By Phil Norris February 29, 2024
While you consider an internet site, you in all probability think about a homepage with a menu linking to varied classes and sub-pages.
However not each enterprise or creator wants a traditional multi-page web site. For a lot of, a long-scrolling, single-page web site may very well be the right answer.
Which method is best for you? And when you determine to create a one-page web site, what essential components do that you must embrace?
Learn on to reply these questions (and extra)…
What’s a one-page web site?
A one-page web site is precisely what it feels like: a web site containing a single HTML web page, with no hyperlinks to further pages (like a weblog, contact web page, or About Us web page).
These clutter-free, easy-to-navigate web sites are designed to offer simply the correct amount of element to steer guests to take some type of motion, comparable to:
- Shopping for a bodily or digital product
- Finishing a contact type to obtain a value quote
- Signing up for a web-based occasion or course
That makes them an awesome match for companies and creators selling one kind of product or motion — like a photographer with a portfolio web site showcasing their greatest work, or an on-line course creator promoting a single course.
As a result of they solely comprise a single web page, many one-page web sites don’t trouble with a navigation menu such as you’d discover on a traditional web site.
Nonetheless, it’s nonetheless potential so as to add navigational components to a single-page web site. It’s simply that when the customer clicks a hyperlink or menu button, they’ll immediately be transported to the related vacation spot on the web page, somewhat than being despatched to a completely completely different web page.
When to think about a one-page web site
Let’s contemplate the primary the explanation why you would possibly select a one-page web site template over a traditional web site.
👍 One-page web sites may be just right for you if:
- Your content material matches naturally onto a single web page
- You wish to showcase your skilled expertise by way of a web-based portfolio
- You need web site guests to finish a particular motion (like shopping for a single services or products, or finishing a contact type)
- You don’t have the time or finances to construct a full, multi-page web site
- Your services or products is easy sufficient to clarify in a single web page of content material
On the flip aspect, there are some eventualities wherein a single-page web site virtually actually isn’t the best match for you.
👎 One-page web sites in all probability gained’t be just right for you if:
- You wish to publish weblog content material to deliver folks to your web site
- You’re planning to take a position closely in search engine marketing (extra on this later)
- You promote a variety of services and products throughout a number of classes
- You wish to construct devoted net pages for various buyer sorts
- Your services or products is simply too complicated to clarify on a single web page
- You desire a scalable web site that you would be able to simply broaden whenever you enter new markets, goal new prospects, or launch new merchandise
Advantages of a single-page web site
By this stage, it ought to be clear whether or not or not a single-page web site is a viable answer for what you are promoting. Now, let’s contemplate a few of the key benefits these stripped-back websites supply over traditional, multi-page websites:
Straightforward to navigate
Sick of aimlessly clicking round web sites to search out what you’re searching for? So is everybody else.
Complicated navigation is an enormous challenge for a lot of web sites, making it powerful for guests to trace down related data. If they’ll’t discover that data, they’ll virtually actually bounce — they usually in all probability gained’t come again.
This isn’t such an issue for single-page web sites, the place every thing is laid out on one web page. No extra grappling with complicated navigation menus; you simply have to scroll down to search out out extra.
It’s the best potential person expertise.
Clear person journey
One-page web sites are sometimes constructed round one motion — like persuading guests to purchase a single product or join a particular on-line course.
That makes for a easy, clear person journey the place you reveal extra data as potential prospects scroll additional down the web page. It usually appears to be like one thing like this:
- Prime of web page: Briefly clarify your supply and who it’s for.
- Center of web page: Introduce additional options and advantages.
- Additional down web page: Reveal social proof by way of testimonials and buyer evaluations.
- Backside of web page: Persuade the person to take motion by way of a “Purchase Now” button or a lead seize type.
All of it feels very pure.
Cellular-friendly expertise
Since late 2019, cellular customers have accounted for at the least 50% of complete international web site site visitors.
That’s an enormous tick within the field of one-page web sites.
Why? As a result of cellular looking is constructed for scrolling — and that’s precisely what you get with a single-page web site.
With no complicated menus to navigate or hyperlinks to click on, they’re usually simpler to get round on cellular than their multi-page equivalents.
Larger conversions
Traditional web sites are constructed round a variety of various targets and actions.
