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HomeeCommerce MarketingWhat D2C Manufacturers Can Be taught From Shark Tank India (2022)

What D2C Manufacturers Can Be taught From Shark Tank India (2022)


Do you know that India’s startup ecosystem has seen a 3x improve in enterprise and personal fairness investments, from round $11 billion in 2020 to $36 billion in 2021? Effectively, it’s no marvel then that Shark Tank, the Emmy award-winning enterprise actuality collection about entrepreneurs pitching their concepts for funding, is now in India! 

What’s Shark Tank India? 

Shark Tank India is an Indian enterprise actuality tv collection. The present is an Indian franchise of the favored American present, Shark Tank. Shark Tank (the American model) was primarily based on the Japanese present Dragon’s Den, which got here out in 2001 and has been produced in 30 international locations since.

The present is all about entrepreneurs from completely different industries and walks of life pitching their enterprise to a panel of 5 traders (referred to as the ‘sharks’ within the collection). The aim of the entrepreneur is to make the enterprise presentation in a method that will get the sharks to put money into their firm. 

Appears like an effective way to get funding (and fame) for your corporation concept proper? 

Effectively, many Indian entrepreneurs thought so, too.The present acquired 62,000 functions from aspirants in India, out of which solely 198 have been chosen to pitch their concepts to the “sharks”. 

Who’re the Sharks (aka Shark Tank India judges)? 

Sharks are self-made multi-millionaires and have a observe file of success in being an entrepreneur. They make up the panel of judges that hearken to the pitches made by the contenders, and determine whether or not they’d like to take a position their very own cash to assist construct, market or mentor the contestant.  

Within the season of Shark Tank India that aired on twentieth December 2021, the entrepreneurs are pitching their concepts to those Shark Tank judges: 

  • Ashneer Grover (Managing Director and co-founder of BharatPe) 
  • Aman Gupta (Co-founder and Chief Advertising Officer of boAt) 
  • Anupam Mittal (Founder and CEO of Shaadi.com and Folks Group) 
  • Ghazal Alagh (Co-founder and chief of MamaEarth) 
  • Namita Thapar (Government Director of Emcure Prescription drugs) 
  • Peyush Bansal (Co-founder and CEO of Lenskart) 
  • Vineeta Singh (CEO and co-founder of SUGAR Cosmetics) 

You’ve in all probability heard of every of those sharks or their firms earlier than. Whereas it might appear overwhelming to deal with all of them collectively, in Shark Tank India (and in addition international), solely 5 of the above seven are current in an episode. 

Now that you simply perceive the format and the fundamentals of the present, chances are you’ll be questioning who’re a number of the Indian startups which have discovered success within the present. In case you thought that know-how was the one kind of startup that secures funding, this listing of D2C manufacturers in India that noticed success through Shark Tank India could shock (and encourage) you.

FUN FACT: 11/13 of those manufacturers selected to go along with Shopify, vs others, as their ecommerce platform!

D2C manufacturers making waves in Shark Tank India

1. Bummer 

Bummer is a style and attire model on Shopify that’s bringing again quirkiness and luxury to the one section that has typically been ignored by quick style – underwear. For an business that has been suffering from plain whites, blacks and greys, they’re bringing daring colours and prints to the forefront, conserving the fabric high quality on the middle of their manufacturing. 

The model secured INR 75 lakhs for 7.5% fairness from Namita at Shark Tank India. The founders intend on utilizing the investments to rent extra specialised sources to develop the model to completely different international markets. 

bummer at shark tank india

2. Tagz Meals

A Bangalore-based startup on Shopify, Tagz meals is one other meals model that’s gaining reputation for its modern, lip-smacking and fitter snacks for the GenZ. They’re bringing a wholesome twist to snacks by shifting away from the normal frying and baking strategy to manufacturing. 

The well being potato chips model secured a funding of INR 70 lakhs for two.75% fairness from Ashneer to develop their product additional, goal new markets and innovate with the flavors being provided. 

tagz foods on shark tank india

3. Coronary heart Up My Sleeves 

One other style and attire model which is on Shopify and that’s bringing innovation to the style world is Coronary heart up my Sleeves. It’s a model that has introduced removable sleeves to the market with the aim of accelerating the longevity of attire, making them an ‘on a regular basis must-have’. 

