasions are related to your viewers
  • Totally different viewers segments have the proper guidelines and exclusions
  • Your check electronic mail seems good in your inbox on each desktop and cellphones

Key takeaways

  • Create an expert electronic mail to make your small business credible to each your subscribers and spam filters
  • Select an electronic mail service supplier targeted on ecommerce
  • Don’t postpone launching signup types. Begin accumulating emails and cellphone numbers (for SMS advertising) instantly
  • Allow electronic mail advertising automation. The primary in your listing needs to be high-converting welcome sequence, deserted cart emails, and order/transport affirmation emails 
  • Ship common e-newsletter campaigns which can be according to your model identification and supply worth to your neighborhood.

With deep BigCommerce integration and the entire options that you must shortly develop your ecommerce enterprise, Omnisend is the pure selection for BigCommerce customers. Get began totally free right now and begin driving gross sales on autopilot with pre-built automation workflows.

Get began with Omnisend right now & drive gross sales on autopilot with pre-built automation workflows

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