As an example, contemplate a typical e-commerce retailer. At any given time, it would need guests to…
- Be taught concerning the group’s dedication to sustainability
- Apply for vacant jobs on the firm
- Join the model’s e-newsletter
- Observe the model’s numerous social media channels
- Learn their newest weblog put up
…and that’s with out even mentioning the shop’s essential, overarching objective of driving gross sales.
Against this, single-page web sites are typically laser-focused on driving a particular motion, which can assist them generate extra (and extra worthwhile) conversions.
Excellent for Storytelling
An astonishing 94% of shoppers agree that high-quality content material “tells a superb story”.
Once more, single-page web sites thrive right here. They’ve a transparent begin, center, and finish (AKA the highest, center, and backside of the web page), which makes it comparatively straightforward to weave a compelling narrative.
It’s far more durable to attain the identical factor throughout a traditional web site with lots of, and even hundreds, of pages and virtually infinite potential person journeys.
Drawbacks of single-page web sites
After all, a one-page web site isn’t a silver bullet assured to work for each enterprise kind. There are some vital drawbacks to the single-page method, together with:
Restricted website positioning potential
Search engine marketing (website positioning) methods rely closely on figuring out high-value key phrases, then concentrating on them by way of particular person class, service, and product pages and weblog posts.
With a single-page web site, you’ve solely obtained — guess what? — one web page to play with, providing you with far fewer alternatives for efficient key phrase concentrating on.
Additionally, you may’t reap the benefits of one of the efficient website positioning ways: inner linking.
Inner linking is about bettering the search efficiency of your most vital pages by linking to them from plenty of different pages.
Clearly, in case your web site solely includes a single web page, there’s no scope for inner linking.
Lack of flexibility
One other main disadvantage of single-page web sites: they offer you minimal scope for getting into new markets or concentrating on new prospects.
Why? As a result of they’re designed to advertise a single motion for a sure kind of buyer. When you department out to completely different actions and prospects, they’ll turn out to be unworkable, quick.
After all, when you’ve obtained no plans to step exterior of your present area of interest, this isn’t an issue.
But it surely’s inconceivable to say what what you are promoting will appear like in 12 months or 5 years, and also you won’t wish to really feel like your web site’s holding you again.
Intimidating format
Since you’ve obtained to include all of your worthwhile content material in a single place, one-page web sites usually look fairly… lengthy.
This could be a little intimidating to first-time guests, who’re instantly introduced with a seemingly endless column of textual content and visible components.
In the event that they’re searching for a particular piece of details about your services or products, they may not wish to scroll down by way of a number of screens of content material to search out it.
6 important components of a one-page web site
Satisfied {that a} single-page web site is best for you? Listed here are six key components to tell your design:
A transparent purpose
Step one when creating any web site or touchdown web page is to outline a transparent goal.
Are you promoting a services or products? Showcasing your expertise in a particular area? Selling a web-based course or occasion?
Setting a purpose helps to information the design and content material creation processes.
Logical, linear construction
If guests must consistently scroll up and down the web page to search out all the knowledge they should make a shopping for determination, you haven’t constructed an efficient one-page web site.
Plan your construction to make sure would-be prospects are sufficiently clued-up by the point they attain the underside of the web page.
Distinguished CTA
Consider a name to motion (CTA) as a signpost in your web site that tells guests what to do subsequent, like shopping for a product or signing up for a web-based course.
Add CTAs in outstanding places all through your single-page web site, like this instance from instantaneous espresso model st33p:
Failing to incorporate clear CTAs can depart guests confused, which is able to possible hurt your conversion charge.
Product/service description
With out wishing to state the plain, it’s onerous to promote a services or products with out an sufficient description. Consider this part because the “pitch” in your services or products: why ought to folks purchase it?
Concentrate on advantages somewhat than options. For instance, take a look at all the advantages in these copy samples from sleep know-how firm Somvai:
- “Somvai makes use of radar sensing to gently wake you up on the excellent cut-off date to make you really feel most energized”
- “You’ll be able to inform Somvai when that you must be up by, and it gives you the absolute best nap inside that point”
- “Somvai will rhythmically pulse its lights so that you can observe along with your respiration, serving to you go to sleep quicker”
That makes for a much more engaging “promote” than merely explaining that the product has flashing lights and a built-in countdown timer.
Social proof
Guests to your web site don’t wish to hear you endlessly discussing the brilliance of your services or products — they wish to know what actual prospects suppose.
