Because the second-largest search engine, with over 2 billion customers per thirty days, YouTube is an undeniably highly effective channel on your advertising and marketing efforts. Regardless of its recognition, many enterprise startup homeowners choose to make use of Fb over YouTube as their channel, particularly for importing video content material.

It is a mistake. YouTube is a strong search engine that may assist your enterprise attain extra individuals. Its technique depends on optimizing movies to enhance the possibilities of discoverability.

Some of the vital ways for optimizing your YouTube channel is to create participating YouTube descriptions.

A YouTube channel description is much like the About Web page of an internet site. It seems beneath the “About” tab of your channel’s YouTube web page.

The YouTube channel description conveys to potential viewers what your content material will cowl, together with the problems you deal with and the communities you serve. The objective is to show a one-time viewer right into a subscriber and shopper of your content material. You’ll add this when establishing your YouTube channel.

As a YouTube creator, your major objective is to draw viewers and switch them into subscribers, typically utilizing your channel description. With that in thoughts, make sure to use key phrases that your meant viewers would use to seek for your content material.

YouTube Video Descriptions

Each YouTube video features a description that may be discovered beneath the viewport of the video.

Moreover, each video wants a novel description to extend the chance of your video being discovered when somebody is looking for a specific matter.

A YouTube content material creator’s video description attracts and converts an viewers. Subsequently, it’s essential that you simply optimize your video descriptions for search engine optimization.

Should you’re uncertain easy methods to begin crafting compelling YouTube descriptions, preserve studying. We’ll discover varied ways you possibly can make use of and supply templates to make sure you have all the things it is advisable to excel on YouTube.

1. Use YouTube description templates. [Free Prompts]

HubSpot compiled seven YouTube video description templates to assist your enterprise present context to your viewers, rank higher in search, arrange your group, and hyperlink to related internet pages in your website.

Obtain These Templates for Free

2. Clarify your content material.

To discover the most effective ways for writing YouTube descriptions, I spoke with Eric Peters, a Senior Progress Product Supervisor on HubSpot’s Academy group. He stated, “[YouTube descriptions] are one of many major methods YouTube is aware of what your video is about. Embody hyperlinks, further sources, hyperlinks to different movies and playlists, and so on. Ensure that the outline field is simple to learn.”

Peters defined that your YouTube video description and closed captioning ought to incorporate key phrases into your description. It additionally helps with accessibility for people who find themselves deaf or hard-of-hearing. Therefore, including closed captioning to your movies is an absolute should for accessibility.

As an illustration, check out one in all HubSpot Academy’s YouTube video descriptions:

A YouTube description differs from a internet web page meta description. In a YouTube description, content material creators clarify what your complete video is about and even hyperlink to exterior sources.

Peters instructed me, “You get 5,000 characters complete, so make use of it. YouTube creators use asterisks or all-caps to distinguish titles from physique copy as a result of it is all plain textual content. Take into account writing up a textual content model of the important thing factors from the video, and even copying the transcription of the video and paste it into the outline.”

3. Embody a call-to-action (CTA).

Your YouTube description is a incredible alternative to ask viewers to proceed to interact along with your channel or discover further sources that may assist them study extra a couple of matter of curiosity.

As an illustration, as an example you create a quick ” Add Filters to Instagram” YouTube video, however you even have an in-depth ” Use Instagram for Advertising and marketing” weblog put up. Why not hyperlink it within the description? Most probably, anybody watching your Instagram video on YouTube can be equally grateful for the chance to study extra by a weblog put up.

Maybe you merely need to ask viewers to subscribe, activate notifications, or share your content material with their networks. These are all acceptable CTA’s on your description.

It’s essential to format your description to make sure you put a very powerful info first. Peters advises, “The primary 200 characters are above the ‘extra’ fold on the outline field, so if you need your CTA/hyperlink to be seen by most individuals, preserve it throughout the first 200 characters.”

After the primary 200 characters, your textual content can be minimize off, and viewers might want to click on “Present extra” to see the remaining. Subsequently, it’s essential to make your first 200 characters depend.

4. Add your persona.

A YouTube description ought to be enjoyable and exhibit your model’s persona with a novel voice. In contrast to conventional types of promoting, this is a chance so that you can instill creativity and humor into your content material.

Brian Dean’s YouTube channel is a good instance of this. His YouTube descriptions typically mirror the best way he speaks. The descriptions are candid and informal, and he makes it really feel like he is writing to a good friend.

