At Mintel, we all know that in an more and more dynamic enterprise panorama, leveraging insightful market analysis is extra important than ever. Current advances in generative synthetic intelligence (AI) and enormous language fashions (LLM) have enabled Mintel to as soon as once more outline what the way forward for market intelligence seems like. We’ve created a groundbreaking AI resolution that may basically change how companies throughout the globe conduct their analysis.

Think about market analysis with out the wrestle. Think about a sooner, smarter and extra environment friendly manner of conducting market analysis. Welcome to Mintel Leap.

In contrast to different consumer-grade generative AI instruments which are skilled on publicly obtainable knowledge, Mintel Leap takes a wholly completely different strategy. What we’ve created is a closed-loop AI platform that’s constructed completely on Mintel’s propriety analysis and human evaluation.

So, what does this imply for you?

It signifies that your market analysis capabilities are radically enhanced at speeds, scales and specificity that you just didn’t assume potential.

Whereas the ability afforded to us by AI enhances your analysis efficiencies, our analysts are nonetheless those who meticulously extract and analyse knowledge from our syndicated analysis. Vital insights aren’t left to automation – it’s our experience that delivers the depth you want.

The function of expertise, notably AI, in the way forward for market intelligence, is poised to be transformative. Regardless of some ambiguity surrounding the time period ‘AI’, Mintel’s reporting in The Way forward for Know-how reveals that over half of us possess at the very least some data about AI. This consciousness is predicted to broaden because the quite a few potential advantages of AI turn into more and more evident.

Nonetheless, over half of customers who’re conscious of AI additionally increase issues that it has the potential of creating jobs redundant. Whereas some persons are spiralling about AI changing jobs, Mintel aligns itself with the view of economist Richard Baldwin who asserted that “AI gained’t take your job,” throughout a panel on the 2023 World Financial Discussion board’s Progress Summit, “It’s any person utilizing AI that may take your job.” Mintel takes the stance that AI as an alternative transforms the character of labor, facilitating effectivity and creating new alternatives and roles for many who perceive the way to leverage AI applied sciences.

In a world the place expertise is advancing at an accelerated tempo, the adoption of AI is crucial. Mintel Leap stands as your organization’s gateway to transformative effectivity, aggressive benefit and gaining modern insights immediately.

As seasoned professionals, everyone knows that conducting market analysis is invaluable, nevertheless it additionally comes with challenges and frustrations.

The complexities of sorting via in depth statistics, making certain knowledge accuracy, and figuring out a consultant target market could be overwhelming and time-consuming. To not point out the tight deadlines, excessive prices, and the speedy evolution of market dynamics.
That’s the place Mintel is available in. We minimize via the noise by crafting sturdy and insightful market intelligence, providing you with a transparent perspective on the topical points that matter most.

For Mintel, ‘pace to solutions’ has at all times been the cornerstone of delivering worth and ROI to our purchasers. The message was clear: pace issues. In immediately’s fast-paced world, our purchasers crave immediate solutions. That’s why we’re thrilled to introduce Mintel Leap, powered by our insights and the modern capabilities of generative AI.

Mintel Leap is the first-to-market resolution, providing industry-leading market intelligence that delivers strategic insights in seconds.

We created Leap to supercharge your market analysis.

Say goodbye to gradual processes to excavate your solutions. Merely ask Leap a query and get catapulted to a reputable reply in seconds. Leap offers you again time, empowering you to innovate and develop what you are promoting at unprecedented depths, scopes and speeds.

What makes Leap completely different from different generative AI purposes in the marketplace is that Leap is crafted with Mintel-only listed analysis and evaluation. It’s a closed-loop ecosystem, that means that the responses you obtain are generated solely from Mintel’s huge database of the most recent proprietary knowledge and perception. You’ll by no means be given any data not written by Mintel’s specialists. This ensures that we keep the belief that we’ve cultivated over the previous 50 years with our purchasers.

Overlook unreliable data, superficial statistics and inflated figures. In contrast to different AI instruments, Leap’s responses are grounded in human-validated knowledge.

Solely then does this verified knowledge enter into our Leap ecosystem. Leap is the proper mix of algorithmic and human intelligence; our analysts curate the info, whereas the AI platform delivers their insights immediately.

What’s extra is that every Leap response is referenced again to its authentic supply within the footnotes, clearly exhibiting which report and analysts contributed to the perception.

After an intensive analysis of various LLMs, we decided that ChatGPT suited our necessities greatest.

Leap works by semantically looking for your question via all the content material now we have listed. The LLM then pinpoints the closest blocks of Mintel content material in semantic that means and solutions your query.

To make sure you obtain essentially the most up-to-date data, Leap references insights from the newest model of a report.

We all know from our The Way forward for Know-how findings that over half of UK adults are involved about AI gathering their knowledge, so we made it one in every of our priorities that we’d not practice any LLM on our content material and knowledge, nor will we share your inquiries to the LLM. This dedication safeguards your mental property towards any potential harvesting, and it ensures that your requests haven’t any influence on what rivals see and vice versa.

The one monitoring that we do is to watch the standard of Leap’s solutions. Over time, we’ll proceed so as to add extra Mintel content material, enhancing Leap’s energy. As ChatGPT upgrades its efficiency, we’ll profit from its improved performance as a result of manner we’ve constructed Leap. This fashion, we’re leveraging the most effective of Mintel’s perception, our ever-growing content material, and the capabilities LLMs have afforded us.

The extent of solutions you get from Leap is intrinsically tied to the extent of element and specificity you present in your prompts. Leap depends on the context and particulars you present to generate significant responses. Exact immediate engineering offers you the potential to go from ideation to advertising technique in seconds.

Listed here are a couple of prompting suggestions:

All purchasers who subscribe to Mintel Leap are supplied with an intensive onboarding course of designed to assist them maximise the advantages of Leap, together with a webinar on highly effective prompts.

Don’t simply take our phrase for it; see what our purchasers all over the world are saying about Mintel Leap.

So far as we’ve come, that is simply the primary iteration of Leap. Our purchasers’ suggestions is invaluable to gasoline Leap’s fine-tuning and steady enchancment. However what is obvious, is that Leap will rework the market analysis course of ceaselessly.

In a world the place expertise is advancing at an accelerated tempo, the adoption of AI is crucial. Leap is your gateway to transformative effectivity and aggressive benefit.

Get the solutions you want immediately with the identical unparalleled high quality and accuracy you might be accustomed to from Mintel. Cease looking out. Begin leaping.

See for your self and e-book a demo immediately. We promise that the second you see it, it delivers worth.

Should you’re a Mintel subscriber, communicate to your Account Supervisor, or just click on right here and a member of our workforce shall be in contact with you. Should you’re not a subscriber, however curious to be taught extra, e-book a demo to see what Mintel Leap can do for you.