Certainly, 98% of customers say evaluations are an “important useful resource” when making buy choices.
In addition to studying buyer evaluations and testimonials, shoppers wish to hear from authority figures like:
- Excessive-profile publishers
- Influencers and thought leaders
- Accreditation our bodies (just like the Higher Enterprise Bureau)
All that stuff is named “social proof”, and it performs a key position in persuading potential prospects that what you are promoting is legit.
There are many methods to show social proof past the compulsory Trustpilot or G2 brand.
As an example, Pull Methods incorporates the logos of its high-profile trade companions…
…and likewise shares information tales from big-name publishers like Bloomberg and Quick Firm:
Contact data
Final however not least, don’t neglect to embrace your contact particulars.
To be clear, that doesn’t simply imply linking to your social media profiles. Positive, you are able to do that too — however at the beginning, that you must give folks a direct line to your help staff, like an e-mail handle, cellphone quantity, or contact type.
If you happen to don’t, there’s an actual danger that would-be prospects will merely look elsewhere, with three-fifths of shoppers saying it’s “essential” for companies so as to add contact data to their web sites.
5 one-page web site examples to encourage you
Eager to construct your first one-pager, however unsure the place to begin? Try 5 of our favourite single-page web site examples:
KNOB
Recover from the horrible identify, as a result of KNOB offers us an excellent instance of how one can construct a single-page web site to advertise a product launch.
This web site builds anticipation by highlighting the product’s eye-catching design by way of engaging imagery. And it incorporates a easy, placing CTA urging guests to enroll in the model’s e-newsletter to hitch the “waitlist” forward of the launch date.
That approach, the model can be in contact with potential prospects.
Idea Capers
Assume one-page web sites must be easy? Assume once more, as a result of this one-pager for the artistic card recreation Idea Capers is each lovely and extremely refined.
Virtually each component of the web page is interactive, from the instance taking part in playing cards on the high of the web page to the draggable blocks within the footer. It’s actually a pleasure clicking round to see what occurs subsequent, which implies you truly get pleasure from studying concerning the product.
Importantly, this web site additionally will get the fundamentals proper by incorporating a number of outstanding CTAs all through the web page.
KreativePro
Promoting on-line programs is all about constructing belief along with your viewers by demonstrating your expertise and credentials.
KreativePro clearly understands this. Its one-page web site is crammed filled with social proof, together with awards and accreditations, buyer testimonials, and the model’s Trustpilot assessment rating.
The positioning additionally successfully pitches KreativePro’s programs by way of subheadings discussing:
- The “downside” of different artistic design programs
- The “answer” that KreativePro offers
- Who would profit from KreativePro’s programs
This makes it straightforward for would-be prospects to determine whether or not KreativePro is true for them.
Moritz Petersen
Moritz Petersen is an internet developer who’s constructed a portfolio-style single-page web site to showcase his greatest work.
Consideration to element is clearly an enormous deal for Moritz: he mentions it within the above-the-fold introductory copy, however it’s additionally evident by way of the design of his one-page web site — from the trendy scrolling testimonial banner to the interactive playing cards within the portfolio part.
Importantly, the aesthetics by no means interrupt the positioning’s performance. Whichever part you’re studying, the “Undertaking request” CTA is all the time seen on the top-right of the display screen.
Arts District Kitchen
At first look, Arts District Kitchen’s web site appears to be like like a traditional, multi-page web site due to the top-of-the-page navigation menu.
In actuality, it’s a skillfully designed single-page web site that incorporates every thing a possible restaurant customer must know: location, opening hours, the menu, and even a bit back-story about how the enterprise began.
We additionally love how Arts District Kitchen offers would-be prospects a number of methods to get in contact by together with its social handles, cellphone quantity, and a built-in contact type.
Construct your single-page web site with AWeber
In search of a one-page web site builder? AWeber’s touchdown web page builder is the right answer, permitting you to:
- Get began quick by selecting from 100+ mobile-responsive touchdown web page templates
- Develop your advertising and marketing listing by way of on-site lead seize varieties
- Monetize your single-page web site with checkout performance for one-off or recurring funds
- Measure and optimize your efficiency by integrating Google Analytics and Meta’s monitoring pixel
- Join or purchase a customized area to determine belief and construct your model
- Design lovely photographs utilizing our built-in Canva integration
Able to construct your first single-page web site?
Join your free AWeber account at this time!
