Main Cross-Media Advert Rep Agency Expands Into Promoting Managed Providers in Arkansas, Kentucky, Minnesota and Washington, D.C.

NEW YORK — Viamedia, the main fully-integrated impartial cross-media native promoting firm, introduced it has skilled vital momentum with its managed companies providing to purchasers — pushed partially by Viamedia’s sturdy full stack promoting platform, which incorporates its full-service advert tech illustration for stock, operational execution and superior promoting capabilities.

“Managed companies fills the gaps for our purchasers that don’t have the employees or experience required to personal their regional or native media technique and execute on it totally.”

Viamedia affords MVPDs a wide range of choices for his or her in-house gross sales efforts that assist handle backend operations, together with technical integration, advert insertion gear administration, video encoding, gross sales automation techniques, order administration, scheduling, billing companies, and gross sales and monetary companies reporting. Moreover, Viamedia can increase service suppliers’ native gross sales, offering incremental worth with direct response, nationwide and political gross sales companies.

“Our ‘turn-key’ options supply full community design and implementation powering environment friendly buying, sturdy analytics, and ship higher outcomes, from day one. The adoption of our suite of AdTech instruments is a terrific recognition of our promoting experience,” stated Solomon. “The expansion of Viamedia’s managed companies won’t solely unlock new revenues, but in addition enable our cable TV companions to supply the newest applied sciences, instruments, and methods that may maximize enterprise for his or her purchasers and advertisers.”

With a full stack of promoting monetization options to cable, telco, and OTT/ premium video suppliers, Viamedia’s industry-leading know-how gives value financial savings whereas offering assets to maximise monetization of stock with little to no cap-ex. By minimizing personnel-related prices and issues of advert gross sales and cross-channel advertising and marketing, Viamedia’s managed service companions can as a substitute concentrate on driving revenues for his or her core enterprise, whereas having scalable operational help for development and enlargement sooner or later.

All through 2022, Viamedia expanded its managed companies with seven whole service suppliers, offering AdTech options in markets nationwide, together with Minneapolis, MN; Lexington, KY; Washington, D.C.; Louisville, KY; Fayetteville, AR; Little Rock, AR and Bowling Inexperienced, KY.

“Viamedia at all times delivers revolutionary and superior options that fully care for our backend operations, lowering threat and growing our effectivity,” stated Brian Bissonette, Advertising and marketing Supervisor of Paul Bunyan Communications, which serves the 6,000 sq. miles of north central Minnesota. “This has allowed us to cut back alternative prices and total enhance our gross sales metrics.”

“Partnering with Viamedia has allowed us maximize effectivity of all operations so we will concentrate on offering our group with the very best companies and buyer help,” stated Harvey Sofa, Telecommunications Product Supervisor at Frankfort Plant Board in Frankfort, KY. “With Viamedia’s promoting know-how, we will maximize all income streams and simply scale our enterprise transferring ahead with out worrying about extra manpower. It really is a win-win state of affairs.”

“This previous 12 months was a outstanding interval for strengthening Viamedia’s current partnerships and establishing new ones, really illustrating how our technical and operational capabilities can combine with any supplier’s current infrastructure,” stated Dave Solomon, Viamedia’s president and CEO. “Managed companies fills the gaps for our purchasers that don’t have the employees or experience required to personal their regional or native media technique and execute on it totally.”

Viamedia affords totally operational managed companies software program for implementing and executing all promoting know-how wants. Included is a state-of-the-art, extremely scalable Community Operations Heart (NOC) that companies all markets.

Service suppliers who make the most of Viamedia’s managed companies expertise elevated revenues and margins, diminished capital prices, distinctive inner and exterior reporting and a justifiable share of nationwide buys. By providing end-to-end technical and operational options — equivalent to gross sales automation and scheduling, cross-channel advertising and marketing, multi-platform insertion capabilities, video encoding and transcoding, system integration and monitoring, and enterprise intelligence options — Viamedia allows managed-services companions to broaden and focus completely on driving income.

Viamedia additionally has a extremely skilled supporting ad-sales staff promoting for 70 MVPDs in 28 states protecting over 60 designated market areas (DMAs) throughout the USA — bringing extra centered viewer focusing on and a extra participating, impactful advert expertise with better transparency, reporting and insights than beforehand supplied within the native market.

About Viamedia

Viamedia is the most important impartial champion for service suppliers within the nation, and doesn’t have competing service choices with any of its purchasers. The corporate locations over 1 million advertisements a day in additional than 130 zones in 28 states throughout 60+ markets nationwide, aggregating all types of TV audiences and offering a single level of sale to greater than 6,000 native, regional, and nationwide advertisers. It gives a complete portfolio of viewers and impression-based native video cross-media promoting options that bridge the hole between linear TV and digital programmatic promoting.

Viamedia’s patented, cloud based mostly QTT^® platform makes use of a proprietary know-how stack and designed to allow advert campaigns to be extra environment friendly and simpler to execute, by using wealthy information to ship focused, dynamic advertisements to customers by way of linear tv.

Viamedia affords a complimentary suite of impression-based digital merchandise for streaming, cellular, show, e-mail, search, social and extra. Headquartered in Lexington, Kentucky, the corporate’s success is constructed on its folks, processes and proprietary software program.

For extra data, please go to https://viamediatv.com.