To study extra about utilizing YouTube for advertising and marketing functions, take into account trying out HubSpot Academy’s complete YouTube Advertising and marketing course.

5. Use timestamps to make movies scannable.

Together with timestamps in your video description could make your video extra user-friendly and assist your content material rank nicely on engines like google.

YouTube video timestamps seem inside search outcomes, bettering consumer retention by directing customers to probably the most related parts of movies from SERPs.

Customers can seek for key phrases that seem in your video’s description and click on on a thumbnail on the SERP to view the portion of your video that solutions their search question.

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YouTube Channel Descriptions

Each YouTube channel description ought to allude to a particular area of interest or central theme. You need to inform your viewers what they’ll study out of your channel. This can give them a motive to tune in to your channel, subscribe to it, and proceed studying from you and your movies. Moreover, while you add your area of interest to your YouTube description, your viewers can extra simply discover you in a sea of probably related creators.

YouTube Channel Description Examples

1. Wes McDowell

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Wes McDowell’s YouTube channel targets viewers within the digital advertising and marketing area of interest. The channel description mentions the channel’s mission: instructing small companies homeowners digital advertising and marketing methods they will use to develop their companies. The outline additionally lists matters the channel will characteristic in its movies, invitations viewers to subscribe, and describes the advantages of subscribing to the channel.

Why We Love It

This YouTube channel description is evident and direct. It particulars what viewers will get after they come to the channel. This description additionally describes the advertising and marketing methods and methods viewers will study. Readability goes an extended option to make a channel simply searchable and rankable on YouTube.

2. Yoga With Adriene

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Yoga With Adriene’s YouTube channel description highlights one of many channel’s primary values: inclusion. The channel description mentions that everybody is invited to take part and study extra about yoga by her movies, no matter their talent stage. The outline additionally recommends movies that inexperienced persons can watch to turn out to be conversant in the content material.

Why We Love It

This channel description is a superb instance of how an organization’s mission will be helpful for video content material. The outline provides subscribers a glimpse into Yoga with Adriene’s values, making a reference to the viewer. This angle is useful for rating on YouTube as a result of it’s aligned with morals and values that subscribers can simply establish with.

3. Wild Fantastic Off-Grid

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Wild Fantastic Off-Grid’s YouTube channel description positions the channel inside a distinct segment through the use of the key phrases “off-grid,” “self-reliant,” and “constructing our own residence” to enchantment to viewers who’re desirous about dwelling off-the-grid. The outline additionally invitations viewers to go to their on-line retailer and social media profiles.

Why We Love It

This YouTube channel description establishes a distinct segment, describes the channel’s content material, offers background details about the creators, and encourages subscribers and viewers to take part additional of their model. The outline additionally directs their viewers to different elements of their enterprise, comparable to their retailer and social media platforms, which fosters worth for his or her subscribers.

4. The Buddies

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The Buddies’ YouTube channel description introduces the channel’s creators, lists the video video games the channel will spotlight, and offers every creator’s private YouTube channel and Roblox username.

Why We Love It

This YouTube channel description focuses on the leisure the channel offers. The outline targets subscribers in search of gaming data and mentions the creators’ private journeys to set the channel aside from others in the identical area of interest and style.

5. Florian Gadsby

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Florian Gadsby’s YouTube channel description introduces the channel’s creator and lists the matters that viewers can anticipate to see after they subscribe. It additionally hyperlinks to the creator’s social media and publication, and offers details about the creator’s on-line retailer, together with its restocking schedule.

Why We Love It

This YouTube channel description takes a private strategy to the channel’s subject material. The outline provides guests readability concerning the channel’s content material and creative focus. It additionally encourages viewers to work together with the creator on their social media platforms to study extra about them and examine extra of their content material.

6. SciShow

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SciShow’s YouTube channel description introduces the channel’s creators and hints on the matters that viewers can anticipate to see each week. The outline additionally outlines the channel’s posting schedule and mentions different YouTube channels related to the model.

Why We Love It

This YouTube channel description tells its viewers when they’ll see uploads. It is a good technique to make sure customers go to the channel proper on the time after they’re anticipating to see new content material. If views go up on a web page, the YouTube algorithm is extra more likely to enhance your channel to a wider viewers.

7. Unbox Remedy

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Unbox Remedy’s YouTube channel description states the channel’s tagline, provides an summary of the channel’s content material, and offers a contact electronic mail for enterprise inquiries.