The model acquired a funding of INR 25 lakhs for 30% fairness from Anupam and Vineeta at Shark Tank India, and intends on utilizing the sources in the direction of market enlargement. 

heart up my sleeves on shark tank india

4. Ariro Toys 

Ariro is a toys model that takes a extra pure strategy to manufacturing and provides youngsters a extra Montessori surroundings to develop in. With a zeal to supply youngsters toys that have been minimal and really served a goal, Ariro works with data-backed, tried and examined designs and native artisans to craft participating toys out of wooden and has their retailer housed on Shopify. 

The model secured investments price INR 50 lakhs for 10% fairness from two sharks, Aman and Peyush. They intend on utilizing the sources in the direction of doubling their toy productions, testing new improvements and rising their market. 

ariro toys on shark tank india

5. Meatyour 

Meatyour is a model by Egsagro Merchandise Non-public Restricted that sources all of the eggs straight from Shree Balaji Farms, who is called one of many largest free vary farms throughout India. The farms are centered on offering hens a cage-free surroundings for more healthy eggs which might be free from antibiotics.

The model acquired a funding of INR 30 lakhs for 20% fairness from Anupam, Aman and Peyush to develop their free farms, and supply the farmers and the hens a pure surroundings to thrive in. 

meatyour on shark tank india

6. Auli Life-style 

A magnificence and cosmetics model that’s bringing Ayurveda to the forefront, Auli is concentrated on pure skincare merchandise. Their vary of skincare merchandise are 100% Ayurvedic and backed by science to ship the perfect of outcomes. And they’re additionally on the Shopify platform.

The model secured a ultimate deal of INR 75 lakhs for 15% fairness from Namita Thapar at Shark Tank India, and plans to leverage the funding to develop their market in addition to the vary of pure merchandise. 

auli lifestyle on shark tank india

7. Hammer 

Hammer is an electronics model that gives a classy and extraordinary vary of audio and health units for selling a wholesome life-style. The Panipat-based tech startup, which has constructed its retailer on Shopify, has served round 1.5 lakh clients in a span of simply two years with an unlimited number of audio and wearable equipment at sensible costs. 

The tech-DTC-startup secured a funding of INR 1 crore for 40% fairness from Aman at Shark Tank India. The model’s aim is to double down on their advertising, promoting and product vary to develop sooner with the funding in place. 

hammer on shark tank india

8. Past Water 

Past Water is altering the way in which we take a look at water and the way steadily we hydrate by making water enjoyable. They use the best high quality components which might be all pure and engaging to deliver completely different flavors to every day water consumption. 

The liquid water enhancer model acquired a funding of INR 75 lakhs for 15% fairness at Shark Tank India, from Namita and Aman. Their aim is to develop their capabilities and attain newer goal markets with the product. 

beyond water on shark tank india

9. CosIQ 

CosIQ is a magnificence model that’s bringing excessive efficiency skincare utilizing efficient medical applied sciences with a deal with clear components and minimalist formulations to the market. 

The sweetness model secured INR 50 lakhs for 25% fairness from two sharks, Anupam and Vineeta for scaling their product portfolio and goal market. 

cosiq on shark tank india

10. Skippi Ice Pops 

Skippi Ice Pops is India’s first meals and beverage model that sells flavored ice popsicles on-line, serving to shoppers reminisce the nice previous days when ice lotions weren’t actually a factor! 

The Hyderabad-based startup acquired a funding of INR 1 crore for 15% fairness within the first version of Shark Tank India. Based by husband and spouse duo, Ravi Kabra and Anuja Kabra, it’s the first model to have acquired funding from all of the sharks within the present. 

The founders plan to make use of the funding to drive extra innovation and introduce extra refreshing flavors to the Indian market. Presently, Skippi ice pops is out there in over 660 shops in Hyderabad alone and a couple of,200 shops throughout India. 

skippi ice pops on shark tank india

11. Past Snack 

Past Snack is a meals model on Shopify that’s taking the normal Kerala-special banana chips to households worldwide. The model has additionally launched thrilling new flavours to the favored chips to enchantment to extra shoppers, making it an much more cherished snack. 

The meals model acquired a proposal from Aman and Ashneer in Shark Tank India. They secured a ultimate deal of INR 50 lakhs with a 2.5% fairness. 

