Milan Strba, Head of Development at SuperScale shares his ideas for progress technique, what he thinks would be the future developments of the app advertising trade and whether or not it is best to spend money on UA or natural progress first.
Beneath is the complete transcript of the video above.
My identify is Milan Strba. I’m the Head of Development Advertising and marketing at SuperScale and SuperScale is mainly a full funnel sport progress platform for cell video games and blockchain apps.
What are the specificities of establishing a progress technique for a cell sport?
What we do at SuperScale is like analyze, optimize and scale however in the event you look solely on the scale half you positively want to grasp your sport. There are two methods and two major issues on the way to perceive a sport. One is the retention, it’s an important metric. And the second factor is monetization, is it advert pushed? Is it hybrid? Is it in-app pushed? That is just like the constructing block, it’s a must to know this. Then it’s essential even have, within the fashionable period, have your MMP arrange so you’re assured along with your information. And the third factor is knowing your neighborhood. What drives them to play the sport, why they selected your sport and what would they prefer to see sooner or later. There are all the time some communities both Discord, Reddit or no matter. And even critiques are sufficient within the shops. So understanding the monetization, retention, have your MMP arrange and perceive your neighborhood.
Which one ought to come first: natural progress or paid UA?
Natural progress. Don’t try for perfection after I say natural progress. There are limits clearly, don’t attempt to have your sport localized in fifty languages or one thing or, you already know, having these key phrase evaluation for six months and so forth. Examine your self to love competitors that you already know is like your sturdy competitor in the marketplace, some massive enterprise or some very profitable one and in case you are a small indie developer attempt to have comparable retailer however clearly along with your design and your sport and you already know this aura in your retailer that may suit your sport. And construct on that and in addition attempt to attain and perceive the communities which might be present. The ASO and the natural is all the time like a constructing block for supporting paid person acquisition. As a result of in the event you begin with paid person acquisition and your retailer is in very unhealthy form you’ll really feel it on the efficiency of paid person acquisition.
What do you assume are gonna be the app advertising developments of the long run?
I believe the entrepreneurs are gonna be extra happy with the post-IDFA however the pattern will probably be how they’re gonna be okay just like the alerts, it means like all people’s gonna diversify. No one’s going to depend on two or three advert channels Don’t have a look at Fb solely, diversify Make a mixture of socials, advert channels, after which now we have Apple Search Advertisements and Google Advertisements. So make a mixture of these 4 and discover out what works. Don’t be scared. And tied to that, I imagine we’ll see increased high quality creatives and payables.
I believe now’s the time for playable advertisements. They’ve been within the trade for a while however many firms had been scuffling with having profitable playable advertisements that would work and convey revenue. Now the advert networks, a minimum of those that I speak with the foremost ones they stated that they prioritize it’s essential have playable advertisements in any other case you’ll get unhealthy site visitors or worse site visitors. So having these increased high quality creatives and playables is gonna pattern.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video advertisements, app retailer movies, and so forth.).
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