You’ve reached a brand new buyer with the right product advert. They noticed it at precisely the suitable time once they have been already trying to purchase a product that’s similar to yours.

Having executed their due diligence, they’ve seen that your product assessment scores are glorious, in order that they’ve began the checkout course of.

However then catastrophe strikes.

They hit the fee web page, observed the delivery prices, and vanished—almost certainly within the path of your largest competitor.

It’s an all-too-common story.

Certainly, in line with the Baymard Institute, additional prices—reminiscent of delivery, taxes, and charges—are the main explanation for cart abandonment.

As internet buyers, we’ve come to take free delivery without any consideration—a lot in order that we really feel a compulsion to keep away from paying something in any respect for delivery, in any situation.

Let’s dig into simply how a lot of a chokehold free delivery has on shopper habits.

4-fifths of individuals say free delivery would make them extra more likely to store on-line.

That very same proportion expects to obtain free delivery when ordering a sure greenback quantity of things, whereas two-thirds count on free delivery on each single order, in line with analysis from Jungle Scout.

Not solely that, however 68 % often spend greater than they initially deliberate to unlock a free delivery supply, with the typical shopper spending over $21 extra because of this.

Or, to place it one other manner, free delivery is a reasonably large deal to your clients.

So it’s positively one thing to advertise in your e mail advertising and marketing.

Because of this I’ve rounded up these seven extremely persuasive free delivery e mail examples.

 

Instance #1: Supply Free Delivery As a One-Off Incentive

Free delivery is a problem for some retailers.

Reality is, your margins may not be excessive sufficient to justify it—particularly if in case you have a relatively low common order worth.

And particularly for those who additionally have a cumbersome product that may’t be simply packaged and dispatched for a low value.

Sadly, clients are an unforgiving bunch.

They don’t care about your backside line; they need free delivery they usually need it now.

So slightly than launching a sitewide sale, why not supply free delivery as a limited-time promotion?

That’s what L’Occitane en Provence does right here:

This strategy has the good thing about sparking urgency in your e mail recipients.

And as everyone knows, FOMO is a extremely efficient software for compelling clients to take motion.

Instance #2: Promote Free Delivery Within the Topic Line

The topic line is arguably a very powerful piece of actual property in a buyer’s inbox.

Nearly half of the respondents resolve to open an e mail based mostly on the topic line alone, whereas two-thirds report e mail as spam based mostly solely on the topic line, in line with one examine.

Writing the excellent ecommerce topic line is tough.

You solely get a restricted variety of characters to play with (analysis reveals that topic strains with between 36 and 50 characters get the perfect response charges), so you want to assume lengthy and arduous about your messaging.

On condition that we already know the way a lot shoppers love free delivery, wouldn’t it make sense to reference it in your topic strains?

Right here’s an instance of how this might look, courtesy of Profit Cosmetics:

As an apart, I like the usage of emoji right here. Whereas they’re not for each model, emojis might help your topic line stand out in a busy inbox. Certainly, one examine discovered that manufacturers utilizing emoji of their topic strains see a 56 % upturn in distinctive open charges.

One other factor that works properly on this free delivery e mail instance is the usage of a promo code for folks to say their free delivery:

That’s good, with a survey from Blippr discovering that internet buyers who use coupon codes spend 24 % greater than buyers who don’t use them.

A last level right here: it seems that promo codes and e mail advertising and marketing are pure bedfellows. 

In line with Blippr’s analysis, 88 % of shoppers choose to obtain coupons by way of e mail, so it positively is sensible to mix the 2.

Throw in a free delivery supply and also you’ve received all of the elements for e mail advertising and marketing success.

Instance #3: Spell Out How Your Free Delivery Supply Works

Prospects don’t need to really feel misled.

In the event you promise them free delivery, they’re going to carry you to it.

And if the truth doesn’t match their expectations, there’s an excellent probability they’ll bounce.

(Keep in mind, sudden prices are comfortably the largest explanation for cart abandonment—actually, they result in twice as many abandonments because the second-biggest trigger.)

So it is sensible to spell out precisely how your free delivery proposition works.

That manner, nobody’s going to be confused or dissatisfied.

Nonetheless, it’s value noting that customers have quick consideration spans.

On common, folks spent simply 10 seconds studying the typical model e mail in 2021, down from 13.4 seconds per e mail in 2018.

Which means you need your most vital messaging to look as excessive up the e-mail as attainable.

Most frequently, that’s going to contain discussing the product you’re launching or the {discount} you’re providing, slightly than the phrases and circumstances of your delivery coverage.

City Outfitters will get round this by utilizing the e mail footer to clarify its free delivery proposition:

This works properly as a result of as shoppers, we’re educated to look out this sort of dull-but-important data within the footer part.

