Monday, August 15, 2022
HomeMarket ResearchStreaming hits all-time weekly excessive in December, in accordance with The Gauge...

Streaming hits all-time weekly excessive in December, in accordance with The Gauge – Nielsen


From a complete viewing perspective, streaming was the clear outlier through the week of Christmas, as People watched a complete of 183 billion minutes – an all-time excessive –  throughout the rising vary of over-the-top platforms. The mixture viewing was sufficient to simply dethrone the 160 billion minutes watched throughout March 2020 (when stay-at-home restrictions started within the U.S.), in addition to the 178 billion minutes watched through the week of Thanksgiving only a month earlier. The spike in streaming viewing additionally gave streamers 33% viewing share of complete TV viewing through the week of Christmas, which was essentially the most as measured by Nielsen.

From a reporting standpoint, this month’s version of The Gauge expands the granularity of the information we offer. As an alternative of rounding, we now have expanded viewing share calculations to show an extra decimal of knowledge. This extra information will make it simpler to see month-to-month modifications in viewing share. In December, broadcast viewing dropped one share level and the “different” class, which incorporates video on-demand content material, cable set high field streaming, gaming, and DVD utilization, gained 1.6% share on the power of video gaming, throughout what might be thought-about the “premiere season” in that class.  Total streaming was pretty flat for the month, remaining per 28% share.

Take me to the methodology particulars beneath.

Watch the video to listen to Brian Fuhrer, SVP, Product Technique at Nielsen present a behind the scenes have a look at a few of the viewing modifications underpinning The Gauge.

METHODOLOGY AND FREQUENTLY ASKED QUESTIONS

The Gauge supplies a month-to-month macroanalysis of how customers are accessing content material throughout key tv supply platforms, together with Broadcast, Streaming, Cable and Different sources. It additionally features a breakdown of the foremost, particular person streaming distributors. The chart itself reveals the share by class and of complete tv utilization by particular person streaming distributors.

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