I’ve by no means been nice at predictions, as my yearly flutter on the Grand Nationwide would attest.

Apparently, selecting a jockey primarily based on the color of his hat isn’t a foolproof technique.

Nonetheless, I do know barely extra about adverts than I do about elite race horses. Or not less than I feel I do.

So right here’s my high three Cannes predictions. Want me luck.

First up is as near a positive wager as potential. Channel 4 – Tremendous. Human.

Not solely have they got a monitor document at Cannes yearly, however this 12 months’s movie is a belter.

It appears and sounds superb. Superbly shot by the supremely proficient Bradford Younger, and the soundtrack is Bugsy Malone’s “So You Wanna Be A Boxer.” What’s to not love?

Superhuman 4Creative

Subsequent up is a really sensible concept from Samsung.

How do you persuade a loyal iphone consumer to check out the Android performance, with out them even altering their telephone?

The Samsung “iTest.” That’s how.

You would check out every little thing from net searches to messaging all from the iphone. They even constructed a sport. Genius!

Samsung DDB New Zealand

And at last, now we have a unbelievable packaging concept from Oreo.

They disguised their new Oreo Thins packaging as Inexperienced Large greens, a Ford proprietor’s guide, Hanes tee shirts, and a Higher Properties & Gardens cookbook.

All designed to maintain your children off the one that you love treats.

Nice considering that raises a smile, in a usually very boring class.

Oreo The Group Miami