So that you get to speak all of the vital, technical stuff with out consuming up worthwhile house on the high of your e mail.

Instance #4: Point out Free Delivery Above the Fold

What for those who merely can’t incorporate any free delivery messaging in your e mail topic line?

The subsequent neatest thing is to reference it in a distinguished place inside the e mail itself—ideally above the fold.

As we mentioned within the earlier part, consideration spans are quick, so don’t depend on folks making it a number of scrolls deep into your e mail newsletters. If that’s the place your free delivery supply is lurking, solely a small proportion of your viewers goes to see it.

Ideally, you’ll point out free delivery on the very high of your e mail, like Too Confronted Cosmetics does right here:

Clearly, there are phrases and circumstances connected (that are spelled out in full within the footer, a la City Outfitters).

However the top-of-page messaging is tremendous clear.

Free delivery, mixed with a large {discount} on purchases, makes for a gorgeous supply.

Instance #5: Use Free Delivery to Drive Buyer Registrations

The extra you already know about your clients, the simpler it turns into to achieve them with extremely focused, customized gives.

With 71 % of shoppers anticipating firms to ship customized interactions—and 76 % getting annoyed when this doesn’t occur—it’s simple to see why manufacturers are so desperate to pay money for as a lot buyer information as attainable.

A lot in order that estimates from the European Fee claimed the worth of customized information would attain €1 trillion in 2020.

However what does all this should do with free delivery?

Nicely, on this e mail, NYX Skilled Make-up demonstrates how free delivery can be utilized as a software to influence extra clients to register their particulars when making a purchase order:

This can be a good tactic, particularly for those who promote a product with respectable margins that’s comparatively simple to package deal up and ship at a low value.

Give it some thought: providing a buyer free delivery may cost a little you $5.

However in return, you’ll get a bunch extra extremely worthwhile information from them.

This implies extra impactful e mail advertising and marketing and, hopefully, a increased lifetime worth from every buyer who takes benefit of your promotion.

Instance #6: Promote Free Delivery As a Secondary Incentive

Free delivery is without doubt one of the strongest incentives for driving gross sales.

Certainly, analysis from Retention Science discovered that internet buyers are twice as doubtless to reply to free delivery gives than worth reductions.

Analyzing 100 million on-line transactions, it discovered that:

• Free delivery gives convert at a charge of 0.22 % – 1.9 %
• Share-discount incentives convert at a charge of 0.1 % – 0.8 %

However why does it should be one or the opposite?

Assume what number of extra conversions you might drive by combining free delivery with another type of {discount} or promotion.

That’s exactly what EyeBuyDirect does on this free delivery e mail instance:

This strategy works particularly properly on a buy-one-get-one-free supply as a result of the very last thing clients need is to pay twice the anticipated delivery prices by buying two merchandise slightly than one.

Instance #7: Goal Free Delivery To New Prospects

The longer a buyer sticks with your enterprise, the upper their lifetime worth turns into.

On the flip aspect, they’re value nothing in the event that they by no means really feel compelled to take the leap and make that all-important first buy.

That’s why a whole lot of manufacturers goal promotions particularly at new clients—people who find themselves sufficient to enroll in their e-newsletter however are nonetheless but to transform.

A technique to try this is by providing free delivery particularly for brand spanking new clients like Inexperienced Chef does right here:

This technique is very helpful for subscription-based firms like Inexperienced Chef, for whom the preliminary buy might end in months—and even years—of repeat enterprise.

It’s all about wanting on the large image right here.

Positive, providing free delivery to newbies may lower into your common order worth within the quick time period.

However in the long term, you may probably land a bunch of loyal clients.

That’s positively an excellent factor, with KPMG analysis revealing that:

• 86 % of loyal clients will advocate an organization to family and friends
• 66 % will write a constructive on-line assessment after an excellent expertise
• 46 % will stay loyal even after a unhealthy expertise

Conclusion

Free delivery emails might be an extraordinarily efficient technique for driving gross sales.

However spending a bunch of time “doing emails” is not any assure of success.

What you want is a technique to construct longer-lasting, higher-value buyer relationships—and Drip might help you do it.

Our highly effective segmentation and personalization instruments make it simple to have interaction your viewers with dynamic e mail content material that hits the mark every time, whether or not you’re planning a free delivery promotion, sending an deserted cart reminder, or crafting customized product suggestions.

(Or sending some other sort of e mail communications, for that matter.)

These instruments helped The Spice Home replicate its in-store expertise on-line, leading to: 

• A 90 % year-on-year improve in gross sales
• A 183X return on funding
• A 40 % improve in e mail listing dimension

Able to turbocharge your e mail advertising and marketing?

Attempt Drip completely freed from cost for 14 days—we gained’t even ask to your bank card particulars.