The entire panorama is bathed in a soothing “Mars pink” shade palette, whereas the soundtrack and 3D title playing cards have a definite throwback really feel.
The marketing campaign belongings function totally different episodes like “Return of the Dry Eye” and “Assault of the Blue Gentle,” holding the area odyssey-style vibe and mixing cues from totally different time intervals.
“We needed to convey a way of romance to the story—touring into the long run that feels just like the previous,” Lefebure mentioned. “You’ll be able to’t fairly place the period—is that this world Fifties or 2050s?”
“Adventures in A-Eye” launches for spring however will change stars, tales and genres with the seasons all through 2023.
It’s the newest work for longtime shopper Georgetown Optician, a five-location chain that shares its Washington, D.C., hometown with the company. Earlier campaigns have tipped their hat to Wes Anderson’s trademark twee filmmaking and borrowed from the Addams Household sensibility lengthy earlier than Wednesday was a Netflix hit. (The latter industrial was one in all Adweek’s favourite spots of 2015).
The company plans to proceed tinkering with AI sooner or later, utilizing “Adventures” as a template.
“When you get the components down, it’s like magic—it might shock and encourage you with new concepts you didn’t count on,” Lefebure mentioned. “However it’s nonetheless in its tremendous early phases.”
And no want to stress, creatives, as a result of the robots aren’t truly coming in your jobs.
“I don’t assume AI will ever change actual people,” Lefebure mentioned. “It’s simply one other instrument to create and execute modern campaigns.”
CREDITS:
Shopper: Georgetown Optician
Inventive Company: Design Military
Chief Inventive Officer: Pum Lefebure
Chief Govt Officer: Jake Lefebure
Govt Inventive Director: Sucha Becky
Inventive Director: Heloise Condroyer
Copywriter: Cory Hansen
Senior Designer/Animator: Jason Chae
Designers & Animator: Yeri Choi, Momo Jiang
Social Media: Molly Stotts
Sound Design: Simon Lister, Squeak E. Clear Studios
In Collaboration with AI: Midjourney