The model plans to make use of the funding to additional their manufacturing of banana chips the genuine method, and attain extra markets.  

beyond snacks on shark tank india

12. Farda clothes 

A premium style and attire model, Farda clothes is bringing creativity to the business with their tackle streetwear. They’re combining traits with artwork, intricate design and tradition to provide each bit a novel look that makes an announcement. 

Farda nailed their Shark Tank India pitch and secured a funding of INR 30 lakhs for 20% fairness from Namita and Aman. The model intends on utilizing the secured funding to develop their goal market and manufacturing. 

farda clothing on shark tank india

And a particular point out to 1 model that acquired numerous love…

13. JhaJi Achaar 

Another meals model who’re additionally on Shopify and made it to Shark Tank India is the JhaJi Retailer. It’s a web-based pickle retailer that sells selfmade achar utilizing genuine, conventional recipes from Mithilanchal in North-Japanese area of Bihar. 

Whereas the model didn’t obtain any deal from the sharks, the ladies founders have been receiving numerous love (and even funding provides) on social media for his or her concept, efforts and the pitch they took to Shark Tank India. In Anupam Mittal’s phrases, “dil aur dimaag, sab jeet liya!”.

jhaji achaar

Is Shark Tank for you? 

We consider that each enterprise concept deserves a stage and in case you do ever get the chance, go for it! However making it to Shark Tank is a problem by itself and never everybody will make it via.

Whether or not you get via or not, you will need to do not forget that reveals like Shark Tank aren’t the top of the world. As an entrepreneur, in case your concept is powerful sufficient, you may attain out to different sources of funding.

Allow us to additionally remind you, you don’t want funding to start out promoting. 10 out of the 19 D2C manufacturers that bought funded on Shark Tank up to now have been already promoting their product, and selected to go along with Shopify, as their ecommerce platform! 

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If that wasn’t sufficient of a takeaway, listed below are extra enterprise classes that we learnt watching Shark Tank India.

Enterprise classes to remove from Shark Tank India 

Shark Tank has been a supply of inspiration and studying for a lot of to-be and current entrepreneurs throughout the globe. Whereas every one’s learnings from the contender pitches and episodes could look completely different, learn on for just a few enterprise classes we’d discover as frequent themes throughout those who discover success (on the present and off).

Enterprise classes from Shark Tank India:

1. You’ve gotten 10 seconds (to seize consideration)

Once you’re coping with a shark, your first 10 seconds are your make or break. The way you articulate your corporation and the worth you deliver to the market throughout these few seconds is an effective indicator of how properly your model will maintain in a fast-moving market. 

This doesn’t simply maintain true for enterprise concepts. The identical logic applies to how you are taking your services to the market as properly. In case your advertising and promoting campaigns aren’t capable of entice a shopper within the first few seconds, you could have nearly as good as misplaced the sale! 

This Shopify studying useful resource may help you create participating advertisements that maintain your viewers’s consideration.

2. Readability and conviction is vital

Shark Tank pushes entrepreneurs out of their consolation zones, with difficult questions. The frequent issue within the ones which might be capable of maintain their floor within the face of this barrage from the sharks is the truth that these enterprise house owners have clearly outlined their enterprise, the worth it brings to the desk and the way they plan to make it a hit in a aggressive market. 

A good way to do that is by figuring out your distinctive promoting proposition and utilizing it to speak with readability.

3. Know your market

Innovation and creativity is nice, solely so long as shoppers can visualise placing it to work themselves too. It’s essential for companies to judge what dimension of an issue their product/ service solves, and on the similar time, what dimension of the market they will create for themselves. And that is the place market analysis turns into important.

Clothes is without doubt one of the most profitable classes on Shark Tank throughout the globe as a result of it’s a fast-evolving business and there’s at all times one thing to be higher at. The necessity for clothes is constant too, even when the character of the necessity adjustments over time. 

The identical holds true for classes equivalent to meals, alcohol and different associated merchandise. There’s at all times going to be an issue to resolve and at all times a necessity for it! Merely put, get to know your goal market and splendid clients earlier than you even begin a enterprise. 

Some methods to get to know your market and viewers embody market analysis, and real-time viewers insights.

4. Presentation issues

As a normal rule in Shark Tank, we now have seen the way you current an concept that may make or break the deal. Presentation isn’t nearly graphics and design components. It’s about how the contestant breaks down the concept so the sharks perceive it’s potential. Unhealthy presentation can pull down even the brightest of concepts.