Why We Love It

This easy channel description piques viewers’ curiosity with a charming tagline and an easy rationalization of the channel’s content material. It additionally contains an electronic mail that enables viewers to contact the creators to inquire concerning the enterprise and ask skilled questions concerning the channel.

YouTube Channel Description Templates

Now that we have lined the fundamentals, check out just a few templates you should use to craft a compelling YouTube description.

1. Be clear and concise.

You would possibly create a playful, easy-going channel ‘About Me’ description, like this one:

Hello, I am [Name]. That is my channel about growing your gross sales, successfully focusing on your viewers, and rising an electronic mail record that you should use to develop your enterprise.

Should you’re a marketer who desires to study advertising and marketing methods to get [result, i.e., more traffic to your site], subscribe to my channel.

My channel publishes movies that target storytelling content material that connects X, reveals you easy methods to infuse your authenticity in your model, and provides you a advertising and marketing technique that feels natural. If that sounds prefer it might be useful for you, please be part of me!

2. Join with subscribers.

Alternatively, you possibly can craft a YouTube description that describes what your organization does from a third-person viewpoint, like this one:

[Company] is the worldwide chief in X, Y, and Z. Since [year], [Company] has been on a mission to [insert company vision or purpose here].

To study extra about [Company], its values, and its [company offering], subscribe to our channel to remain knowledgeable.

3. Create a distinct segment.

Once you write your YouTube channel description, you’ll need to use key phrases that outline and characterize your channel’s area of interest. Incorporating area of interest key phrases in your channel description helps viewers establish your area of interest and what content material you produce.

[Name] and [Name] have nuanced discussions about courting, their life-style, and relationships. They talk about present matters that have an effect on trendy courting and easy methods to maneuver relationship patterns. You should purchase [Name] and [Name]’s [product] to study extra about bettering your data of relationships.

4. Present your journey.

You could need to create a channel description that asks viewers to affix you on a journey that you simply doc in your YouTube channel. As an illustration, in case your YouTube channel focuses on streaming online game content material, it’s possible you’ll invite your subscribers to look at you as you try and win the sport. Subsequently, mentioning a objective on your channel may help you acquire new subscribers keen to return alongside for the trip as you pursue a objective.

This channel provides all the things it is advisable to find out about gaming, together with the most recent tools opinions, new recreation opinions, and once-a-week dwell streams. Watch as I, [name], attempt to beat my excessive rating within the newest launch of [insert game name here].

5. Be extra private.

An efficient channel makes use of numerous private touches with its viewers to realize subscribers as a result of the content material is genuine and provides emotional enchantment. This sort of description implies that you simply need to create a way of group along with your channel.

It is a private journey of how I grew to become a painter. Study what paints I buy, the instruments I exploit, and the methods I realized throughout college. Artwork is my ardour, and I specific my love for [insert passion] by it.

6. Create anticipation for brand spanking new content material.

A content material creator must construct pleasure for the subsequent video — a way of urgency and anticipation for his or her viewers. A YouTuber can create giveaways, conduct polls, and invite particular visitors to take part within the movies to keep up the channel’s success.

This channel provides popular culture commentary by a [political ideology] political lens. We make commentary on books and present occasions. We additionally add a brand new video each Wednesday and Friday.

YouTube Video Descriptions

A useful video description can spike your viewers’s curiosity and lead to longer watch instances, higher view counts, and even new subscribers. Plus, it might assist with YouTube search engine optimization, permitting YouTube’s algorithm to know your content material and counsel it to new customers, additional boosting your YouTube metrics.

YouTube Video Description Examples

1. “5 Finest Coding Languages for Freshmen 2021” by nicole . younger

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The outline of nicole . younger’s YouTube video, “5 Finest Coding Languages for Freshmen 2021,” hooks the viewer by posing a query that can be answered within the video. The video description additionally features a profit that the viewer will acquire from watching the video.

Why We Love It

On this video description, the creator summarizes the video’s title and specifies the audience. The textual content will assist audiences (and YouTube) perceive the video’s content material. This creator understands that the channel description is prime actual property for contact info, social media handles, and calls to motion, persuading viewers to stay round.

“ Write Counterpoint – Music Composition” by Music Issues

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The outline of Music Issues’s YouTube video, “ Write Counterpoint – Music Composition,” makes use of key phrases comparable to “writing counterpoint,” “music composition lesson,” and “understanding counterpoint” to enchantment to audiences which can be desirous about studying the music composition approach. The outline additionally contains timestamps that viewers can use to skip to the portion of the video that addresses the precise matter they need to study.

