Slim pickings for UK businesses at D&AD, as soon as the premier UK pageant which rose to prominence within the ‘Swinging London’ Nineteen Sixties.
All the time an uneasy alliance twixt designers and advert creatives (I bear in mind one night again within the day when the designers took so lengthy about it the adverts didn’t seem till after midnight) it goes in phases. Traditionally first the designers, then promoting from the 70s to the top of the century, now it appears to be designers once more. Adam&eveDDB’s sensible CALM marketing campaign was about the one promoting stand-out this 12 months.
Troublesome for artistic businesses in these digital days when, very often, the media company solely permits them 20 seconds (in the event that they get 30, what pleasure, the final 15 are most likely merchandise and costs.)
Listed here are a couple of which have caught the attention, overlaying the sector (a reasonably large one really.)
Robinsons is again with a brand new platform (aren’t all of us darling) with a brand new marketing campaign from Saatchi, constructed round a tune which may be acquainted from certainly one of A&E’s equine efforts for Lloyds.
Intelligent, A for effort, or utterly lacking the purpose about fruit drinks? A little bit of each I believe.
BBH Singapore has no such time constraints with this effort for a regional insurer. Covid nonetheless appears to be having a much bigger impression out East. It may be fairly laborious to get a visa to journey elsewhere, for instance.
BBH Singapore typically goes the additional mile, numerous them on this occasion.
Then the inimitable Zulu Alpha Kilo from Toronto with a intercourse toy that appears like a (actual) phallic iceberg.
Just for the courageous maybe.