The identical lesson may be taken to advertising, promoting, gross sales and even while you’re organising a storefront for your corporation. In case your presentation is poor, you’re most certainly going to lose the patron within the first few seconds of the go to. 

To make sure that your web site seems the perfect, you may observe these high web site design traits or try these superbly designed ecommerce web sites for inspiration. (P.S. they’re all designed on Shopify, utilizing Shopify templates or with modifications to them)

5. Take heed to (and study from) experiences 

Sharks are brutal with their suggestions on concepts as a result of they need you to study from their experiences. Profitable entrepreneurs, whether or not they acquired a handshake deal in Shark Tank or not, at all times come away with worthwhile recommendation on the way in which ahead. This solely goes to say how essential it’s to pay attention and study from what you’ll have missed out on when developing with an concept. 

For instance, in case you’re working a web-based retailer for the final one yr and see your development has plateaued, it’s time to deal with studying. You have to attain out to your current clients, request suggestions and insights on what they anticipate from you subsequent, and the way you would serve them higher. The extra carefully and overtly you pay attention, the upper are your possibilities of discovering alternatives to develop. 

Whilst you’re reaching out to them for suggestions, additionally consider using this chance to ask them for buyer testimonials which may find yourself turning into one in every of your most beneficial advertising belongings too.

6. Do the mathematics

Lots of people who step up for investments are conscious of the best quantity they’d wish to deliver into the enterprise. However it’s also essential that you simply do the mathematics and calculate what the minimal funding you’d wish to get is – whether or not you’re at Shark Tank or going for pitching to angel traders for funding. 

Have in mind how a lot wouldn’t it actually take to deliver your concept to life, add the potential inflation to the combination, the altering market dynamics and the sources you’d require to run the present. Additionally add an quantity to the identical that you simply’d wish to earn whereas executing the concept; you too want motivation to maintain going. In case you’re simply getting began, learn up on the issues it is advisable learn about investing in your corporation, so that you’re well-prepared.

7. Be practical

There have been concepts at Shark Tank, whereby folks pitched implanting bluetooths into people. Whereas it would look like an concept pushed from one of many episodes of Black Mirror, the individual did pitch it with all the keenness. 

However did they succeed? No. 

Take into consideration that marketing campaign of naming a cockroach with your beloved’s identify on Valentine’s day and the moment cringe it brought on. It’s the identical factor! 

Whereas following your ardour and beginning a enterprise is getting simpler, it is crucial that you simply additionally validate your corporation concept with a actuality verify. 

8. Converse your story (however don’t flip it right into a pity social gathering) 

One other side that profitable Shark Tank contenders have in frequent is their strategy to the enterprise. When they’re genuine and true to themselves, with a clearly outlined imaginative and prescient and mission, they’re capable of do the pitching and convincing significantly better than the others. 

Whereas you will need to spotlight your story and the place your concept comes from, it’s also essential to remember that you shouldn’t sound like you might be utilizing ‘pity’ as your technique to seize consideration. It might win hearts and soften how sharks reply to your concept, nevertheless it doesn’t assure an funding. 

Being genuine, nevertheless, doesn’t simply imply banking in your story. What’s going to actually take your model from native to international is backing that authenticity with a powerful product focus.

Whether or not or not you observe Shark Tank India, we hope that you’ll be able to use these enterprise classes to get your entrepreneurial journey began!

Get began without cost with Shopify!

Ceaselessly requested questions on Shark Tank India

Is there Shark Tank in India?

Sure there’s! Shark Tank India airs on Sony Leisure Tv.

Has Shark Tank India began?

Sure, Shark Tank India was first aired in India in December 2021.

Who’re the judges in Shark Tank India?

Listed here are the judges in Shark Tank India:
  • Ashneer Grover (Managing Director and co-founder of BharatPe)
  • Aman Gupta (Co-founder and Chief Advertising Officer of boAt)
  • Anupam Mittal (Founder and CEO of Shaadi.com and Folks Group)
  • Ghazal Alagh (Co-founder and chief of MamaEarth)
  • Namita Thapar (Government Director of Emcure Prescription drugs)
  • Peyush Bansal (Co-founder and CEO of Lenskart)
  • Vineeta Singh (CEO and co-founder of SUGAR Cosmetics)
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