Why We Love It

This YouTube video description makes use of key phrases to enchantment to a distinct segment viewers. The specificity makes it simply searchable on YouTube. Utilizing key phrases to make every video search-friendly will drive visitors to your video’s particular content material.

“ Create a 90 Day Plan on your Enterprise (+ Free Workbook)” by Anna Clark

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The outline of Anna Clark’s YouTube video, “ Create a 90 Day Plan on your Enterprise (+ Free Workbook),” contains hyperlinks to the creator’s web site, programs, publication, and social media accounts, and a workbook that viewers can obtain and full as they watch the video.

Why We Love It

It’s good to contain your viewers in different elements of your enterprise. The interplay and engagement you earn will provide help to rank in opposition to different energetic channels. Directing your viewers to different sources for your enterprise may also assist your YouTube channel drive visitors to your web site, growing your authority in your enterprise area of interest.

“How To Create An Electronic mail Gross sales Funnel” by Wishpond

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The outline of Wishpond’s YouTube video, “How To Create An Electronic mail Gross sales Funnel,” hooks the viewer by stating that the video is the fourth installment in a collection and linking to the earlier video. The video description additionally contains an incentive for viewers to study extra concerning the firm.

Why We Love It

This description segments the video as a bit of a bigger collection. If subscribers study that you simply present related content material in your channel, they are going to be extra inclined to look at your different movies. The outline additionally lets viewers know there’s a free demo of the service. Should you promote different services or products in your enterprise, make sure to hyperlink them within the description.

“ Define Your Novel – Half 2” by Writing with Jenna Moreci

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The outline of Writing with Jenna Moreci’s YouTube video, “ Define Your Novel – Half 2,” hooks the viewer by stating that the video is the second installment in a collection and linking to the earlier video. The video description additionally contains an incentive for viewers to study extra concerning the creator’s merchandise.

Why We Love It

This video description is nice as a result of it lets viewers know what’s coming subsequent. Inserting a “new section” in your YouTube collection permits viewers to anticipate your subsequent video.

“Microgreens Rising: Supplies and Newbie’s Information” by Epic Gardening

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The outline of Epic Gardening’s YouTube video, “Microgreens Rising: Supplies and Newbie’s Information,” invitations novice gardeners to study rising microgreens. The video description tells viewers concerning the creator’s previous expertise with microgreens, lists the provides that the creator mentions within the video, and lists ways in which viewers can help the creator past watching their video.

Why We Love It

The creator offers an inventory of merchandise used within the video. The viewers can conduct additional analysis into the merchandise or buy them instantly by the hyperlinks.

“Budgeting for Freshmen – Make a Price range From Scratch 2021” by Debt Free Millennials

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Debt Free Millennials’ YouTube video, “Budgeting for Freshmen – Make a Price range From Scratch 2021,” teaches viewers to create a finances. The outline provides viewers an summary of the matters lined within the video and invitations them to join services and products by affiliated hyperlinks. It additionally contains hyperlinks to the creator’s Instagram, Fb group, and web site in order that viewers can join with the creator by completely different social platforms.

Why We Love It

The creator has created a way of group and togetherness. Should you embody your social media hyperlinks in your YouTube video description, subscribers will observe you on a number of platforms to stay engaged along with your content material. The content material creator invitations them to return for brand spanking new movies and share their very own experiences on social media.

YouTube Video Description Templates

A YouTube video description is descriptive textual content that features however will not be restricted to key phrases, themes, and particular ideas/visitors that the content material creator desires their viewers to know. The YouTube video description will increase visibility by search engine optimization, views, and subscriptions. In every video description, the content material creator will encourage their viewers to “Like,” “Share,” and “Subscribe” to their content material. An efficient video description can be persuasive and informative, and immediate the viewers to tune in recurrently.

1. Make it search-friendly.

We now have all accomplished it: Having elements of an concept and hoping Google will fill within the blanks by finishing the search with the remainder of our thought. As a content material creator, it is advisable to personal every of the video’s associated tags, together with misspellings, to assist refine the content material beneath your channel. The YouTube movies must be centered round key phrases, maximizing your search engine optimization for Google and YouTube searches.

Hearken to how our CEO explains the distinction between X and Y, and study greatest practices for implementing your personal technique.

Study extra about X and Y in our course: [course link].

