There are three basic questions that each marketer ought to ask when crafting a marketing campaign: Is it related? Is it fantastic? And is it surprising?

On this episode of All the pieces Is Higher With Creators, Matt Kerbel, director of strategic model planning at Turo, shares his insights on the right way to reply these questions and create campaigns that really resonate.

Turo is the world’s largest ride-sharing platform. Consider it as Airbnb for automobiles.

However greater than that, Turo pays shut consideration to what their viewers needs, recognizing that creators are more and more turning into essentially the most trusted in the case of buy choices.

So buckle up as Kerbel takes us on Turo’s journey to assist customers discover their drive. Plus, how Turo makes use of artistic methods to interact its viewers and why creators are on the coronary heart of all of it.