2. Lead viewers to different sources.

You should utilize a YouTube channel description like this one to assist new viewers join with you in your different channels and social media platforms:

Hello there! New to [name of channel]? In that case, this is what it is advisable to know: I like [interests related to channel] a LOT, so I exploit this channel to discover X, Y, and Z, that will help you [desired result for viewer].

The place else yow will discover me:

INSTAGRAM: http://instagram.com/[accountname]

TWITTER: http://twitter.com/[accountname]

LIFESTYLE CHANNEL: http://www.youtube.com/[accountname]

Be a part of our rising group for brand spanking new movies each Tuesday and Friday!

BUSINESS INQUIRIES

Please contact [PR representative] at [email or phone number].

3. Incorporate key phrases.

YouTube will increase visibility inside key phrase searches and related content material. In consequence, movies ought to have buzzwords in video and channel descriptions.

If you wish to craft an outline that explains what your video is about and incorporates a key phrase description, do that:

Hey there! This lesson is a part of a free on-line course. Take the complete course right here: www.firm.com/course1.

Some individuals are uncertain what X is — at its most simple, X is [brief definition of keyword]. On this video, you will discover ways to X, Y, and Z, to make sure you’re capable of develop your model on-line.

As well as, we’ll clarify how one can keep away from doing A. Typically, A is all it takes to lose a buyer.

4. Tease a brand new initiative.

A brand new video is upcoming, and it is advisable to ship a teaser to your viewers that may create buzz main as much as the discharge of the brand new content material. A video teaser will be uploaded to YouTube Shorts to extend anticipation.

Be a part of the “musical nerds” on a mission to enhance our musical understanding. We add each Wednesday and Thursday. We can have Q & A classes to reply all your newbie questions on Wednesdays, beginning subsequent week.

5. Be clear.

Authenticity sells. Viewers know while you aren’t being clear with them. YouTubers ought to be prepared to construct belief and have interaction throughout the group.

What’s up, guys? On this video, we’ll speak about an on a regular basis make-up look you are able to do in 10 minutes. I’m not an early riser, however similar to anybody, I nonetheless need to look good for the day. I’ll record the merchandise I used on this video.

Please subscribe in case you are feeling my vibe. I put up content material weekly, and you’ll all the time discover me on Insta! I’ll drop my social media handles under.

**All opinions are my very own. This video isn’t sponsored. I’m despatched merchandise for my consideration, and I earn a small proportion from gross sales by affiliated hyperlinks. Clicking on affiliated hyperlinks doesn’t price you something.**

6. Keep engagement.

A video description comprises key phrases and time stamps for content material created. It’ll assist keep engagement and present the chronological order of issues, particularly if viewers are in search of a specific video for a particular date. A powerful YouTube description avoids clickbait to reel in customers.

Hello, everybody! We are the Science Kidz! Right this moment we’re experimenting to seek out out which popcorn model leaves behind the least variety of kernels. Will it’s Orville Redenbacher’s or Act II?

Each week, we do a brand new experiment as a part of our initiative to focus on STEM careers in Savannah, Georgia. When you have an experiment you need to see The Science Kidz attempt, go away a remark under. You by no means know — we may choose yours!

Comply with me on Instagram for extra experiment concepts, and tag us in a number of the experiments you do with your mates!

7. Assist viewership with paid sponsorships.

Content material creators with paid sponsorships, or paid product placements of their movies, will affect manufacturers and generate revenue for themselves. If “#advert” seems in your video description, you possibly can wager mentioning the product or model will immediate the viewers to attempt it. Providing it at a reduction worth can also incentivize potential purchasers.

Hey, y’all! Right this moment, we’ll be rebuilding a 454 Chevy Huge Block motor. We’ll be including 200 horses to deliver the motor as much as 680 horsepower. I hope y’all are able to dive into enterprise with Motor Boyz.

This episode is sponsored by Husky instruments, and we’ll be utilizing their newest impression and driver instruments to rebuild the 454. We want to thank Anderson Auto for donating the 1972 C10 to be our body as soon as the motor is rebuilt and accomplished.

Obtain these YouTube description templates, and assist your video go viral.

These must-have YouTube video and channel description templates may help you scale back the time it takes to add and optimize your YouTube movies, getting them out to your viewers rapidly and with much less effort. Remember to customise the textual content to boost the studying expertise since you need to be as useful as doable on your viewers.

Editor’s observe: This put up was initially revealed in March 2019 and has been up to date for comprehensiveness.